Hjelpemiddelspesialisten

What Hjelpemiddelspesialisten does

Hjelpemiddelspesialisten AS is a privately held Norwegian distributor and customization specialist for assistive devices (hjelpemidler), headquartered at Rosenholmveien 22 in Oslo with seven additional regional offices across Norway (Nyborg, Tiller/Trondheim, Bodø, Tananger, Grimstad, Ulefoss, Fåberg). The company supplies children and adults with disabilities through Norwegian Labour and Welfare Administration (NAV) price-negotiated frame agreements, complemented by direct sales via hm-spes.no and the Sensiva.no e-commerce platform, a field-consultant network of 13 fagkonsulenter, and an event series (Barneminimesser and Hjelpemiddelmesser). Customer cohorts span end-user families, municipalities, healthcare institutions, and schools.

The core technology revolves around NAV-listed hardware — modular wheelchair bases (Guppy G2, Flipper G2, Flipper Flex G2, Buster, Zitzi Seabass G2) paired with interchangeable seating units (Zitzi Delfi Pro, Zitzi Sharky Pro, Anatomic Motion Individuell, HM Mykstøp, Gravity Chair) — plus proprietary custom-molded (formstøpt) products (HM Ståskall standing shell, HM Mykstøp seating) produced from individual body impressions, together with car seats (Co-Pilot, Carrot III, Carrot XL, Axkid NEXTKID/ONE 3 Reha), standing frames (Ella Ståstativ), walking aids (Upsee), and Van Raam special-needs tricycles/bicycles. Distribution partnerships with Van Raam, Axkid, Zitzi, Anatomic Motion, and Jeetrike supply the catalog.

The commercial model is hardware sales through NAV frame agreements (one-time/perpetual pricing on individually fitted products), with an outlet channel for discounted inventory and a separate Sensiva.no retail line for sexual health aids. Revenue is supported by 11–50 employees. Hjelpemiddelspesialisten merged with HandiNor in 2026 and has progressively expanded its NAV-negotiated portfolio under new agreements effective March 2026.

Name

Hjelpemiddelspesialisten

Legal name

Hjelpemiddelspesialisten AS

Website

https://hm-spes.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hjelpemiddelspesialisten AS is a Norwegian assistive-device distributor and customization specialist that supplies NAV-subsidized mobility, seating, car-seat, and cycling products to children and adults with disabilities across Norway, with proprietary custom-molded (formstøpt) seating and a nationwide field-consultant and office network.

Ownership category

akta.pro rank

Product category

Assistive Devices and Mobility Equipment

NAICS

Home Health Equipment Rental (532283), Other Personal and Household Goods Repair and Maintenance (811490)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Assistive devices
• Mobility equipment
• Rehabilitation products
• Custom seating solutions
• Wheelchair systems

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Assistive Device Sales via NAV Frame Agreements: Hjelpemiddelspesialisten operates primarily through NAV (Norwegian Labour and Welfare Administration) frame agreements. Products are price-negotiated (prisforhandlet) with NAV, allowing customers with disabilities to obtain subsidized assistive devices through the Norwegian welfare system. Revenue comes from direct sales to end-users, healthcare institutions, and municipalities who procure through NAV frameworks.
2. Sensiva.no - Sexual Health Aids E-commerce: Launched as a dedicated e-commerce platform for sexual health aids. From August, it functions as a fully operational online store where selected products can be ordered directly. Revenue generated through direct product sales to consumers.
3. Outlet Sales: The company maintains an outlet section on their website selling discounted/discontinued products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Hjelpemiddelspesialisten sells customized disability aids and mobility solutions for children and adults with permanent functional impairments across Norway. The portfolio spans car seats, special needs bicycles and tricycles, standing and walking aids, wheelchair bases, seating systems, positioning accessories, hygiene products, buggies, and lying positioning beds — distributed primarily through NAV (Norwegian Labour and Welfare Administration) frame agreements. The company's distinctive capability is Formstøp (custom molding) of standing shells and seat cushions from individual body impressions, plus bespoke adaptations of all standard products to fit each user.

