Michigan College of Emergency Physicians

What Michigan College of Emergency Physicians does

Michigan College of Emergency Physicians (MCEP) is the Michigan state chapter of the American College of Emergency Physicians (ACEP), founded in 1969 and headquartered in Lansing, Michigan. It is a private professional medical association serving over 2,000 emergency physicians, residents, and medical students in Michigan, with a composition of approximately 47% staff physicians, 36% residents, and 11% medical students. The organization operates with a small staff of three (Executive Director, Executive Services & Education Coordinator, and Executive Assistant) and is governed by an elected Board of Directors under a current president, Michael Gratson, MD, MHSA, FACEP.

MCEP's core offering is advocacy, continuing medical education, and professional development for the Michigan emergency medicine community. Its product surface consists of six annual conferences (Michigan Emergency Medicine Assembly at the Grand Hotel on Mackinac Island, Midwest Winter Symposium at Boyne Mountain, $traight Talk Reimbursement Conference, Critical Care in the ED Conference, Pediatric Emergency Medicine Conference, and EM Career Planning: Life After Residency), the News & Views newsletter (6x/year, 2,100+ circulation), the EMRAM resident program (ITE Review, SIMWARS, Mini Mock Cert Course, leadership scholarships), the Leadership Development Program (founded 2007, 130+ graduates), and the 100% Club Recognition Program. The organization also runs or is affiliated with the Michigan Emergency Medicine Foundation (MEMF, a 501(c)(3) scholarship entity) and the Michigan Emergency Doctors Political Action Committee (MEDPAC), and retains a Lansing-based lobbyist firm.

MCEP monetizes through four primary streams: joint state/national membership dues processed through ACEP, conference registration fees (with tiered pricing by member status and role, $30-$725 per registrant), newsletter advertising in News & Views, and corporate sponsorships and exhibitor booths at conferences. Strategic significance extends beyond commercial activity to demonstrated regulatory outcomes, including a 2023 Medicaid rate increase estimated to deliver $9 million in additional annual reimbursement to Michigan emergency physicians. The organization is not investor-backed and operates as a membership-governed association rather than a commercial enterprise.

Name

Michigan College of Emergency Physicians

Legal name

Michigan College of Emergency Physicians

Website

https://mcep.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan College of Emergency Physicians is the Michigan state chapter of ACEP, serving 2,000+ emergency physicians, residents, and medical students through state-level advocacy, six annual CME conferences, and a leadership development pipeline.

Ownership category

akta.pro rank

Product category

Professional Medical Association

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Medical Schools (MD/DO Granting) (EDAHAGAB)

akta.pro secondary industry

Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA)

Keywords

• Emergency medicine association
• Physician advocacy services
• Continuing medical education
• Medical specialty society
• Professional medical conferences

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Others, Operations, Marketing or Sales

Revenue model

1. Membership Dues: Dual membership in ACEP and Michigan Chapter provides unified representation for emergency medicine specialty. National and Michigan Chapter ACEP memberships are applied for jointly through ACEP.
2. Conference Registration Fees: Annual conferences including Summer Assembly, Winter Symposium, Critical Care, Pediatric EM, $traight Talk, and EM Career Planning generate registration revenue from physicians, residents, medical students, and allied health professionals.
3. Newsletter Advertising: News & Views newsletter with circulation of over 2,100 serves as the sole information source for emergency physicians and ED directors throughout Michigan, featuring advertising opportunities.
4. Conference Sponsorships and Exhibitor Booths: Corporate sponsorships and exhibitor booth rentals at annual conferences including Gold Level Support, Silver Level Support, and Exhibitor Booth options at various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Michigan College of Emergency Physicians is a professional medical association serving over 2,000 emergency physicians, residents, and medical students in Michigan. It delivers advocacy at the state Capitol, continuing medical education conferences (AMA, AOA, ACEP Category 1 credits), residency support via EMRAM, leadership development, recognition awards, and the bimonthly News & Views newsletter. Memberships are processed jointly with the national ACEP organization.

