Keep Memory Alive

What Keep Memory Alive does

Keep Memory Alive is a 501(c)(3) nonprofit organization headquartered at 888 West Bonneville Avenue, Las Vegas, Nevada, operating as the philanthropy department and fundraising subsidiary of Cleveland Clinic Foundation. Founded in 2009 to support the Cleveland Clinic Lou Ruvo Center for Brain Health, the organization raises charitable contributions that are directed exclusively to brain-health research, patient care, and caregiver programs for patients with Alzheimer's disease, Parkinson's disease, multiple sclerosis, Lewy body dementia, frontotemporal dementia, Huntington's disease, and other neurodegenerative conditions. Patients and families receive services at no cost; the organization is funded entirely through donations, grants, fundraising event proceeds, planned giving, and corporate sponsorships.

Revenue is generated across a diversified set of channels, including individual donations, signature fundraising events (Power of Love Gala entering its 30th year, Summer Rodeo at Shakespeare Ranch, Charity Poker Tournament, Month of Memories), corporate sponsorships (LAGOS fine jewelry, Caesars Foundation, Southern Glazer's Wine & Spirits), community partner promotions at Las Vegas restaurants and retailers, planned giving vehicles (bequests, charitable remainder trusts, multi-year pledges), branded product sales (LAGOS Keep Memory Alive jewelry collection, Music and The Mind album), and venue rentals of the Frank Gehry-designed event center. Major grants include an $11.3 million NIH award (February 2022) to continue funding the Center for Neurodegeneration and Translational Neuroscience.

The organization supports a portfolio of patient-facing programs beyond fundraising, including music therapy, yoga for MS and Parkinson's, art programs, the Improv for Care program with Second City and Caring Across Generations, the Lynne Ruffin-Smith e-Library, and the HealthyBrains.org digital brain-health self-assessment platform. Strategic partners include Cleveland Clinic Foundation (parent), Women's Alzheimer's Movement (Maria Shriver), Michael J. Fox Foundation, Alzheimer's Disease Neuroimaging Initiative, Global Alzheimer's Platform, Parkinson's Study Group, and multiple named donors (Andrea Bocelli, Gloria and Emilio Estefan, Eric and Sheila Samson, LAGOS). Operational scale includes 11-50 employees, 116,200+ visits to no-cost patient and family services, 295,000+ patient appointments facilitated, and 114+ clinical trials supported at Cleveland Clinic Nevada.

Name

Keep Memory Alive

Legal name

Keep Memory Alive

Website

https://keepmemoryalive.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Keep Memory Alive is a 501(c)(3) nonprofit and subsidiary of Cleveland Clinic Foundation that raises funds exclusively for the Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas, supporting no-cost patient care, caregiver programs, and clinical research for Alzheimer's, Parkinson's, MS, and other neurodegenerative diseases.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy and Nonprofit Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Brain health philanthropy
• Neurodegenerative disease research
• Nonprofit healthcare fundraising
• Caregiver support programs
• Clinical trial funding

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Tax-deductible charitable contributions from individuals supporting brain health research and patient programs.
2. Special Events Revenue: Proceeds from signature events including Power of Love Gala, Summer Rodeo, Charity Poker Tournament, and Month of Memories community campaigns.
3. Corporate Sponsorships: Financial support from corporate sponsors for events and programs.
4. Planned Giving: Deferred giving vehicles including bequests, charitable remainder trusts, and multi-year pledges.
5. Community Partner Promotions: Proceeds from sales at participating businesses during Month of Memories and other collaborative promotions.
6. Product Sales: Sales of branded merchandise and special products like the LAGOS Keep Memory Alive jewelry collection and Music and The Mind album.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Keep Memory Alive is a 501(c)(3) nonprofit philanthropy organization serving as the fundraising arm for Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas, Nevada. The organization raises funds through signature events, individual donations, corporate sponsorships, and planned giving to support brain health research, clinical trials, neuroimaging, and no-cost patient and caregiver programs for Alzheimer's, Parkinson's, MS, Lewy body dementia, frontotemporal dementia, and Huntington's disease.

Product overview

Keep Memory Alive is a 501(c)(3) nonprofit philanthropy organization that serves as the fundraising arm for Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas, Nevada. Rather than a traditional product company, Keep Memory Alive operates a portfolio of fundraising events (Power of Love Gala, Summer Rodeo, Month of Memories, Charity Poker Tournament), therapeutic and support programs (music therapy, art programs, yoga, Improv for Care), educational resources (Lynne Ruffin-Smith e-Library, Healthy Brains Initiative digital platform), and community engagement initiatives (planned giving, volunteer programs, corporate partnerships). The organization also manages the Keep Memory Alive Event Center venue and supports the Women's Alzheimer's Movement Prevention & Research Center. All funds raised exclusively support Cleveland Clinic Nevada's brain health programs, clinical trials, and patient/caregiver services provided at no cost.

