DATAflor
DATAflor AG is a German vertical software company that develops integrated CAD/BIM and ERP solutions for the green industry, serving approximately 5,000 customers in garden/landscape construction, landscape architecture, and civil engineering, primarily across the DACH region.
- Company typePrivate
- Founded1982
- HeadquartersGöttingen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DATAflor does
DATAflor AG is a German vertical software company, headquartered in Göttingen, that develops and sells integrated CAD/BIM planning software and business-management (ERP) software for three closely related trades: garden and landscape construction (GaLaBau), landscape architecture, and earthworks and civil engineering (Erd- und Tiefbau). The portfolio is anchored by two core product families — DATAflor BUSINESS, a branch-specific ERP covering the full project lifecycle from address and lead management through LV (bill of quantities) creation, costing, billing, time tracking, site management, and post-calculation, and DATAflor CAD, a professional CAD/BIM platform with discipline-specific variants (GREENXPERT for GaLaBau, LANDXPERT for landscape architecture, ETB-CAD for civil engineering). The platform is built on Microsoft .NET Framework (since 2006) and is extended by modules including DATAflor AVA (tendering/awarding/billing), DATAflor BIM-Manager, LANDSKETCH 3D visualization, the MEASUREnow rover system with MEASUREapp for digital surveying, a mobile apps suite (TIME, CONNECT), Bauakte digital document management, Baustellen-Manager and Personal-Manager for site and workforce scheduling, and the myDATAflor cloud portal hosting DATAflor BI dashboards. Deep integrations with Leica and Trimble surveying and machine-control hardware, plus German construction data standards (GAEB, REB, IFC/BIM, DATEV), tie field measurement to design, costing, and invoicing in a single workflow.
The company generates revenue from software licenses and subscriptions, annual service contracts covering support, updates, and hotline access, training and seminar services delivered at four training centres across Germany and Austria, and online/remote support — with a 30-day free trial and quote-based pricing typical of SMB-focused vertical software. Go-to-market is regional and field-sales-led: 80+ employees operate from offices in Göttingen, Karlsruhe, and Essen in Germany, with seminar locations in Vienna, Linz/Ritzlhof, and Langenlois in Austria, and partner/reseller channels (SPIRO Sachs GmbH, Otmar Fischer) serving Austria plus additional international partners in the Netherlands and Italy. Approximately 5,000 companies in the DACH-region green industry work with DATAflor software, and case-study customers include garden/landscape firms, civil engineering contractors, and surveying specialists ranging from multi-generational SMBs to mid-market operators. The legal entity is a private German Aktiengesellschaft (stock corporation) operating as a subsidiary of the publicly listed Mensch und Maschine SE, and the company is currently investing in a 2024–2027 product cycle that progressively embeds AI capabilities — including the KI-Kalkulator for cost estimation, KI-Manager natural-language CAD assistant, Digitaler Posteingang for document automation, and KI-Pflanzplanung — across the platform.
DATAflor firmographics
Firmographics- Name
- DATAflor
- Legal name
- DATAflor AG
- Website
- https://dataflor.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DATAflor AG is a German vertical software company that develops integrated CAD/BIM and ERP solutions for the green industry, serving approximately 5,000 customers in garden/landscape construction, landscape architecture, and civil engineering, primarily across the DACH region.
- Ownership category
- akta.pro rank
DATAflor industry classification
Industry- Product category
- Vertical industry software (CAD/BIM and ERP for green industry and civil engineering)
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where DATAflor is headquartered
LocationHeadquarters
- HQ city
- Göttingen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
DATAflor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: DATAflor generates primary revenue from software licenses and subscriptions for its CAD, BIM, and business management software suites. The company offers different product lines for Garten- und Landschaftsbau (GaLaBau), Landschaftsarchitektur, and Erd- und Tiefbau sectors.
- Training and Seminars: Revenue generated from professional software training including day seminars, e-learning courses, CAD/BIM workshops, and individual/custom training sessions conducted at company locations or customer sites.
- Service Contracts: Annual service contracts providing ongoing support, updates, and access to customer services including hotline, online service, and software maintenance.
- Support Services: Technical support services including hotline support, online service portal, and support tool for issue resolution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-day free trial/demo available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DATAflor product offering
Product offeringCore offering
DATAflor develops and sells integrated CAD/BIM planning software and business management (ERP) solutions for the green industry, serving garden and landscape construction (GaLaBau), landscape architecture, and earthworks/civil engineering (Erd- und Tiefbau). Its two anchor product families—DATAflor BUSINESS (offering through invoicing, cost tracking, time tracking, site management, and controlling) and DATAflor CAD (design, visualization, planting, lighting, terrain modeling, and quantity takeoff)—are sold as licensed and subscribed software, complemented by surveying hardware integration, mobile apps, training, and AI-assisted features.
