2assistu

What 2assistu does

2assistU AG is a privately held Swiss training and consulting company headquartered at Technopark Aargau in Brugg, Switzerland. Founded around 2011 (with crisis management services offered since 2015), the firm specializes in aviation security (AVSEC), emergency and crisis management, and Business Continuity Management (BCM). Its core activities are FOCA-approved regulatory training courses for aviation security personnel (Known Consignor, Regulated Agent, Regulated Supplier, Known Supplier, Approved Haulier certifications under the Swiss NASP program), classroom and e-learning courses priced from CHF 350 to CHF 2,670 per participant, BCM consulting, crisis exercises, evacuation planning, and a subscription-based 24/7 crisis hotline for transport companies.

The company's proprietary technology asset is teampulse, a cloud-based SaaS application developed in-house (in cooperation with a software partner) that provides training, quality, document, inventory, event/incident, and CRM management for SMEs. The platform is hosted in two Swiss data centers in the Mittelland region with annual third-party security audits by Wizlynx Group. The product targets small and medium enterprises — particularly in aviation and logistics — with multi-language support and per-employee e-learning pricing starting at CHF 39.60 with a support package.

Commercially, 2assistU generates revenue through a mix of one-time course fees (pay-per-participant), annual support packages for security managers (starting at CHF 930), per-employee teampulse SaaS subscriptions, and professional-services engagements for BCM and consulting. Distribution is direct: classroom training at six Swiss venues (Brugg, Zurich Airport, Geneva Airport, Bern-Ittigen, Mendrisio, Morges), e-learning, and on-site enterprise consulting. The company serves a diverse base of Swiss enterprises (Kambly SA, Aare Energie AG, Planzer Transport AG, Zur Rose, Klinik St. Claraspital, Aquilana Versicherungen) plus international aviation customers (AeroGround Flughafen München GmbH), and counts the Swiss Federal Office of Civil Aviation (FOCA) as a regulatory partner.

Name

2assistu

Legal name

2assistU AG

Website

https://2assistu.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

2assistU AG is a Swiss training and consulting firm specializing in FOCA-approved aviation security (AVSEC) courses, emergency and crisis management, and BCM, serving Swiss enterprises across aviation, healthcare, transport, and energy via classroom training, the proprietary teampulse SaaS, and 24/7 crisis support.

Ownership category

akta.pro rank

Product category

Aviation Security and Crisis Management Training

NAICS

Security Systems Services (56162), Business and Secretarial Schools (61141)

akta.pro primary industry

Aviation Security Training, Compliance & Audits (AVSEC Programs) (BPAKAMAH)

akta.pro secondary industries

Aviation Security (AVSEC) Training (BPAKAOAM), Business Continuity, Crisis Management & Resilience Planning (BPAKADAI), Incident Command System (ICS) & Emergency Management Training/Exercises (Tabletop/Drills) (EUAHALAE)

Keywords

• Aviation security training
• Crisis management consulting
• Business continuity management
• Compliance management software
• Emergency preparedness services

Headquarters

HQ city

Brügg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training Courses: Classroom and e-learning training courses in aviation security, crisis management, business continuity management, and aviation operations. Courses priced per participant with various price points from CHF 350 to CHF 2,670 depending on course type and duration.
2. Consulting Services: Process consulting in aviation sector and beyond, including BCM consulting, tender support, process optimization, and innovation management.
3. Support Packages: Individual support packages for RA, KC, and AH security managers including quality and training management. Packages start from CHF 930 with various tiers (Efficient, Assurance, Assurance Plus, Unlimited).
4. teampulse Software Subscription: Cloud-based business application for quality, compliance, training, and reporting management. E-learning refresher courses from CHF 39.60 per employee with support package, or CHF 44.00 per employee standalone.
5. 24/7 Crisis Support: Round-the-clock crisis support for transport companies and businesses, with guaranteed response within two hours. Includes accident checklists, important contact lists, and consulting at special rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

2assistU AG provides FOCA-certified aviation security (AVSEC) training courses, emergency and crisis management consulting, business continuity management (BCM) services, and a proprietary cloud-based compliance and training management software called teampulse. The company also operates a 24/7 crisis support hotline for transport companies with a guaranteed two-hour response time.

Product overview

2assistU AG is a training and consulting company offering a portfolio of services centered on aviation security (AVSEC), emergency and crisis management, and aviation training. The core software product is teampulse, a cloud-based business application for quality, compliance, training, and reporting management targeting small and medium enterprises, particularly in aviation and logistics sectors. Complementing this are professional services including AVSEC training and support packages, FOCA-mandated certification courses, aviation management courses, crisis management consulting, and 24/7 crisis support services. The company also produces AVSEC training videos for regulatory compliance purposes. The offering combines a software platform (teampulse) with expert consulting and classroom/e-learning training services.

