InSys

What InSys does

InSys AG is a German IT system house founded in 1991 and headquartered in Bielefeld, specializing in two complementary technology domains: Microsoft 365 Security and Modern Workplace solutions, and Ubiquiti UniFi enterprise networking infrastructure. The company serves German Mittelstand and enterprise customers, managing over 80,000 Microsoft 365 users nationwide and completing more than 300 Microsoft 365 migrations. It operates as a Microsoft Direct Cloud Solution Provider (Direct CSP) with three Solutions Partner designations (Security, Modern Work, Azure) and holds the distinction of being the first Microsoft Gold Partner for Office 365 in Europe since 2010. The company is a founding member of the 4digital Group network, which collectively employs over 70 colleagues across Bielefeld, Hamburg, and remote locations.

The product portfolio spans Microsoft's native security stack (Defender XDR, Intune, Conditional Access, Secure Score Managed Service targeting 80%+ tenant scores), modern workplace tools (Teams Telefonie, SharePoint Online, Copilot, Exchange Online migration, Viva Connections), and Azure cloud services. The UniFi portfolio covers enterprise networking (Enterprise Fortress Gateway with IDS/IPS, Layer-3 switches up to 100 Gbit, WiFi 7 access points), AI-powered video surveillance (UniFi Protect with 4K cameras, G6 Edge cameras, license plate recognition), access control (UniFi Access with NFC/facial recognition), UniFi NAS (UNAS series), and IoT sensors (SuperLink). The company differentiates on no recurring license fees for UniFi products versus Cisco Meraki, Aruba, or Verkada, Germany-domiciled delivery, and 35 years of Microsoft channel credibility.

The business model combines four revenue streams: Microsoft licensing through Direct CSP (subscription recurring), professional services for migration and security assessments (€299 fixed-price tenant check), UniFi hardware resale, and recurring managed services (Secure Score Managed Service, UniFi Managed Service). Go-to-market is enterprise field sales with dedicated account managers in Bielefeld and Hamburg, plus a regional Dubai office serving the UAE market. The company is privately held as a German Aktiengesellschaft, with Thomas Honemeyer as Vorstand (CEO) and K.-Ulrich Louis as Chairman of the Supervisory Board; no external institutional investment is disclosed.

Name

InSys

Legal name

InSys AG

Website

https://insys.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

InSys AG is a German IT system house founded in 1991, specializing in Microsoft 365 Security and Ubiquiti UniFi enterprise networking solutions for German Mittelstand and enterprise customers, managing over 80,000 Microsoft 365 users and operating as a Microsoft Direct Cloud Solution Provider.

Ownership category

akta.pro rank

Product category

Managed IT Services (Microsoft 365 Security and UniFi Enterprise Networking)

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

akta.pro secondary industries

Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB), Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

Keywords

• Microsoft 365 security
• UniFi network infrastructure
• Managed IT services
• Cloud licensing solutions
• Enterprise network design

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Microsoft Licensing (CSP): As Microsoft Direct Cloud Solution Provider, resells Microsoft 365 and Azure licenses with attractive pricing. Revenue from license subscriptions with margins on Microsoft products.
2. Professional Services: Consulting, implementation, and migration services for Microsoft 365 and UniFi infrastructure. Includes security assessments, tenant checks (€299 fixed price), and project-based consulting.
3. UniFi Hardware Sales: Sale of Ubiquiti UniFi products including switches, access points, firewalls, cameras, and access control systems as authorized Enterprise Partner.
4. Managed Services: Recurring managed services including Microsoft Secure Score Managed Service, UniFi Managed Service with remote monitoring and support flatrate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

InSys AG is a German IT system house that delivers Microsoft 365 Security and Modern Workplace solutions (Defender XDR, Intune, Conditional Access, Secure Score Managed Service, Teams, SharePoint, Azure) and Ubiquiti UniFi enterprise network infrastructure (gateways, switches, WiFi 7 access points, Protect video surveillance, Access control, UNAS storage). The company also operates as a Microsoft Direct Cloud Solution Provider (CSP) reselling Microsoft 365 and Azure licenses, and provides managed services, professional consulting, hardware sales, and certified training across Germany and the UAE.

