IESERH

What IESERH does

IESERH (Instituto de Estudios Superiores en Recursos Humanos) is a private, for-profit tertiary education institution founded in 1992 in Rosario, Argentina, by Marcelo Aldo Kopp and Aurora V. Pastorini. It operates two physical campuses in Rosario (headquarters, Entre Ríos 1350) and Santa Fe (Bv. Gálvez 2147), serving approximately 1,100 active students across six government-approved tertiary degree programs: Human Resources (in-person and distance modalities), IT Infrastructure Support, Journalism, Sports Journalism, Public Relations, and Fashion Design and Production. Each program carries official Ministry of Education of Santa Fe approval with national validity, and the institution claims provenance as the creator of the HR career in Santa Fe province. Across its history IESERH reports 2,750+ graduates and 1,350 training courses delivered.

The institution's underlying technology stack consists of a Virtual Campus learning management system (campus.ieserh.com.ar) supporting online and hybrid modalities, the Quinttos academic management system for student records and administrative workflows, and proprietary multimedia production infrastructure used for journalism and sports journalism programs (IESERH Multimedios). This multimedia arm encompasses a TV studio, radio studio, streaming setup, and editing suites, plus a student-run internet radio station (Radio IESERH). Fashion Design students work with industry-standard AUDACES software and on-site sewing labs. SHAYCO, an in-house non-profit HR consulting firm established in 2006, channels students and alumni into internships and jobs with enterprise clients. Articulation agreements with 10 Argentine universities enable credit recognition toward bachelor's degrees, extending the program's value proposition across HR, PR, journalism, IT, fashion, and sports journalism tracks.

IESERH's business model combines three revenue streams: recurring tuition from the six tertiary degree programs, one-time fees for short professional development courses (Digital Marketing, Web Programming, Leadership/Coaching, Payroll Analysis, Business Direction), and professional services revenue from customized Capacitación In Company corporate training, including AFIP-approved Crédito Fiscal programs. Pricing is not publicly disclosed; the institution accepts cash, credit/debit cards, bank transfer, Mercado Pago, QR, and offers study visas and partner discounts. Go-to-market is direct-to-consumer via the website, WhatsApp, monthly online informational sessions (charlas informativas), a network of 15+ partner organizations, and articulation-driven university pathways. The institution has no external funding, no listed parent company, and remains founder-controlled.

Name

IESERH

Legal name

Instituto de Estudios Superiores en Recursos Humanos Particular Autorizado Nº 4070

Website

https://ieserh.com.ar

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1992 in Rosario, Argentina, IESERH is a private tertiary educational institution offering six government-approved technical degree programs in Human Resources, IT, Journalism, and Design, serving approximately 1,100 active students across two campuses.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tertiary Degree Programs (Carreras Terciarias): Revenue generated from tuition fees for six officially approved tertiary degree programs including Human Resources, IT Infrastructure Support, Journalism, Sports Journalism, Public Relations, and Fashion Design and Production. Programs are approved by the Ministry of Education of Santa Fe and carry national validity.
2. Professional Development Courses (Cursos de Capacitación): Short courses and workshops offered to the general public, including specialized programs in Coaching Leadership, HR Specialization, Digital Marketing, Web Programming, Business Direction, and others. Courses can be taken individually or as part of certification programs.
3. Corporate Training (Capacitación In Company): Customized training programs designed for specific organizational needs, delivered at client companies. Also includes Fiscal Credit (Crédito Fiscal) training programs approved for tax reimbursement through AFIP.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

IESERH (Instituto de Estudios Superiores en Recursos Humanos) is a private tertiary education institution offering six government-approved technical degree programs (Tecnicaturas Superiores) spanning Human Resources (in-person and distance), IT Infrastructure Support, Journalism, Sports Journalism, Public Relations, and Fashion Design. It also delivers short professional development courses, customized In-Company corporate training, and operates SHAYCO, a non-profit HR consulting arm for student placement, supported by a virtual campus platform.

