ELMAR

Name

ELMAR

Legal name

ELMAR Sp. z o.o.

Website

https://elmar-bhp.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Personal Protective Equipment Distribution

NAICS

Footwear Merchant Wholesalers (424340)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

akta.pro secondary industries

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK), Industrial Workwear & PPE Laundry (HSAJAEAD)

Keywords

• Personal protective equipment
• Occupational safety distribution
• Industrial PPE vending
• Safety footwear supply
• B2B workwear distribution

Headquarters

HQ city

Polska

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PPE Product Sales: ELMAR sells a wide range of Personal Protective Equipment (PPE) including protective gloves, safety footwear, workwear, eye/face protection, respiratory protection, hearing protection, and fall protection. Products are sourced from over 2000 manufacturers and sold through direct sales, an e-commerce platform, and a distributor network. Revenue is generated through one-time and recurring product transactions.
2. Vending Machine Services: ELMAR installs, supplies, and services vending machines dispensing PPE in factories across Poland and Central Europe (Germany, Croatia, Slovakia). The vending service includes machine placement, restocking, monitoring, and automated reporting. Factories achieve cost savings and process automation through this model.
3. Industrial Laundry Service (Pralnia BHP): ELMAR offers an industrial laundry service for workwear and protective clothing, enabling clients to maintain and extend the life of their PPE while ensuring hygiene compliance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ELMAR distributes certified Personal Protective Equipment (PPE) — protective gloves, safety footwear, workwear, and ancillary safety articles (helmets, respiratory, hearing, eye/face, fall protection) — sourced from over 2,000 manufacturers and sold via a proprietary B2B e-commerce platform, a physical retail store in Trzebnica, field sales advisors, and the largest PPE vending machine network in Poland. The company complements product distribution with industrial laundry services for workwear compliance and 24/7 automated vending dispensing in factories across Central Europe.

Product overview

ELMAR is a BHP (Occupational Safety and Health) company operating since over 30 years, distributing a comprehensive portfolio of Personal Protective Equipment (PPE/ŚOI) through both a B2B e-commerce platform and a vending machine network. The core offering centers on certified PPE across five main categories: protective gloves (ATG MaxiFlex, MaxiCut, MaxiDry, MaxiChem, MAPA, Cramont), safety footwear (classes SB through S5), protective clothing, and additional articles (head, respiratory, hearing, eye/face protection, first aid, fall prevention). These are complemented by two service pillars — an industrial laundry service for workwear compliance and automated vending machines managed via the Cribspot platform — all accessible through a modern B2B online platform (sklep.elmar-bhp.pl). The company also offers its own branded tools (Narzędzia Elmar) as a supplementary line.

Differentiator

Problem solved

Functional benefit

Brands

• Elmar Sport: Sports initiative supporting various sporting events including cycling competitions like Tour de Pologne and VeloBank VIA Dolny Śląsk, as well as the Elmar Team cycling team.

Products and services

• Protective Gloves (ŚOI) Industrial protective gloves including ATG MaxiFlex, MaxiCut, MaxiDry, MaxiChem, MAPA (KryTech, Ultrane), and Cramont (GDL810, GSD210 ESD) brands, designed for industrial, chemical, precision, and dry/oily environments across manufacturing, construction, and assembly work.
• Safety Footwear (Obuwie Ochronne BHP) Safety footwear classified by protection class (SB, S1, S1P, S2, S3, S4, S5) including anti-slip, anti-static, chemical-resistant, ESD, and thermal insulation variants, featuring Atlas and other leading European brands for industrial, construction, food-processing, and warehouse use.
• Protective Clothing (Odzież Ochronna BHP) Protective workwear including jackets, trousers, coveralls, aprons, reflective vests, single-use clothing, rainwear, and thermal underwear designed for various industrial environments and weather conditions.
• Additional BHP Articles (Pozostałe Artykuły BHP) Occupational safety equipment including head protection (helmets, caps), respiratory protection (FFP2/FFP3 masks, half-masks, filters), hearing protection (earplugs, earmuffs), eye and face protection (safety glasses, goggles, face shields), first aid kits, and fall prevention equipment.
• PPE Vending Machines (Automaty Vendingowe BHP) Automated vending machines for 24/7 self-service dispensing of PPE in factory settings, integrated with the Cribspot platform for inventory control, real-time reporting, and on-demand access to personal protective equipment; the largest such network in Poland with operations extended to Germany, Croatia, and Slovakia.
• Industrial Laundry Service (Pralnia BHP) Industrial laundry service for workwear, ensuring proper cleaning, maintenance, and documentation compliance for protective clothing as required by EU regulations, extending PPE lifecycle for client companies.
• B2B E-commerce Platform (Platforma B2B) Online B2B purchasing platform (sklep.elmar-bhp.pl) providing access to a wide range of certified personal protective equipment from over 2,000 manufacturers, with professional consulting services for optimal product selection, account registration, order history, and self-service procurement.
• Elmar Tools (Narzędzia Elmar) Own-brand industrial tools including abrasive tools and drill bits, complementing the BHP product portfolio for industrial use.