Product overview
DATAflor offers a unified platform-plus-modules architecture serving three vertical markets: garden and landscaping (GaLaBau), landscape architecture, and earthworks/civil engineering (Erd- und Tiefbau). The portfolio is anchored by two core product families: DATAflor BUSINESS (branch-specific ERP covering project management, cost estimation, billing, and post-calculation) and DATAflor CAD (professional CAD with discipline-specific variants including GREENXPERT for landscaping, LANDXPERT for landscape architecture, and ETB-CAD for civil engineering). These are extended by specialized modules: BIM-Manager for Building Information Modeling, AVA for tendering and procurement, LANDSKETCH (formerly GRÜNSTUDIO 3D) for 3D visualization, MEASUREnow rover system with MEASUREapp for digital surveying, the DATAflor Apps suite (TIME, CONNECT) for mobile operations, Bauakte for digital document management, Baustellen-Manager and Personal-Manager for site and workforce scheduling, Plankosten for standard cost control, and DATAflor BI for business intelligence. All products share a unified data layer enabling seamless handoffs from field measurement through design, cost estimation, site execution, and billing. The platform is accessible via desktop applications and the cloud portal myDATAflor, with AI features (KI-Kalkulator, KI-Manager, Digitaler Posteingang, KI-Suche) being progressively integrated across the 2025-2027 product cycle.
Differentiator
Problem solved
Functional benefit
Brands
- DATAflor BUSINESS: Branchensoftware (industry software) for business management, including offers, invoices, and digital construction files.
- DATAflor CAD
- DATAflor GREENXPERT
- DATAflor LANDXPERT
- DATAflor CADXPERT
- DATAflor AVA
- DATAflor ETB-CAD
- MEASUREnow
- DATAflor BIM
- LANDSKETCH / GRÜNSTUDIO 3D
- DATAflor BUILDING
- DATAflor BI
- DATAflor Apps
Products and services
- DATAflor BUSINESS Central ERP/business management software for garden and landscaping companies covering the full project lifecycle from lead management and offers through invoicing and post-calculation. Modules include address management, project management, LV creation, cost estimation, billing, time tracking, and digital construction file.
- DATAflor CAD Professional CAD solution for landscape architecture covering all planning tasks: quick sketches, photorealistic visualizations, execution planning, planting plans, lighting design, and quantity takeoffs. Used by landscape architecture practices as the core design platform.
- DATAflor GREENXPERT CAD software tailored for garden and landscaping professionals with intelligent drawing objects, plant libraries, quantity extraction, terrain modeling, and connection to measurement and billing workflows. Used by GaLaBau companies for project planning and design.
- DATAflor LANDXPERT CAD software for landscape architecture providing tools for professional landscape design and planning, used by landscape architecture firms as a specialized design solution.
- DATAflor ETB-CAD Complete CAD solution for earthworks and civil engineering covering the full construction process from planning through machine control data export for excavators and other equipment. Used by civil engineering contractors with machine control integration.
- DATAflor LANDSKETCH 3D visualization and landscape rendering software that creates photorealistic, animated garden visualizations for customer presentations, generating immersive 3D walkthroughs with lighting, shadows, plants, and water effects. Used by GaLaBau and landscape architecture firms to win orders.
- MEASUREnow (Rover System) GPS/GNSS rover system for digital site surveying and measurement including mobile app (MEASUREapp) and web portal (MEASUREweb) for field-to-office data transfer, used by GaLaBau and civil engineering companies for digital site measurement and billing.
- DATAflor BUILD Civil engineering and building sector extension for DATAflor BUSINESS with specialized workflows for Erd- und Tiefbau, used by contractors as an industry-specific extension of the core ERP.
- DATAflor Campus (Free Version) Free software version and educational resources for students, trainees, and beginners in landscaping and landscape architecture trades, provided to educational institutions and individuals entering the green industry.
- Professional seminars, e-learning, CAD/BIM workshops, and individual training Day seminars, e-learning courses, CAD/BIM workshops, and individual/custom training sessions conducted at company locations and customer sites across Germany and Austria, delivered as a paid professional service alongside software sales.
