Club Merrylands Bowling

What Club Merrylands Bowling does

Club Merrylands Bowling is a private, member-owned registered club operating under the NSW Registered Clubs Act 1976 from its main venue at 65 Newman St, Merrylands, with a sister site at Guildford Bowling Club. Founded in 1948, the Group serves the local Western Sydney community through a multi-vertical venue offering that combines lawn bowls (including barefoot bowls events), three on-site dining concepts (Jade Cafe serving Asian/Italian cuisine, Villaggio Italian restaurant, and Glasshouse Coffee Shop), gaming machines, a function and events business (Greenview Event Centre), bingo, raffles, and live entertainment including UFC screenings and live bands. The Group also operates three sub-clubs (Golf, Deep Sea Fishing, and Euchre) and runs the ClubGRANTS charitable funding program under NSW Categories 1 and 2.

The business model is fundamentally venue-based and hospitality-driven, with no proprietary technology platform. Revenue is generated through a mix of recurring membership subscriptions (Infinity and Uber tiers with points/rewards), transaction-based food and beverage sales, gaming machine turnover, function and catering fees, and promotional draws operated under NSW Permit TP/03790. Distribution is omnichannel-lite: a WordPress website drives top-of-funnel awareness and function bookings, Facebook and email support member engagement, and on-site signage/raffles convert at the venue. The digital membership card is delivered through a third-party platform (GSL Solutions).

The customer base is overwhelmingly local community members and recreational social players, with a secondary segment of corporate and private event bookers. The Group employs 51-100 staff, holds ABN 87 382 047 456, and is governed as a community club with no external parent, no venture capital backing, and no disclosed investor structure. Operations are subject to Responsible Service of Alcohol and Responsible Service of Gambling compliance under NSW Liquor and Gaming regulations, including self-exclusion via the ClubSAFE MVSE scheme.

Name

Club Merrylands Bowling

Legal name

Club Merrylands Bowling

Website

https://clubmerrylands.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Merrylands Bowling is a privately-held, member-owned NSW registered club founded in 1948 that operates a multi-venue hospitality and entertainment complex in Western Sydney, offering lawn bowls, gaming, dining, functions, and live entertainment to local community members, event bookers, and affiliated sub-club participants.

Ownership category

akta.pro rank

Product category

Bowling Club & Hospitality Services

NAICS

Bowling Centers (71395)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Bowling club services
• Hospitality venue
• Community entertainment
• Function venue hire
• Food and beverage

Headquarters

HQ city

Merrylands

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Fees: The club operates membership tiers including Infinity and Uber membership programs, providing members with access to promotions, events, and exclusive draws.
2. Food and Beverage: On-site dining through Jade Cafe, Villaggio restaurant, and Glasshouse Coffee Shop generating revenue from food and beverage sales.
3. Gaming and Gambling: The club offers gaming machines and gambling activities, with responsible gambling practices in place.
4. Raffles and Promotions: Regular raffle events including Tuesday Voucher Raffle, Sunday Raffle, Members Cash Draw, and Beat the Bomb promotions drive gaming revenue.
5. Functions and Events: Greenview Event Centre hosts weddings, corporate events, birthday parties, and bowls parties with catering packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Club Merrylands Bowling operates a registered bowling club and hospitality venue in Merrylands, NSW, offering lawn bowls, multiple on-site dining venues (Jade Cafe, Villaggio, Glasshouse Coffee Shop, Food Choice), gaming machines, weekly raffles and bingo, live entertainment, and a function venue (Greenview Event Centre) for weddings and corporate events. The club runs tiered membership programs (Infinity and Uber) and supports affiliated sub-clubs including Golf, Deep Sea Fishing, and Euchre.

