Heldele Automation

What Heldele Automation does

HELDELE Automation GmbH, jointly operating with sister company HELDELE Mechatronik GmbH, is a German systems integrator specializing in complete industrial automation and mechatronics solutions for the machine building, printing, and intralogistics sectors. The two entities, both headquartered in Salach and with a secondary site in Lenningen, deliver end-to-end projects spanning mechanical and electrical construction (using EPLAN and AutoCAD Electrical), CNC-machined control cabinet manufacturing, SPS/PLC and robot programming (Siemens, Bosch Rexroth PLCs; KUKA, ABB, FANUC, Kassow Robots cobots), on-site commissioning, and integrated SISTEMA validation with CE conformity. Differentiated offerings include a digital-twin-based control cabinet production flow with 2–6 week throughput times, robot-guided measurement technology co-developed with Stiefelmayer, and integration of Siemens' SIMATIC Robot Pick-AI for AI-assisted bin-picking.

The business operates on a project-based, quote-driven revenue model combining professional services (engineering, programming, commissioning, safety/CE compliance) with hardware sales of Bosch Rexroth automation components (the firm holds Certified Excellence Partner status across Linear Technology, Assembly Technology, and Electric Drives & Controls), control cabinets, and complete turnkey automation cells. Go-to-market is consultative direct sales targeting enterprise industrial customers in the DACH region, supported by trade-show presence, partner referrals (notably from Bosch Rexroth and KUKA, where HELDELE is also an Official System Partner), and an unusually broad social media footprint including TikTok, Instagram, LinkedIn, and YouTube. Customer segments are segmented horizontally by use case — machine builders (primary), printing, and intralogistics — with ISO 9001:2015 certification across both legal entities underscoring the compliance-oriented, project-manufacturing character of the business.

Name

Heldele Automation

Legal name

HELDELE Automation GmbH

Website

https://heldele-automation.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

HELDELE Automation is a German systems integrator delivering end-to-end industrial automation and mechatronics solutions — engineering, CNC control cabinet manufacturing, PLC and robot programming, and commissioning — for machine builders, printing, and intralogistics customers across the DACH region.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)

SIC

Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Industrial automation solutions
• Robot system integration
• Control cabinet manufacturing
• Mechatronics engineering services
• Machine safety compliance

Headquarters

HQ city

Salach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automation Engineering & Integration Services: End-to-end engineering services including mechanical and electrical construction, programming, commissioning, and project management for custom automation solutions. Revenue is project-based, typically mid-to-long sales cycles targeting industrial companies.
2. Control Cabinet Manufacturing: Manufacturing and assembly of control cabinets and electrical panels, from prototype to series production. Includes CNC machining, pre-configured wire harnesses, and integrated safety compliance.
3. Bosch Rexroth Product Sales: Sale of Bosch Rexroth automation components including linear technology, assembly technology, and electric drives and controls, as a Certified Excellence Partner.
4. Machine Safety Services: SISTEMA validation and CE conformity services as part of automation projects, providing complete regulatory compliance from design through delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HELDELE Automation combines engineering, manufacturing, and integration services to deliver complete industrial automation and mechatronics solutions, including mechanical and electrical design (EPLAN, AutoCAD Electrical), CNC-machined control cabinet production with digital twin engineering (Eplan Pro Panel), PLC and robot programming (Siemens, Bosch Rexroth, KUKA, ABB, FANUC, Kassow Robots), on-site commissioning, and integrated machine safety with SISTEMA validation and CE compliance. As a Certified Excellence Partner of Bosch Rexroth and Official KUKA System Partner, the company sells and integrates premium automation components alongside its own engineering services across machine building, printing, and intralogistics sectors.

