Laboratorios Belloch
- Company typePrivate
- Founded1950
- HeadquartersValencia, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Laboratorios Belloch firmographics
Firmographics- Name
- Laboratorios Belloch
- Legal name
- LABORATORIOS BELLOCH, S.A.
- Website
- https://nelly.es
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Laboratorios Belloch industry classification
Industry- Product category
- Hair Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Kids’ Haircare (CRABABAJ)
Keywords
Where Laboratorios Belloch is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Laboratorios Belloch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hair Care Products Sales: Sale of proprietary hair care and styling products including hair sprays, shampoos, conditioners, hair colors, styling waxes, and related personal care items through owned retail stores, e-commerce, and third-party retail distribution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Laboratorios Belloch product offering
Product offeringCore offering
Laboratorios Belloch develops, manufactures and distributes Nelly brand hair care and personal care products, including hair sprays, styling waxes, permanent hair color, shampoos, conditioners and body care lines. The company operates its own R&D laboratory and large-scale production plant in Valencia, Spain, and sells through owned retail stores, its own e-commerce platform, and third-party distributors to consumers in more than 40 countries.
Product overview
Laboratorios Belloch is a Spanish family-owned cosmetics company founded in the 1950s, manufacturing hair and personal care products under the Nelly brand. The company operates one of Spain's largest and most technologically advanced production facilities with in-house R&D capabilities. The product portfolio includes: Styling products (hair sprays including Classic Hair Spray and variants, styling waxes including Matt Wax Nº4 and Extra Matt Wax Nº5); Hair color products (Nelly Creme Intense permanent hair color with multiple shades, root touch-up products, and color masks); Hair care products (Violet Shampoo, Two-Phase Conditioner and variants, shampoos for different needs including Curly Method line and Nelly Kids line); Body care products (hand creams, nail polish remover). All products are manufactured 100% in Spain with eco-friendly practices, and the company maintains presence in over 40 countries across 5 continents.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Hair Spray Flagship aerosol hair spray providing regular hold and humidity/wind protection while keeping hairstyles flexible and easily removable; for consumers seeking everyday styling versatility.
- Extra Matt Styling Wax Nº5 Extreme hold styling wax with extra-matt finish, cream-like texture and light marine scent; silicones form a film on hair for easy combing without greasy feel. 100 ml format.
- Matt Styling Wax Nº4 Strong hold styling wax with matt finish that texturizes hair and provides high hold and control; cream-like texture with fresh marine scent, easily washable. 100 ml format.
- Nelly Creme Intense Permanent Hair Color Permanent hair color line that covers grey hair, provides luminous highlights, and includes a Color Protect Mask with vegetable-origin ingredients for moisturizing and improved combability; available in multiple shades.
- Violet Shampoo Shampoo formulated to eliminate unwanted yellow tones in white, grey, blond or highlighted hair, restoring natural softness and shine from the first wash; available in 250 ml format.
- Two-Phase Conditioner Two-phase conditioning spray that detangles and conditions hair in one step without weighing it down; marine extracts repair damaged hair via the aqueous phase (internal care) and silicone phase provides shine, softness and combability. Available in 400 ml and 100 ml formats.
- Nelly Kids Product Line Hair care line designed for children, including Kids Two-Phase Conditioner and Kids Two-Phase Travel Conditioner formats.
- Curly Method Product Line Complete curly hair care system including Curly Shampoo, Curly Mask, Curly Activator Gel, Curly Activator Spray, Curly Hair Styling Mousse and Spray fijador Curly for defined, healthy curls.
- Al Cole Antiparasitic Product Line Pediatric hair care line including Al Cole Antiparasitic Shampoo, Al Cole Antiparasitic Lotion, Antiparasitic Treatment Pack, Al Cole Tea Tree Protective Spray and Al Cole Detangler.
- Root Touch-up Products Quick root touch-up products for maintaining hair color between full dyeing sessions, available in Black, Dark Brown, Brown, Blonde and Light Blonde shades.
- Color Mask Products Color mask products for maintaining and enhancing hair color, available in Copper, Brown, Intense Black, Red and Blonde variants.
- Two-Phase Sun Protect Spray Two-phase protective spray for hair exposed to sun, part of the sun care collection and available in travel format.
- Sea Salt Styling Product Sea salt styling product for beach-inspired textured looks.
- Hand Creams (Rosa Mosqueta and Unilac) Hand cream products including Hand Cream with Rosehip and Hand Cream Unilac, with travel format versions available.
