Pensions for Purpose

What Pensions for Purpose does

Investors for Purpose (formerly Pensions for Purpose), trading as Investors for Purpose Limited (company number 13092445), is a UK-registered, for-profit membership-based community platform founded around 2017 (with the Impact Investing Principles co-development originating in 2020) and headquartered in Norwich at the University of East Anglia's Enterprise Centre. The organisation serves UK pension funds, trustees, investment consultants, and fiduciary managers, with a stated community of more than 500 member organisations and 1,500 individuals. Its core proposition is the Impact Investing Principles for Pensions — a four-principle practical framework co-developed with the Impact Investing Institute and updated in May 2025 with endorsement from the Global Impact Investing Network (GIIN).

The product surface comprises six interconnected offerings: the Impact Investing Principles for Pensions (governance framework), an online Knowledge Centre (blog, case studies, podcasts, thought leadership, archive), Training and Facilitation workshops, Impact Lens Research (UK asset-owner and consultant perspectives on impact fund performance), a collaborative Membership Community, and an annual Symposium & Awards event. The underlying technology is a content-and-community web platform with member login, gated resources, and event registration; there are no proprietary AI/ML systems, no mobile apps, and no public API. The business is B Corp certified and operates a direct enterprise membership GTM through dedicated enquiry channels for membership, training, events, finance, press, and general enquiries.

Revenue is generated through recurring annual membership subscriptions, with training and events as ancillary streams. Pricing is not publicly disclosed and is handled through direct quote. The organisation is privately held with no parent company, no disclosed external investors, no subsidiaries, and no M&A or funding rounds on record. The May 2025 rebrand and the addition of an 'Insurers for Purpose' vertical signal a deliberate broadening of the addressable institutional investor market beyond UK pensions.

Name

Pensions for Purpose

Legal name

Investors for Purpose Limited

Website

https://pensionsforpurpose.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Investors for Purpose (formerly Pensions for Purpose) is a UK membership-based community platform serving pension funds, trustees, and investment consultants with the Impact Investing Principles for Pensions framework, a Knowledge Centre, training workshops, Impact Lens research, and annual symposium events.

Ownership category

akta.pro rank

Product category

Impact Investing Education and Community Services for Pensions

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Impact Investing (Intentional, Measurable Social/Environmental Outcomes) (FSAAALAC)

akta.pro secondary industries

Endowments (Universities, Foundations, Nonprofits) (FSAAAGAC), Impact Investment & Social Finance Programs (BPADAOAJ)

Keywords

• Pension fund impact investing
• ESG investment education
• Sustainable finance community
• Institutional investor membership
• Impact investment training

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership: Membership-based access to the Investors for Purpose platform providing Knowledge Centre, training resources, Impact Lens research, community events, and collaborative member benefits for institutional investors and pension funds

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Investors for Purpose (formerly Pensions for Purpose) operates a membership-based information and community platform serving the UK institutional investment community, particularly pension funds and trustees. It provides access to the Impact Investing Principles for Pensions framework, an online Knowledge Centre of articles, case studies, podcasts, and thought leadership, training and facilitation workshops, Impact Lens research on impact fund performance, a collaborative member community of 500+ organizations and 1,500 individuals, and an annual Symposium & Awards event.

Product overview

Investors for Purpose (formerly Pensions for Purpose) operates as a membership-based information and knowledge platform serving the institutional investment community. The organization provides a unified ecosystem comprising: the Impact Investing Principles for Pensions (a governance framework for trustees), an online Knowledge Centre (with blog, case studies, podcasts, press, and thought leadership), Training and Facilitation services, Impact Lens Research (impact fund performance research), a Membership Community (500+ members, 1,500 individuals), and annual Symposium & Awards events. The platform serves as an information centre only and does not endorse third-party content.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Investing Principles for Pensions A practical four-principle framework providing accessible guidance for pension scheme trustees to begin impact investing, helping them intentionally align investments with positive impact while discharging fiduciary duty.
• Knowledge Centre Online platform providing centralised access to resources including blog, case studies, events, podcasts, press releases, thought leadership and archive content on impact investing, available to members and the public for awareness content.
• Training and Facilitation Training sessions and workshops for pension fund members covering ESG, sustainable or impact investment strategy, investment beliefs, the UN Sustainable Development Goals, and the Impact Investing Principles for Pensions.
• Impact Lens Research Research providing UK asset owner and investment consultant perspective on impact funds' allocation and financial performance, including annual impact investment performance reports.
• Membership Community Collaborative member community of over 500 member organisations and 1,500 individuals providing industry networking and best-practice sharing for accelerating capital flow towards impact investments.
• Symposium & Awards Annual flagship event featuring industry awards recognising best practice in impact investing, including Asset Owner Awards with categories such as the Impact Integration Award.

