Yara Italia
Yara Italia S.p.A. is the Italian subsidiary of Yara International ASA, selling fertilizers, CE-registered biostimulants, and industrial chemicals to Italian fruit, vineyard, vegetable, and cereal growers through regional agronomists, distributors, and digital farming tools.
- Company typePrivate
- Founded2004
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yara Italia does
Yara Italia S.p.A. is the Italian operating subsidiary of Norwegian multinational Yara International ASA (Oslo: YAR), headquartered in Milan at Via Benigno Crespi 57, with manufacturing facilities in Ferrara and Ravenna and 101-250 employees. The company sells crop nutrition inputs, biostimulants, and environmental/industrial chemicals to Italian agricultural and industrial customers. Its portfolio is organized into five sub-brands: YaraVita (foliar micronutrients and seed treatments), YaraTera (highly soluble fertigation fertilizers including CALCINIT and KRISTA), YaraAmplix (CE-registered biostimulants using proprietary ch-OSA silicon stabilization, BIOTRYG seaweed extraction, and humic/fulvic acid technologies), YaraSuna (organic and organo-mineral fertilizers for organic farming), and YaraMila NUTRI (NPK fertilizers coated with the proprietary PROCOTE OPTIMIZE humic/fulvic acid process). An industrial chemicals line covers AdBlue, SCR systems for marine engines, NOx reduction, medical and electronic ammonium nitrate, concrete additives, latex coagulant, and molten salt for solar thermal storage.
The business model is predominantly transactional product sales through a 15+ regional Sales Agronomist field force covering all Italian agricultural regions, supplemented by an authorized distributor and retailer network and a digital RFQ portal (rfq.myyara.com). Subscription-based digital services (Atfarm satellite crop monitoring, Megalab soil analysis, Tankmix compatibility tool) provide a recurring-revenue overlay. The customer base spans fruit growers (stone fruit, pome fruit, kiwi, citrus), vineyard operators, vegetable and industrial tomato producers, cereal farmers, and industrial chemicals buyers. Pricing is quote-based and not publicly disclosed, reflecting the relationship-driven, agronomy-led nature of the go-to-market. Differentiation rests on patent-protected formulations, century-old parent-company brand equity, ISO 9001-certified manufacturing since 1994, and the agronomic advisory layer that competitors in commodity fertilizer distribution struggle to replicate at scale.
Yara Italia firmographics
Firmographics- Name
- Yara Italia
- Legal name
- Yara Italia S.p.A.
- Website
- https://yara.it
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yara Italia S.p.A. is the Italian subsidiary of Yara International ASA, selling fertilizers, CE-registered biostimulants, and industrial chemicals to Italian fruit, vineyard, vegetable, and cereal growers through regional agronomists, distributors, and digital farming tools.
- Ownership category
- akta.pro rank
Yara Italia industry classification
Industry- Product category
- Agricultural Crop Nutrition
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)
- akta.pro secondary industries
- Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA), Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling) (AFABABAI)
Keywords
Where Yara Italia is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Yara Italia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fertilizer Sales: Sale of NPK fertilizers, nitrate fertilizers, coated fertilizers, and specialty formulations for agricultural crops including fruits, vegetables, vineyards, and cereals.
- Biostimulant Sales: Sale of YaraAmplix biostimulant product line including foliar applications and fertigation solutions for stress tolerance and crop quality improvement.
- Industrial Chemical Solutions: Sale of industrial products including AdBlue for vehicles, ammonium nitrate for medical and electronics applications, concrete additives, and environmental solutions.
- Digital Farming Services: Digital tools including Atfarm platform for crop monitoring and Tankmix application for fertilizer mixing recommendations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Yara Italia product offering
Product offeringCore offering
Yara Italia is the Italian subsidiary of Yara International ASA, manufacturing and selling a comprehensive portfolio of agricultural inputs including mineral NPK and nitrate fertilizers, coated and organic fertilizers, CE-registered biostimulants, and specialty foliar/fertigation products. The company also markets industrial and environmental chemical solutions (AdBlue, ammonium nitrate for medical/electronics applications, concrete additives, NOx reduction systems, molten salts for solar, SCR/urea for marine engines) and digital farming services (Atfarm, Megalab, Tankmix) to Italian agricultural producers and industrial customers.
Product overview
Yara Italia is the Italian subsidiary of Yara International ASA, offering a broad portfolio of agricultural inputs organized into several sub-brands: YaraVita (foliar fertilizers, seed treatments, and fertigation chelates), YaraTera (highly soluble fertigation fertilizers including CALCINIT, KRISTA, Kristalon, AMNITRA, Deltaspray), YaraAmplix (CE-registered biostimulants including ACTISIL, OPTIMARIS, OPTIVI, OPTITRAC, OPTINUE, FLOSTREL — many rebranded from former YaraVita biostimulants), YaraSuna (organic and organo-mineral fertilizers including RIFLORA and RIGENERA for organic farming), YaraMila NUTRI (coated NPKs with PROCOTE OPTIMIZE technology), and industrial/environmental solutions (AdBlue, medical and electronic ammonium nitrate, animal nutrition, concrete additives, NOx reduction, SCR systems, molten salt for solar). Digital services include Atfarm (satellite crop monitoring), Megalab (soil analysis), and Tankmix (tank mixing compatibility checker). The portfolio covers the full crop nutrition cycle from soil preparation through fertigation, foliar application, and biostimulation, targeting both conventional and organic farming.