- Nail Polish Remover Unilac Nail polish remover under the Unilac brand line.
Quantifiable outcome
- Leader in Spanish hair spray market from origin to present day
- +1 more outcomes
Companies that use Laboratorios Belloch
Customer profileSegments2 records
Ideal customer profiles2 records
Laboratorios Belloch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Laboratorios Belloch partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Laboratorios Belloch competitors and assessment
Company assessmentDirect peers
- Salerm Cosmetics: Spanish family-owned manufacturer of professional and consumer hair care products with broad portfolio across styling, color, and care. Most directly comparable peer given shared Spanish origin, mass-to-mid-market positioning, and overlapping product categories including sprays, waxes, and color lines.
- Montibello: Spanish hair care manufacturer with portfolio spanning salon and retail channels, including styling, color, and care products. Highly comparable due to similar Spanish manufacturing base, multi-channel distribution, and product mix overlap with Nelly's lineup.
- Tahe (Laboratorios Maverick): Spanish hair care brand offering sprays, waxes, color, and treatments across consumer and professional channels. Comparable Spanish origin, similar mid-market positioning, and overlapping product categories make Tahe a close direct peer.
Broad incumbents
- Kao Corporation: Japanese consumer products company with hair care portfolio including John Frieda, KMS, and Oribe (licensed). Broad incumbent in the same hair care category with global distribution and R&D scale competing for the same consumers.
- Coty: Global beauty company with hair care portfolio including Clairol and Selectium. Operates as a broad incumbent in the same mass-market hair care category where Nelly competes.
- L'Oréal: Global beauty conglomerate operating in hair care through brands including L'Oréal Paris, Garnier, and Kérastase. Direct category competitor at the multinational mass-market tier, with vastly larger R&D, marketing, and distribution scale than Nelly.
- Unilever: Consumer goods conglomerate with hair care brands including TRESemmé, Dove, and Sunsilk. Operates as a broad incumbent across mass-market hair care, with global R&D and marketing scale Nelly must compete against in retailers.
- Wella Company: Hair care-focused player (now owned by Kao) operating brands including Wella, Clairol, and OPI. Comparable as a broad incumbent competing across styling, color, and care categories with global brand portfolio reach.
- Henkel (Schwarzkopf): Owner of Schwarzkopf, Syoss, Schauma, and Got2b brands operating in hair styling, color, and care. Major incumbent competitor across the same mass-market hair care categories where Nelly competes, especially in European retailers.
- Revlon: Global beauty company with hair color and styling portfolio including Revlon and Mitchum. Comparable as a broad incumbent in color and styling categories where Nelly's Creme Intense and Classic Hair Spray compete.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Laboratorios Belloch social profiles
Digital presenceLaboratorios Belloch compliance and trust
Trust signalCompliance2 records
Laboratorios Belloch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laboratorios Belloch leadership team
Management profileNumber of profiles
Laboratorios Belloch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laboratorios Belloch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laboratorios Belloch
What does Laboratorios Belloch do?
Laboratorios Belloch develops, manufactures and distributes Nelly brand hair care and personal care products, including hair sprays, styling waxes, permanent hair color, shampoos, conditioners and body care lines. The company operates its own R&D laboratory and large-scale production plant in Valencia, Spain, and sells through owned retail stores, its own e-commerce platform, and third-party distributors to consumers in more than 40 countries.
Is Laboratorios Belloch a public or private company?
Laboratorios Belloch is a private company. It is classified as family owned and is currently operating.
When was Laboratorios Belloch founded?
Laboratorios Belloch was founded in 1950. It employs 101 to 250 people.
Where is Laboratorios Belloch based?
Laboratorios Belloch is headquartered in Valencia, Spain, in the Europe region.
How does Laboratorios Belloch make money?
One revenue line is on record: hair Care Products Sales.
Who are Laboratorios Belloch's main competitors?
Direct peers on record are Salerm Cosmetics, Montibello and Tahe (Laboratorios Maverick). Broad incumbents are Kao Corporation, Coty, L'Oréal, Unilever, Wella Company, Henkel (Schwarzkopf) and Revlon.
Does Laboratorios Belloch have an API?
No public API is recorded for Laboratorios Belloch.
What industry is Laboratorios Belloch in?
Laboratorios Belloch's product category is Hair Care Products. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 32561 and its SIC code is 2844.