Quantifiable outcome

• 500+ member organizations and 1,500 individuals in community
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Global Impact Investing Network (GIIN)coreStrategic or Co-development Partner · 1 May 2025Significant contributor and endorser of the May 2025 updated Impact Investing Principles for Pensions, bringing international impact investing expertise and credibility to the framework reflecting changing landscape and evolving regulatory realities.
• Impact Investing InstitutecoreStrategic or Co-development Partner · 1 January 2020Original co-developer of the Impact Investing Principles for Pensions in 2020, working with Pensions for Purpose (now Investors for Purpose) to create practical framework for pension scheme trustees. The Institute continues to host historic pension fund case studies on its website.
• AonminorOthersInvestment consulting firm and fiduciary manager that is an Adopter of the Impact Investing Principles for Pensions, providing impact investing services to pension fund clients.
• Barnett WaddinghamminorOthersInvestment consulting firm and fiduciary manager that is an Adopter of the Impact Investing Principles for Pensions.
• RedingtonminorOthersInvestment consulting firm and fiduciary manager that is an Adopter of the Impact Investing Principles for Pensions, advancing thinking on impact investing for clients.
• Schroders SolutionsminorOthersFiduciary manager that is an Adopter of the Impact Investing Principles for Pensions, directing capital with consideration of risk, return, and impact.
• Global Steering Group for Impact Investment (GSG)minorOthersSupporter of the Impact Investing Principles for Pensions, disseminating the principles internationally through National Advisory Boards and encouraging stakeholders to consider impacts of investments.
• Institute and Faculty of ActuariesminorOthersProfessional actuarial body that supports the Impact Investing Principles for Pensions and encourages actuaries to consider impacts of investments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Redington: Redington is a UK investment consultancy advising pension funds on long-term sustainable investment outcomes. It is a regional peer and Impact Investing Principles Adopter that overlaps in the UK pension advisory and impact investing education space.
• Pensions Management Institute (PMI): PMI is the UK's professional body for pensions professionals, providing training, qualifications, and events for trustees and administrators. It is a regional peer given its overlap in pension industry education, training, and member community services within the UK.

Direct peers

• ShareAction: ShareAction is a UK charity mobilizing institutional investors for responsible investment and stewardship. It is a direct peer given its focus on engaging UK pension funds, asset managers, and investment consultants on responsible and impact investment practices.
• Impact Investing Institute: The Impact Investing Institute is a UK-based organization that builds the impact investing market. It is a direct peer and strategic partner — it co-developed the Impact Investing Principles for Pensions and operates in overlapping education, advisory, and market-building activities.
• UKSIF (UK Sustainable Investment and Finance Association): UKSIF is the UK membership association for sustainable and responsible investment, serving asset managers, pension funds, and advisers. It is a direct peer given its overlapping UK pension membership base and its mission to accelerate sustainable investment practices.
• Global Impact Investing Network (GIIN): GIIN is a global impact investing network that builds infrastructure and education for the impact investing market. It is a direct peer given its overlapping mission, its role as endorser of Investors for Purpose's Principles, and its similar focus on impact investor education, research, and community.

Broad incumbents

• Net Zero Asset Owners Alliance: The Net Zero Asset Owners Alliance is an international group of institutional investors committed to decarbonizing portfolios. It is a broad incumbent that overlaps with Investors for Purpose's pension audience and impact/sustainability agenda, though at a broader climate-focused level.
• Principles for Responsible Investment (PRI): PRI is a UN-supported global network of asset managers and asset owners committed to responsible investment. It is a broad incumbent that sets related responsible investment standards and serves overlapping pension fund signatories at significantly larger global scale.

Emerging players

• World Benchmarking Alliance: WBA is a non-profit that publishes benchmarks on corporate sustainability behavior toward the SDGs and engages institutional investors. It is an emerging player that overlaps with Investors for Purpose's impact investing education and member-engagement activities for institutional investors.
• B Lab Global: B Lab is the nonprofit network behind the B Corp certification that Investors for Purpose holds. It is an emerging/adjacent player given its role as a related mission-aligned infrastructure provider and community operator for certified social and environmental businesses.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pension4Purpose
• Facebookfacebook.com/PensionsforPurpose
• LinkedInlinkedin.com/company/pensions-for-purpose

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pensions for Purpose