Two-Up Digital
Two-Up Digital is a London-based B2B digital agency specialising in design, development, and integrations for the betting, gaming, and racing industry, serving enterprise clients including William Hill, MGM Resorts, Sky Betting & Gaming, and Ladbrokes Coral.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Two-Up Digital does
Two-Up Digital, also operating as Two-Up Agency, is a specialist B2B digital agency focused on the betting, gaming, and racing sectors. Founded in 2016 and headquartered in London with a delivery office in Kraków, Poland, the firm provides end-to-end digital product services for operators and adjacent media businesses: branding, creative design, UI/UX, web and app design, prototyping, custom development, third-party and API integrations, hosting, and ongoing support. Client work prominently features tier-1 incumbents including William Hill, MGM Resorts, Sky Betting & Gaming, Ladbrokes Coral, Betway, and OPAP, alongside racing and gaming media brands such as At The Races, Sun Racing, News UK, Last Horse Standing, Genius Sports, and Gamer Wager, with engagements spanning sportsbook content sites, peer-to-peer esports apps, native mobile apps, and racing game products.
The business model is a professional services agency model: revenue is generated through project-based and likely retainer engagements with enterprise clients in the gambling and gaming ecosystem, sold via a sales-led, direct B2B go-to-market. Distribution is exclusively direct, with no intermediaries, and customer acquisition is driven by portfolio reputation, case studies on the company website, and word-of-mouth within the vertical. Technical capabilities centre on Webflow-based web delivery combined with custom engineering, mobile app development, and API integrations; there are no proprietary platform products, no own-funding rounds, no AI/ML capabilities, and no patents or regulated certifications disclosed. The firm does not hold consumer apps, has no public valuation or revenue data, and operates with a small 11–50 employee headcount split between UK and Poland.
Two-Up Digital firmographics
Firmographics- Name
- Two-Up Digital
- Legal name
- Two-Up Agency
- Website
- https://twoupdigital.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two-Up Digital is a London-based B2B digital agency specialising in design, development, and integrations for the betting, gaming, and racing industry, serving enterprise clients including William Hill, MGM Resorts, Sky Betting & Gaming, and Ladbrokes Coral.
- Ownership category
- akta.pro rank
Two-Up Digital industry classification
Industry- Product category
- Digital Agency Services for Betting and Gaming
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Two-Up Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Two-Up Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Provides comprehensive digital agency services including branding, creative design, web/app design and development, prototyping, integrations, support, and hosting to betting and gaming industry clients. Revenue generated through project-based and potentially retainer-based engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Two-Up Digital product offering
Product offeringCore offering
Two-Up Digital is a B2B digital agency that provides end-to-end design, development, and integration services to betting, gaming, and racing operators. Its offerings span branding, creative design, web and app design, UI/UX, prototyping, Webflow and custom development, API integrations, hosting, and ongoing support. The firm serves as a specialist design-and-build partner for sportsbooks, casino operators, esports platforms, and racing brands.
Product overview
Two-Up Agency is a digital agency providing design and development services, rather than a unified software product with distinct product modules. The company offers branding, creative design, web design, UI/UX design, app design (using Webflow), prototyping, development, integrations, support, and hosting services. The 'products' referenced on their website are client case studies showcasing work they've completed for gaming, betting, and sports entertainment companies including MGM Resorts, Gamer Wager, William Hill, Last Horse Standing, Sun Racing, Genius Sports, and At The Races.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding and Creative Design Services Brand identity and creative design services for betting, gaming, and racing operators, covering visual identity, creative concepts, and brand assets.
- Web Design and Development Services Web design and development services using Webflow and custom code, including responsive website builds, content sites, and conversion-focused landing experiences for betting and gaming operators.
- UI/UX Design Services User interface and user experience design services for betting and gaming digital products, including research, prototyping, and interaction design.
- App Design and Native Development Services Native mobile app design and development for betting, gaming, and racing operators, covering iOS and Android apps such as tournament apps, esports peer-to-peer betting apps, and racing apps.
- Prototyping Services Rapid prototyping of digital product concepts to validate ideas, user flows, and interactions before full build.
- Custom Development and API Integration Services Custom software development and third-party API integration services, including integration of odds, data, and content feeds into client betting and gaming platforms.
- Hosting and Ongoing Support Services Managed hosting and ongoing technical support for digital products built for betting, gaming, and racing clients.
Companies that use Two-Up Digital
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles1 record
Two-Up Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two-Up Digital partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Two-Up Digital competitors and assessment
Company assessmentDirect peers
- WAW (Web & Wager Solutions): Betting-industry-focused web design and digital agency serving online gaming operators, directly overlapping Two-Up's core offering of bespoke web/app build, integrations, and content-driven betting experiences.
- Square in the Air: London-based PR, content, and creative agency that specializes in sports betting, gaming, and esports — the closest direct peer to Two-Up, with a similar UK-based, betting-vertical-only positioning and enterprise sportsbook client base.
- Precedent Communications: Communications, marketing, and digital agency with a dedicated gambling and gaming practice serving operators and B2B suppliers — competes with Two-Up for the same enterprise client wallet in the UK betting/gaming ecosystem.
- Redbus Media: Creative and digital agency for the gambling and gaming sector offering brand, design, and digital build services to operators — comparable UK peer competing for similar sportsbook and casino mandates.
Broad incumbents
- Jellyfish: Global digital marketing and media agency with a recognized betting and gaming vertical, offering media planning, creative, and technology at much greater scale than Two-Up — competes for the same tier-1 operator briefs from a full-service position.
- Publicis Groupe: Global advertising and digital services holding company with significant gambling/lottery clients through Publicis Sapient and Leo Burnett — represents the upper-bound competitive threat for enterprise-level operator pitch processes.
Emerging players
- FSB Technology: UK-based betting platform and white-label supplier that also operates a services arm building operator front-ends and integrations — adjacent competitor and potential partner for joint pitches targeting operator platform migrations.
- Pillow Interactive: Design and digital agency working across gaming and gambling with strong UX/UI and front-end engineering emphasis — overlapping with Two-Up on product design and app builds but typically serving smaller challenger operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Two-Up Digital social profiles
Digital presenceTwo-Up Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two-Up Digital leadership team
Management profileNumber of profiles
Two-Up Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two-Up Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two-Up Digital
What does Two-Up Digital do?
Two-Up Digital is a B2B digital agency that provides end-to-end design, development, and integration services to betting, gaming, and racing operators. Its offerings span branding, creative design, web and app design, UI/UX, prototyping, Webflow and custom development, API integrations, hosting, and ongoing support. The firm serves as a specialist design-and-build partner for sportsbooks, casino operators, esports platforms, and racing brands.
Is Two-Up Digital a public or private company?
Two-Up Digital is a private company. It is classified as unknown and is currently operating.
When was Two-Up Digital founded?
Two-Up Digital was founded in 2021. It employs 11 to 50 people.
Where is Two-Up Digital based?
Two-Up Digital is headquartered in London, United Kingdom, in the Europe region.
How does Two-Up Digital make money?
One revenue line is on record: digital Agency Services.
Who are Two-Up Digital's main competitors?
Direct peers on record are WAW (Web & Wager Solutions), Square in the Air, Precedent Communications and Redbus Media. Broad incumbents are Jellyfish and Publicis Groupe. Emerging players are FSB Technology and Pillow Interactive.
Does Two-Up Digital have an API?
No public API is recorded for Two-Up Digital.
What industry is Two-Up Digital in?
Two-Up Digital's product category is Digital Agency Services for Betting and Gaming. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7370.