KORTEX Konzept

What KORTEX Konzept does

KORTEX Konzept GmbH is a German private wealth advisory firm founded in 2011 by Alexander Pajtak and headquartered at Rosengasse 5 in Ulm, Baden-Württemberg. The firm specializes in holistic financial advisory for affluent Mittelstand entrepreneur families (Unternehmerfamilien), addressing the intersection of personal wealth, business assets, succession planning, and family vision. Its primary service is delivered through the proprietary VOKUS® consulting approach, which combines a 24-question VOKUS-Systemik assessment across twelve financial areas with the WealthNetMap® tool that captures non-financial goals through partner-inclusive interviews, culminating in a one-page financial plan (Einseitiger Finanzplan) updated annually. The firm employs factor investing across Value, Size, Profitability, and Quality factors, diversified across 49 countries and weighted by economic strength rather than market capitalization, with Monte Carlo simulations used for risk assessment. KORTEX Konzept holds four German brokerage permits (§34f, §34d, §34i, §34c GewO) and serves as a fully independent advisor with no proprietary product conflicts.

The firm's revenue model is built on AUM-based recurring advisory fees calculated quarterly at 0.36% per quarter (1.44% p.a.) on portfolios up to 1 million EUR, graduating down to 0.18% per quarter (0.72% p.a.) at 3.5 million EUR and above, plus one-time comprehensive financial planning fees capped at 2,400 EUR. Client onboarding requires a minimum free investment volume of 250,000 EUR. Distribution is exclusively direct, with an enterprise field-sales motion: free 20-30 minute discovery calls lead to a VOKUS conversation with the partner, followed by detailed financial planning engagement. Go-to-market relies on a content-led strategy including the founder's book 'Unvermeidlicher Wohlstand' (€29.90), an Inner Circle newsletter, the GGF-Finanzmagazin publication, and a free online VOKUS assessment. Supplementary service lines include corporate liquidity management (2.182% daily interest), GGF-Experten contract optimization for GmbH managing directors, generational wealth transfer, and Swiss offshore custody via a Swiss Banking Partners referral arrangement. Digital infrastructure comprises the KORTEX iOS/Android app and FinanceCloud client portal, both secured via FinanceIDENT two-factor authentication. KORTEX Konzept is founder-owned with no disclosed external investors, subsidiaries, or M&A activity, and reports cumulative outreach of 3,500+ people since inception across a small team.

Name

KORTEX Konzept

Legal name

KORTEX Konzept GmbH

Website

https://kortex-konzept.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

KORTEX Konzept GmbH is a Ulm-based independent wealth advisory firm serving affluent Mittelstand entrepreneur families through its proprietary VOKUS® holistic methodology, offering factor-investing portfolio management, retirement and succession planning, and corporate liquidity advisory under a fee-on-AUM model.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAAACAB

Financial Planning–Led RIAs

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAACAH

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAACAE

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

Keywords

• Wealth management advisory
• Financial planning services
• Asset management consulting
• Retirement planning services
• Generational wealth transfer

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. AUM-based Advisory Fees: Ongoing service fee calculated quarterly based on managed investment volume. Fee structure is tiered: 0.36% per quarter (1.44% p.a.) for portfolios up to 1 million EUR, with graduated reduction to 0.18% per quarter (0.72% p.a.) for portfolios from 3.5 million EUR. Full depot setup and administration included.
2. Comprehensive Financial Planning: One-time written financial planning document. Fee based on complexity and scope, capped at 2,400 EUR maximum. Clearly agreed with client before engagement begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KORTEX Konzept provides holistic, fee-based wealth management and financial advisory services to affluent German entrepreneur families. Its core offering combines proprietary VOKUS® methodology-based financial planning with science-based factor investing, tax-optimized wealth structures, retirement planning, generational wealth transfer, and corporate liquidity management. Engagement is delivered through face-to-face advisory at the Ulm headquarters, supported by a digital client portal and mobile app, with a minimum client threshold of €250,000 in free investment volume.

Product overview

KORTEX Konzept is a holistic wealth management advisory firm offering a unified consulting platform centered on its proprietary VOKUS® methodology. The core offering combines the VOKUS® Beratungsansatz (consulting approach), VOKUS®-Systemik-Analyse (financial assessment), and WealthNetMap® (personalized mapping tool) to deliver integrated wealth preservation, growth, retirement planning, and generational transfer services. Supplementary offerings include the 'Unvermeidlicher Wohlstand' book, the KORTEX App and FinanceCloud client portal for digital access, and the Finanz-FORUM knowledge platform. The firm also provides specialized services for managing directors (GGF-Experten) and corporate liquidity management. All services are delivered through a structured advisory process culminating in an Einseitiger Finanzplan (one-page financial plan).