Product overview

Club Merrylands Bowling is a registered bowling club operating as a hospitality and entertainment venue in Merrylands, NSW. The offering is a multi-service hospitality platform centered around its core bowling facilities and Greenview Event Centre function venue. Dining is provided through multiple on-site venues (Jade Cafe, Villaggio, Glasshouse Coffee Shop, Food Choice), while entertainment includes Bingo, Raffles, live music events, UFC screenings, and themed dance parties. The club operates membership programs (Infinity, Uber) with points and rewards, hosts regular promotions (Beat the Bomb, Members Cash Draw, Tuesday/Sunday Raffles), and runs the ClubGRANTS community funding program. Sports facilities support lawn bowls including barefoot bowls events and affiliated Sub Clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Jade Cafe: On-site cafe serving Italian and Asian cuisine
• Villaggio
• Glasshouse Coffee Shop
• Infinity
• Uber

Products and services

• Club Merrylands Bowling (Main Club) A registered bowling club offering lawn bowls, barefoot bowls, social events, dining, entertainment, and community activities at 65 Newman St, Merrylands NSW 2160.
• Greenview Event Centre A function venue offering event spaces for weddings, corporate events, birthday parties, meetings, and exhibitions with 3.3m ceiling height, floor-to-ceiling glass windows, and a dedicated catering team.
• Jade Cafe On-site Asian and Italian dining venue offering food at the club.
• Villaggio Italian dining option available at the club premises.
• Glasshouse Coffee Shop Coffee shop and cafe operating within the club venue.
• Food Choice Food service option available at the club.
• Infinity Membership Club membership program with points system and digital card for earning rewards, promotions, and free entry to promotions.
• Uber Membership Alternative membership tier available at the club, billed annually, providing access to exclusive promotions and draws.
• Barefoot Bowls Casual lawn bowls activity available for booking as group events.
• Sports Facilities Lawn bowls facilities including Lunge Club, bowling greens, and sports programs available at the club.
• Sub Clubs Affiliated clubs including Golf, Deep Sea Fishing, and Euchre with their own committees and organized activities.
• Entertainment & Live Events Live music performances, UFC screenings, themed dance parties, and various entertainment events held at the club venue.
• Bingo Weekly bingo entertainment events held at the club.
• Raffles & Promotions Weekly raffle events including Tuesday Voucher Raffle, Sunday Raffle, Members Cash Draw, and promotional giveaways.
• Beat the Bomb Weekly members-only promotion offering share of up to $8,000 cash each week, with free entry via membership kiosk.
• Function Catering Catering services including Cocktail, Buffet, Set Menu, Finger Food, A-La-Carte, and Corporate menu options for events.

Quantifiable outcome

• $7,500 Members Cash Draw jackpot
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Star Entertainment Group: Major Australian gaming, hospitality, and entertainment operator with clubs, hotels, and casinos. Comparable as a regulated gaming + hospitality + entertainment operator, though materially larger and at a different scale.
• Rooty Hill RSL Club: Large western-Sydney RSL-affiliated registered club with bowls, F&B, gaming, and entertainment. Comparable multi-purpose community club with similar scale and revenue mix.
• Mounties Group: Large western-Sydney registered club group with multiple venues, bowls, F&B, gaming, entertainment, and functions. Comparable as a larger multi-venue operator running a similar bowling + hospitality + gaming model.
• Parramatta Leagues Club: Major western Sydney registered club operating bowling, dining, gaming, entertainment, and function venues. Comparable diversified community club in nearby catchment.
• Club Marconi: Major Italian-heritage registered club in Bossley Park offering bowling, dining, gaming, entertainment, functions, and sub-clubs. Closely aligned multi-purpose community club model in western Sydney.
• Canterbury League Club: Sydney registered club with bowling greens, multiple F&B outlets, gaming, entertainment, and large function facilities. Comparable community-club operating model with similar revenue mix.

Direct peers

• Cabramatta Bowling Club: Bowling-focused registered club in south-western Sydney with dining, gaming, and entertainment offerings. Directly comparable as a community bowling club of similar scale.
• Wenty Leagues Club: Wentworthville community club with bowls, dining, gaming, entertainment, and functions. Closely comparable mid-sized multi-purpose registered club in western Sydney.
• Guildford Bowling Club: Sister bowling club operated by the Club Merrylands Bowling Group in Guildford, NSW. Direct peer given shared ownership, identical lawn bowls / dining / gaming club model, and overlapping western Sydney catchment.
• Cabra-Vale Diggers: Western Sydney community club offering bowls, dining, gaming, entertainment, and sub-clubs. Highly comparable community-led membership club model in a nearby catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/clubmerrylands

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Merrylands Bowling