Licher

What Licher does

Licher Printing + Mailing is a privately held, family-founded commercial printing and mailing services provider headquartered at 980 Seco Street in Pasadena, California. Founded in 1946 by Bess Licher, the company has operated continuously for nearly 80 years serving business, education, and non-profit clients across the Los Angeles metro and nationwide. Its core offering spans four integrated service lines: offset printing (via a 6-color 40" Komori with inline aqueous coater, a 5-color 40" Komori, and a 2-color Ryobi), in-house bindery/finishing, full-service mailing (ink jetting, sorting, tabbing, weighing, NCOA processing, and USPS paperwork handling), and creative services (writing, graphic design, and translation through a local partner firm). Underlying technology includes direct-to-plate imaging that eliminates film and reduces image degradation, an Epson 8-color Matchprint Inkjet Proofing System for color proofing, and variable-data personalization through mail merge.

Commercial revenue is generated primarily through quote-based project work in which customers call, email, or visit the Pasadena facility for estimates; pricing is not publicly disclosed and is custom to each job. The company monetizes through one-time project engagements across printing, mailing, and creative services, supplemented by a B2B referral channel in which "dozens of other commercial printers throughout Los Angeles" outsource mailing overflow to Licher. The company is a designated USPS satellite site, an active member of the USPS local Postal Customer Council and Mail Service Providers (MSP) program, and uses USPS-mandated NCOA database refreshes every 90 days to qualify client mailings for optimal postal rates. Customer segments are horizontally distributed across private/public companies, educational institutions, municipalities, non-profits, graphic design firms, advertising agencies, publishers, and commercial print brokers. Marketing is sales-led through direct phone/email contact, a basic website (licherdm.com), and industry association memberships (Pasadena Chamber of Commerce, Printing Industries Association of Southern California).

Name

Licher

Legal name

Licher Printing & Mailing

Website

https://licherdm.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Licher Printing + Mailing is a privately held, family-founded commercial printing and mailing services provider in Pasadena, California, serving hundreds of corporations, ad agencies, schools, municipalities, non-profits, publishers, and print brokers nationwide with offset printing, in-house bindery, USPS-compliant mailing, and creative services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial printing services
• Direct mail production
• Bindery finishing services
• Variable data printing
• USPS mailing services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Printing Services: Full-service commercial printing including digital workflow, direct-to-plate technology, multiple press configurations (6-color, 5-color, and 2-color presses), and comprehensive bindery/finishing services done in-house.
2. Mailing Services: Mailing services including ink jetting, sorting, tabbing, weighing, USPS paperwork, NCOA processing, mailing list management, and personalization. Clients may use Licher's mailing permit or their own.
3. Creative Services: Writing, translation, and graphic design services for print projects. Includes translation through a local partner firm.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Licher provides full-service commercial printing using a digital workflow with direct-to-plate technology, multiple offset press configurations, and Epson 8-color Matchprint proofing. The company also delivers comprehensive in-house bindery/finishing, end-to-end mailing services (NCOA processing, ink jetting, sorting, tabbing, weighing, USPS paperwork, and variable-data personalization), and creative services including writing, translation, and graphic design. All work is performed at the company's Pasadena, California facility using owned equipment and staff.

Product overview

Licher is a full-service commercial printing and mailing company offering an integrated suite of print production, bindery/finishing, mailing, and creative services. The core offering consists of printing services (with direct-to-plate technology and multiple offset press configurations), comprehensive bindery/finishing done in-house, mailing services including NCOA processing and personalization, and creative services encompassing writing, translation, and graphic design. All services are delivered through Licher's own Pasadena facility using company-owned equipment and staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Printing Services Full-service commercial printing including offset printing via a 6-color 40" Komori with inline aqueous coater, 5-color 40" Komori, and 2-color Ryobi presses, supported by direct-to-plate technology, digital workflow, and Epson 8-color Matchprint Inkjet Proofing. Target customers are corporations, ad agencies, schools, non-profits, municipalities, design firms, and publishers needing newsletters, brochures, direct mailers, catalogs, and similar print projects.
• Bindery and Finishing Services In-house bindery and finishing operations including perfect binding, saddle stitching, comb binding, spiral wire binding, foil stamping, die cutting, folding, scoring, padding, collating, drilling, perforating, numbering, and stapling. All work is performed at Licher's Pasadena facility to save time versus outsourced finishing.
• Mailing Services End-to-end mailing services including ink jetting, sorting, tabbing, weighing, USPS paperwork handling, NCOA processing, mailing list management, and variable-data personalization via mail-merge inkjet printing. Licher is a USPS satellite site where a postal employee weighs mail on Licher's scales; clients may use Licher's mailing permit or their own.
• Creative Services Professional creative support including writing (copywriting and editing), translation through a local partner firm, and graphic design on PC and Mac workstations. Designers produce layouts that meet postal regulations for mailing and reflect client culture and marketing goals.

Quantifiable outcome

• Trimming three cents per piece on a 100,000-piece mailing saves $3,000

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pasadena Chamber of CommerceminorOthersLicher is a member of the Pasadena Chamber of Commerce, providing networking and local business community engagement.
• Printing Industries Association of Southern California (PIASC)minorOthersLicher maintains membership in PIASC, the regional printing industry association for Southern California.
• USPS Postal Customer CouncilcoreStrategic or Co-development PartnerLicher is an active member of the USPS local Postal Customer Council to stay current on postal regulations and get early warnings about changes. This membership is central to Licher's mailing expertise value proposition.
• USPS Mail Service Providers (MSP) ProgramcoreStrategic or Co-development PartnerLicher participates in the USPS Mail Service Providers program, enabling them to operate as a USPS satellite site with direct postal integration.
• National Change of Address (NCOA) DatabasecoreTechnology or IntegrationLicher uses the USPS-mandated NCOA database to update mailing lists every 90 days, ensuring mail reaches correct addresses and qualifying for optimal postal rates.
• Local Translation FirmminorStrategic or Co-development PartnerLicher partners with a local translation firm to provide multilingual translation services for print materials, extending creative service capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Tukaiz: Mid-market commercial print, direct mail, fulfillment, and creative services provider. Closely comparable business model: integrated print + mail + creative under one roof with variable-data personalization, similar in scope to Licher's offering.
• IWCO Direct: Large U.S. direct mail and marketing services company offering integrated print, mail, and data personalization. Closest functional analog to Licher's combined printing + NCOA-processed mailing stack, though operating at national scale.
• Anderson Direct & Digital: Southern California-based direct marketing company combining commercial printing, mailing services, and data analytics. Same regional footprint and end-to-end print-to-mail workflow as Licher, serving similar SMB, non-profit, and enterprise customers.

Broad incumbents

• Cenveo: Diversified printing company offering commercial print, direct mail, labels, and envelopes. Operates at national scale with overlapping offset print and direct-mail fulfillment capabilities to Licher.
• Valassis: Major provider of print and digital marketing services, with deep roots in direct mail, shared mail, and personalization. Overlaps with Licher's mailing expertise and personalization capabilities, but at national scale.
• Quad/Graphics: One of the largest U.S. commercial printing companies, offering offset and digital printing plus integrated marketing services including direct mail. Far larger and broader than Licher, but overlaps heavily on commercial print and direct mail capabilities.
• RR Donnelley: Global communications platform providing commercial printing, direct mail, labels, and marketing services. A broad incumbent whose direct mail and variable-data printing offerings directly overlap Licher's core services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/licher-direct-mail-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licher