Product overview

IESERH (Instituto de Estudios Superiores en Recursos Humanos) is a tertiary education institution founded in 1992 in Rosario, Argentina, offering official university-preparatory technical programs. The institution provides a portfolio of 6 core technical degree programs (Tecnicaturas Superiores) spanning Human Resources (both in-person and distance modalities), IT Infrastructure Support, Journalism, Sports Journalism, Public Relations, and Fashion Design. Complementary offerings include professional development programs in Marketing Digital/Social Media, HR Specialization, Leadership/Coaching, Web Programming, Payroll Analysis, and Business Management, plus custom In-Company training and SHAYCO (a non-profit HR consulting service). The institution operates a virtual campus platform (Campus Virtual) and academic management system (Sistema Quinttos) supporting its educational delivery across Rosario and Santa Fe locations, serving approximately 1,100 active students with 2,750+ graduates.

Differentiator

Problem solved

Functional benefit

Brands

• SHAYCO: Non-profit Human Resources consulting firm created by IESERH that handles recruitment and selection for internships and job placements for students and graduates.
• IESERH Multimedios
• IESERH+ Club de Beneficios
• Radio IESERH

Products and services

• Tecnicatura Superior en Recursos Humanos (Presencial) A 3-year official tertiary degree in Human Resources with morning, afternoon, and night shifts, covering personal management strategies, organizational communication, leadership, and labor law for prospective HR professionals.
• Tecnicatura Superior en Recursos Humanos (A Distancia) A 3-year fully online Human Resources program approved by the Federal Education Council, unique in Santa Fe Province, featuring live weekly classes and virtual campus delivery for students nationwide or abroad.
• Tecnicatura Superior en Soporte de Infraestructura IT A 3-year IT infrastructure support program covering Sysadmin, Networking, and DevOps, preparing students for cloud computing, networks, operating systems, and cybersecurity roles worldwide.
• Tecnicatura Superior en Periodismo Integral A journalism program covering traditional media (press, radio, TV) and digital formats including social media, streaming, and podcasts, including access to TV studio, radio studio, and editing facilities.
• Tecnicatura Superior en Periodismo Deportivo A sports journalism program with morning and afternoon shifts emphasizing practical experience with live radio, TV studio, and field reporting at sporting events.
• Tecnicatura Superior en Relaciones Públicas e Institucionales A Public Relations program oriented toward transmedia communication covering corporate communication, marketing, institutional relations, event planning, and protocol.
• Tecnicatura Superior en Diseño y Producción de Indumentaria A fashion design and production program using AUDACES software, including pattern-making, sewing workshops, professional fashion shows, and industry-standard equipment.
• Campus Virtual IESERH IESERH's online learning management system providing virtual classrooms, course materials, forums, assignments, and student-teacher communication for distance and hybrid programs.
• Programa Auxiliar de Marketing Digital y Social Media A 4-course continuing education program with Ministry of Education approval covering social media management, audiovisual design, digital advertising, and user experience, leading to official certification.
• Programa de Especialización en Recursos Humanos A 5-course HR specialization program covering team management, gamification, organizational agility, conflict resolution, and IT recruitment. Individual courses or full program certification are available.
• Programa de Formación en Liderazgo y Coaching A 4-course leadership and coaching program covering personal leadership, emotional management, communication strategies, and applied coaching for professional development.
• Programa de Formación en Programador Web A 2-course full stack web developer program with Ministry of Education approval covering frontend (HTML, CSS, JavaScript, React.js) and backend (Node.js, Express, SQL databases) development.
• Programa Analista de Liquidación de Sueldos A 3-course payroll analyst program covering salary calculation principles, special situations, and social charges with income tax, leading to professional certification.
• Programa de Dirección de Empresas A 16-session executive program covering directive management, people leadership, finance, and SME/family business direction for entrepreneurs and managers.
• Capacitación In Company Customized corporate training programs designed for specific organizational needs, available through fiscal credit mechanisms (Crédito Fiscal / AFIP) for Argentine companies.
• SHAYCO - Selección por Habilidades y Competencias A non-profit HR consulting arm of IESERH connecting students and graduates with companies for internships and job placements, providing recruitment, selection, and professional development services.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• SHAYCO (Selección por Habilidades y Competencias)coreStrategic or Co-development Partner · 1 January 2006In-house non-profit HR consulting firm created by IESERH with students and alumni to provide recruitment, selection, and internship services. Connects student community with employer companies for practical experience and employment.
• Universidad del Centro Educativo Latinoamericano (UCEL)coreStrategic or Co-development PartnerArticulation agreement allowing IESERH Human Resources graduates to continue studies toward a Bachelor's Degree in Labor Relations through credit recognition.
• Universidad FASTAcoreStrategic or Co-development PartnerMultiple articulation agreements across programs including Human Resources, Public Relations, Journalism, and Fashion Design, offering distance learning options for degree completion.
• Universidad Católica de Santa Fe (UCSF)coreStrategic or Co-development PartnerArticulation agreements for Human Resources, Public Relations, Journalism, and IT Infrastructure programs, providing pathways to digital business and IT degrees through distance learning.
• Universidad Siglo 21coreStrategic or Co-development PartnerArticulation agreements for Human Resources, Public Relations, and Journalism programs offering distance learning degree completion options.
• Universidad de Belgrano (UB)coreStrategic or Co-development PartnerArticulation agreement for Human Resources program allowing graduates to pursue Bachelor's Degree in Human Capital Management through distance learning.
• Universidad Nacional de Rosario (UNR)coreStrategic or Co-development PartnerCurricular complement cycle articulation for Human Resources graduates to obtain university degree in Human Resources Management.
• Instituto Universitario River Plate (IURP)coreStrategic or Co-development PartnerArticulation agreement for Sports Journalism program enabling graduates to pursue Bachelor's Degree in Sports Journalism through distance learning.
• Universidad Gran Rosario (UGR)coreStrategic or Co-development PartnerArticulation agreements for Fashion Design (Degree in Fashion Innovation and Design) and IT Infrastructure (Degree in Cybersecurity) programs through distance learning.
• Universidad de Palermo (UP)coreStrategic or Co-development PartnerHybrid articulation agreements for Public Relations and Fashion Design programs providing pathways to university degrees in digital communication and design.
• Universidad Católica Argentina (UCA)coreStrategic or Co-development PartnerArticulation agreement for Public Relations program enabling graduates to pursue Bachelor's Degree in Digital and Interactive Communication.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ORT Argentina: Argentine non-profit institution delivering secondary and tertiary technical-professional programs across multiple campuses. Most direct comparable to IESERH on technical tertiary offerings and mission-driven education model.
• UADE: Buenos Aires-based private Argentine university offering professional degrees in business, design, and communications. Directly comparable portfolio mix to IESERH's PR, journalism, and business-oriented programs.
• Instituto Superior Particular Nº 4073 (APM Rosario): Another Rosario-based private tertiary institute offering Agente de Propaganda Médica training, explicitly referenced on IESERH's own website. Direct hyperlocal competitor for tertiary students in Rosario.

