Innomedio

What Innomedio does

Innomedio Kereskedelmi és Szolgáltató Kft. (Innomedio) is a privately held Hungarian software development company headquartered in Szeged, with more than 15 years of operating history and approximately 180 partner customers serving an active user base of around 10,000. The company builds cloud-based, modular integrated business management software, with a primary focus on transport and logistics (innoTMS, innoSped) and adjacent vertical extensions covering travel agency management (InnoTravel), retail and wholesale operations (InnoStore), workflow and performance-based compensation (innoWorkflow), and field service management. The platform is delivered as a cloud service accessible from any internet-connected device, eliminating the need for on-premise server investment and positioning the suite as a unified alternative to fragmented multi-software stacks.

The technical architecture is modular and configurable: customers undergo a personal assessment and select only the modules relevant to their operations, with pricing determined per-deployment. The forthcoming innoTMS (autoBID) module, planned for completion in March 2026 and partially funded by a HUF 34,617,096 government grant, introduces API-based integration with third-party TMS solutions to automate freight exchange bidding and assignment routing. Innomedio has also invested in employee training using a separate HUF 15,425,970 grant, supporting organizational capacity-building.

The business model is sales-led and consultative, targeting Hungarian mid-market and SMB transport/logistics firms with custom modular subscriptions. Distribution is direct via the company's website and sales team, with geographic focus limited to Hungary. The company is independently owned with no disclosed venture capital backing and holds Bisnode AAA creditworthiness and Gold-level Responsible Employer certifications, both of which are relevant trust signals in the domestic SMB market.

Name

Innomedio

Legal name

Innomedio Kereskedelmi és Szolgáltató Kft.

Website

https://innomedio.hu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Innomedio is a privately held Hungarian software company that develops cloud-based, modular business management systems primarily for transport and logistics SMBs in Hungary, with adjacent modules for travel, retail, and workflow management, serving 180+ partners and ~10,000 active users.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYTLAEADAD

Carrier/Mode Connectivity & EDI/API Network Platforms

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Freight Visibility, Tracking & Predictive ETA Platforms

Keywords

• Transport management software
• Freight forwarding software
• Business management systems
• Travel agency software
• Retail management software

Headquarters

HQ city

Szeged

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscription/ Licensing: Modular business management system sold as customized solutions. Customers receive personalized assessment and can select only the modules they need, suggesting a subscription or licensing model with modular pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Innomedio develops and sells modular, cloud-based business management software primarily for transport and freight forwarding companies, with innoTMS (including the autoBID automated freight bidding module) and Integrált fuvarszervezés (innoSped) as its core offerings. Customers receive a personalized assessment and select only the modules relevant to their operations, accessing the entire system online without hardware or server investment. Adjacent modules cover workflow/performance-based compensation (innoWorkflow), travel agency management (InnoTravel), and retail/wholesale management with e-commerce integration (InnoStore).

Product overview

Innomedio offers a platform-plus-modules software portfolio for business management, built around its core innoTMS integrated freight management system. The company provides specialized modules including innoWorkflow for workforce management, InnoTravel for travel agencies, and InnoStore for retail/wholesale operations. All solutions are cloud-based, accessible online without hardware investment, and designed to consolidate multiple business processes into a single unified system. The company serves over 180 partners with approximately 10,000 active users.

Differentiator

Problem solved

Functional benefit

Brands

• innoTMS: Integrated transport management system developed for transport companies, including the autoBID feature for automated bidding on freight exchanges.
• innoSped
• InnoTravel
• InnoStore
• innoWorkflow

Products and services

• innoTMS (autoBID) An integrated transport management system (TMS) for freight companies that automates international freight organization and bidding on freight exchanges via API integration with existing TMS solutions, automatically searching for relevant freight assignments, bidding on them, and returning won freight to the connected TMS system.
• Integrált fuvarszervezés (innoSped) Integrated freight management software designed for transport and freight forwarding companies, enabling management of complete company processes from a single cloud-based system accessible online without hardware investment.
• innoWorkflow Workflow management system that enables performance-based compensation organization for construction workers and field-service teams, with online accessibility for managing employee work organization and scheduling.
• InnoTravel Professional travel agency management software system described as complex, comprehensive, and easy to use, offering mobility and freedom for travel agencies to manage their operations.
• InnoStore Retail and wholesale management system capable of handling product catalogs of 60,000+ items, managing sales across physical stores and webshops, and providing real-time sales, accounting, and cost data on a unified interface.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magaya Software: Freight forwarding and logistics software for SMB and mid-market forwarders; most directly comparable to Innomedio's innoSped freight management product in target customer (small/medium forwarders) and cloud delivery model.
• Aljex Software: Cloud-based TMS and freight management software for small to mid-sized freight brokers and carriers; closely comparable to Innomedio's positioning in the SMB transport management segment with cloud delivery.
• Turvo: Cloud-based TMS and collaboration platform for shippers, brokers, and carriers; direct comparable to Innomedio's modular cloud TMS approach with similar focus on operational visibility and freight workflow automation.
• MercuryGate International: Direct TMS provider for shippers, 3PLs, and carriers with mode-agnostic transport management; functionally comparable to Innomedio's innoTMS/innoSped offering but typically deployed at larger mid-market and enterprise scale.

Emerging players

• project44: Supply chain visibility and carrier connectivity platform with extensive API integrations; comparable to Innomedio's API-first autoBID approach but focused on real-time visibility and multi-carrier connectivity at scale.
• FourKites: Supply chain visibility platform offering real-time freight tracking and predictive ETA; adjacent to Innomedio's autoBID freight automation concept with overlapping carrier/mode connectivity focus.

Broad incumbents

• Oracle Transportation Management: Enterprise-grade TMS module within Oracle's supply chain suite; broad incumbent competing in the same transport management category as Innomedio's innoTMS but at much larger enterprise scale.
• Descartes Systems Group: Global logistics technology platform offering TMS, fleet routing, and freight visibility solutions to logistics providers; competes with Innomedio in the broader transport management software category but serves global enterprise customers with a much broader portfolio.
• SAP Transportation Management: Enterprise TMS offering within SAP's supply chain portfolio; broad incumbent in the same transport management software category as Innomedio but targeting large enterprises.

Regional players

• TIMOCOM: European freight exchange and logistics marketplace platform based in Germany; comparable to Innomedio's autoBID freight-exchange bidding concept but primarily serving Western European rather than Central European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innomedio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innomedio