Product overview

HELDELE Automation (HELDELE Automation GmbH and HELDELE Mechatronik GmbH) is a systems integrator specializing in complete automation and mechatronics solutions. The company does not offer standalone software products; instead, its portfolio consists of integrated solutions combining engineering services (mechanical and electrical design using EPLAN and AutoCAD Electrical), manufacturing and assembly (CNC machining, control cabinet building with digital-twin engineering in Eplan Pro Panel), programming and commissioning (SPS from Siemens and Bosch Rexroth, robots from KUKA, ABB, FANUC, and Kassow Robots), and associated services (machine safety/SISTEMA, CE compliance, project management). Solutions are organized as reference packages — including Robot Handling Cells, Camera-Guided Robotics, Mobile Robotics, Control Cabinet Engineering, Depalletizing, Block Separation, VarioFlow Conveyor Integration, Testing & Image Processing, Retrofit, and System Integration — across industries such as mechanical engineering, printing, and intralogistics. The company is a Certified Excellence Partner of Bosch Rexroth and Official KUKA System Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Robot Handling Cells (Roboter-Handlingzellen) Standardized and custom robotic handling cell configurations for pick-and-place, assembly, and transfer operations, integrating robots and cobots from KUKA, ABB, FANUC, and Kassow Robots for industrial machine builders.
• Camera-Guided Robotics (Kamerageführte Robotik) Vision-enabled robotic systems where camera-based image processing guides robot positioning and manipulation for quality inspection, part recognition, and precision assembly tasks.
• Mobile Robotics (Mobilrobotik) Autonomous mobile robot (AMR) solutions for flexible intralogistics and material transport within factories and warehouses.
• Control Cabinet Building & Engineering (Schaltschrankbau) Full-service control cabinet solutions including digital twin engineering (Eplan Pro Panel), CNC-machined housings and mounting plates, pre-assembled wiring harnesses, SISTEMA validation, and CE compliance, delivering throughput times of 2–6 weeks per system.
• Depalletizing (Deplattieren) Automated unloading and de-stacking of goods from pallets, offered by HELDELE Mechatronik GmbH for logistics and packaging industry applications.
• Block Separation (Blocktrennung) Automated separation and singulation of stacked or grouped items using robotic or mechanical systems for production and packaging lines.
• Cup Handling (Becherhandling) Specialized handling solution for cup and container objects targeting packaging, food and beverage, and similar industry applications.
• VarioFlow Conveyor System Integration Bosch Rexroth VarioFlow flexible conveyor system integrated into HELDELE's production and assembly lines as part of materials handling and assembly technology solutions.
• Testing Technology & Image Processing (Prüftechnik & Bildverarbeitung) Inspection and quality control solutions combining image processing and measurement technology. The robot-guided measurement solution developed with Stiefelmayer reduces inspection times by up to 80% compared to conventional methods.
• Retrofit Modernization and upgrade services for existing automation systems, replacing legacy controls with new PLC, robot, and drive technology to extend equipment lifecycle and improve performance.
• System Integration Comprehensive system integration services combining mechanical construction, electrical construction, manufacturing, assembly, control cabinet building, programming, and commissioning under a single project umbrella.
• SIMATIC Robot Pick-AI Integration AI-powered robotic picking solution from Siemens combined with HELDELE's integration expertise for automated bin-picking and kitting applications.
• Automation & Mechatronik Komplett-Lösungen (Complete Automation Solutions) HELDELE's primary offering is complete automation and mechatronics solutions combining engineering, manufacturing, assembly, programming, commissioning, and after-sales service delivered jointly by HELDELE Automation GmbH and HELDELE Mechatronik GmbH from initial contact through final commissioning.
• Mechanical Design (Mechanische Konstruktion) Engineering services for mechanical design of automation systems and machine components.
• Electrical Design (Elektrische Konstruktion) Electrical engineering and design services using EPLAN and Autodesk AutoCAD Electrical software, creating wiring diagrams, panel layouts, and electrical documentation.
• Mechanical Manufacturing & Assembly (Mechanische Fertigung & Montage) CNC machining and mechanical assembly services for automation components, control cabinets, and machine frames.
• Electrical Installation (Elektromontage) On-site electrical installation and wiring services for automation systems and production equipment.
• Programming & Commissioning (Programmierung & Inbetriebnahme) SPS, robot, and drive programming services along with on-site commissioning of automation systems, covering PLC controls from Siemens and Bosch Rexroth and robot programming for KUKA, ABB, FANUC, and Kassow Robots.
• Machine Safety (Maschinensicherheit) Safety assessment and compliance services including SISTEMA validation and CE conformity documentation for machine safety, ensuring regulatory compliance for automation equipment.
• Project Management (Projektleitung & Projektmanagement) End-to-end project management for automation projects, coordinating engineering, procurement, manufacturing, assembly, and commissioning phases.

