Pediatric Associates of Franklin
Pediatric Associates of Franklin is a private single-location pediatric medical practice in Franklin, Tennessee, serving Williamson County families since 1977 with five physicians and two nurse practitioners offering well-child visits, immunizations, sick care, and prenatal classes.
- Company typePrivate
- Founded1977
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pediatric Associates of Franklin does
Pediatric Associates of Franklin is a private, single-location general pediatric medical practice founded in 1977 in Franklin, Tennessee, serving Williamson County and surrounding Middle Tennessee communities. The practice is staffed by five board-certified pediatricians (all Fellows of the American Academy of Pediatrics) and two certified pediatric nurse practitioners, operating from a single office at 570 Bakers Bridge Avenue with extended evening hours, Saturday appointments, and a 24/7 on-call physician line. Service offerings span the full pediatric continuum from newborns through young adults, including well-child checkups, immunizations, sick visits, ADHD evaluation and treatment, sports physicals, flu clinics, behavioral/developmental assessments, and prenatal education for expecting families.
The practice's technology stack is conventional community-practitioner healthcare IT rather than a differentiated platform: it operates on the Privia Medical Group-affiliated myPRIVIA patient portal for records access, appointment requests, prescription refills, and form requests; InstaMed for online bill payment; LuxSci for HIPAA-compliant email and web communications; and PediatricWeb for a 100+ symptom reference library used by parents. No proprietary clinical systems, AI capabilities, or third-party developer APIs are exposed. The practice maintains a content marketing footprint via a Resources & Education blog, active Facebook/X/Instagram accounts, and Google/Yelp review solicitation.
Pediatric Associates of Franklin generates revenue on a fee-for-service basis, billing contracted commercial insurance plans for office visits, procedures, and immunizations, with additional surcharges for evening, Saturday, and holiday visits. The practice does not accept TNCare/Medicaid plans, concentrating payer exposure on commercial insurance. Patient acquisition is community-led rather than performance-marketing-driven, relying on 47 years of local presence, word-of-mouth referrals, Parent Magazine reader recognition (Best Pediatric Practice for 20+ consecutive years), and the 2024-launched prenatal classes as a top-of-funnel engagement tool for expectant families in the Williamson County market.
Pediatric Associates of Franklin firmographics
Firmographics- Name
- Pediatric Associates of Franklin
- Legal name
- Pediatric Associates of Franklin
- Website
- https://pediatricsoffranklin.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pediatric Associates of Franklin is a private single-location pediatric medical practice in Franklin, Tennessee, serving Williamson County families since 1977 with five physicians and two nurse practitioners offering well-child visits, immunizations, sick care, and prenatal classes.
- Ownership category
- akta.pro rank
Pediatric Associates of Franklin industry classification
Industry- Product category
- Pediatric Primary Care
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Pediatrics & Adolescent Medicine Practices (HLAFAJAF)
- akta.pro secondary industry
- Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)
Keywords
Where Pediatric Associates of Franklin is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pediatric Associates of Franklin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Patient Visits and Medical Services: Healthcare services billed to insurance for well-child visits, sick visits, immunizations, and other pediatric medical services. Fee-for-service model with contracted insurance plans.
- Extended Hours and Weekend Visits: Additional fees for evening, Saturday, and holiday visits as noted on the contact page
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard office visits billed to insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pediatric Associates of Franklin product offering
Product offeringCore offering
Pediatric Associates of Franklin is a full-service general pediatric medical practice providing comprehensive primary care for infants, children, adolescents, and young adults in Williamson County and surrounding Middle Tennessee communities. Services include well-child checkups, immunizations, sick visits, ADHD evaluation and treatment, sports physicals, behavioral/developmental assessments, counseling, prenatal education, and after-hours triage, supported by an online patient portal and 24/7 on-call physician coverage.
Product overview
Pediatric Associates of Franklin is a full-service general pediatric practice serving Williamson County since 1977. The practice operates as a single-location healthcare provider offering comprehensive pediatric care services including well-child visits, immunizations, and acute care, supplemented by online patient services through the myPRIVIA patient portal. Additional offerings include prenatal classes, flu clinics, and counseling services through Arcadian Therapeutic Services. The practice provides digital access to health education resources and an online symptoms/illness library, with billing processed through InstaMed.
Differentiator
Problem solved
Functional benefit
Companies that use Pediatric Associates of Franklin
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pediatric Associates of Franklin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Pediatric Associates of Franklin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Privia Medical GroupcorePediatric Associates of Franklin is a proud member of Privia Medical Group, a multi-specialty, high-performance medical group that coordinates care for patients. The partnership provides administrative support, operational infrastructure, and a network of affiliated physicians across specialties.
