Blue Pacific Yachting
Blue Pacific Yachting is a privately held sailing charter and ASA-certified instruction company founded in 1989, operating catamaran charters, sailing lessons, and ownership services across San Diego, Marina del Rey, and Mexico's Sea of Cortez.
- Company typePrivate
- Founded1989
- HeadquartersMarina Del Rey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Blue Pacific Yachting does
Blue Pacific Yachting is a privately held sailing charter and instruction company founded in 1989, operating across three locations: San Diego (headquarters at 955 Harbor Island Drive), Marina del Rey in Los Angeles, and Puerto Escondido in Mexico's Sea of Cortez. The company delivers ASA-certified sailing instruction, captained and bareboat catamaran charters, learn-to-sail vacation packages, and ancillary services such as catamaran sales and charter management. Its fleet comprises modern cruising catamarans including Lagoon 46, Leopard 44, Fountaine Pajot Mahe 36, Excess 14, and Bali models, positioning the company in the premium multihull segment rather than monohull or mass-market sailing.
The business operates multiple revenue streams: transactional charter fees (day trips, multi-day and liveaboard experiences), one-time fees for sailing lessons and ASA certifications, professional services for catamaran sales and charter management placement, and recurring subscription revenue through the Catamaran Sailing Club membership program. Pricing is largely quote-based, with charter costs varying by vessel, duration, and season; only event-based pricing is publicly visible (e.g., the San Diego Parade of Lights Catamaran Cruise at $100 per ticket). Booking is primarily direct-to-consumer via an embedded FareHarbor system, supplemented by phone reservations and walk-in inquiries, with a dedicated corporate sales motion for team events and client entertainment.
Customer segments span sailing enthusiasts and learners (learn-to-sail programs, certifications, clinics), charter customers (tourists, locals, special occasions), catamaran buyers and owners (purchase consultation and fleet placement), and corporate groups. The company has earned TripAdvisor Traveler's Choice recognition for its San Diego location for 8 consecutive years (2017-2024) and maintains a 4.8-star rating for its Sea of Cortez location, signaling durable brand reputation in its regional markets. Distribution is supported by content marketing (blog articles, newsletter) and event-driven promotion through its BPY Events program.
Blue Pacific Yachting firmographics
Firmographics- Name
- Blue Pacific Yachting
- Legal name
- Blue Pacific Yachting
- Website
- https://bluepacificboating.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Pacific Yachting is a privately held sailing charter and ASA-certified instruction company founded in 1989, operating catamaran charters, sailing lessons, and ownership services across San Diego, Marina del Rey, and Mexico's Sea of Cortez.
- Ownership category
- akta.pro rank
Blue Pacific Yachting industry classification
Industry- Product category
- Yacht Charter Services
- NAICS
- Marinas (71393)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Catamaran & Sailing Cat Cruise Operators (THAEADAD)
- akta.pro secondary industry
- Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)
Keywords
Where Blue Pacific Yachting is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Blue Pacific Yachting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Catamaran Charters: Captained and bareboat catamaran charters at three locations: San Diego, L.A./Catalina, and Sea of Cortez (Mexico). Charter options include day trips, multi-day trips, and liveaboard experiences.
- Sailing Lessons and Certifications: ASA sailing instruction including learn-to-sail programs, catamaran certifications, jump start to cruising classes, clinics, and learn-to-sail vacation packages.
- Catamaran Sales and Charter Management: Assistance with catamaran purchases (new, used) and placement of owned catamarans in the Blue Pacific Yachting fleet for charter management revenue.
- Catamaran Sailing Club Membership: Annual membership program offering charter discounts, sailing clinics, sunset sails, and social events for ongoing customer engagement and recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Event-based pricing (example: Parade of Lights cruise at $100) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Blue Pacific Yachting product offering
Product offeringCore offering
Blue Pacific Yachting is a full-service catamaran sailing charter and instruction company operating since 1989 from three locations (San Diego, Marina del Rey, and Puerto Escondido, Mexico). The company offers ASA-certified sailing lessons, captained and bareboat catamaran charters in Southern California and Mexico's Sea of Cortez, new/used catamaran sales and charter management for owners, and a Catamaran Sailing Club membership program. They maintain a modern fleet including Lagoon 46, Leopard 44, Fountaine Pajot Mahe 36, Excess 14, and Bali catamaran models.
Product overview
Blue Pacific Yachting is a sailing adventure company offering a unified portfolio of catamaran-based services. The core offerings include sailing instruction with ASA-certified courses, catamaran charters across three locations (San Diego, L.A./Catalina, and Sea of Cortez/Mexico), catamaran sales and charter management programs, and a membership sailing club. Services are available as both captained (crewed) and bareboat (self-skippered) options. The company operates fleets of modern cruising catamarans including Lagoon 46, Leopard 44, Fountaine Pajot models, Excess 14, and Bali catamarans.
