Utah Airguns
Utah Airguns is a privately held specialty e-commerce and showroom retailer of airguns, optics, ammunition, and accessories, serving hunters, competitive shooters, and hobbyists in the United States from its Lindon, Utah base, with factory-trained repair, tuning, and custom-build services.
- Company typePrivate
- Founded2015
- HeadquartersLindon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Utah Airguns does
Utah Airguns is a privately held specialty e-commerce retailer of airguns, optics, ammunition, and shooting accessories, headquartered in Lindon, Utah (Orem metro area). Founded in 2015, the company retails PCP, CO2, and spring-piston air rifles across calibers from .177 through .50, drawing inventory from 15+ manufacturers including FX Airguns, AEA, Airforce, Air Venturi, Hatsan, JTS, Skout, RTI Arms, Umarex, Western Airguns, Karma, and Benjamin. The company also stocks premium rifle scopes, thermal and night-vision optics, binoculars, rangefinders, and air-supply accessories (tanks, compressors, fill probes). Beyond product resale, Utah Airguns operates a physical showroom in Lindon, Utah, plus factory-trained repair and tuning services, custom airgun build-to-order assembly, and a points-based loyalty rewards program. Distribution combines its own e-commerce storefront (utahairguns.com), a retail showroom, phone/text inside sales, and event-driven community engagement through the Rocky Mountain Airgun Challenge (RMAC).
The business model is primarily transactional retail with a high average order value (AOV), driven by premium SKUs priced $1,500-$5,000+. Service revenue (repair, tuning, custom builds) and the loyalty program add recurring and higher-margin layers on top of unit sales. The company holds the distinction of being the exclusive USA warranty center for FX Airguns, supported by factory-trained technicians with over a decade of experience, which anchors its credibility in the premium PCP segment. Customer segments span hunters and pest-control operators, competitive shooters, first-time airgun buyers, and value-conscious purchasers seeking used or entry-level equipment. Third-party financing via Credova (BNPL) and free shipping on orders over $1,000 support conversion on higher-priced items, while an affiliate program through Avantlink extends acquisition reach.
Utah Airguns is privately held by founder Justin Jacobson with no disclosed institutional investment, acquisitions, or public-market activity. The company operates with a small team (1-10 employees) and is positioned as a niche specialty retailer rather than a technology or platform business. Its competitive position rests on brand depth in the airgun category, exclusive manufacturer relationships (particularly FX Airguns), technical service capability, and community engagement through competition sponsorship.
Utah Airguns firmographics
Firmographics- Name
- Utah Airguns
- Legal name
- Utah Airguns
- Website
- https://utahairguns.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Utah Airguns is a privately held specialty e-commerce and showroom retailer of airguns, optics, ammunition, and accessories, serving hunters, competitive shooters, and hobbyists in the United States from its Lindon, Utah base, with factory-trained repair, tuning, and custom-build services.
- Ownership category
- akta.pro rank
Utah Airguns industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
Keywords
Where Utah Airguns is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Utah Airguns business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Airgun Sales: Primary revenue stream from selling airguns across multiple categories including PCP rifles, CO2 pistols, springer rifles, and big bore airguns. Products range from budget options under $500 to premium rifles exceeding $5,000. The company carries extensive inventory from brands including FX Airguns, AEA, Airforce, Air Venturi, Hatsan, and many others.
- Optics Sales: Sales of rifle scopes, thermal/nightvision optics, binoculars, and rangefinders from premium brands including Vortex, Nightforce, Leupold, Zeiss, Element Optics, and Athlon.
- Ammunition and Accessories Sales: Revenue from pellets, slugs, arrows, air supplies (tanks, compressors, fittings), moderators, shooting aids, and general accessories.
- Airgun Repair and Tuning Services: Professional repair and tuning services for airguns. The company employs factory-trained technicians and serves as the exclusive USA warranty center for FX Airguns. Services include fixing leaks and seals, mechanical tuning, and velocity optimization.
- Custom Airgun Building: Build-to-order custom airgun assembly service where customers work with technicians to configure rifles with specific components including barrels, stocks, triggers, and scopes.