Product overview

Michigan College of Emergency Physicians (MCEP) is a professional medical association serving emergency physicians in Michigan, not a technology product company. The organization offers a portfolio of educational conferences and programs including the annual Michigan Emergency Medicine Assembly, Midwest Winter Symposium, $traight Talk Reimbursement Conference, Critical Care Conference, Pediatric Emergency Medicine Conference, and Career Planning events. It operates EMRAM (Emergency Medicine Residents' Association of Michigan) providing residency support through ITE Review Courses, SIMWARS competitions, and Mini Mock Cert Courses. Additional offerings include the Leadership Development Program, News & Views newsletter (6x yearly), awards programs recognizing excellence in emergency medicine, MEMF scholarships for students and residents, and membership benefits including the 100% Club Recognition Program. These are professional association services, not software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Michigan Emergency Medicine Assembly Annual flagship in-person conference at Grand Hotel, Mackinac Island, featuring medical/legal updates, membership meetings, leadership forums, and educational programming across emergency medicine topics. Offers up to 12 AMA PRA Category 1 Credits and is open to physicians, residents, medical students, and allied health professionals.
• Midwest Winter Symposium Annual winter CME event held at Boyne Mountain, featuring interactive lectures on emergency medicine hot topics with networking opportunities. Offers up to 13.75 AMA PRA Category 1 Credits and attracts 75-100 attendees.
• $traight Talk Reimbursement Conference Annual virtual reimbursement conference covering coding and billing issues for emergency physicians, billing/coding professionals, and group managers. Offers 4.25 AMA PRA Category 1 Credits. Group discounts are available.
• Critical Care in the ED Conference Annual virtual conference focused on management of critically ill patients in the emergency department, co-sponsored with Wayne State University, Michigan SCCM, Henry Ford Hospital, Indiana University, and Medical College of Wisconsin. No CME offered.
• Emergency Medicine Career Planning: Life After Residency Annual seminar at Somerset Inn Troy for second and third year EM residents covering job searching, interviewing, personal finance, entrepreneurship, and career planning topics. No virtual option offered.
• Can't Miss Pediatric Emergency Medicine Conference Regional pediatric emergency medicine CME conference at Somerset Inn Troy featuring topics in high-stakes pediatric EM situations presented by local experts. Offers 7.5 AMA PRA Category 1 Credits.
• EMRAM (Emergency Medicine Residents' Association of Michigan) Internal division of MCEP supporting emergency medicine residents with career resources, education, political activity opportunities, and networking. Operates the ITE Review Course, SIMWARS competition, and Mini Mock Cert Course, and coordinates leadership scholarships and the Resident Liaison Program across 26 Michigan residency programs.
• ITE Review Course Annual preparatory course for residents to review core emergency medicine topics prior to the in-service exam, featuring scenario-based questions and speakers from Michigan residency programs. Held virtually with a $30 registration fee; attendance has exceeded 250 residents.
• SIMWARS Simulation Competition Interactive simulation competition held during Research Day where teams of four residents compete against other Michigan residency programs on simulated patient encounters. Teams are judged on teamwork, communication, leadership, and medical management.
• Mini Mock Cert Course Virtual exam preparation course following the ABEM format, featuring new cases across multiple sessions with faculty examiners, designed for emergency medicine residents preparing for board certification.
• Leadership Development Program One-year mentorship and training program developing future leaders for emergency medicine at state and national levels, founded in 2007 under the direction of Robert Malinowski, MD, FACEP. Includes political advocacy, education, and leadership skills training; 130+ graduates have completed the program.
• News & Views Newsletter Official MCEP publication distributed six times per year (every other month), covering legislation, reimbursement, medical progress, educational, and employment matters relevant to Michigan emergency physicians. Circulation exceeds 2,100; advertising opportunities are available.
• MCEP Awards Programs Multiple award programs including Emergency Physician of the Year, Lifetime Achievement (John A. Rupke, MD), Ronald L. Krome Meritorious Service, Significant Contribution, and Legacy Award, recognizing excellence and service contributions in emergency medicine.
• Michigan Emergency Medicine Foundation (MEMF) 501(c)(3) nonprofit foundation promoting improved education and research in emergency medicine. Awards scholarships to medical students to attend the Medical Student Forum at Winter Symposium and to residents to speak at the Michigan Emergency Medicine Assembly, and hosts the MEMF Fundraiser Golf Outing.
• 100% Club Membership Recognition Program Program launched in 1998 recognizing emergency medicine groups and hospital emergency departments achieving 100% membership in MCEP/ACEP. Benefits include national ACEP activation fee savings, single master invoicing, and recognition for commitment to professional development.