Product overview

Hjelpemiddelspesialisten is a Norwegian assistive technology company that provides customized disability aids and mobility solutions. The product portfolio operates as a modular ecosystem organized around 11 product categories: Aktiv læring (active learning), Aktivitetshjelpemidler (activity aids), Bilseter (car seats), Hygiene, Sitteenheter/understell (seating units and wheelchair bases), Stå- og ganghjelpemidler (standing and walking aids), Sykler (bicycles and tricycles), Liggende posisjonering/seng (lying positioning beds), Vogner (strollers/buggies), Tilbehør (accessories), and Seksuallivet/Sensiva (sexual health aids). The core offering includes wheelchair bases (Guppy G2, Flipper G2, Flipper Flex G2, Buster, Zitzi Seabass G2) that accept interchangeable seating units (Zitzi Delfi Pro, Zitzi Sharky Pro, Anatomic Motion Individuell, HM Mykstøp, Gravity Chair) and positioning accessories (Pelvi.Loc, Hopsadrakt). Mobility products span car seats (Co-Pilot, Carrot III, Carrot XL, Axkid NEXTKID Reha, Axkid ONE 3 Reha), standing frames (Ella Ståstativ, HM Ståskall), walking aids (Upsee), and a diverse bicycle/tricycle line including Easy Rider family, Velo Plus wheelchair bicycle, O-Pair3, Kivo Plus, Twinny Plus, Jeetrike hand tricycle, Paramotion, and Thuja. The company also offers custom molding services for personalized seating solutions and maintains NAV price-negotiated status for most products.

Differentiator

Problem solved

Functional benefit

Brands

• Sensiva: A dedicated website for sexual health aids and products, launched by Hjelpemiddelspesialisten to focus on this product category

Products and services

• Co-Pilot Car Seat Convertible rear-facing to forward-facing car seat for children 0-18 kg with adjustable belt and multiple seating positions; NAV price-negotiated.
• Ella Ståstativ Standing Frame Versatile standing frame in four sizes (60-180 cm user height) with 90° tilt capability, convertible between dorsal and frontal standing positions; NAV price-negotiated.
• Delta Buggy Compact, maneuverable jogging stroller in 6 seat sizes and 4 frame sizes for children, youth, and adults up to 90 kg.
• Acheeva Learning Station Adjustable multi-positional learning station allowing users to lie flat and work in a balanced position with full support, designed for classroom participation; NAV price-negotiated.
• Gravity Chair Foam positioning chair with low center of gravity providing extra stability, side supports, and tilt function for active or relaxed sitting positions; NAV price-negotiated.
• Carrot III Car Seat ECE R44/04-approved car seat for children with special needs, adjustable seat depth and back height, suitable for users 10-50 kg.
• Carrot XL Car Seat Car seat for larger children up to 176 cm and 75 kg with extended seat depth and high back for comfort and safety.
• Upsee Standing and Walking Aid Walking aid allowing children with motor impairments to stand and walk with an adult companion through shared foot sandals and hip belt system.
• Jeetrike Hand Tricycle All-terrain hand tricycle with full suspension on all three wheels, 250W motor, and upright seating position for outdoor use; NAV price-negotiated.
• Kivo Plus Tandem Tricycle 3-wheel tandem tricycle for adult and child with disengagement system allowing companion to control power contribution; NAV price-negotiated.
• Twinny Plus Tandem Tricycle 3-wheel tandem tricycle with disengagement system where the companion sits in front; suitable for visually impaired, movement-impaired, and intellectually disabled users.
• Velo Plus Wheelchair Bicycle Wheelchair bicycle with universal mount fitting most wheelchairs, featuring a loading platform for easy wheelchair transportation.
• O-Pair3 Wheelchair Bicycle Innovative wheelchair bicycle with 500W motor, lowered seat height for easier entry/exit, programmable in 3 levels with reverse function.
• Paramotion Motorized Activity Aid Motorized outdoor activity aid supporting both sitting and standing positions, designed for golf and recreational activities with up to 35 km range.
• TykeSkateR Ice Skating Aid Height-adjustable ice skating aid providing stability and balance support for children, youth, and adults learning to ice skate.
• HM Ståskall (Custom-Molded Standing Shell) Custom-molded standing shell produced from the user's casting, mounted on standing frames for users who cannot fit standard standing frames; NAV price-negotiated.
• OPS Positioning System for Vehicles Custom-measured vehicle positioning system providing lateral torso support with adjustable straps and padded shoulder belts.
• Easy Rider 3 / Easy Rider 3 Large Tricycle Three-wheel tricycle with low step-through, ergonomic seating, 250W motor, available in standard and large versions for different inseam lengths; NAV price-negotiated.
• Easy Rider Compact Tricycle Compact tricycle for users with shorter inseam (56-81 cm), 5 cm narrower and 51 cm shorter than Easy Rider 3; NAV price-negotiated.
• Axkid NEXTKID Reha Rehabilitation Car Seat Flexible ISOFIX car seat with adjustable side wings and headrest for children 100-150 cm up to 50 kg, with 8 headrest positions; NAV price-negotiated.
• Axkid ONE 3 Reha Rear-Facing Car Seat Innovative rear-facing ISOFIX car seat with i-Size approval up to 125 cm and 23 kg, featuring extra head and neck protection; NAV price-negotiated.
• Zitzi Delfi Pro Dynamic Seating System Advanced flexible seating system for children, youth, and adults with dynamic support for optimal pelvic and leg positioning, available in 4 sizes; NAV price-negotiated.
• Zitzi Sharky Pro Dynamic Seating System Robust seating system for youth and adults with precise pelvic and leg positioning, dynamic flex function in back, available in 2 sizes; NAV price-negotiated.
• Guppy G2 Wheelchair Base Versatile balanced wheelchair base for various seating systems with adjustable rear axle, available in 3 sizes with crash test approval; NAV price-negotiated.
• Flipper G2 Indoor Wheelchair Base Height-adjustable indoor wheelchair base with 125mm wheels, tilt-in-space function, available in 3 sizes for users up to 130 kg; NAV price-negotiated.
• Flipper Flex G2 Wheelchair Base Robust wheelchair base designed for indoor and outdoor use with unique tilt-in-space function, available in 3 configurations; NAV price-negotiated.
• Buster Indoor Wheelchair Base Space-saving wheelchair base for modular seating systems and work chairs, optimized for indoor use with hand-operated central brake; NAV price-negotiated.
• Zitzi Seabass G2 Heavy-Duty Wheelchair Base Solid flexible wheelchair base developed for larger and more complex seating systems with optimal stability and balanced driving characteristics; NAV price-negotiated.
• Anatomic Motion Individuell Custom Dynamic Seating Unit Custom-made seating unit produced from individual measurements or body casting, providing optimal adaptation even for complex asymmetries; NAV price-negotiated.
• HM Mykstøp Custom-Molded Seating Form-molded seating unit for optimal sitting position with soft supportive materials adapted to individual body shape; NAV price-negotiated.
• Sensiva Sexual Health Aids E-commerce Platform Dedicated e-commerce platform selling sexual health aids for people with permanent functional impairments, available through NAV with medical referral.
• Hopsadrakt Standing Suit Specialized suit allowing wheelchair users to experience standing position without full weight bearing, for balance training and muscle control development.
• CloudCuddle Inflatable Bed Tent Inflatable bed tent creating a safe, comfortable sleep environment, available in Junior and Maxx models for different bed sizes.
• Thuja Electric Tricycle Three-wheel tricycle with two front wheels for increased stability, integrated storage compartment, and electric assistance motor.
• Pelvi.Loc Positioning Belt Positioning belt with unique fastening mechanism that stays secure during spasticity or movement, available for various seating and positioning applications.

