Norsk Bonde- og Småbrukarlag

What Norsk Bonde- og Småbrukarlag does

Norsk Bonde- og Småbrukarlag (NBS) is a politically independent Norwegian farmers' union operating as a non-profit, membership-based advocacy organization with legal seat at Akersgata 41, Oslo. Founded as the voice of smallholders and family-farm producers, NBS represents agricultural producers across all Norwegian production categories — dairy, beef, sheep, goat, grain, horticulture, and organic — through a three-tier structure comprising a central secretariat, 17 county organizations (fylkeslag, each with an employed county secretary), and approximately 200 local organizations (lokallag).

The organization's core 'product' is membership services bundled with formal participation in the annual jordbruksoppgjøret — the state–agricultural budget negotiation in which NBS is one of only two recognized negotiating parties alongside Norges Bondelag. This regulatory role is NBS's single most distinctive institutional asset. The membership technology stack is modest: a proprietary member management system called Hypersys, supplied by Unicornis AS as data processor, handles enrollment, fee calculation, and member self-service through smabrukar.hypersys.no. The organization's primary digital surface is the public website (smabrukarlaget.no) supported by 17 county sub-sites, Facebook and Instagram channels, an 8x-per-year member newspaper (Bonde og Småbruker), and a monthly international newsletter (Månadsbrev om mat og landbruk i verda). No mobile app, no public API, and no proprietary ML/AI capability is in evidence.

Revenue is generated almost exclusively from membership dues (medlemskontingent), tiered by member category — production members pay 1,150–8,695 NOK annually based on farm size and output, while personal/supporting categories range from 390 NOK (youth under 26) to 1,720 NOK (value-creation membership), with a 50% discount for new producers under 35 in their first two operating years. Additional non-dues revenue comes from the NBS-venn supporter donation program and financial support from Gjensidige insurance partnership. The union targets production farmers, supporting members without farms, young and new farmers, and is affiliated internationally with La Via Campesina (220 million small-scale farmers globally) and its European coordination (ECVC, 31 organizations across 21 countries).

Name

Norsk Bonde- og Småbrukarlag

Legal name

Norsk Bonde- og Småbrukarlag

Website

https://smabrukarlaget.no

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Norsk Bonde- og Småbrukarlag is a politically independent Norwegian farmers' union that represents producers across all agricultural sectors through 17 county and ~200 local organizations, serving as one of two formal negotiating parties in the annual state agricultural settlement (jordbruksoppgjøret).

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Farmers union representation
• Agricultural policy advocacy
• Member organization services
• Agricultural negotiations
• Farmer advocacy organization

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Contributions (Medlemskontingent): Annual membership fees constitute the primary revenue stream. Fees are differentiated by membership category: production members (based on agricultural output and farm size, between 1,150–8,695 NOK), basic/supporting members (1,150 NOK), value-creation members (1,720 NOK), youth under 26 (390 NOK), youth under 36 (890 NOK), senior members from age 67 (890 NOK), and household members (890 NOK). County organizations may also levy additional fees. Fee rates are set annually by the board and approved at the national conference (landsmøtet).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Norsk Bonde- og Småbrukarlag is a politically independent Norwegian farmers' union that represents farmers and smallholders nationwide. It operates as one of two negotiating parties in the annual jordbruksoppgjøret (agricultural settlement negotiations) with the Norwegian government, and delivers membership services including representation, advocacy, insurance partnerships, legal consultation, and a member newspaper.

Product overview

Norsk Bonde- og Småbrukarlag is a membership-based agricultural organization offering membership services as its primary product. The organization provides representation in annual agricultural negotiations (jordbruksoppgjøret), political advocacy, welfare services, member benefits (including insurance from Gjensidige, financial advisory, legal consultation, workwear discounts from Flor og Wenaas, accommodation discounts, and the Bonde og Småbruker newspaper), and facilitates study groups and local chapters. The organization operates 17 county chapters and approximately 200 local chapters across Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Grønt Spatak: A youth exchange program between Norsk Bonde- og Småbrukarlag and Natur og Ungdom, providing youth between 16 and 30 years with practical farm work experience and agricultural policy education. Established in 1993.

Products and services

• Membership in Norsk Bonde- og Småbrukarlag

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Grønt SpatakminorStrategic or Co-development Partner · 1 January 1993Grønt Spatak was established in 1993 as a collaboration between Norsk Bonde- og Småbrukarlag and Natur og Ungdom (Nature and Youth). The program provides youth aged 16–30 with their first practical farm work experience and training in agricultural policy. Farm hosts receive free labor for a minimum of 10 summer days in exchange for board, lodging, work experience, and knowledge sharing. The program serves as a major recruitment pathway into agriculture.
• Gjensidige Forsikring ASAcoreChannel Partner/ Reseller/ DistributorGjensidige is the primary insurance provider for members of Norsk Bonde- og Småbrukarlag, offering insurance products tailored to agricultural operations. The partnership includes exclusive member rates, Gjensidige advertising on the organization's website, and financial support for member meetings with HMS (health, safety, environment) and insurance themes. Gjensidige also provides an HMS handbook for agriculture. Sub-data processors include TIETOEVRY Norge AS, GBS AB, and Microsoft AB.
• La Via Campesina (LVC)coreStrategic or Co-development PartnerNorsk Bonde- og Småbrukarlag is a member of La Via Campesina, an international smallholder movement comprising 220 million small-scale farmers, fishers, landless people, agricultural workers, indigenous peoples, and civil society organizations. Through LVC's European coordination (ECVC, 31 organizations in 21 European countries), NBS participates in international advocacy for peasants' rights, food sovereignty, and agroecological farming. NBS contributes to LVC's monthly international newsletter and represents Norwegian farmers in global agricultural policy discussions.
• Henriksen & Co. (Advocate Partnership)minorOthersThe organization provides members with access to legal consultation services through its partnership with Henriksen & Co. lawyers, available as a member benefit.
• REKO NorgeminorStrategic or Co-development PartnerREKO is a Nordic direct-sales concept for local food, connecting local food producers with consumers through ring-based distribution. NBS displays the REKO logo on its website as a partner organization, supporting local food short supply chains.
• Landbrukets ØkoløftminorStrategic or Co-development PartnerA collaborative initiative with Økologisk Norge (Organic Norway), displayed as a partner on the NBS website. Supports organic farming transition and practices.
• European Coordination Via Campesina (ECVC)coreStrategic or Co-development PartnerNBS participates in the European Coordination Via Campesina, the European arm of La Via Campesina, coordinating with 31 national and regional smallholder organizations across 21 European countries. ECVC works on implementation of the UN Declaration on the Rights of Peasants (UNDROP) and advocates for small-scale farmers' rights in European policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smabrukarlaget
• Instagraminstagram.com/bondeogsmabrukarlaget
• Xx.com/Smabrukarlaget
• LinkedInlinkedin.com/company/bondeogsmabrukarlaget

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsk Bonde- og Småbrukarlag