Boven NAP

What Boven NAP does

Boven N.A.P. is a privately held full-service advertising and communication agency headquartered at Saksen Weimarlaan 77, 4818 LB Breda, Netherlands. Founded on 14 September 2016 by co-founders Paul Haverman (copywriter, concept developer, and life-story writer) and Jochem Joosse (art director, Master of Arts in Kunsteducatie from Fontys Hogeschool voor de Kunsten, completed February 2023), the firm operates from a small core team of roughly three people supplemented by periodic interns. Marion de Pater has supported the firm as its "organisational talent" since September 2016. The agency specialises in on- and offline communication, including positioning and strategy development, concept development, design, copywriting, production, and brand building, with a distinctive parallel practice in life-story writing and corporate-history publishing under the "Levensverhaal" and "Bedrijfshistorie" product lines.

The firm generates revenue through project-based professional services engagements, with no publicly disclosed pricing or standardised tiers. Its go-to-market is direct, referral-driven B2B sales: prospective clients reach Paul Haverman (06-21282896 / [email protected]) or Jochem Joosse (06-28273246) directly, and acquisition is supported by an extensive portfolio of named case studies on bovennap.nl and a "Lovende woorden" testimonial page. Documented clients span education (GMR INOS, 29 schools), government and emergency services (Veiligheidsregio Utrecht for 2,000 firefighters), large enterprises (BASF, Dura Vermeer, Opticlip's Benelux optical chains), regional professional services (Van Oers Corporate Finance, 256 employees across 5 offices), and SMBs (OJK Menswear, Stilwater, Ginkgo Breda, Vliegcarriere.nl). Delivery is coordinated by Boven N.A.P. and executed through a recurring partner network that includes De Groen Media (publishing), Vinke Display (POS production), The Signerz (signage), Studio JAJ (logo design), and Buiten Zinnen (referral channel).

Geographically, the firm concentrates on the Southwest Brabant region and the broader Netherlands, with no disclosed international footprint. The ownership structure is a partnership of Haverman and Joosse with no external investors, parent company, or institutional backing. The brand identity centres on the ship-propeller mark — "N.A.P." symbolising the propeller below the waterline that drives ships forward — positioning the agency as the behind-the-scenes driving force for client brands. No software platform, proprietary technology, AI/ML capability, patents, certifications, regulatory actions, M&A, or funding activity are disclosed; all output relies on human creative craft and partner-orchestrated production.

Name

Boven NAP

Legal name

Boven N.A.P.

Website

https://bovennap.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boven N.A.P. is a small, privately held full-service advertising and communication agency in Breda, Netherlands, founded in 2016 by Paul Haverman and Jochem Joosse. It serves B2B clients across education, government, retail, healthcare, and chemicals with brand strategy, design, copywriting, and life-story writing services.

Ownership category

akta.pro rank

Product category

Advertising and Communication Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Advertising agency services
• Brand strategy development
• Creative concept design
• Visual identity design
• Life story writing

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Communication Services: Professional services revenue from providing integrated on- and offline communication solutions, including analysis and development of positioning and strategy, concept development, design and copywriting, production, and brand building. Projects appear to be on a client-by-client basis with no standardized pricing publicly listed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boven N.A.P. is a Breda-based full-service advertising and communication agency that delivers integrated on- and offline communication solutions for organizations. Core services include positioning and strategy analysis, concept development, graphic design, copywriting, production, and brand building. The agency also offers a specialized "Levensverhaal" life story writing service, producing personalized biographies, corporate histories, jubilee books, and published volumes.

