HSBC Amanah Malaysia Berhad

What HSBC Amanah Malaysia Berhad does

HSBC Amanah Malaysia Berhad is the dedicated Islamic banking subsidiary of HSBC Group in Malaysia, established in 1994 and operating as a separate entity registered as 807705-X under HSBC Bank Malaysia Berhad. The bank is regulated by Bank Negara Malaysia as a licensed Islamic bank and offers Shariah-compliant products across retail, wealth, and business segments. Its portfolio spans multi-tier deposits and current accounts (Premier Elite, Premier, Advance, Everyday Global Account-i), Shariah-compliant credit cards (Premier World Mastercard-i, Mpower Platinum, MPower), personal and home financing (Personal Financing-i, HomeSmart-i), and wealth solutions including unit trusts via the EZInvest digital platform, Sukuk, Structured Investments-i, and a suite of Takaful protection plans. Revenue is generated across three primary streams: Shariah-compliant financing/profit-sharing income, fee and commission income from cards, account services and bancassurance/Takaful referrals, and investment/wealth management income from unit trusts, structured products, and capital-markets participation.

The bank's distribution architecture pairs a 50+ branch physical network across major Malaysian cities (Kuala Lumpur, Selangor, Penang, Johor, Malacca, Sabah, Sarawak) with a digital channel stack: the HSBC Malaysia mobile app on iOS/Android, online banking secured by Mobile Secure Key and 128-bit SSL, 24/7 telebanking with Voice ID biometrics analysing over 100 vocal traits, an ATM/Express Banking network, FPX/DuitNow/JomPAY integrations, and a video-based Remote Engagement Service powered by Zoom and Live Sign for remote sales and servicing. Premier (RM300K Total Relationship Balance) and Premier Elite (RM3M TRB) segments are served by dedicated relationship managers, while mass-market customers are acquired through branches, digital channels, and a Member-Get-Member Premier referral programme offering up to RM18,000 cashback per referrer. Operations and data handling are governed by Bank Negara Malaysia regulation and Personal Data Protection Act 2010 compliance.

The business model is anchored in fee-plus-financing-spread economics typical of Malaysian Islamic banks, with revenue diversification across consumer financing, card interchange, account servicing fees, bancassurance/Takaful referrals, and wealth distribution. As a wholly-owned subsidiary of the publicly-listed HSBC Group, HSBC Amanah benefits from parental capital, global governance, and the HSBC brand while operating as a distinct Shariah-compliant entity certified by its internal Shariah Committee. Recent positioning includes Joint Lead Manager role on the SIBS SDN BHD MYR 190M IMTN bond issuance on 2 March 2026, indicating selective push into primary debt capital markets.

Name

HSBC Amanah Malaysia Berhad

Legal name

HSBC Amanah Malaysia Berhad

Website

https://hsbcamanah.com.my

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

HSBC Amanah Malaysia Berhad is a Bank Negara Malaysia-licensed Islamic banking subsidiary of HSBC Group, offering Shariah-compliant deposits, credit cards, financing, wealth management, and Takaful products to Malaysian retail, affluent, and SME customers across 50+ branches and digital channels.

Ownership category

akta.pro rank

Product category

Islamic Retail Banking

NAICS

Finance and Insurance (52), Trust, Fiduciary, and Custody Activities (523991)

SIC

Mortgage Bankers & Loan Correspondents (6162), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Islamic Private Banking & Wealth (FSABAGAD)

akta.pro secondary industries

Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Investment Banking & Capital Markets Services (FSABAGAG)

Keywords

• Islamic banking services
• Shariah-compliant financing
• Wealth management
• Takaful protection
• Multi-currency accounts

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Financing / Interest Income: HSBC Amanah generates revenue from Shariah-compliant financing products including HomeSmart-i (home financing), Personal Financing-i, and wealth portfolio financing. As an Islamic bank, income is structured through profit-sharing mechanisms rather than conventional interest.
2. Fee and Commission Income: Revenue from credit card interchange and fees, account service charges, transaction fees (ATM, FPX, IBG transfers), investment product distribution fees (unit trusts, structured investments-i, Sukuk), and bancassurance/takaful referral fees.
3. Investment and Wealth Management: Revenue from Shariah-compliant investment product distribution including unit trusts (via EZInvest), structured investments-i, Sukuk, and Dual Currency Investments, as well as wealth management advisory services.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

HSBC Amanah Malaysia Berhad is the dedicated Islamic banking subsidiary of HSBC Group in Malaysia, offering Shariah-compliant financial products including current/savings accounts-i (Premier Elite, Premier, Advance, Everyday Global), credit cards-i (Premier World Mastercard-i, Mpower Platinum-i, MPower-i), Personal Financing-i, HomeSmart-i home financing, Shariah-compliant unit trusts (via EZInvest), Sukuk, structured investments-i, and takaful protection plans. Distribution operates through 50+ physical branches across Malaysia, the HSBC Malaysia Mobile Banking app, online banking, 24/7 Telebanking with Voice ID, and a Remote Engagement Service using Zoom and Live Sign.

