Wedshed
Wedshed is an online wedding marketplace founded in 2021 in Sydney, Australia, connecting couples with wedding venues and vendors across Australia, New Zealand, and Bali. Couples browse listings for free while venues and vendors pay for placements.
- Company typePrivate
- Founded2021
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wedshed does
Wedshed is an online wedding marketplace founded in 2021 and headquartered in Sydney, Australia. The platform operates as a two-sided marketplace connecting couples planning weddings with venue owners, property managers, and wedding service providers across Australia (all states and territories), New Zealand (both islands), and Bali, Indonesia. Couples can browse and enquire through the platform for free, while venues and vendors pay for advertising listings managed via a self-serve Business Portal at portal.wedshed.com.au. The company is led by co-founders Melany McBride (CEO) and Amy Parfett (CMO).
The core product surface comprises a Venue Marketplace, a Vendor Directory covering categories such as photography, videography, floristry, catering, celebrants, and styling, and a Planning Hub offering budget management, to-do lists, and vendor communication tools. Supporting products include the Advice & Ideas editorial blog (real weddings, how-to guides, inspiration content), the Wedshed Shop e-commerce store (digital planning guides, worksheets, branded apparel, accessories), and partner integrations for wedding registry services (LoveReggie, Sent with Love). Sub-brands include We Do Crew, a $97 lifetime-access planning membership. The platform is built on standard web marketplace architecture; there is no mobile app, no public API, and no documented AI/ML capabilities.
Wedshed generates revenue primarily through paid listings and advertising fees from venues and vendors on a monthly billing cadence, with couples accessing the platform free of charge. Distribution leverages content marketing via the editorial blog and an organic social presence across Facebook, Instagram, Pinterest, and TikTok, supplemented by a weekly email newsletter. Wedshed participates in the Airbnb Associate affiliate program and has extended into e-commerce and a published book ("Get Wed"), demonstrating adjacent brand monetization. The company operates with a team of 1-10 employees, is privately held, and has no disclosed institutional funding rounds, suggesting it is either self-funded or operating on internally generated cash flow.
Wedshed firmographics
Firmographics- Name
- Wedshed
- Legal name
- WedShed
- Website
- https://wedshed.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wedshed is an online wedding marketplace founded in 2021 in Sydney, Australia, connecting couples with wedding venues and vendors across Australia, New Zealand, and Bali. Couples browse listings for free while venues and vendors pay for placements.
- Ownership category
- akta.pro rank
Wedshed industry classification
Industry- Product category
- Wedding Marketplace
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industry
- Full-Service Wedding Planning (HSACABAA)
Keywords
Where Wedshed is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Wedshed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Venue and Vendor Listing Fees: Wedshed operates as an advertising platform for venues and vendors. The platform charges venues and venue managers to list their spaces on the site. Users/couples can view listings and make enquiries for free. The company receives payment from vendors and venue owners for listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for couples - enquiry-based access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wedshed product offering
Product offeringCore offering
Wedshed operates a two-sided online marketplace where couples planning weddings can discover, browse, and directly enquire with a curated set of wedding venues and service vendors across Australia, New Zealand, and Bali. Venues and vendors pay for listings on the platform, while couples access venue and vendor discovery, enquiry functionality, planning tools, and editorial content for free. Supporting offerings include a Planning Hub, an Advice & Ideas editorial blog, an e-commerce shop selling planning guides and merchandise, and partner-integrated wedding registry services.
Product overview
Wedshed is an online wedding marketplace operating across Australia, New Zealand, and Bali. The core platform consists of a Venue Marketplace and Vendor Directory where couples can discover, enquire about, and connect directly with wedding venues and service providers. These are supported by a Planning Hub offering budget and task management tools. The product portfolio also includes an Advice & Ideas editorial blog, a Wedshed Shop selling digital planning guides and wedding merchandise, and partner integrations for wedding registry services (LoveReggie and Sent with Love). A B2B Business Portal enables venues and vendors to manage their listings. Revenue is generated through paid listings and advertising partnerships with venues and vendors rather than from couple subscriptions. The platform is free for couples to use.
Differentiator
Problem solved
Functional benefit
Brands
- We Do Crew: Lifetime access membership product for wedding vendors ($97).
- Wedshed Store
Products and services
- Venue Marketplace A curated online marketplace of wedding venues across Australia, New Zealand, and Bali where couples can search, browse, and make enquiries directly with venue owners and managers.