Differentiator

Problem solved

Functional benefit

Brands

• VOKUS: Holistischer Beratungsansatz der KORTEX Konzept für ganzheitliche Vermögensberatung
• WealthNetMap

Products and services

• Vermögensaufbau & Vermögensschutz (Wealth Building & Wealth Protection) Ongoing wealth preservation and growth service for affluent entrepreneur families, covering scientifically-based investment strategies, risk management, tax-optimized structures, and continuous portfolio monitoring with broad international diversification.
• Ruhestandsplanung (Retirement Planning) Retirement planning for entrepreneurs that addresses both financial security through sustainable wealth strategies and personal fulfillment through developing new perspectives and life purpose.
• Vermögensübertragung & Nachfolge (Generational Wealth Transfer & Succession) Generational wealth transfer service combining tax-optimized transfer strategies, family foundation structures, testament planning, and next-generation coaching and preparation.
• GGF-Experten (Managing Director Service Contract Optimization) Specialized consulting for GmbH managing directors on service contract optimization, health insurance cost shifting to business expenses, and wealth protection strategies.
• Betriebliche Liquiditätssteuerung (Corporate Liquidity Management) Corporate liquidity management service offering attractive yields (2.182% with daily interest crediting), unlimited protection as special assets, and full flexibility with 2-3 business day access.
• Unvermeidlicher Wohlstand (Book) Trade book by Alexander Pajtak presenting a proven investment strategy averaging 11% annual returns over 97 years; sold for €29.90 including shipping through Digistore24, Amazon, Thalia, Hugendubel, and direct KORTEX sales.
• KORTEX App Mobile application for iOS and Android used by KORTEX clients for secure login, document access, and transaction signing.
• FinanceCloud / KORTEX Kundenzugang (Client Portal) Secure online client portal for accessing quarterly reports, portfolios, contracts, and documents, protected by two-factor authentication via FinanceIDENT.

Quantifiable outcome

• Factor investing strategy produced 638 EUR from 1 EUR over 49 years (1975-2024), compared to 146 EUR for standard MSCI World ETF and 3 EUR after inflation
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Swiss Banking PartnerscoreTechnology or IntegrationPartnership with Swiss financial institutions providing offshore wealth storage solutions for German citizens. Swiss banking offers stable frameworks, discrete structures, and reliable protection against unwanted access for German entrepreneurs and high-net-worth individuals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DJE Kapital AG: DJE Kapital is a German asset and wealth manager based in Pullach with a multi-decade track record in value-oriented investment strategies and private client advisory. Comparable to KORTEX on HNW investment advisory with science-based investment philosophy.
• HQ Trust GmbH: HQ Trust is a German multi-family office specializing in wealth structuring, succession planning, and investment advisory for entrepreneurial families — directly comparable to KORTEX's Unternehmerfamilien focus. Both offer holistic advisory combining technical and emotional wealth planning, though HQ Trust serves larger ticket sizes.
• Donner & Reuschel:
• Feri AG: Feri AG is a German investment and wealth manager serving private clients, family offices, and foundations, with strong capabilities in multi-asset portfolios and succession planning. Comparable to KORTEX on HNW holistic advisory and factor-based investment research.

Broad incumbents

• Bethmann Bank: Bethmann Bank is a Frankfurt-based private bank within the ABN AMRO group serving HNW individuals, families, and entrepreneurs across Germany. It offers comprehensive wealth management with multi-generational planning capabilities directly comparable to KORTEX's offerings, but with full banking infrastructure behind it.
• MLP SE: MLP is one of Germany's largest independent financial advisory and wealth management groups, serving professionals, entrepreneurs, and HNW clients. Listed on the Frankfurt Stock Exchange with nationwide coverage, it competes with KORTEX for German Mittelstand families but operates at far greater scale across broader client segments.
• Deutsche Vermögensberatung (DVAG): DVAG is Germany's largest independent financial advisory network with thousands of agents nationwide, providing insurance, investment, and wealth management services to mass-affluent and HNW clients. It overlaps with KORTEX on entrepreneur-family advisory but at much larger scale and broader market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kortex-konzept-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KORTEX Konzept