Safe365
Safe365 is a New Zealand-based SaaS company that provides a digital workplace health and safety maturity assessment platform, enabling enterprises and airports to benchmark, manage, and improve their occupational safety culture through a proprietary five-tier maturity model and annual benchmarking reports.
- Company typePrivate
- Founded2017
- HeadquartersParnell, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Safe365 does
Safe365 is a privately held New Zealand-headquartered SaaS company that provides a digital workplace health and safety maturity assessment platform. The platform enables organizations to benchmark, target, drive, and report on occupational health and safety performance using a proprietary five-tier maturity model developed over seven years of R&D and informed by ISO standards, global best practice, and industry legislation. Its product suite comprises two primary modules — Enterprise Safety Culture, for general organizations, and Airport Safety Culture, a verticalized solution for the aviation and airport ecosystem — plus an educational add-on called Safe365 University and an annual Safety Culture Maturity Insights Report that publishes aggregated benchmarking research.
The company operates a quote-based annual subscription SaaS model sold primarily through direct enterprise field sales with a 'Request a Demo' call-to-action, targeting large organizations and government entities. Distribution is augmented through listings on the Microsoft Azure Marketplace and the UK Crown Commercial Service G-Cloud framework, which together lower procurement friction for enterprise and public-sector buyers. Customer logos span aviation (Heathrow Airport, Birmingham Airport), e-commerce/logistics (Amazon), government (City of London), automotive glass (BELRON), arts (Royal Academy of Arts), aquaculture (MOWI Scotland), and rail (Saudi Arabia Railways), with the company claiming thousands of companies worldwide have used the platform.
Safe365 holds ISO 9001, ISO 14001, and ISO 45001 certifications and is led by co-founder and director Mar Kidd. The business operates with 1–10 employees from Parnell, New Zealand, serves active markets in New Zealand and the United Kingdom, and claims a global footprint. Ownership structure, funding history, and financial performance are not disclosed in the available source material.
Safe365 firmographics
Firmographics- Name
- Safe365
- Legal name
- Safe365
- Website
- https://safe365.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safe365 is a New Zealand-based SaaS company that provides a digital workplace health and safety maturity assessment platform, enabling enterprises and airports to benchmark, manage, and improve their occupational safety culture through a proprietary five-tier maturity model and annual benchmarking reports.
- Ownership category
- akta.pro rank
Safe365 industry classification
Industry- Product category
- Workplace Health and Safety Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
- akta.pro secondary industry
- Cloud Security Posture Management (CSPM) (HDABAHAA)
Keywords
Where Safe365 is headquartered
LocationHeadquarters
- HQ city
- Parnell
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Safe365 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based software-as-a-service model providing access to the Safe365 health and safety platform. Organizations pay for access to the maturity assessment tools, benchmarking capabilities, reporting dashboards, and continuous improvement tracking features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Safety Culture - for large organizations seeking comprehensive safety culture transformation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Safe365 product offering
Product offeringCore offering
Safe365 sells a cloud-based workplace health and safety software platform that enables organizations to assess, benchmark, target, drive, and report on occupational health and safety performance using a proprietary five-tier Safety Culture Maturity model. The platform is delivered as a subscription SaaS and includes Enterprise Safety Culture and Airport Safety Culture modules, Safe365 University training content, and an annual benchmarking report.
Product overview
Safe365 is a unified intelligent workplace health and safety software platform that provides a suite of integrated solutions for assessing, managing, and improving occupational health and safety performance. The core Safe365 Platform serves as the central system, offering benchmarking, target-setting, continuous improvement tracking, and reporting capabilities. It is offered in two primary modules: Enterprise Safety Culture, designed for general organizations to benchmark and improve their safety maturity, and Airport Safety Culture, purpose-built for the airport ecosystem to create consistent safety culture across all airport operations. An additional add-on, Safe365 University, provides online training and education resources. The Safety Culture Maturity Insights Report publishes annual benchmarking research drawn from the platform's global user base. The platform is informed by over seven years of research and development, ISO standards, global best practice, and industry legislation.
Differentiator
Problem solved
Functional benefit
Brands
- Enterprise Safety Culture: Health and safety software solution for enterprise organizations to assess, manage and improve workplace safety culture.
- Airport Safety Culture
Products and services
- Safe365 Platform (Enterprise Safety Culture) A cloud-based workplace health and safety platform that helps organizations assess, manage, benchmark, target, drive, and report on occupational health and safety performance using a proprietary five-tier Safety Culture Maturity model. Built for large enterprises and government bodies and informed by seven years of R&D and ISO standards.
- Airport Safety Culture A specialized health and safety culture solution purpose-built for the airport ecosystem, providing consistent safety culture, maturity scoring, benchmarking, and visibility across airport departments, contractors, and other stakeholders.
- Safe365 University An online training and education platform providing health and safety leadership resources and learning programmes for Safe365 platform users.
Quantifiable outcome
- Unlocked social, regulatory and commercial benefits for Heathrow Airport through improved safety culture measurement and monitoring
- +1 more outcomes
Companies that use Safe365
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Safe365 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Safe365 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Microsoft Azure MarketplacecoreSafe365 is available on the Microsoft Azure Marketplace, allowing enterprise customers to procure and deploy the Safe365 platform using Azure credits. This integration enables seamless procurement for organizations already invested in Microsoft cloud infrastructure.
- Crown Commercial Service (UK)coreSafe365 is named as a supplier on the UK Crown Commercial Service's G-Cloud framework, enabling direct procurement by UK government agencies and public sector organizations through approved government procurement channels.
- Saudi Arabia RailwaysminorSafe365 awarded Saudi Arabia Railways the 'Excellence in Digital Transformation of Safety Systems Award', recognizing their operational safety and risk management transformation achievements.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Safe365 competitors and assessment
Company assessmentEmerging players
- EHS Hero: EHS Hero offers cloud-based safety management software for small and mid-sized organizations — a comparable but smaller-scale peer addressing a similar buyer pain point in safety culture and compliance.
- ProcessMAP: ProcessMAP provides a cloud EHS platform with safety, health, and sustainability modules for mid-market and enterprise — a comparable peer targeting similar occupational H&S software buyers.
Direct peers
- Quentic: Quentic is a European-headquartered EHS and ESG SaaS platform offering safety, compliance, and sustainability modules — closely comparable to Safe365's enterprise H&S culture and continuous improvement offering.
- Intelex Technologies: Intelex provides a comprehensive EHS and quality management SaaS platform for enterprises, including safety culture, audits, incident management, and compliance — competing head-to-head with Safe365 in the enterprise H&S software category.
- VelocityEHS: VelocityEHS is a leading cloud-based EHS software platform serving enterprise customers with modules for safety, incident management, training, and compliance — directly comparable to Safe365's enterprise H&S culture assessment and management offering.
- Enablon (Wolters Kluwer): Enablon, now part of Wolters Kluwer, is a long-established enterprise EHS and operational risk management platform — a direct competitor in workplace safety software for large, multi-site organizations.
- Sphera: Sphera provides enterprise EHS, operational risk, and sustainability software with strong safety culture and operational risk modules — a comparable peer in the enterprise H&S SaaS category.
- Gensuite: Gensuite is a cloud-based EHS and sustainability platform for enterprise subscribers, with comparable modules for safety culture, audits, and continuous improvement — overlapping directly with Safe365's enterprise value proposition.
- Cority: Cority is an enterprise EHS SaaS platform serving global organizations across safety, industrial hygiene, and sustainability, with mature benchmarking and maturity-model capabilities comparable to Safe365's offering.
- SAI Global: SAI Global offers enterprise H&S, risk, and compliance management software alongside its standards and certification business — comparable to Safe365's ISO-aligned maturity assessment and benchmarking approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe365 social profiles
Digital presenceSafe365 compliance and trust
Trust signalCompliance3 records
Safe365 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe365 leadership team
Management profileNumber of profiles
Profiles1 record
Safe365 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe365 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe365
What does Safe365 do?
Safe365 sells a cloud-based workplace health and safety software platform that enables organizations to assess, benchmark, target, drive, and report on occupational health and safety performance using a proprietary five-tier Safety Culture Maturity model. The platform is delivered as a subscription SaaS and includes Enterprise Safety Culture and Airport Safety Culture modules, Safe365 University training content, and an annual benchmarking report.
Is Safe365 a public or private company?
Safe365 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe365 founded?
Safe365 was founded in 2017. It employs 1 to 10 people.
Where is Safe365 based?
Safe365 is headquartered in Parnell, New Zealand, in the Oceania region.
How does Safe365 make money?
One revenue line is on record: saaS Platform Subscription.
Who are Safe365's main competitors?
Emerging players on record are EHS Hero and ProcessMAP. Direct peers are Quentic, Intelex Technologies, VelocityEHS, Enablon (Wolters Kluwer), Sphera, Gensuite, Cority and SAI Global.
Does Safe365 have an API?
No public API is recorded for Safe365.
What industry is Safe365 in?
Safe365's product category is Workplace Health and Safety Software. Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization), with a secondary code of HDABAHAA, Cloud Security Posture Management (CSPM). Its NAICS code is 5182 and its SIC code is 7372.