Quantifiable outcome

• Cost reduction of up to 20% for clients through optimal PPE selection and procurement efficiency
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ATG (Adaptive Top Gloves)coreChannel Partner/ Reseller/ DistributorELMAR is the exclusive Polish distributor of ATG (Adaptive Top Gloves) — a leading global manufacturer of industrial protective gloves known for the MaxiFlex, MaxiCut, MaxiDry, and MaxiChem brands. ATG gloves feature proprietary technologies including AD-APT cooling technology, Skin Health Alliance certification, and are free from SVHC and DMF substances. ELMAR promotes ATG products prominently across its website and e-commerce platform.
• MAPA ProfessionalcoreChannel Partner/ Reseller/ DistributorELMAR is one of three largest MAPA Professional distributors in Europe. MAPA Professional is a leading manufacturer of industrial gloves including the KryTech and Ultrane ranges. ELMAR features MAPA products as bestsellers and key offerings in its product lineup.
• CramontminorChannel Partner/ Reseller/ DistributorCramont is a Polish manufacturer of protective gloves co-developed with industrial users. ELMAR distributes Cramont gloves including the GDL810 and GSD210 ESD models, prominently featuring the brand as a local/European alternative in its product lineup.
• Atlas (Safety Footwear)minorChannel Partner/ Reseller/ DistributorAtlas is a leading European safety footwear brand. ELMAR distributes Atlas footwear as part of its protective footwear range, promoting Atlas products as high-quality and comfortable work shoes.
• Tour de Pologne (Sponsorship)minorGTM or Marketing PartnerELMAR is an official sponsor of the Tour de Pologne cycling race and provides technical support during the event. This partnership promotes the ELMAR brand to a large audience of cycling enthusiasts and industrial professionals.
• VeloBank VIA Dolny Śląsk (Sponsorship)minorGTM or Marketing PartnerELMAR is the title sponsor of Grand Prix Elmar ITT at Zawonia as part of the VeloBank VIA Dolny Śląsk amateur cycling series, and serves as official sponsor of the event. The sponsorship reinforces ELMAR's brand visibility in the Lower Silesia region and among the cycling community.
• Elmar Team (Cycling Team)minorOthersELMAR sponsors and operates the Elmar Team cycling team, participating in amateur cycling competitions. Team members include Robin Rogalski and other athletes. This initiative promotes team building and brand awareness through sport.
• StelweldminorGTM or Marketing PartnerELMAR collaborates with Stelweld on sports sponsorship initiatives, with Stelweld supported as part of ELMAR's sports engagement program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CWS Workwear: CWS (part of Haniel Group) operates one of Europe's largest workwear rental, hygiene, and facility services networks, with managed-service models for industrial customers. Comparable to ELMAR's industrial laundry and managed vending services; broader incumbent with pan-European scale and adjacent hygiene offerings.
• Würth Group: Würth is the global leader in B2B distribution of assembly materials, fasteners, tools, and PPE/workwear to industrial and trade customers. Comparable to ELMAR as a direct competitor in industrial PPE distribution across Europe, but with substantially larger scale, broader product portfolio, and presence across all major European markets.
• Bunzl plc: Bunzl is a global specialist distribution group serving foodservice, hygiene, safety, and retail customers across Europe and the Americas, including a sizable PPE/safety distribution business. Comparable as a B2B distributor with overlapping safety/PPE category and similar multi-channel model, though at substantially larger scale.
• Ansell Limited: Ansell is a global manufacturer and supplier of protective gloves and PPE, with a broad industrial and healthcare product range. Comparable to ELMAR as the supplier of gloves (where ELMAR distributes MAPA and Cramont), and as a benchmark for the industrial glove distribution category.
• Elis SA: Elis is a major European provider of flat linen, workwear, and hygiene rental/laundry services with operations across continental Europe. Directly comparable to ELMAR's industrial laundry service line and overlapping with vending-adjacent workwear management for industrial customers.
• Uvex Safety Group: Uvex is a leading European manufacturer of head, eye, hearing, respiratory, and hand protection, with branded PPE distribution across Europe. Comparable to ELMAR as both a manufacturer in the same categories ELMAR distributes and a benchmark for branded PPE distribution in the German-speaking and broader European markets.
• 3M Personal Safety Division: 3M's Personal Safety Division manufactures and distributes respiratory, hearing, eye, and fall protection PPE globally, including direct enterprise sales in Poland. Comparable as a major PPE brand ELMAR distributes/resells, and as a potential disintermediation threat if it expands direct distribution in the Polish market.

Direct peers

• Mewa Service: Mewa is a leading European provider of industrial workwear rental and laundry services, operating a managed-services model for protective clothing. Directly comparable to ELMAR's industrial laundry (Pralnia BHP) service line and overlapping in PPE-adjacent workwear management for industrial customers.
• engelbert strauss: engelbert strauss is a leading European PPE and workwear brand and direct-to-customer distributor, with strong catalog and e-commerce presence serving construction, manufacturing, and trades. Directly comparable to ELMAR in PPE category focus, B2B distribution model, and European customer base.

Regional players

• REISSER Schraubentechnik: REISSER is a German B2B distributor of fasteners, tools, and PPE/workwear serving trades and industrial customers primarily in the DACH region. Comparable to ELMAR as a regional mid-market PPE/industrial supply distributor in a different geography (Germany-focused vs Poland-focused), reflecting the type of regional player ELMAR might compete against as it expands into Germany.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Facebookfacebook.com/elmarbhp
• LinkedInlinkedin.com/company/elmar-bhp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELMAR