Buytorent

What Buytorent does

Buytorent S.r.l. is a Milan-based online marketplace, founded in 2020 and launched in June 2021, that connects individual property investors with turnkey, already-operating vacation rental properties in Italy. The platform serves as the first Italian online destination dedicated exclusively to income-producing vacation homes, with each listing backed by documented rental performance data including occupancy rates, average daily rates, and projected annual earnings. Properties on the platform are fully furnished, professionally managed under annual renewable contracts (free of charge to owners), and listed across major international booking channels including Airbnb, Booking.com, and Expedia.

The company's core technology is a web-based real estate marketplace (buytorent.house) that integrates booking platform data to display property performance metrics to prospective buyers. Buytorent also offers a "stay before you buy" feature allowing prospective investors to experience a property firsthand as a guest before committing to purchase, and provides consultant-led advisory through the acquisition process. The platform draws inventory from a network of professional property managers led by its parent company Italianway Real Estate Srl and extended through partnerships with regional managers including Welcomely, Mazzini Immobiliare, Cerrano Services, Contimmobiliare, and others.

Buytorent earns revenue through commissions on property transactions facilitated through the platform (transaction-fee model), with listing prices ranging from approximately €75,000 to €525,000. The go-to-market is primarily direct-to-consumer via the website, supplemented by organic social media presence on LinkedIn and Facebook and earned media coverage in major Italian financial publications. The primary customer segment is individual property investors (including Italian residents and international buyers such as the Italian diaspora), with a secondary segment of property managers seeking to monetize managed portfolios by selling through the platform. Buytorent operates as a privately held subsidiary of Italianway Real Estate Srl with a small team of 1-10 employees and no disclosed external funding.

Name

Buytorent

Legal name

Italianway Real Estate Srl

Website

https://buytorent.house

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Buytorent is an Italian online marketplace connecting individual investors with turnkey, already-operating vacation rental properties, offering documented rental performance data, professional property management, and a "stay before you buy" experience across Italian tourist destinations.

Ownership category

akta.pro rank

Product category

Vacation Rental Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

Keywords

• Vacation rental investment
• Turnkey income property
• Real estate marketplace
• Short-term rental property
• Investment property listings

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Property Transaction Commission: Buytorent earns commissions on property sales through their platform. The platform facilitates the purchase of income-producing vacation properties, connecting buyers with sellers and property managers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Buytorent operates an online marketplace that lists turnkey, already-operating vacation rental properties across Italy and connects individual investors with professional property managers. Listings include documented rental performance data (occupancy rates, average daily rates, projected annual earnings) and offer a 'stay before you buy' experience, allowing prospective buyers to test properties before purchasing. The platform earns commissions on completed property transactions and bundles free annual property management contracts through partner managers.

Product overview

Buytorent is the first Italian online platform dedicated to purchasing turnkey income properties. The platform operates as a marketplace connecting investors with already-operational vacation homes. All properties on the platform come fully furnished, managed by professional property managers, and include documented rental history with real data on occupancy rates and projected earnings. The core offering combines the Buy-to-Rent Property Marketplace with a network of professional property managers (including Italianway, Welcomely, Mazzini Immobiliare, and others) who handle day-to-day management. Properties are integrated with major booking platforms (Airbnb, Booking.com, Expedia). Additional services include stay-before-buying experiences and investment advisory support. The platform primarily focuses on the Italian market across destinations including Milan, Sardinia, Lake Como, Cinque Terre, Tuscany, Liguria, and other tourist areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy-to-Rent Property Marketplace Online marketplace that lists turnkey, already-operating vacation rental properties across Italy for individual investors to browse, view performance data, schedule viewings, and purchase.
• Property Management Network

Quantifiable outcome

• Properties listed show average occupancy rates ranging from 30% to 80% depending on location and season
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, secondary, minor and supporting.

• Italianway Real Estate SrlcoreStrategic or Co-development Partner · 21 June 2021Italianway is the parent company and primary property management partner of Buytorent. They provide professional property management services for properties listed on the platform, handling guest management, cleaning, maintenance, and platform listings (Airbnb, Booking.com, Expedia). Italianway manages the day-to-day operations of vacation rentals, allowing property owners to receive rental income without active involvement.
• WelcomelycoreChannel Partner/ Reseller/ DistributorWelcomely is the largest property management network in Sardinia, operating through Portale Sardegna Point network. They manage vacation rental properties across Sardinia, handling property management and connecting with the Buytorent platform for property sales.
• Mazzini ImmobiliaresecondaryChannel Partner/ Reseller/ DistributorMazzini Immobiliare operates in Oristano and province, focusing on holiday home rentals through the Portale Sardegna Point network. They also handle guesthouse management and sell experiential and food/wine products.
• Cerrano ServicessecondaryChannel Partner/ Reseller/ DistributorCerrano Services manages vacation rental properties in the Pineto area (Abruzzo), specializing in the short-term rental market with 20 years of experience in the region.
• Contimmobiliare s.r.lsecondaryChannel Partner/ Reseller/ DistributorContimmobiliare operates in the Umbria region through the 'Ospitaci Foligno' brand, specializing in short-term rentals for business and vacation travelers. Active for over 25 years in the local real estate market.
• Amico PMminorChannel Partner/ Reseller/ DistributorAmico PM, founded in 2024, focuses on sustainable enhancement of real estate assets in Central Italy, with emphasis on historic villages. Supports property owners in transforming properties into authentic visitor experiences.
• SmartOwner (by Italianway)supportingTechnology or IntegrationSmartOwner is a tool by Italianway that allows property owners to manage vacation rentals in autonomy, handling bookings, availability, pricing, and performance monitoring from a single system. It provides infrastructure for owner management including delegating bureaucracy, tax management, and check-in procedures.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Idealista: Leading Southern European real estate portal operating in Italy. Comparable as a high-traffic Italian property listing platform, but it serves general residential buyers/sellers rather than the income-property investor niche Buytorent targets.
• Engel & Völkers: International real estate agency franchise with strong Mediterranean secondary-home expertise. Comparable as a broker serving cross-border investors buying vacation properties in Italy, though operating via traditional agency model rather than a curated marketplace.
• Vrbo: Major vacation rental marketplace (part of Expedia Group). Comparable as a distribution channel for Buytorent-managed properties and as a broader incumbent in short-term rental bookings.
• Booking.com: World's largest online travel agency with a substantial vacation rental inventory. Comparable as a booking distribution channel integrated with Buytorent listings and as a deep-pocketed incumbent in online accommodation.
• Immobiliare.it: Italy's largest online real estate marketplace with broad residential listings. Comparable as the dominant channel Italian buyers use to discover investment properties, though it lacks Buytorent's curated income-property focus and integrated property management.
• Airbnb: Global vacation rental platform where Buytorent-listed properties are distributed. Comparable as the dominant short-term rental distribution channel that Buytorent relies on, and a potential adjacent entrant into property sales/investment.

Emerging players

• Doorways: Vacation rental management and investment platform with similar 'turnkey' value proposition in select European markets. Comparable as a niche operator combining property management with investor-facing tooling in Mediterranean destinations.
• Casavo: Italian iBuyer and real estate marketplace offering instant offers and streamlined selling. Comparable as a tech-enabled Italian residential property transaction platform, though it operates in the primary-residential instant-buy segment rather than vacation rental investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/buytorent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buytorent