Product overview

Boven N.A.P. is a full-service advertising and communications agency based in Breda, the Netherlands, founded in September 2016 through the partnership of Paul Haverman and Jochem Joosse (38 years of combined experience). The agency specializes in online and offline communication, including positioning strategy, concept development, design and copywriting, production, and brand building. Its core offerings include the main advertising/communications bureau service and a distinct life story writing practice (Levensverhaal), which produces personalized biographies, corporate histories, and published books. The agency also publishes its own poetry collections and art books under the personal brand of founder Paul Haverman.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising and Communication Bureau Full-service advertising and communication agency offering online and offline communication, positioning strategy development, concept development, design, copywriting, production, and brand building for organizational clients.
• Levensverhaal (Life Story Writing) Personal biography and life story writing services, conducted through interviews, producing authentic and readable narratives capturing clients' life histories, family legacies, and corporate histories for individuals and organizations.
• Boeken en Publicaties (Books and Publications) Creation and publishing of jubilee books, commemorative volumes, poetry collections, biographies, and art books for clients and the agency's own projects.
• Paul Haverman Personal Brand Services Personal brand and identity services delivered by Paul Haverman, encompassing copywriting, concept development, life story writing, and book publishing for individuals and organizations.

Quantifiable outcome

• Dutch Retail Experience Award (DREA) won by client OJK Menswear, attributed in part to Boven N.A.P.'s social media and POS campaign
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Jasper Albada Jelgersma (Studio JAJ)minorStrategic or Co-development Partner · 1 September 2016Jasper Albada Jelgersma from Amsterdam's Studio JAJ designed the HAVERMAN brand logo, applying color theory principles from Caluwé with white dominating the visual identity.
• Vinke DisplayminorImplementation/ SI/ Consulting PartnerVinke Display handled production of point-of-sale displays for Opticlip project.
• De Groen MediacoreStrategic or Co-development PartnerOngoing partnership with De Groen Media for publishing projects, including the OLV centenary book and other publications. Ru de Groen serves as editor and publisher while Boven N.A.P. handles design and project coordination.
• Buiten ZinnenminorChannel Partner/ Reseller/ DistributorBoven N.A.P. developed logo, visual identity, and website for Vliegcarriere.nl in partnership with Buiten Zinnen who brought the project.
• The SignerzminorImplementation/ SI/ Consulting PartnerThe Signerz in Breda, specialized in lettering and signing, handled production and installation of signage materials for various projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global advertising and communications holding group operating Leo Burnett, Saatchi & Saatchi, and Publicis in the Netherlands; broader incumbent alternative for integrated on- and offline communication services.
• WPP: Global advertising holding company operating Ogilvy, VMLY&R, and GroupM agencies; provides the broad incumbent alternative for Dutch clients needing full-service advertising, media, and communications at scale.
• TBWA\NEBOKO: Netherlands office of the TBWA global advertising network, providing brand strategy and creative campaigns; incumbent competitor for larger Dutch brand assignments that Boven N.A.P. cannot service at scale.
• Dept: Large Dutch-headquartered digital agency offering creative, technology, and marketing services across the Netherlands and globally; broader incumbent that competes for similar Dutch B2B brand and digital mandates at significantly larger scale.
• Omnicom Group: Global advertising holding company operating BBDO, DDB, and TBWA networks; broad incumbent providing scaled alternatives to Boven N.A.P.'s integrated communications work for Dutch enterprise and government clients.
• DDB Amsterdam: Amsterdam office of DDB Worldwide providing full-service advertising and brand communications; broader incumbent offering overlapping capabilities as part of an international network.

Direct peers

• Achtung!: Amsterdam-based independent creative agency offering brand strategy, campaign development, and content production; directly comparable as a Dutch independent creative firm pursuing integrated on- and offline communication work.
• KesselsKramer: Independently owned Dutch creative agency with integrated advertising, design, and brand-building services; comparable to Boven N.A.P. as an independent creative shop serving Dutch B2B and consumer clients, though materially larger.
• Studio Dumbar: Rotterdam-based independent design studio specializing in brand identity, visual design, and cultural-sector work; directly comparable as a Dutch independent creative firm with brand-building and design-led positioning offerings.
• Momkai: Amsterdam-based digital creative studio focused on brand, design, and digital product work for European clients; comparable as an independently run Dutch creative agency serving B2B clients with integrated design and storytelling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b_n.a.p.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boven NAP