- Arcadian Therapeutic ServicescoreIndividual counseling and family therapy services available in the office through Arcadian Therapeutic Services. Assessments for Autism and ADHD are also available through Arcadian, providing integrated behavioral health services for patients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pediatric Associates of Franklin competitors and assessment
Company assessmentOthers
- Privia Health Group: Multi-specialty medical group and physician-enablement platform that operates the parent network and technology infrastructure (myPRIVIA portal, billing, analytics) used by Pediatric Associates of Franklin. Functions as both strategic affiliate and infrastructure provider.
Direct peers
- One Pediatrics: Multi-state pediatric practice network affiliated with Privia Health, combining independent pediatricians under shared administrative and technology infrastructure. Closest structural peer to Pediatric Associates of Franklin given the shared Privia platform and ambulatory pediatric focus.
- Children's Clinic of Nashville: Independent pediatric practice serving Nashville and surrounding counties. Closely comparable in service mix (well-child visits, sick care, immunizations, behavioral health), patient demographic, and private-practice operating model within the same Middle Tennessee market.
- Pediatric Associates: Large multi-site pediatric primary-care practice group operating across Florida and other states. Directly comparable as a private, multi-provider pediatric group delivering well-child, sick, immunization, and behavioral services under a similar fee-for-service model.
Emerging players
- Mercy Community Healthcare: Federally Qualified Health Center providing pediatric, primary care, and behavioral health services to Middle Tennessee families including underserved populations. Operates in the same geography with overlapping pediatric services and shares board-level ties with PAF physicians.
Broad incumbents
- Monroe Carell Jr. Children's Hospital at Vanderbilt: Academic children's hospital affiliated with Vanderbilt University Medical Center serving the same Middle Tennessee market. Competes for pediatric visits in the region and is the dominant specialty referral center; comparable on patient demographic and geographic overlap.
Regional players
- Heritage Medical Associates: Multi-specialty physician group in Middle Tennessee offering primary and specialty care across the Nashville metro. Comparable as a physician-owned, multi-specialty ambulatory group serving a similar demographic, though not exclusively pediatric.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pediatric Associates of Franklin social profiles
Digital presencePediatric Associates of Franklin compliance and trust
Trust signalCompliance1 record
Pediatric Associates of Franklin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pediatric Associates of Franklin leadership team
Management profileNumber of profiles
Profiles7 records
Pediatric Associates of Franklin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pediatric Associates of Franklin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pediatric Associates of Franklin
What does Pediatric Associates of Franklin do?
Pediatric Associates of Franklin is a full-service general pediatric medical practice providing comprehensive primary care for infants, children, adolescents, and young adults in Williamson County and surrounding Middle Tennessee communities. Services include well-child checkups, immunizations, sick visits, ADHD evaluation and treatment, sports physicals, behavioral/developmental assessments, counseling, prenatal education, and after-hours triage, supported by an online patient portal and 24/7 on-call physician coverage.
Is Pediatric Associates of Franklin a public or private company?
Pediatric Associates of Franklin is a private company. It is classified as management employee owned and is currently operating.
When was Pediatric Associates of Franklin founded?
Pediatric Associates of Franklin was founded in 1977. It employs 11 to 50 people.
Where is Pediatric Associates of Franklin based?
Pediatric Associates of Franklin is headquartered in Franklin, United States, in the North America region.
How does Pediatric Associates of Franklin make money?
Two revenue lines are on record. Patient Visits and Medical Services are the primary driver. The others are extended Hours and Weekend Visits.
Who are Pediatric Associates of Franklin's main competitors?
Privia Health Group is listed as an others. Direct peers are One Pediatrics, Children's Clinic of Nashville and Pediatric Associates. Mercy Community Healthcare is listed as an emerging player. Monroe Carell Jr. Children's Hospital at Vanderbilt is listed as a broad incumbent. Heritage Medical Associates is listed as a regional player.
Does Pediatric Associates of Franklin have an API?
No public API is recorded for Pediatric Associates of Franklin.
What industry is Pediatric Associates of Franklin in?
Pediatric Associates of Franklin's product category is Pediatric Primary Care. Its primary akta.pro industry code is HLAFAJAF, Pediatrics & Adolescent Medicine Practices, with a secondary code of HLAFAJAI, Pediatric Urgent Care & After-Hours Clinics. Its SIC code is 8011.