Quantifiable outcome
- 30-50% reduction in labor costs for measurement and billing through digital surveying combined with DATAflor measurement solutions
- +3 more outcomes
Companies that use DATAflor
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
DATAflor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature11 records
DATAflor partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SPIRO Sachs GmbHcoreAuthorized DATAflor partner for Austria, providing sales, support, and training services. Located in Reut, Germany with coverage for Austrian market. Contact: Kurt Sachs
- Otmar FischercoreLocal DATAflor representative for Austria based in Zell an der Pram, providing customer support and contact for Austrian market
- GaLaBau Professional Associations (Multiple Regional)minorDATAflor is a supporting member of numerous regional GaLaBau professional associations including those in Hamburg, Hessen-Thüringen, Schleswig-Holstein, Mecklenburg-Vorpommern, Berlin-Brandenburg, Baden-Württemberg, Bayern, Niedersachsen-Bremen, Nordrhein-Westfalen, Sachsen-Anhalt, Sachsen, and Rheinland-Pfalz/Saarland
- buildingSMART Deutschland e.V.minorActive member in buildingSMART Deutschland working group for BIM standards and digitalization in construction industry
- BVBS Bundesverband Software und Digitalisierung im Bauwesen e.V.minorMember of German association for software and digitalization in construction, supporting industry digitalization initiatives
- Forschungsgesellschaft Landschaftsentwicklung Landschaftsbau e.V. (FLL)minorMember of research association for landscape development and landscape construction, contributing to industry standards and research
- Lenné-Akademie für Gartenbau und Gartenkultur e.V.minorPartner supporting garden architecture and garden culture education and research initiatives
- DGGL Landesverband Baden-Pfalz e.V.minorSupporting member of German Society for Garden Architecture and Landscape Culture, regional chapter Baden-Palatinate
- Bundesfachschaft Landschaft (BuFaLa)minorDATAflor supports the federal student organization for landscape studies, fostering future industry talent
- Bund Deutscher Landschaftsarchitekt:innen (bdla)minorDATAflor supports the professional association of German landscape architects, including the young architects working group
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
DATAflor competitors and assessment
Company assessmentBroad incumbents
- Buildertrend: Buildertrend is a construction project management and CRM SaaS targeting SMB residential and specialty trade contractors. It overlaps with DATAflor BUSINESS in serving small/mid-sized construction trades with integrated project and customer management.
- RIB Software: RIB (now part of Schneider Electric) offers construction ERP, estimating, and project management software (iTWO). It is a broader incumbent in construction business management that overlaps with DATAflor BUSINESS and AVA capabilities.
- Trimble: Trimble provides surveying, machine control, and construction software that both integrates with (Leica/Trimble machine controls via DATAflor) and competes against DATAflor ETB-CAD for earthworks and civil engineering workflows.
- Vectorworks (Nemetschek Group): Vectorworks Landmark is a leading CAD solution for landscape architects, directly competing with DATAflor LANDXPERT and DATAflor CAD. Nemetschek's broader portfolio (Allplan, Graphisoft) places it as a large AEC incumbent with overlapping end customers.
- Autodesk: Autodesk's AutoCAD, Civil 3D, and Revit compete with DATAflor CAD/ETB-CAD/BIM in the design and civil engineering space. Customers documented as using AutoCAD WS alongside DATAflor products illustrate this overlap.
- Procore: Procore is a leading construction management SaaS platform. While broader than DATAflor's green-industry focus, it competes for the same mid-market construction and civil engineering customer's project management and ERP wallet.
- Nemetschek Group: Nemetschek is a leading AEC software group (Vectorworks, Allplan, Bluebeam, Graphisoft). As a public German-headquartered AEC platform peer, it represents a relevant strategic comparable for DATAflor under Mensch und Maschine SE.
Direct peers
- Real Green Systems: Real Green Systems offers business management software for lawn care, landscaping, and snow removal companies, similar to DATAflor's BUSINESS suite for GaLaBau. Comparable vertical SaaS targeting the green industry SMB segment.
- DynaSCAPE: DynaSCAPE provides landscape design, business management, and presentation software for landscape contractors and designers in North America. It is the closest international direct competitor to DATAflor's GREENXPERT and BUSINESS products for the green industry.
- Aspire Software (ServiceTitan): Aspire is a business management platform for green industry service companies (landscaping, lawn care, snow). It is directly comparable to DATAflor BUSINESS in serving SMB green-industry firms with operational, estimating, and routing workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DATAflor social profiles
Digital presenceDATAflor financial estimates
Financial estimateRevenue estimate
Valuation estimate
DATAflor leadership team
Management profileNumber of profiles
Profiles3 records
DATAflor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DATAflor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DATAflor
What does DATAflor do?
DATAflor develops and sells integrated CAD/BIM planning software and business management (ERP) solutions for the green industry, serving garden and landscape construction (GaLaBau), landscape architecture, and earthworks/civil engineering (Erd- und Tiefbau). Its two anchor product families—DATAflor BUSINESS (offering through invoicing, cost tracking, time tracking, site management, and controlling) and DATAflor CAD (design, visualization, planting, lighting, terrain modeling, and quantity takeoff)—are sold as licensed and subscribed software, complemented by surveying hardware integration, mobile apps, training, and AI-assisted features.
Is DATAflor a public or private company?
DATAflor is a private company. It is classified as corporate owned and is currently operating.
When was DATAflor founded?
DATAflor was founded in 1982. It employs 51 to 100 people.
Where is DATAflor based?
DATAflor is headquartered in Göttingen, Germany, in the Europe region.
How does DATAflor make money?
Four revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are training and Seminars, service Contracts and support Services.
Who are DATAflor's main competitors?
Broad incumbents on record are Buildertrend, RIB Software, Trimble, Vectorworks (Nemetschek Group), Autodesk, Procore and Nemetschek Group. Direct peers are Real Green Systems, DynaSCAPE and Aspire Software (ServiceTitan).
Does DATAflor have an API?
No public API is recorded for DATAflor.
What industry is DATAflor in?
DATAflor's product category is Vertical industry software (CAD/BIM and ERP for green industry and civil engineering). Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 5132 and its SIC code is 7370.