Differentiator
Problem solved
Functional benefit
Brands
- YaraVita: Line of fertilizer products developed specifically for foliar application of micronutrients, root application (fertigation), or seed treatment. Products include YaraVita MAGTRAC 130L, YaraVita HYDROMAG 500, YaraVita FERRICHEL 100, YaraVita NUTREL C, YaraVita PHOTREL PRO, YaraVita CALTRAC 560 PLUS, YaraVita MAGPHOS, YaraVita AGRIPOTASH, YaraVita FRUTREL, and YaraVita BORTRAC 150.
- YaraAmplix
- YaraTera
- YaraMila NUTRI
- YaraSuna
Products and services
- YaraVita
Quantifiable outcome
- 40% reduction in carbon footprint of nitrate fertilizers through catalytic technology
- +2 more outcomes
Companies that use Yara Italia
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Yara Italia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Yara Italia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- Kongsberg DigitalcoreKongsberg Digital's digital twin solution deployed at Yara's production site, which won a Microsoft Intelligent Manufacturing Award. Solution enables production optimization and monitoring.
- MicrosoftcoreMicrosoft awarded Intelligent Manufacturing Award to Kongsberg Digital's digital twin solution deployed at Yara's production site, recognizing manufacturing excellence through digital twin technology.
- Air ProductsstrategicOngoing negotiations between Air Products and Yara on low-emission ammonia projects as part of Saudi Arabia industrial gas market development. Partnership involves development of green ammonia projects supporting decarbonization objectives.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Yara Italia competitors and assessment
Company assessmentDirect peers
- Haifa Group: Israel-based global specialty fertilizer company offering water-soluble NPK, controlled-release fertilizers, and foliar nutrition directly competing with YaraTera, YaraVita, and YaraMila NUTRI in Italian fertigation and specialty crop markets.
- ICL Group: Specialty fertilizers and controlled-release fertilizer producer (including Agrocote, NovaPeak) competing with Yara Italia across fertigation, specialty crops, and industrial chemical solutions in European markets.
- Timac Agro (Roullier Group): France-based specialty fertilizer and biostimulant producer with strong European and Italian presence, directly competing with YaraAmplix biostimulants and coated fertilizer lines in Mediterranean crop markets.
- Compo Expert: German specialty fertilizer company (formerly COMPO) offering controlled-release and water-soluble fertilizers for horticulture, landscaping, and agriculture, competing directly in the Italian specialty crop and fertigation segments.
- Valagro (Syngenta Biologicals): Italian-headquartered biostimulant and specialty nutrition company (now part of Syngenta Group) offering seaweed-based biostimulants and micronutrients, a direct competitor in YaraAmplix's home market with deep Italian customer relationships.
- Biolchim (Hello Nature): Italian biostimulant and specialty fertilizer manufacturer (now part of Hello Nature/Italpollina group), headquartered in Italy and directly competing with YaraAmplix in the domestic biostimulant and foliar nutrition market.
Regional players
- Sipcam-Oxon: Italian agrochemical company offering crop protection, biostimulants, and specialty nutrition products; a regional competitor with strong distribution overlap with Yara Italia in Italian agricultural markets.
Broad incumbents
- EuroChem Group: Major global nitrogen and NPK fertilizer producer with European production assets, competing with Yara Italia in commodity and specialty fertilizer segments across Italian agriculture.
- K+S Aktiengesellschaft: German potash and salt producer with growing specialty fertilizer portfolio, competing with Yara Italia in potassium nutrition and broader European fertilizer markets.
Emerging players
- Hello Nature (Italpollina): Italian organic fertilizer and biostimulant company (parent of Biolchim) with strong presence in organic and regenerative agriculture, competing with YaraSuna organic line and YaraAmplix biostimulants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yara Italia social profiles
Digital presenceYara Italia compliance and trust
Trust signalCompliance1 record
Yara Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yara Italia leadership team
Management profileNumber of profiles
Profiles1 record
Yara Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yara Italia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yara Italia
What does Yara Italia do?
Yara Italia is the Italian subsidiary of Yara International ASA, manufacturing and selling a comprehensive portfolio of agricultural inputs including mineral NPK and nitrate fertilizers, coated and organic fertilizers, CE-registered biostimulants, and specialty foliar/fertigation products. The company also markets industrial and environmental chemical solutions (AdBlue, ammonium nitrate for medical/electronics applications, concrete additives, NOx reduction systems, molten salts for solar, SCR/urea for marine engines) and digital farming services (Atfarm, Megalab, Tankmix) to Italian agricultural producers and industrial customers.
Is Yara Italia a public or private company?
Yara Italia is a private company. It is classified as corporate owned and is currently operating.
When was Yara Italia founded?
Yara Italia was founded in 2004. It employs 101 to 250 people.
Where is Yara Italia based?
Yara Italia is headquartered in Milan, Italy, in the Europe region.
How does Yara Italia make money?
Four revenue lines are on record. Fertilizer Sales are the primary driver. The others are biostimulant Sales, industrial Chemical Solutions and digital Farming Services.
Who are Yara Italia's main competitors?
Direct peers on record are Haifa Group, ICL Group, Timac Agro (Roullier Group), Compo Expert, Valagro (Syngenta Biologicals) and Biolchim (Hello Nature). Sipcam-Oxon is listed as a regional player. Broad incumbents are EuroChem Group and K+S Aktiengesellschaft. Hello Nature (Italpollina) is listed as an emerging player.
Does Yara Italia have an API?
No public API is recorded for Yara Italia.
What industry is Yara Italia in?
Yara Italia's product category is Agricultural Crop Nutrition. Its primary akta.pro industry code is AFABABAD, NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending), with a secondary code of AFABABAA, Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate). Its NAICS code is 325311 and its SIC code is 700.