Quantifiable outcome

• Up to 80% reduction in inspection times with robot-guided measurement solution
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Bosch Rexroth AGcoreTechnology or IntegrationHELDELE is a Certified Excellence Partner of Bosch Rexroth in Linear Technology, Assembly Technology, and Electric Drives & Controls. They offer quickly available products and comprehensive service including engineering services. The partnership requires passing a multi-stage structured certification process. Bosch Rexroth products include linear guides, linear axes, multi-axis systems, electro-mechanical cylinders, threaded drives, conveyor systems (VarioFlow), motors, drives, controls, safety technology, and RFID systems.
• KUKA AGcoreTechnology or IntegrationHELDELE is an Official KUKA System Partner with certified capabilities in the complete design, manufacture, and programming of assembly plants, automation solutions, handling systems, transport systems, and robot complete systems. They work with KUKA robot controllers including KR C2 and KR C4 with integrated safety control.
• StiefelmayercoreStrategic or Co-development PartnerHELDELE partnered with Stiefelmayer to develop an innovative robot-guided measurement solution that reduces inspection times by up to 80%. This collaboration represents a co-development of a precision measurement system combining HELDELE's automation expertise with Stiefelmayer's metrology capabilities.
• EPLANcoreTechnology or IntegrationHELDELE uses EPLAN software for comprehensive project planning, documentation, and management of automation projects. They create digital twins using Eplan Pro Panel as the binding data base for control cabinet engineering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schunk GmbH & Co. KG: Schunk is a German specialist in gripping systems, automation components, and clamping technology used in machine building and intralogistics. Comparable as a direct peer in industrial automation components and integrated robotic solutions for similar machine-builder and logistics end markets.
• Lenze SE: Lenze is a German manufacturer of drive and automation technology (including the 8400 protex line used by HELDELE) offering integrated automation solutions. Comparable as a direct peer in drive technology and automation, serving the same machine-builder and intralogistics segments.
• Heitec AG: Heitec is a German system integrator and automation specialist providing mechatronics, control cabinet manufacturing, and complete automation solutions. Highly comparable as a direct peer offering similar end-to-end automation integration and control cabinet building services to industrial customers in the DACH region.
• Beckhoff Automation GmbH & Co. KG: Beckhoff Automation is a German specialist in PC-based control, PLC, drive, and motion control technology with a strong system integrator partner network. Comparable as a direct peer in industrial automation and control system integration targeting machine builders, with overlapping technology (TwinCAT, EtherCAT) and customer base.

Broad incumbents

• Festo: Festo is a major German pneumatics and automation components manufacturer that also offers integrated automation solutions and technical training. Comparable to HELDELE as a broad automation incumbent serving machine builders and industrial customers, though at significantly larger scale and with its own product portfolio.
• Phoenix Contact GmbH & Co. KG: Phoenix Contact is a German manufacturer of industrial automation, connection, and interface solutions, with extensive control cabinet and PLC integration offerings. Comparable as a broad automation incumbent serving the same machine-builder and intralogistics customer base as HELDELE.
• SEW-EURODRIVE GmbH & Co. KG: SEW-EURODRIVE is a German drive technology specialist and HELDELE partner, offering drive electronics, gear motors, and integrated automation solutions. Comparable as a broad incumbent whose drives HELDELE integrates (Movidrive) and which also serves similar machine-building customers.
• Bosch Rexroth AG: Bosch Rexroth is one of the world's leading suppliers of drive and control technologies, linear motion, and assembly technology, and a key HELDELE technology partner. Comparable as a broad incumbent in industrial automation whose components HELDELE integrates, and a potential competitor if Rexroth expands its direct integration services.
• Siemens AG (Digital Industries): Siemens Digital Industries offers SIMATIC PLCs, SINAMICS drives, and integrated automation solutions, including SIMATIC Robot Pick-AI which HELDELE integrates. Comparable as a broad automation incumbent whose products HELDELE programs and integrates, while also offering direct integration services to large industrial customers.

Regional players

• ASYS Group: ASYS Group is a German automation specialist focused on electronics production, intralogistics, and process automation solutions. Comparable as a regional DACH-based systems integrator operating in overlapping end markets (intralogistics, machine building) with similar project-based integration and control cabinet offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@heldele_?lang=de-DE
• Facebookfacebook.com/heldele

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heldele Automation