Product overview

InSys AG is an IT system house and managed service provider specializing in two complementary technology domains: Microsoft 365 Security and Modern Workplace solutions, and Ubiquiti UniFi Enterprise networking infrastructure. The Microsoft portfolio centers on securing and managing Microsoft 365 environments through native Microsoft security tools (Microsoft Defender XDR, Intune, Conditional Access, Secure Score Managed Service), modern workplace productivity (Teams, SharePoint, Copilot), and Azure cloud services. The UniFi ecosystem encompasses the complete Ubiquiti product family for enterprise networking: network infrastructure (Enterprise Fortress Gateways, Cloud Gateways, switches up to 100 Gbit, WiFi 7 access points), video surveillance (UniFi Protect with 4K AI cameras, license plate recognition), access control (UniFi Access with NFC/facial recognition), identity management, NAS storage (UNAS series), IoT sensors (SuperLink), and AI video analytics (AI Key). Key differentiators include zero recurring license fees for UniFi products, the Microsoft Direct Cloud Solution Provider (CSP) status with attractive licensing conditions, Germany's largest UniFi Democenter (700 m²), and professional site survey and deployment services. The company also offers managed services for ongoing monitoring and support across both platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Secure Score Managed Service (SSMS) Recurring managed service that continuously monitors and improves the Microsoft 365 security rating, keeping customer tenants optimally protected and targeting Microsoft-recommended secure score thresholds.
• Microsoft 365 Tenant Security Check Fixed-price (€299) security assessment for Microsoft 365 environments that identifies vulnerabilities, provides risk analysis, and delivers remediation recommendations.
• UniFi Managed Service Recurring managed service for remote monitoring, firmware management, and support flatrate across UniFi infrastructure including gateways, switches, access points, cameras, and access control systems.
• Broadcast 365 Complete enterprise solution for video content production and distribution, optimized for Microsoft Teams and social media distribution.
• UniFi Training & Certification Official Ubiquiti Training Center delivering UFSP (UniFi Full Stack Professional), URSCA (Routing, Switching & Cybersecurity Admin), and UWA (Wireless Admin) certification courses.
• Microsoft Azure Services Datacenter migration, hybrid infrastructure, and cloud architecture consulting and implementation services on the Microsoft Azure platform.
• Microsoft Viva Connections Implementation of Microsoft Viva Connections as an Employee Experience Platform on top of SharePoint Online, providing a mobile intranet portal integrated into Microsoft Teams.
• Microsoft Windows 365 Implementation Deployment of the Microsoft Windows 365 Cloud PC service, delivering a Windows desktop from the cloud with centralized management and secure access from anywhere.
• Microsoft Exchange Online Migration Migration service from on-premises Exchange to Microsoft Exchange Online, supported by standardized Cloud Readiness Assessments.
• UniFi Enterprise Fortress Gateway (EFG) Enterprise firewall and cloud gateway with IDS/IPS, Zone-Based Firewall, and Deep Packet Inspection with up to 55,000 signatures, supporting 25 Gbit throughput and clustering for high availability.
• UniFi Enterprise Switches UniFi network switches with up to 100 Gbit backbone, PoE++, and Layer-3 routing, available in 8 to 48+ port configurations.
• UniFi WiFi 7 Access Points Tri-Band WiFi 7 access points delivering up to 9.3 Gbit/s with seamless roaming and professional heatmap-based planning.
• UniFi Protect Video Surveillance AI-powered video surveillance system with 4K cameras, facial recognition, and license plate detection, sold without recurring license fees, with natural language search and centralized camera management.
• UniFi Access Digital access control system using NFC, smartphone, PIN, or facial recognition, centrally managed within the UniFi platform.
• UniFi NAS (UNAS Series) Network-attached storage lineup including UNAS 2/4 (Desktop PoE), UNAS Pro (7 bays, 1x 10G), UNAS Pro 4 (4 bays, 2x 10G, NVMe cache), and UNAS Pro 8 (8 bays, 2x 10G, NVMe cache) for file storage, backup, and UniFi Protect video archiving.
• UniFi SuperLink IoT Wireless IoT sensors for motion detection, smoke detection, water leakage detection, and door/window contacts, integrated into UniFi OS with up to 2 km range.
• UniFi AI Key AI-powered video analysis accessory enabling natural language search across recorded video events, used in conjunction with UniFi Protect cameras.
• UniFi Cloud Gateway Fiber Cloud gateway with 10 Gbit capability for fiber connections, functioning as router, firewall, and controller for UniFi networks.
• UniFi Dream Machine Beast 19-inch enterprise gateway with 10x 10GbE, 2x 25G SFP28 ports, and integrated NVR for rackmount deployments.
• UniFi G6 Edge Cameras Self-contained 4K cameras (Edge Bullet, Edge Turret, Edge Dome) with integrated NVR, dual-core AI processor, and microSD storage, operating without an external NVR and requiring only PoE+ power and internet connection.
• UniFi G6 Cameras 4K cameras with integrated AI engine for facial and license plate recognition, featuring a new 1/1.8" 8-megapixel sensor and Multi-TOPS AI engine.
• UniFi Building Bridge & Device Bridge Wireless building coupling solutions with up to 10 Gbit point-to-point radio links for connecting buildings without physical cable infrastructure.
• UniFi License Plate Recognition Automatic vehicle license plate recognition system for barriers, gates, and parking lots using UniFi Protect cameras with AI analytics.
• Microsoft 365 / Azure Licensing (Direct CSP) Direct Cloud Solution Provider distribution of Microsoft 365 and Azure licenses, with attractive pricing and Single-source consolidated licensing from a multi-decade Microsoft partner.
• UniFi Enterprise Network Implementation Professional services for UniFi network deployment including site surveys, heatmap-based WiFi planning, VLAN segmentation, firewall configuration, and end-to-end project delivery from planning through commissioning.