Product overview

HSBC Amanah Malaysia Berhad operates as an Islamic banking subsidiary offering a comprehensive platform-plus-modules architecture. The core offering centers on Islamic banking accounts (Premier Elite, Premier, Advance, Everyday Global Account-i, Term Deposit-i) alongside a full suite of credit cards (Premier World Mastercard-i, Mpower Platinum, MPower), personal and home financing (Personal Financing-i, HomeSmart-i), and wealth management products (Unit Trust via EZInvest, Sukuk, Structured Investments-i). Protection is delivered through five Takaful plans (Future Prime, LifeSelect Single, Future Defender, FutureMax, Future Wealth Plus). Digital banking is anchored by the HSBC Malaysia Mobile Banking App and Online Banking platform, supported by Mobile Secure Key for authentication, Telebanking with Voice ID biometrics, Remote Engagement Service via Zoom/Live Sign, and Express Banking through ATMs. The platform integrates with FPX, DuitNow, JomPAY, Apple Pay, and MEPS for payment services.

Differentiator

Problem solved

Functional benefit

Brands

• HSBC Amanah Premier: Premium banking services offering Shariah-compliant wealth management, investment solutions, and exclusive privileges including healthcare discounts and travel benefits.
• HSBC Amanah Premier Elite
• Everyday Global Account-i
• HomeSmart-i

Products and services

• HSBC Amanah Premier Elite

Quantifiable outcome

• HSBC Malaysia awarded 'Digital Bank of the Year' for the fifth consecutive year by The Asset Triple A Digital Awards 2025
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AmBank Islamic Berhad: Islamic banking subsidiary of AMB Holdings, offering Shariah-compliant deposits, financing, and wealth solutions in Malaysia. Directly comparable to HSBC Amanah's Malaysian Islamic banking retail and wealth franchise.
• Public Islamic Bank Berhad: Islamic banking subsidiary of Public Bank Group, focused on retail and SME Shariah-compliant financing and deposits. Directly comparable to HSBC Amanah's Malaysian retail Islamic banking proposition, though skewed more toward mass-market and SME segments.
• CIMB Islamic Bank Berhad: Islamic banking arm of CIMB Group, one of the largest Islamic banks in Malaysia and a regional Islamic finance player. Directly comparable to HSBC Amanah across retail Islamic banking, wealth management (CIMB Preferred), and capital markets/Sukuk underwriting.
• Bank Muamalat Malaysia Berhad: Standalone Malaysian Islamic bank (not an Islamic window of a conventional bank), offering full Shariah-compliant banking services. Comparable to HSBC Amanah as a pure-play Islamic banking competitor in the Malaysian market.
• Maybank Islamic Berhad: Largest Islamic bank in Malaysia and ASEAN by assets, operating under Maybank Group. Directly comparable to HSBC Amanah as a full-service Malaysian Islamic bank offering Shariah-compliant deposits, financing, cards, and wealth management to retail, Premier, and corporate customers.
• RHB Islamic Bank Berhad: Islamic banking arm of RHB Banking Group offering Shariah-compliant retail, SME, and treasury products in Malaysia. Directly comparable to HSBC Amanah as a Malaysian full-service Islamic bank competing for the same retail and Premier customer pools.
• Kuwait Finance House (Malaysia): Malaysian subsidiary of Kuwait Finance House, one of the world's oldest Islamic banks. Comparable to HSBC Amanah as a Shariah-compliant bank operating in Malaysia with global GCC Islamic banking DNA.

Broad incumbents

• Standard Chartered Saadiq: Islamic banking window of Standard Chartered Bank in Malaysia. Comparable to HSBC Amanah as the Malaysian Islamic arm of a global banking group serving affluent/Premier and corporate clients with cross-border capabilities.

Others

• Affin Hwang Investment Bank Berhad: Malaysian investment bank that co-underwrote a Sukuk/bond issuance alongside HSBC Amanah. Comparable as a Malaysian capital markets and wealth distribution counterparty that intersects with HSBC Amanah's Sukuk and investment product franchise.

Regional players

• Al-Rajhi Banking & Investment Corporation: Malaysian operations of Saudi Arabia's largest Islamic bank. Comparable to HSBC Amanah as a regional/global Islamic banking brand entering the Malaysian market with Shariah-compliant deposits, financing, and wealth offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNipT9VMko-MYFfN80Kapzw
• Facebookfacebook.com/HSBCMalaysia
• Instagraminstagram.com/hsbc_my
• Xx.com/HSBC
• LinkedInlinkedin.com/company/hsbc-amanah

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSBC Amanah Malaysia Berhad