Differentiator

Problem solved

Functional benefit

Brands

• Power of Love Gala: Annual flagship fundraising gala event benefiting Cleveland Clinic Lou Ruvo Center for Brain Health
• Month of Memories
• Summer Rodeo
• Charity Poker Tournament
• Healthy Brains Initiative

Products and services

• Power of Love Gala Annual flagship fundraising gala featuring celebrity chefs, live entertainment, and silent/live auctions. Proceeds support Cleveland Clinic Lou Ruvo Center for Brain Health.
• Summer Rodeo Annual rodeo event at Shakespeare Ranch in South Lake Tahoe, featuring bull riding, bronco riding, barrel racing, live music, and BBQ. Proceeds benefit Cleveland Clinic Nevada.
• Month of Memories

Quantifiable outcome

• Over 116,200 visits provided to no-cost patient and family services program
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• Cleveland Clinic FoundationcoreStrategic or Co-development PartnerKeep Memory Alive is a subsidiary of Cleveland Clinic Foundation. All funds raised exclusively support Cleveland Clinic Lou Ruvo Center for Brain Health. The relationship includes shared branding, administrative support, and integrated patient care operations.
• Frank GehryflagshipStrategic or Co-development PartnerWorld-renowned architect designed the Cleveland Clinic Lou Ruvo Center for Brain Health building in Las Vegas. The iconic structure is considered an architectural landmark comparable to Walt Disney Concert Hall and Guggenheim Bilbao.
• Women's Alzheimer's MovementflagshipStrategic or Co-development PartnerMaria Shriver's Women's Alzheimer's Movement partnered with Cleveland Clinic to create the nation's first women-specific Alzheimer's prevention program at Cleveland Clinic Nevada - Women's Alzheimer's Movement Prevention & Research Center, launched in 2020.
• Michael J. Fox FoundationcoreStrategic or Co-development PartnerCleveland Clinic Nevada joined the Michael J. Fox Foundation's expansion of the Parkinson’s Progression Markers Initiative (PPMI), a major international Parkinson's research study.
• Andrea Bocelli and Veronica BocelliflagshipStrategic or Co-development PartnerAndrea Bocelli and his wife Veronica endowed the Rolando Brunelli Caregiver Program at Cleveland Clinic Lou Ruvo Center for Brain Health, honoring Veronica's grandfather who succumbed to Alzheimer's disease.
• Second CitycoreStrategic or Co-development PartnerPartnership with the famous Chicago improv group to create Improv for Care program providing creative educational tools for caregivers.
• Caring Across GenerationscoreStrategic or Co-development PartnerCollaboration with caregiving advocacy network to develop Improv for Care program.
• Wolfgang PuckflagshipGTM or Marketing PartnerCelebrity chef and founding supporter of Keep Memory Alive who has participated in fundraising events since the organization's inception, providing culinary experiences at galas.
• Alzheimer's Disease Neuroimaging Initiative (ADNI)coreStrategic or Co-development PartnerCleveland Clinic Nevada participates in this major national and international neuroscience network.
• Global Alzheimer's Platform (GAP)coreStrategic or Co-development PartnerInternational neuroscience network partnership for accelerating Alzheimer's research.
• Parkinson's Study Group (PSG)coreStrategic or Co-development PartnerParticipation in national Parkinson's research collaborative group.
• LAGOScoreGTM or Marketing PartnerSteven Lagos' fine jewelry brand created the Keep Memory Alive Collection with 100% of proceeds benefiting the organization. Featured in Robb Report.
• Las Vegas Jazz SocietycoreStrategic or Co-development PartnerPartnership to conduct Jammin' With the Jazz Society music therapy sessions for patients since 2024.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alzheimer's Association: The largest U.S. nonprofit dedicated to Alzheimer's care, support, and research. Directly comparable to Keep Memory Alive in mission (Alzheimer's patient services, caregiver support, research funding), fundraising model (events, individual giving, corporate sponsorships), and disease focus area.
• BrightFocus Foundation: National nonprofit that funds research and provides public education on Alzheimer's disease, macular degeneration, and glaucoma. Directly comparable disease-specific research-funding model with similar event-driven fundraising.
• Parkinson's Foundation: National nonprofit funding Parkinson's research and providing patient/caregiver resources. Directly comparable in disease focus (Parkinson's), with overlapping designations including Parkinson's Foundation Center of Excellence awarded to Cleveland Clinic Nevada.
• Lewy Body Dementia Association: National nonprofit supporting Lewy body dementia research, awareness, and caregiver support. Directly comparable in disease-specific focus, with Cleveland Clinic Nevada designated as an LBDA Research Center of Excellence.
• National Multiple Sclerosis Society: Largest U.S. nonprofit funding MS research and providing patient services. Directly comparable as a disease-focused (MS) funder, with KMA holding National MS Society 'Partners in Care' designation for Southern Nevada.
• Barrow Neurological Foundation: Philanthropy arm of Barrow Neurological Institute in Phoenix. Closely comparable single-center-affiliated fundraising model supporting neurological research, patient care, and caregiver programs in the U.S. Southwest.
• Fisher Center for Alzheimer's Research Foundation: Funds Alzheimer's research at a single academic center (The Fisher Center at The Rockefeller University). Highly comparable hospital/center-affiliated fundraising model similar to KMA's relationship with Cleveland Clinic Lou Ruvo Center.
• Cure Alzheimer's Fund: Alzheimer's disease research-focused nonprofit funding targeted scientific research. Comparable in being a disease-specific fundraising organization supporting brain health research with a lean operational model.
• Michael J. Fox Foundation: The largest nonprofit funder of Parkinson's disease research globally. Directly comparable to KMA in funding Parkinson's research and clinical trials, partnering with KMA on the Parkinson's Progression Markers Initiative, and operating a similar model of celebrity-led, high-profile fundraising events.

Emerging players

• ALS Association: National nonprofit funding ALS research and providing patient services. Comparable as a neurodegenerative-disease-focused fundraising organization, though operating at significantly larger scale and broader geographic reach than KMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clevelandclinicnevada
• Instagraminstagram.com/clevelandclinicnevada
• Xx.com/CCNevadaKMA
• LinkedInlinkedin.com/company/lou-ruvo-center-for-brain-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Memory Alive