Quantifiable outcome

• 80,000+ Microsoft 365 users managed nationwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or Integration · 1 January 2010Microsoft Direct Cloud Solution Provider (CSP) and Solutions Partner with three designations: Security, Modern Work, and Azure. Since 2010 as first Microsoft Gold Partner for Office 365 in Europe. Provides Microsoft 365 licensing, security solutions (Defender, Intune, Conditional Access, Secure Score), modern workplace, and Azure services.
• Ubiquiti / UniFicoreTechnology or IntegrationAuthorized Ubiquiti Enterprise Partner, UniFi Professional Integrator, and official UniFi Training Centre. Plans, implements, and manages UniFi network infrastructure (switches, WiFi, firewalls, cameras, access control). Operates Germany's largest UniFi Democenter (700 m²) in Bielefeld.
• 4digital GroupcoreStrategic or Co-development PartnerFounding member of 4digital Group. Consulting mandates for national and international companies for digital development and strategic planning. Thomas Honemeyer, Vorstand of InSys AG, is founding member. Sparring partner for executives and CEOs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Computacenter plc: Pan-European IT integrator with strong Microsoft enterprise and networking practices. Comparable as a much larger incumbent competing for the same enterprise Microsoft and networking deals in Germany.
• Avanade Inc. Global Microsoft-focused SI joint venture between Accenture and Microsoft. Comparable as a Microsoft Security and Modern Work specialist, though operating at significantly larger scale.
• T-Systems International GmbH: Deutsche Telekom's enterprise IT arm with broad Microsoft, security, and networking capabilities. Comparable as a large incumbent offering Microsoft cloud and managed security services across the German Mittelstand and enterprise.

Direct peers

• Allgeier SE: German IT services group spanning Microsoft, enterprise IT, and security. Comparable as a DACH-headquartered IT services group combining consulting, integration, and managed services.
• CANCOM SE: German IT system house and managed services provider with deep Microsoft and hybrid cloud practices. Comparable as a DACH-focused systems integrator combining licensing, professional services, and managed services.
• Bechtle AG: One of Germany's largest IT system houses with a broad Microsoft, networking, and managed services portfolio. Highly comparable as a German-headquartered integrator serving Mittelstand and enterprise with multi-vendor security and networking practices.
• Netgo Group: German IT system house with Microsoft, security, and managed services practices across multiple DACH locations. Comparable as a similarly-positioned Mittelstand-focused Microsoft partner competing for the same customer segment.
• SVA System Vertrieb Alexander GmbH: Privately held German IT system integrator with Microsoft, datacenter, and security practices. Comparable as a similarly-sized German Mittelstand-focused systems integrator competing for similar customers.

Regional players

• msg systems AG: German IT consultancy and systems integrator with strong industry verticals. Comparable as a German-headquartered Microsoft partner competing for similar enterprise digital transformation engagements.
• Reply SE: European IT services group with Microsoft and cloud integration practices. Comparable as a European-headquartered integrator targeting enterprise digital workplace and security transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCguVRRkVTMYIIP3xnUCyowQ
• LinkedInlinkedin.com/company/insys-ag
• Xx.com/insys_ag
• Facebookfacebook.com/insysag

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSys