Hype Animation
Hype Animation is a Brazilian animation and games studio in Porto Alegre that produces 2D/3D animated series, gaming IPs, and licensed brand content (e.g., Talking Hank) for global enterprise clients including Disney, Netflix, Warner Bros, Nickelodeon, Cartoon Network, and Rovio, operating within the Los Amigos group alongside Punkrobot.
- Company typePrivate
- Founded2002
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hype Animation does
Hype Animation Studio Brasil (also branded "HYPE") is a privately held animation and games studio headquartered in Porto Alegre, Brazil, that creates 2D/3D animated content and interactive gaming properties on behalf of global entertainment and gaming clients. The studio operates a portfolio of 17 named intellectual properties — including Guitar Drum, Reverie Knights, Bermuda Triangle, Vamos Brincar, Talking Hank, Kaia, Veneno, Taina, Sushinamoto, Bubble Trouble, Boy in the Woods, Dino, Pinata Fiesta, Ed Short, Laslolia, Walkers, and Aether Ring — and has additionally produced animation tied to licensed brands such as Outfit7's Talking Hank.
The company's go-to-market is direct B2B sales to enterprise media and gaming counterparties. Its customers span household-name entertainment and gaming companies (Disney, Netflix, Cartoon Network, Nickelodeon, Warner Bros, Discovery Kids, Rovio, Outfit7, Sega, Mondo TV, Silvergate) alongside agency and academic partners (Droga5, MIT). Pricing is not publicly disclosed and the revenue model is not articulated in source material; based on partner logos and project nature, revenue is almost certainly generated through fee-for-service production contracts and IP licensing/royalty participation on selected properties.
Hype operates as part of the Los Amigos Group, a strategic union with sister studio Punkrobot that shares production pipelines and has collectively produced more than 2,500 minutes of animation. The studio's marketing relies on organic social media (Facebook, Instagram, LinkedIn, YouTube, Vimeo) and its corporate website, with no paid acquisition, technology-platform offering, or proprietary SaaS product layer disclosed. There is no evidence of public listing, external venture funding, a parent company, or material headcount disclosures in the available data.
Hype Animation firmographics
Firmographics- Name
- Hype Animation
- Legal name
- HYPE
- Website
- https://hype.cg
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hype Animation is a Brazilian animation and games studio in Porto Alegre that produces 2D/3D animated series, gaming IPs, and licensed brand content (e.g., Talking Hank) for global enterprise clients including Disney, Netflix, Warner Bros, Nickelodeon, Cartoon Network, and Rovio, operating within the Los Amigos group alongside Punkrobot.
- Ownership category
- akta.pro rank
Hype Animation industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
- akta.pro secondary industries
- Character & Creature Animation (MPADACAE), 3D Character Animation (MPAHACAB)
Keywords
Where Hype Animation is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hype Animation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Hype Animation product offering
Product offeringCore offering
Hype Animation is a Brazilian animation and games studio that produces animated series, game IPs, and narrative content for global entertainment companies and gaming studios. The studio blends 2D/3D animation with interactive gaming elements to create immersive storytelling universes and a portfolio of branded IPs. Through the Los Amigos group with sister studio Punkrobot, Hype has delivered more than 2,500 minutes of animation for clients such as Disney, Rovio, Netflix, Cartoon Network, Nickelodeon, Warner Bros, and Outfit7.
Product overview
Hype Animation is a Brazilian animation and games studio that operates as a portfolio of intellectual properties (IPs). The company creates immersive storytelling universes and memorable characters by blending animation, games, and narrative craft. Their portfolio includes 17 named IPs: Guitar Drum, Reverie Knights, Bermuda Triangle, Vamos Brincar, Talking Hank, Kaia, Veneno, Taina, Sushinamoto, Bubble Trouble, Boy in the Woods, Dino, Pinata Fiesta, Ed Short, Laslolia, Walkers, and Aether Ring. The company also participates in the Los Amigos Group, a strategic alliance with Punkrobot studio, which combines their production pipelines and has produced over 2,500 minutes of animation. The company aims to build global IPs with emotional impact that extend beyond the screen.
Differentiator
Problem solved
Functional benefit
Products and services
- Guitar Drum An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Reverie Knights An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Bermuda Triangle An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Vamos Brincar An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Talking Hank An animated series or game IP produced by Hype Animation for Outfit7's Talking Tom franchise, part of their portfolio of immersive storytelling properties.
- Kaia An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Veneno An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Taina An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Sushinamoto An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Bubble Trouble An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Boy in the Woods An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Dino An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Pinata Fiesta An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Ed Short An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Laslolia An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Walkers An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Aether Ring An animated series or game IP created by Hype Animation, part of their portfolio of immersive storytelling properties combining animation and narrative craft.
- Animation and Game Production Services B2B service producing 2D and 3D animation series, game content, and narrative IPs for global entertainment companies and gaming studios. Delivered through a shared production pipeline with Punkrobot via the Los Amigos group alliance.
Companies that use Hype Animation
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Hype Animation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hype Animation partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core, major and minor.
- DisneyflagshipDisney is a key client and partner of the Los Amigos group (which includes Hype studio). Hype produces animation content for Disney through this partnership.
- RoviocoreRovio is a client partner of the Los Amigos group, working with Hype studio on animation projects for the gaming company's entertainment properties.
- SilvergatecoreSilvergate is a client partner of the Los Amigos group, collaborating with Hype studio on animation content production.
- Los Amigos GroupcoreLos Amigos is a strategic partnership union between Punkrobot and Hype studios. Together they share the same production pipeline and have produced over 2,500 minutes of animation. This is an internal group structure that enables collaborative production at scale across Latin America.
- PunkrobotcorePunkrobot is Hype's sister studio within the Los Amigos group, sharing production pipeline and collaborative resources for animation projects.
- NetflixmajorNetflix is shown as a partner/client logo, indicating collaboration on animation content distribution or production.
- Cartoon NetworkmajorCartoon Network is listed as a partner/client, indicating animation content partnership for the children's entertainment network.
- NickelodeonmajorNickelodeon is listed as a partner/client logo, suggesting animation production or content delivery partnership.
- Discovery KidsmajorDiscovery Kids channel is listed as a partner, indicating content partnership for children's animated programming.
- Warner BrosmajorWarner Bros is shown as a partner logo, indicating potential collaboration on animated content.
- Mondo TVminorMondo TV animation studio is listed among partner logos.
- Outfit7coreOutfit7 is a gaming company (known for Talking Tom franchise) listed as a partner, indicating collaboration on animated game content.
- SegaminorSega is listed among partner logos, suggesting potential collaboration on gaming or entertainment content.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hype Animation competitors and assessment
Company assessmentDirect peers
- Mondo TV: European animation studio explicitly listed as a partner/client of Hype; comparable as a B2B animation production house serving global entertainment IPs.
- Punkrobot: Hype's sister studio within the Los Amigos group, sharing a production pipeline and combining to deliver 2,500+ minutes of animation — the most direct comparable in scale and capability.
- Mikros Animation: Animation studio producing feature and series work for major studios; relevant comparable for service production at mid-tier scale.
- Studio Mir: Korean animation studio known for high-end animated series work for global streamers; comparable as a non-US animation production house winning premium international work.
- Guru Studio: Toronto-based animation studio producing children's content for Netflix, Cartoon Network and other platforms; comparable boutique-scale kids animation house.
- 9 Story Media Group (Brown Bag Films): Mid-tier kids/family animation studio producing series for major Western broadcasters and streamers; closest peer in business model (service-for-hire series production with global clients).
Broad incumbents
- DNEG Animation: Large VFX/animation house that has expanded into full animation production; broader incumbent offering overlapping capabilities at greater scale.
- Outfit7: Talking Tom franchise owner and listed Hype partner; comparable as a gaming-IP owner that requires animated content production, illustrating Hype's gaming-adjacent service opportunity.
- WildBrain: Larger publicly-traded kids entertainment and animation company with both owned IP and service production; relevant broader incumbent in the same content vertical.
- Rovio Entertainment: Mobile games studio (Angry Birds) and Hype client; comparable as a gaming-IP owner that relies on external animation partners — illustrates Hype's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hype Animation social profiles
Digital presenceHype Animation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hype Animation leadership team
Management profileNumber of profiles
Hype Animation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hype Animation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hype Animation
What does Hype Animation do?
Hype Animation is a Brazilian animation and games studio that produces animated series, game IPs, and narrative content for global entertainment companies and gaming studios. The studio blends 2D/3D animation with interactive gaming elements to create immersive storytelling universes and a portfolio of branded IPs. Through the Los Amigos group with sister studio Punkrobot, Hype has delivered more than 2,500 minutes of animation for clients such as Disney, Rovio, Netflix, Cartoon Network, Nickelodeon, Warner Bros, and Outfit7.
Is Hype Animation a public or private company?
Hype Animation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hype Animation founded?
Hype Animation was founded in 2002. It employs 11 to 50 people.
Where is Hype Animation based?
Hype Animation is headquartered in Porto Alegre, Brazil, in the Latin America region.
Who are Hype Animation's main competitors?
Direct peers on record are Mondo TV, Punkrobot, Mikros Animation, Studio Mir, Guru Studio and 9 Story Media Group (Brown Bag Films). Broad incumbents are DNEG Animation, Outfit7, WildBrain and Rovio Entertainment.
Does Hype Animation have an API?
No public API is recorded for Hype Animation.
What industry is Hype Animation in?
Hype Animation's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming), with a secondary code of MPADACAE, Character & Creature Animation. Its NAICS code is 5121.