Differentiator
Problem solved
Functional benefit
Products and services
- Learn-to-Sail Classes
- Learn-to-Sail Vacations
- San Diego Catamaran Charters
- Sea of Cortez Catamaran Charters
- Los Angeles / Catalina Charters
- Catamaran Sales and Charter Management
- Catamaran Sailing Club
Quantifiable outcome
- TripAdvisor Traveler's Choice Award 2017-2024 (8 consecutive years)
- +1 more outcomes
Companies that use Blue Pacific Yachting
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Blue Pacific Yachting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Blue Pacific Yachting partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Blue Pacific Yachting competitors and assessment
Company assessmentEmerging players
- GetMyBoat: Online marketplace for boat and catamaran rentals worldwide, including crewed and bareboat charters. Comparable as an alternative channel for charter customers, and a competitive threat via aggregation rather than a directly aligned boutique operator.
- Boatsetter: Peer-to-peer boat rental marketplace including captained and bareboat charters in Southern California and Mexico. Competes for the same charter customers through a different (marketplace) model and may divert bookings from BPY's direct channels.
- SailTime: Sailing club offering fractional ownership and membership access to a fleet of sailboats without full ownership burden. Comparable membership/club model to BPY's Catamaran Sailing Club, though focused on fractional access rather than charter discounts and instruction.
Direct peers
- The Moorings: Global yacht charter company offering bareboat and crewed catamaran charters in destinations worldwide. Directly comparable as a competing catamaran charter provider, though at much larger scale and with broader geographic coverage than Blue Pacific Yachting.
- Sunsail: Established sailing charter company offering bareboat, flotilla, and learn-to-sail vacations globally. Directly comparable for sailing school and catamaran charter offerings, though Sunsail operates a global flotilla model rather than BPY's boutique three-location model.
- Catamaran Sailing Adventures: Boutique catamaran charter and lesson operator on the US West Coast and Mexico. Comparable niche focus on catamarans, sailing instruction, and SoCal/Baja destinations — overlapping product portfolio and target customer.
- West Coast Multihulls: Catamaran-focused brokerage and charter management operator on the US West Coast. Notable comparable because BPY uses the West Coast Multihulls FareHarbor booking link (referenced in the website) — direct operational integration with BPY's charter management program.
- Dream Yacht Charter: Worldwide catamaran and monohull charter operator with bareboat, skippered, and cabin charter options. Comparable business model (charter + ownership/charter management) and overlapping fleet of Lagoon, Bali, and other premium cruising catamarans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Pacific Yachting social profiles
Digital presenceBlue Pacific Yachting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Pacific Yachting leadership team
Management profileNumber of profiles
Blue Pacific Yachting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Pacific Yachting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Pacific Yachting
What does Blue Pacific Yachting do?
Blue Pacific Yachting is a full-service catamaran sailing charter and instruction company operating since 1989 from three locations (San Diego, Marina del Rey, and Puerto Escondido, Mexico). The company offers ASA-certified sailing lessons, captained and bareboat catamaran charters in Southern California and Mexico's Sea of Cortez, new/used catamaran sales and charter management for owners, and a Catamaran Sailing Club membership program. They maintain a modern fleet including Lagoon 46, Leopard 44, Fountaine Pajot Mahe 36, Excess 14, and Bali catamaran models.
Is Blue Pacific Yachting a public or private company?
Blue Pacific Yachting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Pacific Yachting founded?
Blue Pacific Yachting was founded in 1989. It employs 1 to 10 people.
Where is Blue Pacific Yachting based?
Blue Pacific Yachting is headquartered in Marina Del Rey, United States, in the North America region.
How does Blue Pacific Yachting make money?
Four revenue lines are on record. Catamaran Charters are the primary driver. The others are sailing Lessons and Certifications, catamaran Sales and Charter Management and catamaran Sailing Club Membership.
Who are Blue Pacific Yachting's main competitors?
Emerging players on record are GetMyBoat, Boatsetter and SailTime. Direct peers are The Moorings, Sunsail, Catamaran Sailing Adventures, West Coast Multihulls and Dream Yacht Charter.
Does Blue Pacific Yachting have an API?
No public API is recorded for Blue Pacific Yachting.
What industry is Blue Pacific Yachting in?
Blue Pacific Yachting's product category is Yacht Charter Services. Its primary akta.pro industry code is THAEADAD, Catamaran & Sailing Cat Cruise Operators, with a secondary code of THAEAEAB, Bareboat Yacht Charters (Self-Skippered). Its NAICS code is 71393 and its SIC code is 4400.