Alpiq France

What Alpiq France does

Alpiq France (legal entity Alpiq Retail France S.A.S.) is a French electricity supplier and one of three operating legs of the Swiss Alpiq Group, a vertically integrated European energy producer founded in 1890 with generation assets spanning hydroelectric dams and wind farms across the continent. The French subsidiary sells electricity to three customer segments — residential (particuliers, since 2020), small professionals (TPE/PME/PMI, since 2023), and large accounts (grands comptes, since the initial 2002 professional-market entry) — through a portfolio of three core offers: Offre Stable (fixed-price kWh), Offre Référence (indexed at a 4-8% discount to the EDF regulated tariff), and the premium Serenité plan, all optionally layered with a customizable 0-100% green electricity component backed by European guarantee-of-origin certificates. Technical delivery rides on integration with the Enedis distribution network (covering ~95% of French territory) and the Linky smart meter infrastructure, enabling remote meter activation within 24 hours, real-time consumption tracking, and a Keycloak-authenticated online customer portal.

The business model is a subscription-recurring revenue stream built on per-kWh consumption charges plus fixed subscription fees (abonnement), with pricing differentiated by contract type (fixed vs. indexed) and add-on green energy share, and billing flexibility between smoothed annual estimates and real consumption (for Linky users). Go-to-market is direct-to-consumer: a 5-minute online self-serve subscription flow on particuliers.alpiq.fr, complemented by phone subscription and customer service support, with customer acquisition driven by the guaranteed-lower-than-regulated-tariff message, a €15 dual-sided Parrainage referral program, Trustpilot social proof (4.9/5), and Capital Magazine's 'Meilleure enseigne 2026' positioning. Operational headquarters sit in Liévin with registered siège social at Paris La Défense; the company is led by Directrice Générale Solange CARDON and operates without its own generation-to-customer physical infrastructure, instead relying on Alpiq Group's upstream production and the regulated Enedis distribution grid.

Name

Alpiq France

Legal name

Alpiq Retail France S.A.S.

Website

https://particuliers.alpiq.fr

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Alpiq France (Alpiq Retail France S.A.S.) is the French retail arm of Swiss energy producer Alpiq Group, supplying electricity to French residential, small-business, and large-account customers via fixed-price, indexed, and premium offers with optional 0-100% green energy, distributed through online self-serve, phone, and referral channels.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Wind Electric Power Generation (221115)

akta.pro primary industry

Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)

akta.pro secondary industries

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Warranty, Service Contracts & OEM Relationship Management (Claims, SLAs, Performance Guarantees) (EUAMAGAO)

Keywords

• Retail electricity supply
• Renewable energy plans
• Residential energy provider
• Business electricity contracts
• Green energy certification

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Supply: Alpiq generates revenue by selling electricity to residential (particuliers), professional (TPE/PME/PMI), and large account (grands comptes) customers in France. The company offers fixed-price and indexed-price electricity plans, with indexed plans offering a percentage discount on regulated tariffs. Revenue is derived from subscription fees (abonnement) and consumption-based charges (kWh pricing). The company benefits from being both a producer and supplier, with hydroelectric and wind production facilities across Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alpiq France is an electricity producer and supplier selling electricity contracts to French residential customers, small and mid-sized businesses (TPE/PME/PMI), and large accounts under fixed-price and indexed-price offers, with customizable renewable content from 0% to 100%. The company combines European hydroelectric and wind production assets with retail supply and partners with Enedis for physical distribution and Linky smart-meter operations. Customers subscribe online in approximately five minutes or by phone, choose smoothed or real-time billing, and access support via phone, Facebook Messenger, and WhatsApp.

Product overview

Alpiq France is an electricity supplier for residential customers in France, offering a portfolio of electricity products under three main offers: Offre Electricité Stable (fixed price), Offre Electricité Référence (indexed price with discount to regulated tariff), and Offre Serenité (premium offering). All offers can be customized with a green electricity component ranging from 0% to 100% renewable energy. Customers choose between billing options including monthly smoothed payments or real-time consumption-based billing. The company provides customer service via telephone, Facebook Messenger, and WhatsApp. A referral program provides €15 rewards to both referrer and referred customer.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 330,000+ customers have trusted Alpiq
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EnediscoreTechnology or IntegrationEnedis manages the electricity distribution network covering 95% of French territory. Alpiq integrates with Enedis systems for smart meter (Linky) operations, remote meter opening, consumption data retrieval, and network access. This partnership is essential for all electricity suppliers operating in France.
• Ministry of Energy / DGECcoreOthersAlpiq holds electricity supply authorization and its parent company Alpiq énergie France holds both electricity and gas supply authorizations, all issued by the Ministry of Energy (Ministère de l'énergie / DGEC - Direction générale de l'énergie et du climat).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TotalEnergies: Major French alternative electricity and gas supplier (formerly Total Direct Énergie) targeting residential and professional customers with similar fixed-price and indexed offers. Directly competes with Alpiq for switchers from EDF's regulated tariff.
• eni Plenitude: Italian-headquartered integrated energy company selling electricity and gas to French residential and business customers. Closely comparable on bundled supply proposition, fixed-price offers, and green-energy add-ons.
• Ohm Énergie: French alt-supplier offering residential and professional electricity and gas plans with competitive pricing. Competes head-to-head with Alpiq on indexed offers and online subscription in France.
• ekWateur: French alternative electricity and gas supplier focused on 100% renewable offers with origin guarantees. Directly comparable on green-energy customization, an area where Alpiq differentiates its 0–100% offer.
• Mint Énergie (Shell): French alternative electricity and gas supplier backed by Shell Energy. Competes with Alpiq across residential and small-business segments on price, fixed offers, and renewable options.

Broad incumbents

• EDF (Électricité de France): Incumbent French electricity operator that owns the regulated tarif bleu that Alpiq explicitly undercuts. Directly comparable on residential and professional supply, but EDF operates the entire nuclear fleet, grid, and regulated retail business at national scale.
• Engie: Large French energy incumbent with broad electricity and gas offers across particuliers, professionals, and grands comptes. Overlaps directly with Alpiq's segment structure and product portfolio while operating at a much larger scale.

Emerging players

• Butagaz: French energy retailer historically focused on LPG and expanding into electricity and gas offers for residential and small professional customers. Comparable as a growing French alt-supplier exploring bundled energy offers.

Regional players

• Vattenfall (Inelia / vente privée Énergie): Swedish state-owned utility selling electricity offers to French consumers via its Inelia brand. Comparable product/market overlap, but primarily a regional entrant from Northern Europe selling into France rather than a domestic champion.
• Iberdrola (Powersett / Iberdrola France): Spanish-headquartered integrated renewables utility with French retail operations selling 100% green electricity. Comparable green-energy positioning and producer+supplier integration; primarily a foreign-market entrant in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alpiq
• Xx.com/AlpiqFR_Part
• Facebookfacebook.com/AlpiqFrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpiq France