Indsats

What Indsats does

Indsats ApS is a privately held Danish employment services company headquartered in Copenhagen, founded in 2016. The company operates a platform-plus-modules architecture spanning six service lines: Kommune (municipal programs for jobcenters including Jobindsats, Afklaringsindsats, Ukraineindsats, Integrationsindsats, Mestringsindsats, Brancheafklaringsindsats, Funktionsindsats, and Resultatafhængig indsats), Virksomhedsservice (recruitment support for Danish businesses), Pension & Forsikring (employment-oriented programs for insurance/pension companies), Kandidat (individual job-seeker program), Konsulentleje (consultant leasing to jobcenters including social workers, case handlers, and specialist consultants), and Digital (integrated digital tools). The company targets Danish municipalities, jobcenters, pension and insurance companies, and private employers, with named partnerships across 20+ municipalities including Vordingborg, Frederikssund, Halsnæs, and Tårnby.

The company's underlying technology is service-led rather than product-led. Its digital offering is delivered through partnerships with Praice (AI-based personality profiling combined with Jungian archetypes, partnership since 2020) and Candeno (digital job search and modular learning platform). These partnerships enable Soft Skill CV generation, personality reports, job matching reports, and structured e-learning for job seekers. The company emphasizes traditional face-to-face service delivery combined with these digital supplements, and claims a 90% correct match rate between candidates and employers as a core outcome metric.

Indsats generates revenue through contracted, quote-based professional and managed services sold directly to government entities (municipalities, jobcenters), pension/insurance companies, and private businesses. Services are tailored to client needs under multi-year contract arrangements; pricing is not publicly disclosed. The GTM motion combines enterprise field sales, channel partnerships through municipalities and jobcenters, and community-led growth via a cultivated employer network. The company holds Gazelle 2022 recognition and an Entrepreneur of the Year nomination in Denmark, operates with 11-50 employees, and is led by CEO Kim Georg Brynningsen with a partner structure including Jette Teichmann (Driftschef & Partner) and Katrine Lindegaard Carlsen (Udviklingschef & Partner).

Name

Indsats

Legal name

Indsats ApS

Website

https://www.indsats.nu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Indsats ApS is a Danish employment services company founded in 2016, providing recruitment, consultant leasing, and labor-market integration programs to Danish municipalities, jobcenters, pension and insurance companies, and private employers, supplemented by AI-powered personality profiling through its Praice partnership.

Ownership category

akta.pro rank

Product category

Employment Services

NAICS

Social Assistance (624), Vocational Rehabilitation Services (62431), Vocational Rehabilitation Services (624310)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Income Support & Cash Assistance Programs (BPAIAKAE)

Keywords

• Employment services
• Workforce consulting
• Job placement programs
• Consultant leasing
• Public employment services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Employment Services to Municipalities: Indsats provides job placement and employment support services to Danish municipalities and job centers (jobcentre). These services include job placement programs, clarification initiatives, integration efforts, and flexible job placements for citizens receiving public benefits.
2. Pension & Insurance Sector Services: Provides employment-oriented services to pension and insurance companies, including company-oriented programs aimed at creating durable labor market attachment, health-focused interventions, career clarification, and workplace assessments.
3. Consultant Leasing (Konsulentleje): Provides competent and experienced consultants to job centers and municipalities on a rental/lease basis. Consultants include social workers/case handlers, company consultants/job intermediaries, administrative personnel for benefit areas, and specialist consultants for professional screening and case closure.
4. Business Services (Virksomhedsservice): Recruitment and staffing services to Danish businesses, helping them find suitable candidates from the pool of job seekers. Focuses on creating the right match between candidates and companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Indsats provides a portfolio of employment programs and consulting services to Danish municipalities, job centers, pension and insurance companies, and private businesses, helping citizens on public benefits return to the labor market. Core offerings include standardized municipal programs (Jobindsats, Afklaringsindsats, Integrationsindsats, Mestringsindsats, Brancheafklaringsindsats, Funktionsindsats, Resultatafhængig indsats), pension and insurance sector programs, consultant leasing to job centers, business recruitment services, and a candidate program for individual job seekers. Digital tools (Praice personality profiling and Candeno job search/learning) are delivered through partner integrations to supplement traditional services.

Product overview

Indsats is a Danish employment services company that operates as a platform-plus-modules architecture offering multiple specialized programs. The core portfolio includes: (1) Kommune products for job centers including Jobindsats, Afklaringsindsats, Ukraineindsats, Integrationsindsats, Mestringsindsats, Brancheafklaringsindsats, Funktionsindsats, and Resultatafhængig indsats; (2) Virksomhedsservice for employer partnerships and recruitment support; (3) Konsulentleje for consultant/contractor leasing to job centers; (4) Pension & Forsikring products for insurance companies including Brancheafklaringsindsats, Socialfaglig Funktionsindsats, Socialfaglig Mestringsindsats, and Virksomhedsindsats; and (5) Kandidat program for individual job seekers. The company also integrates digital solutions through partnerships with Praice (AI-based personality profiling and Soft Skill CV) and Candeno (online learning and job search tools) to supplement traditional programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommune Services (Municipal Employment Programs) A suite of standardized employment services for Danish municipalities and job centers covering job placement, assessment/clarification, integration (including Ukrainian arrivals), coping/mastery programs, branch clarification, functional workplace assessments, and result-dependent programs for citizens on public benefits.
• Konsulentleje (Consultant Leasing) Provides competent and experienced consultants to job centers and municipalities, including social workers/case handlers, company consultants/job mediators, administrative personnel for benefits areas, and specialist consultants for professional screening and case closure.
• Virksomhedsservice (Business Service) Business partnership service providing recruitment support, matching of candidates with companies, and network collaboration for employers seeking employees from job centers.
• Kandidat (Candidate Program) Individual job seeker program with personalized guidance, CV optimization, personality tests, elevator pitch training, and one-to-one dialogue to help candidates return to the labor market.
• Pension & Forsikring Services Employment-oriented and health-focused programs for pension and insurance customers, including workplace assessments, social-professional coping programs with health perspectives, branch clarification, and company-focused programs for durable labor market attachment.