Differentiator

Problem solved

Functional benefit

Brands

• teampulse: A cloud-based business application developed by 2assistU AG in cooperation with a software partner, providing tools for quality management, compliance management, training management, event/reporting management, document management, inventory management, and CRM for small and medium-sized enterprises.

Products and services

• teampulse Cloud-based business application providing integrated tools for training management, quality management, event/reporting management, document management, inventory management, and simple CRM functionality. Designed for small and medium enterprises, particularly in aviation and logistics sectors, with multi-language support and Swiss data hosting.
• Emergency and Crisis Management Services Comprehensive crisis management consulting, Business Continuity Management (BCM), evacuation organization, 24/7 crisis support hotline, and crisis management training courses for organizations across multiple industries.
• AVSEC (Aviation Security) Training and Support Aviation security training, staff training support packages for Regulated Agents and Known Consignors, AVSEC management courses (Airline and Airport), and e-learning/repetition courses for compliance with Swiss NASP regulations.
• FOCA/BZL Training Courses Regulatory training courses for aviation security personnel including Known Consignor (KC), Regulated Agent (RA), Regulated Supplier (RS), Known Supplier (KS), and Approved Haulier (AH) certifications, as well as AVSEC training videos.
• Aviation Courses Air traffic training courses including basic aviation courses, management courses, auditor training, trainer qualification, and Aeronautical Data Quality (ADQ) training for airport operators and aviation personnel.
• Consulting Services Process consulting in aviation and beyond, including tender support, process optimization, innovation management, and specialized offerings such as People Flow Analytics and Passenger Experience Optimization.
• 24/7 Crisis Support for Transport Companies Round-the-clock crisis hotline and support services specifically designed for transport companies operating vehicles, buses, or trucks, including accident checklists, emergency contacts, and guaranteed response times within two hours.

Quantifiable outcome

• 24/7 crisis support hotline with guaranteed 2-hour response time
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Wizlynx GroupminorOthersAnnual security audit provider for the teampulse system. Wizlynx Group conducts yearly security reviews to ensure data protection standards are maintained for the cloud-based business application.
• Software PartnercoreTechnology or IntegrationCollaborative development partner for teampulse cloud application. The software was developed in cooperation with this software partner, combining 2assistU's aviation industry expertise with technical development capabilities.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Ideagen: Ideagen is a UK-based provider of quality, compliance, and audit management software serving regulated industries. It is comparable to 2assistU's teampulse platform for compliance, training, and quality management, though with significantly larger feature breadth and customer base.
• Black Box Compliance: Black Box Compliance is a Swiss aviation security and compliance consulting firm offering AVSEC training, audit support, and quality management services to Swiss regulated agents and airlines. It is highly comparable to 2assistU's AVSEC training and consulting portfolio as a domestic Swiss specialist.

Direct peers

• Control Risks: Control Risks is a global specialist risk and security consulting firm offering crisis management, business continuity, and security advisory services. It is comparable to 2assistU's BCM and crisis management consulting practice, though at significantly larger scale and broader geographic coverage.
• ICTS Europe: ICTS Europe is a leading aviation security services provider offering AVSEC training, document verification, and passenger screening across European airports. It is directly comparable to 2assistU as a specialist aviation security training provider serving regulated European airlines, airports, and ground handlers.
• F24: F24 is a European provider of crisis management, emergency notification, and business continuity software (including FACT24 and CIM solutions). It is comparable to 2assistU's teampulse offering and crisis management services, with overlap in BCM software and alerting for European enterprises.

Broad incumbents

• Securitas Switzerland: Securitas is a global security services provider with a significant Swiss presence offering guarding, electronic security, and consulting services. It is comparable to 2assistU as a Switzerland-based security services provider, though offering broader physical security rather than specialized aviation training.
• IATA Training: IATA Training is the aviation industry's global training arm offering standardized courses in aviation security, operations, safety, and management. It is comparable to 2assistU as an established aviation security training provider with global recognition, though at much larger scale and broader scope.
• Crisis24 (a GardaWorld company): Crisis24 is a global integrated risk management, crisis response, and security services company offering 24/7 crisis support, intelligence, and consulting. It is comparable to 2assistU's 24/7 crisis hotline and BCM consulting services, though operating at global scale with intelligence-led capabilities.
• SAI Global (now part of Intertek): SAI Global/Intertek provides compliance, training, and audit management software and services for regulated industries. It is comparable to 2assistU's combination of training management, audit, and compliance services through the teampulse software, though at global scale and broader vertical coverage.

Regional players

• Poolgroup Deutschland: Poolgroup is a German aviation ground handling and security services company providing AVSEC-compliant services at German airports. It is comparable to 2assistU's aviation security training customers (e.g., AeroGround Flughafen München) and represents the type of regulated agent/ground handler that requires ongoing AVSEC and BCM training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2assistu