Regional players

• Universidad Católica Argentina (UCA): Buenos Aires-based private Catholic university with broad program portfolio and articulation ties to IESERH. Competes for the same Catholic-influenced Argentine tertiary students at a national scale.
• Universidad FASTA: Private Argentine university with multiple articulation agreements with IESERH for HR, PR, Journalism, and Fashion Design degree completion. Comparable in program mix and Catholic-affiliated educational mission.
• Universidad de Belgrano: Buenos Aires-based private Argentine university and IESERH articulation partner offering a Human Capital Management bachelor's pathway. Competes for the same HR and management-aspiring students nationally.

Emerging players

• Coursera: Global online learning platform partnering with Argentine universities. Represents the emerging digital-native competition that could erode IESERH's professional-development short-course revenue if not addressed with broader online programs.

Broad incumbents

• Universidad Siglo 21: Argentina's largest private online university and an articulation partner of IESERH. Competes for the same price-sensitive tertiary and continuing-education learners, particularly via distance learning.
• Universidad Tecnológica Nacional (UTN): Public Argentine technical university system offering engineer and technologist degrees with strong employer recognition. Overlaps with IESERH's IT Infrastructure and technical programs at much larger scale.

Others

• AFyPI (Asociación de Institutos Privados de Enseñanza): Argentine federation of private education institutions. Ecosystem-level peer/association relevant to IESERH for industry advocacy, accreditation standards, and competitive benchmarking among private institutes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ieserhmultimedios
• Instagraminstagram.com/ieserhmultimedios
• Xx.com/IESERH
• Facebookfacebook.com/ieserh.instituto
• LinkedInlinkedin.com/company/ieserh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IESERH