Quantifiable outcome

• $9 million additional Medicaid reimbursement annually for Michigan emergency physicians
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• American College of Emergency Physicians (ACEP)coreStrategic or Co-development PartnerMCEP operates as the Michigan state chapter of ACEP. Dual membership in ACEP and Michigan Chapter provides unified representation for emergency medicine. New memberships are applied for jointly. MCEP sends the largest delegation of any state to ACEP's annual Leadership and Advocacy Conference in Washington D.C. Councillors represent MCEP at ACEP Council meetings.
• Michigan Emergency Medicine Foundation (MEMF)coreStrategic or Co-development PartnerMEMF is a 501(c)(3) nonprofit that promotes improved education and research in emergency medicine. Awards scholarships to medical students to attend Medical Student Forum at Winter Symposium and to residents to speak at Michigan Emergency Medicine Assembly. Hosts MEMF Fundraiser Golf Outing.
• Muchmore, Harrington, Smalley & Associates (Bret Marr)coreImplementation/ SI/ Consulting PartnerMCEP's retained lobbyist firm in Lansing representing the organization's legislative interests at the Michigan Capital. Office located at 124 West Allegan Street, Suite 1900, Lansing, MI 48933. Phone (517) 484-8800.
• Michigan Emergency Doctors Political Action Committee (MEDPAC)coreStrategic or Co-development PartnerPolitical Action Committee for Michigan emergency physicians. Enables direct influence on political issues affecting the specialty including reimbursement, liability, and staffing. Hosts fundraising events during MEMA conference including wine tasting and craft cocktail making.
• 26 Michigan Emergency Medicine Residency ProgramscoreStrategic or Co-development PartnerMCEP/EMRAM works with 26 residency programs across Michigan including University of Michigan, Henry Ford Health, Corewell Health, McLaren, Trinity Health, Wayne State, and others. Programs include Central Michigan, Corewell Farmington Hills, Corewell Lakeland, Corewell Health West/MSU, Corewell William Beaumont University, Detroit Medical Center, Henry Ford systems, McLaren Flint, McLaren Greater Lansing, McLaren Macomb, Trinity Health Livonia, Trinity Health Muskegon, University of Michigan, University of Michigan Health West, U of M Health-Sparrow/MSU, Wayne State/Sinai-Grace, and Western Michigan University.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• California ACEP: California state chapter of ACEP, the largest chapter by member count. Operates the same state-chapter playbook as MCEP — advocacy, CME, resident support — making it the most direct structural peer even though the underlying state markets differ.
• Society for Academic Emergency Medicine (SAEM): Academic EM society focused on education, research, and residency program leadership. SAEM is comparable to MCEP in serving the EM residency/resident pipeline (overlapping with EMRAM) and academic physician audience through CME and training.
• American Academy of Emergency Medicine (AAEM): National EM professional society that competes directly with ACEP for emergency physician membership. AAEM runs a parallel advocacy, CME, and member-benefit program similar to MCEP's, and its state chapters (e.g., AAEM/RSA) directly compete for the same Michigan EP audience.
• Texas College of Emergency Physicians (TCEP): Another major state ACEP chapter with parallel advocacy, conference, and resident programming. TCEP is comparable to MCEP as a direct peer in operating model and chapter-level revenue mix, but serves a much larger Texas EP population.
• Emergency Medicine Residents' Association (EMRA): National EM resident organization directly analogous to MCEP's EMRAM subsidiary. EMRA serves the same resident demographic MCEP captures through EMRAM, and competes for resident engagement, ITE prep resources, and leadership development attention.
• American College of Osteopathic Emergency Physicians (ACOEP): Osteopathic-flavored parallel EM society offering CME, board prep, advocacy, and student/resident programming. Directly comparable to MCEP in mission and member benefits for DOs and MDs in emergency medicine.
• New York American College of Emergency Physicians (New York ACEP): Large state chapter of ACEP operating the same chapter model as MCEP — state-level advocacy, annual CME conferences, and resident engagement. Comparable in structure, GTM, and member value proposition, but operating in a much larger physician pool.

Broad incumbents

• American College of Emergency Physicians (ACEP): National parent society of which MCEP is the Michigan chapter. ACEP sets national policy, advocacy, and CME standards that MCEP executes locally; comparable in mission (EM professional society), scope (advocacy + education), and member value proposition, but at a national rather than state scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/mcep_news
• Facebookfacebook.com/mcep1969
• Instagraminstagram.com/mcep__news

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Michigan College of Emergency Physicians