Quantifiable outcome

• 90% correct match rate between candidates and companies
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PraicecoreTechnology or Integration · 1 January 2020Praice is a recruitment software company that combines AI with C.G. Jung's archetypes. Indsats has partnered with Praice since 2020, offering Soft Skill CVs, Personal Reports, Job Interview Reports, and Job Match Reports to help job seekers understand their strengths. Praice supports citizens in gaining insight into their personality and soft skills, while Indsats helps them get full value from their Praice reports.
• CandenocoreTechnology or IntegrationCandeno is a job search platform providing CV and application builders, inspiration content, job databases, and job structuring modules. Indsats offers Candeno Læring (digital learning) with modular courses that unlock progressively. The partnership enables Indsats to provide comprehensive digital job search tools and online learning to citizens and job centers.
• Vordingborg JobcentercoreStrategic or Co-development PartnerVordingborg Jobcenter has an ongoing collaboration with Indsats on flex job placements, resulting in establishment of many new flex jobs. The municipality recognizes Indsats' strong methodology in approaching citizens and the employment field.
• Frederikssund JobcentercoreStrategic or Co-development PartnerCenter for Job og Rådgivning Frederikssund has a very good collaboration with Indsats in the Sygedagpenge- og jobafklaringsafdeling (sick pay and job clarification department). Indsats delivers high professionalism with citizens at center, and the municipality trusts Indsats for complex cases.
• Halsnæs JobcentercoreStrategic or Co-development PartnerUdvikling og Fastholdelse (Development and Retention) department in Halsnæs has had excellent collaboration with Indsats on sick pay area. Indsats met expectations for professional, service-minded, and legally qualified temporary staffing.
• Tårnby JobcentercoreStrategic or Co-development PartnerTårnby Jobcenter has collaborated with Indsats for consultant leasing services, expressing high satisfaction with the partnership.
• Egedal JobcenterminorStrategic or Co-development PartnerOne of over 20 Danish municipalities partnering with Indsats for employment services.
• Ballerup JobcenterminorStrategic or Co-development PartnerOne of over 20 Danish municipalities partnering with Indsats for employment services.
• Næstved JobcenterminorStrategic or Co-development PartnerOne of over 20 Danish municipalities partnering with Indsats for employment services.
• Odense JobcenterminorStrategic or Co-development PartnerOne of over 20 Danish municipalities partnering with Indsats for employment services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moment A/S: Danish staffing and recruitment firm placing candidates across entry-level and white-collar roles with municipalities and private employers. Most direct comp on Indsats' Virksomhedsservice and Konsulentleje offerings within Denmark.
• Jobindex A/S: Denmark's leading job board and recruitment platform, matching job seekers with employers across all sectors. Comparable in the job-matching value proposition that sits at the center of Indsats' offering.
• Performativ A/S: Danish social-sector consultancy delivering employment programs, vocational rehabilitation, and integration services to municipalities. Closest direct peer on Indsats' kommune product line and consultant leasing to job centers.
• HK Job & Karriere: Danish union (HK) offering job search, career counseling, and placement services to white-collar members. Comparable on the candidate-side career navigation that Indsats provides through its Kandidat program.

Broad incumbents

• Adecco Denmark: Global staffing leader's Danish operation, providing temp staffing, recruitment, and career transition services. Overlaps with Indsats' recruitment and consultant leasing offerings but operates across far broader geographies and industries.
• Randstad Denmark: Major international staffing and HR services group with a Danish entity focused on recruitment, talent development, and HR solutions. Comparable on staffing and recruitment, but with broader portfolio and deeper corporate client base than Indsats' public-sector focus.
• ManpowerGroup Denmark: Global workforce solutions provider's Danish arm covering staffing, recruitment, and career development. Overlaps with Indsats on general employment placement but does not specialize in the welfare-to-work / public-benefits niche.

Regional players

• Cabi: UK-based social enterprise delivering employment, health, and wellbeing services to people facing barriers to work. Operates in a different geography but addresses the same welfare-to-work and vocational rehabilitation mission as Indsats' kommune and pension/insurance programs.

Others

• A-KASSER (Danish unemployment funds): Denmark's network of unemployment insurance funds that provide job matching, career guidance, and employment services to their members. Indirect ecosystem peer that Indsats' Kandidat and integration programs complement rather than compete with.

Emerging players

• Sustainia / Fremtidens Velfærd: Danish social-purpose consultancy and advisory firm operating at the intersection of welfare reform and labor market activation. Comparable in mission and public-sector customer base, though more strategy/advisory and less direct service delivery than Indsats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indsats.nu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indsats