- Loyalty Rewards Program: Points-based loyalty program where customers earn 1 point per $1 spent. Each point is valued at $0.01 and can be redeemed toward future purchases, creating customer retention and repeat purchase incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Airguns Under $500 |
| Unit Pricing | Pay-as-you-go | Mid-Range Airguns $500-$1,500 |
| Unit Pricing | Pay-as-you-go | Premium Airguns $1,500-$3,000+ |
| Unit Pricing | Pay-as-you-go | Big Bore Airguns $1,000-$2,500+ |
| Other | Pay-as-you-go | Repair and Tuning Services |
| Other | Multi-year contract | Custom Airgun Building |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Utah Airguns product offering
Product offeringCore offering
Utah Airguns is a specialty retailer that sells PCP, CO2, and springer air rifles, optics, airgun ammunition, and air-supply accessories from over 15 manufacturers. It supplements retail sales with airgun repair, tuning, and custom build services, serving as the exclusive USA warranty center for FX Airguns. Distribution is hybrid, through its e-commerce storefront and physical showroom in Lindon, Utah.
Product overview
Utah Airguns is an e-commerce retailer specializing in airguns and shooting accessories, not a unified software product. The company operates as a multi-brand airgun marketplace offering a curated selection of PCP (pre-charged pneumatic), springer, and CO2 air rifles from over 15 brands including FX Airguns, AEA, Airforce, Air Venturi, Hatsan, JTS, Skout, RTI, Umarex, Western Airguns, RAW, Karma, Benjamin, and more. The product portfolio spans multiple categories: air rifles in various calibers (.177 through .50), air pistols, ammunition (pellets and slugs), rifle scopes and optics, air supplies (tanks, compressors, hoses), and accessories. Utah Airguns also provides value-added services including airgun repair (as exclusive USA warranty center for FX Airguns), airgun tuning, and custom airgun building. The company retails products directly through its e-commerce platform and physical store location in Lindon, UT, offering financing options through Credova.
Differentiator
Problem solved
Functional benefit
Products and services
- FX Airguns
Quantifiable outcome
- Free shipping on all airgun orders over $1,000
- +1 more outcomes
Companies that use Utah Airguns
Customer profileSegments4 records
Ideal customer profiles3 records
Utah Airguns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Utah Airguns partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FX AirgunscoreUtah Airguns is an authorized dealer and the exclusive USA warranty center for FX Airguns. Their technicians are factory trained by FX Airguns with over a decade of experience repairing every FX model. This exclusive warranty partnership positions Utah Airguns as the premier destination for FX Airguns sales and service in the United States.
- Rocky Mountain Airgun Challenge (RMAC)coreUtah Airguns is a key participant in the Rocky Mountain Airgun Challenge (RMAC), closing their shop during competitions to attend. They host displays at the event, sponsor youth shooting activities, and engage directly with the competitive shooting community. The company also sells tickets to RMAC events through their website.
- Avantlink (Affiliate Program)minorUtah Airguns partners with Avantlink for their affiliate marketing program, allowing third-party affiliates to earn commissions by referring customers to the Utah Airguns store. This partnership extends the company's marketing reach through a network of affiliate partners.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Utah Airguns competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Utah Airguns social profiles
Digital presenceUtah Airguns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utah Airguns leadership team
Management profileNumber of profiles
Profiles1 record
Utah Airguns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utah Airguns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utah Airguns
What does Utah Airguns do?
Utah Airguns is a specialty retailer that sells PCP, CO2, and springer air rifles, optics, airgun ammunition, and air-supply accessories from over 15 manufacturers. It supplements retail sales with airgun repair, tuning, and custom build services, serving as the exclusive USA warranty center for FX Airguns. Distribution is hybrid, through its e-commerce storefront and physical showroom in Lindon, Utah.
Is Utah Airguns a public or private company?
Utah Airguns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Utah Airguns founded?
Utah Airguns was founded in 2015. It employs 11 to 50 people.
Where is Utah Airguns based?
Utah Airguns is headquartered in Lindon, United States, in the North America region.
How does Utah Airguns make money?
Six revenue lines are on record. Airgun Sales are the primary driver. The others are optics Sales, ammunition and Accessories Sales, airgun Repair and Tuning Services, custom Airgun Building and loyalty Rewards Program.
Does Utah Airguns have an API?
No public API is recorded for Utah Airguns.
What industry is Utah Airguns in?
Utah Airguns's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail. Its NAICS code is 459 and its SIC code is 5945.