Etea Sicurezza

What Etea Sicurezza does

Firefly AB is a Swedish industrial fire protection company founded in 1973 and headquartered in Stockholm, operating under the trade name "Etea Sicurezza" in some markets. The company designs, manufactures, and services fire prevention and suppression systems for industrial process environments, including spark detection systems, quick suppression systems, explosion protection, and — as of 2026 — the Firefly Automated Water Cannon and Firefly Prediction Solutions. Core technology rests on the patented True IR spark detector and proprietary TrueDetect algorithms, integrated through the EXIMIO IntuVison control system, with claimed response times of 1-3 seconds for suppression and millisecond-level spark detection.

The company sells custom-engineered solutions to enterprise industrial customers across at least ten verticals: woodworking, wood panel, pulp and paper, tissue and hygiene, food, ports, power generation, bioenergy, and recycling. Named reference customers include Stora Enso, Essity, Veolia, Andritz, Familia, Polarbrod, Lagg, and Cerelia. The company operates a global footprint with localized websites in Swedish, Italian, Portuguese, Spanish, Polish, and American English, and a dedicated North American site.

Firefly's revenue model combines hardware sales (detectors, extinguishing equipment, control units), professional services (custom design, installation, integration), and managed services (proactive service visits, spare parts, remote support, and lifecycle maintenance). Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for enterprise industrial accounts. The go-to-market is consultative enterprise field sales, with an Area Sales Manager structure covering individual countries. The company is privately held, presents an investor relations page, and has not disclosed funding rounds, ownership details, or revenue figures.

Name

Etea Sicurezza

Legal name

Firefly AB

Website

https://eteasicurezza.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Etea Sicurezza (Firefly AB) is a Swedish industrial fire protection company founded in 1973 that designs and supplies spark detection, suppression, and explosion protection systems to enterprise process industries including woodworking, pulp and paper, tissue, food, ports, power, bioenergy, and recycling.

Ownership category

akta.pro rank

Product category

Industrial Fire Protection Systems

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Process Safety & Relief Systems (Flare Systems, PRVs, Explosion Protection) (IMAHAEAL)

Keywords

• Industrial fire protection
• Spark detection systems
• Explosion protection
• Fire suppression equipment
• Process safety systems

Headquarters

HQ city

Savigliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Fire Protection Systems and Hardware: Sale of fire protection systems including detectors, extinguishing equipment, control units, and specialized components. Systems are customized for each industrial application.
2. Professional Services: Custom solution design, installation, and integration services for industrial fire protection systems.
3. Service and Support: Ongoing service including proactive service visits, spare parts availability, and remote support capabilities. Firefly offers extensive system lifecycle support with availability of spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Etea Sicurezza / Firefly sells engineered industrial fire protection systems for process industries, including spark detection, quick suppression, automated water cannons, and explosion protection, integrated via the EXIMIO IntuVison control system. Offerings are sold as customized hardware solutions supported by installation, integration, and lifecycle service contracts. The portfolio is anchored by the proprietary TrueDetect/True IR detection technology and targets combustible-process operators across woodworking, pulp and paper, tissue, food, ports, power, bioenergy, and recycling.

Product overview

Firefly provides a comprehensive industrial fire protection ecosystem consisting of prevention, prediction, protection, and mitigation solutions. The portfolio includes spark detection systems for early particle identification, quick suppression systems with 1-3 second response times, and the Firefly Automated Water Cannon for large area coverage. Firefly Prediction Solutions extends capabilities into predictive analytics, while the Fire Prevention Platform unifies all components through the EXIMIO IntuVison control system. The TrueDetect technology serves as the foundational detection capability across products, enabling hot particle identification before visible flames appear.

Differentiator

Problem solved

Functional benefit

Brands

• TrueDetect™: Patented True IR spark detector technology that is FM approved and insensitive to daylight. Identifies heat sources with extreme accuracy by targeting hot particles before a fire can start.
• Firefly Prediction Solutions
• EXIMIO IntuVison™
• Firefly Automated Water Cannon

Products and services

• Spark Detection System Detects hot particles moving at high speed within industrial processes and extinguishes them before they can develop into fires, effectively reducing the risk of fire outbreaks and protecting critical equipment and facilities.
• Quick Suppression System Rapidly detects and extinguishes flames or fire outbreaks around critical machinery or high-risk areas, using high-performance flame detectors and efficient water spray systems with response times of 1-3 seconds.
• Firefly Automated Water Cannon Fully automatic, robotic fire detection and suppression system for large open areas, providing high-flow, targeted water suppression automatically directed at the fire area; can be integrated into new Firefly systems or added as an upgrade to existing installations.
• Explosion Protection Systems designed to protect industrial facilities from dust explosions, mitigating the risk of catastrophic events in processes handling combustible materials.
• Firefly Prediction Solutions Advanced fire prediction technology that extends Firefly's capabilities from prevention to prediction, enabling earlier detection and higher safety in industrial operations.
• Fire Prevention Platform Unified platform for fire prevention management, integrating detection, monitoring, and control capabilities across Firefly's product portfolio.

Quantifiable outcome

• Response times of 1-3 seconds for fire suppression
• +2 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kidde (Carrier): Kidde, part of Carrier's Global Fire Safety Products business, supplies a broad fire-suppression portfolio including special-hazard clean agents and industrial detection, competing with Firefly where customers want a full-safety-vendor solution.
• Bosch (EFT/Video/Fire): Bosch is a broad incumbent in electronic fire detection and alarm systems with global industrial reach; while not specialized in industrial-process spark/water suppression, it competes in adjacent integrated fire-alarm and life-safety segments Firefly serves.
• Honeywell Fire Safety: Honeywell offers industrial fire detection, suppression (including FM-approved detection), and integrated safety systems as part of a much larger Buildings/Industrial portfolio; it competes with Firefly on detection-and-control RFPs in pulp/paper, energy, and manufacturing.
• Johnson Controls (Tyco/ANSUL): Johnson Controls, through its Tyco/ANSUL and Chemguard brands, supplies special-hazard fire suppression systems (foam, clean agent) and detection for industrial processes, making it a broad incumbent competitor across Firefly's verticals.

Direct peers

• Fike Corporation: Fike is a direct peer — both companies manufacture industrial explosion protection and fire suppression systems for process industries, including spark/ember detection and chemical/clean-agent suppression, competing for the same combustible-dust hazard sites.
• Marioff (UTC/Carrier): Marioff specializes in high-pressure water-mist fire suppression (HI-FOG) for industrial and marine applications, overlapping Firefly's water-based quick suppression systems in machinery, marine, and engine-room protection use cases.

Emerging players

• Miniflex (TBA Italia/Aquasystem): Smaller specialist suppliers operate in industrial spark detection and water-mist suppression niches similar to Firefly's Quick Suppression and spark-detection products, often as regional or application-specific competitors.
• Firetrace International: Firetrace provides indirect/low-pressure fire-suppression systems for industrial enclosures and machinery — a partially overlapping niche targeting equipment protection rather than facility-wide fire suppression.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FireflySystems
• LinkedInlinkedin.com/company/etea-sicurezza-srl
• Instagraminstagram.com/firefly_sweden
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etea Sicurezza