Quantifiable outcome

• Products available through NAV support schemes for eligible users with permanent functional impairments
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NAV (Norsk arbeids- og velferdsetat)coreChannel Partner/ Reseller/ DistributorNAV (Norwegian Labour and Welfare Administration) is the primary public sector partner through frame agreements for assistive devices. Products are price-negotiated (prisforhandlet) with NAV, and customers with disabilities can apply for NAV support to obtain subsidized devices. This partnership is fundamental to the company's business model.
• Van RaamcoreTechnology or IntegrationVan Raam is a key manufacturer partner supplying special needs bicycles including Easy Rider family (Easy Rider 3, Easy Rider Compact, Easy Rider Compact Small), Velo Plus, Twinny Plus, Kivo Plus, and Fun2Go2. Hjelpemiddelspesialisten is the Norwegian distributor for Van Raam products.
• AxkidcoreTechnology or IntegrationAxkid supplies rehabilitation car seats including Axkid ONE 3 Reha and Axkid NEXTKID Reha. Both products are price-negotiated with NAV under the new frame agreement starting March 2026.
• ZitzicoreTechnology or IntegrationZitzi supplies seating systems including Delfi Pro, Sharky Pro, and Seabass G2 wheelchair frames, all covered under NAV frame agreements.
• Anatomic Motion / Anatomic SittcoreTechnology or IntegrationPartnership for Anatomic Motion Individuell dynamic seating systems and positioning accessories, developed in collaboration with Anatomic Sitt in Sweden.
• Sensiva.nominorOEM/ Whitelabel/ Licensing PartnerHjelpemiddelspesialisten developed and operates Sensiva.no as a dedicated platform for sexual health aids, launching in May 2026 as a new e-commerce initiative aligned with new NAV procurement period.

Scale indicators3 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Ottobock: German global leader in prosthetics, orthotics, manual wheelchairs and custom seating with Scandinavian subsidiaries. Comparable on complex custom seating, mobility devices and rehabilitation equipment that increasingly compete for NAV frame agreement slots.
• Arjo: Swedish medical device company focused on DME, patient handling and pressure injury prevention solutions including mobility, transfer and hygiene products. Overlaps with Hjelpemiddelspesialisten on hygiene, mobility and lifting ranges in Nordic public-sector tenders.
• Permobil: Malmö-headquartered global manufacturer of power wheelchairs, manual wheelchairs and seating systems with strong Nordic presence. Comparable on powered mobility and seating products that compete for the same NAV tenders Hjelpemiddelspesialisten's Zitzi/Seabass/Guppy lines target.
• Sunrise Medical: Global wheelchair, mobility and seating manufacturer (Quickie, Zippie, JAY, Leckey) with Nordic operations. Competes in the same NAV-listed manual wheelchair, pediatric and seating categories through similar tendered procurement.
• Drive DeVilbiss Healthcare: US-headquartered global DME distributor and manufacturer with broad mobility, ADL and rehabilitation catalog including pediatric adaptive equipment. Comparable as a competitor for NAV-listed mobility and DME categories, though serving a much broader geographic footprint.
• Invacare: Global manufacturer of wheelchairs, mobility products, beds and DME with Nordic distribution. Direct overlap on manual wheelchairs, mobility aids and home-care equipment that compete for the same NAV reimbursement programs.

Emerging players

• Convaid / R82 (Etac): Pediatric adaptive mobility and seating brands now under Etac, focused on buggies, strollers and complex pediatric seating. Comparable on pediatric special-needs mobility and seating lines that overlap with Hjelpemiddelspesialisten's Delta Buggy, Acheeva and Zitzi Delfi Pro offerings.

Direct peers

• Etac: Swedish-headquartered Nordic DME manufacturer and distributor with mobility, seating, pediatric (R82) and bathroom safety lines. Most directly comparable peer given overlapping product taxonomy, NAV-style public-procurement channels across Scandinavia and pediatric and adult assistive device focus.
• Human Care: Swedish manufacturer of mobility aids, rollators, hospital beds and patient transfer solutions. Comparable Nordic specialist with similar public-procurement dynamics, product breadth and customer mix across elderly and rehabilitation markets.
• Anatomic Sitt: Swedish custom dynamic seating specialist whose Individuell seating line is distributed by Hjelpemiddelspesialisten in Norway. Highly comparable on formstøpt custom seating, pediatric complex postures and NAV-style procurement channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-L9GGxaVCNOCMziy1rXqIw
• Facebookfacebook.com/hjelpemiddelspesialisten
• LinkedInlinkedin.com/company/hjelpemiddelspesialisten-as
• Instagraminstagram.com/hjelpemiddelspesialisten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hjelpemiddelspesialisten