- Vendor Directory A directory of wedding service providers including photographers, videographers, celebrants, florists, caterers, stylists, and event hire companies, searchable by location and category.
- Planning Hub A wedding planning toolkit offering budget management, to-do lists, vendor communication, and other planning tools to help couples organize their wedding.
- Advice & Ideas Blog An editorial blog featuring real wedding stories, how-to guides, inspiration articles, and planning advice covering topics such as dress shopping, venue selection, micro-weddings, and honeymoon planning.
- Wedshed Shop An e-commerce store selling digital guides (eGuides), worksheets, wedding-themed apparel, and accessories for wedding planning.
- Business Portal A partner-facing portal for venue owners and vendors to manage their listings, respond to enquiries, and administer their Wedshed business accounts.
- We Do Crew A lifetime access planning tool offered in partnership with Wedshed, providing couples with ongoing wedding planning resources and tools for a one-time fee of $97.
Companies that use Wedshed
Customer profileSegments3 records
Ideal customer profiles2 records
Wedshed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wedshed partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wedshed competitors and assessment
Company assessmentBroad incumbents
- The Knot: One of the largest wedding platforms globally, offering a marketplace, content, registry, and planning tools. Comparable to Wedshed on marketplace + content model but at vastly greater scale and primarily US-centric.
- WeddingWire: Global wedding marketplace with extensive vendor and venue listings plus planning tools. Operates at significantly larger scale than Wedshed with broader product portfolio and broader geographic reach.
Direct peers
- Easy Weddings: Australia's largest wedding directory and marketplace, connecting couples with venues, vendors, and planning tools. Direct competitor to Wedshed's core venue and vendor marketplace in Australia with deeper SEO authority and broader vendor coverage.
- Here Comes The Guide: Wedding venue and vendor directory primarily serving the US market with strong SEO-driven discovery. Comparable to Wedshed on venue marketplace model and SEO/content-led acquisition strategy.
- Hitched: Long-established wedding directory with operations in the UK, Australia, and other markets. Competes head-on with Wedshed on venue and vendor discovery, leveraging similar directory/marketplace mechanics.
- Inside Weddings: Wedding inspiration, venue, and vendor directory primarily serving the US luxury and boutique wedding market. Comparable on editorial + marketplace model and boutique-venue curation angle.
- Polka Dot Wedding: Australian wedding inspiration and directory site featuring real weddings, vendor listings, and planning advice. Highly comparable to Wedshed in combining content marketing with vendor/venue discovery.
Others
- HoneyBook: Business management platform for wedding and event vendors. Adjacent rather than directly competitive: serves the same vendor ecosystem that Wedshed lists, with workflow, CRM, and payments tools.
Regional players
- Bride to Be Magazine: Australian bridal media brand with print, digital, and directory components serving the same Australian couples. Comparable in combining editorial content with vendor/venue promotion in the AU market.
- One Fine Day: Australian wedding event and marketplace brand producing bridal fairs and digital inspiration content. Comparable to Wedshed in targeting the same Australian couples and boutique-venue segment via events and editorial.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wedshed social profiles
Digital presenceWedshed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedshed leadership team
Management profileNumber of profiles
Profiles2 records
Wedshed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedshed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedshed
What does Wedshed do?
Wedshed operates a two-sided online marketplace where couples planning weddings can discover, browse, and directly enquire with a curated set of wedding venues and service vendors across Australia, New Zealand, and Bali. Venues and vendors pay for listings on the platform, while couples access venue and vendor discovery, enquiry functionality, planning tools, and editorial content for free. Supporting offerings include a Planning Hub, an Advice & Ideas editorial blog, an e-commerce shop selling planning guides and merchandise, and partner-integrated wedding registry services.
Is Wedshed a public or private company?
Wedshed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wedshed founded?
Wedshed was founded in 2021. It employs 1 to 10 people.
Where is Wedshed based?
Wedshed is headquartered in Sydney, Australia, in the Oceania region.
How does Wedshed make money?
One revenue line is on record: venue and Vendor Listing Fees.
Who are Wedshed's main competitors?
Broad incumbents on record are The Knot and WeddingWire. Direct peers are Easy Weddings, Here Comes The Guide, Hitched, Inside Weddings and Polka Dot Wedding. HoneyBook is listed as an others. Regional players are Bride to Be Magazine and One Fine Day.
Does Wedshed have an API?
No public API is recorded for Wedshed.
What industry is Wedshed in?
Wedshed's product category is Wedding Marketplace. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAA, Full-Service Wedding Planning.