Asotic

What Asotic does

ASOTIC (Asociación de Operadores de Tecnologías de Información y Comunicaciones de Colombia) is a non-profit Colombian industry association, or gremio, founded in 2010 and headquartered in Bogotá. It is the only gremio in the country that exclusively represents three operator categories: subscription television operators, telecommunications service providers, and ICT technology suppliers. Its approximately 22 member companies collectively serve roughly 700,000 households, primarily in regions under-penetrated by major national operators. Named members span enterprise players (Hughes Net, Celsia) and regional SMB operators (HV Multiplay, TV Isla, Comunicamos MÁS, Cable Guajira, Unicable, Meltec, among others).

The association offers four core member services: Strategic Alliances (public-private and international cooperation), Specialized Consulting (legal and regulatory advisory), Credit Lines (facilitated financing via partner financial institutions), and Commercial Relations (event invitations, seminars, forums, conferences). Beyond services, ASOTIC curates sector convening activities including the Conecta Colombia annual event (350+ executives in 2023), Podcast Mujeres TIC for women-in-ICT empowerment, and participation in regional LATAM events such as Fiber Connect LATAM and TELCO TRANSFORMATION LATAM.

ASOTIC's revenue model is membership-dues-based and recurring (subscription_recurring), with no other disclosed revenue streams, no funding rounds, no patents, no app or API surface, and no institutional investors. The association is a founding member of ALIADAS, an alliance of 38 gremios and business associations covering approximately 7,000 companies and 5 million jobs across Colombia, which it leverages for amplified policy influence. Galé Mallol Agudelo has led the organization as President for 14 years.

Name

Asotic

Legal name

Asociación de Operadores de Tecnologías de Información y Comunicaciones de Colombia (ASOTIC)

Website

https://asotic.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ASOTIC is a non-profit Colombian industry association (gremio), founded in 2010 in Bogotá, that exclusively represents subscription television operators, telecommunications service providers, and ICT technology suppliers, serving roughly 22 member companies and funded by recurring membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues: ASOTIC generates revenue through membership fees paid by affiliated operators of subscription television, telecommunications services, and ICT providers in Colombia. Members pay dues in exchange for representation, advocacy, specialized consulting, commercial relationships, strategic alliances, and access to credit lines.

Distribution channels1 record

Marketing channels4 records

Core offering

Asotic is a Colombian trade association that represents subscription television operators, telecommunications service providers, and ICT technology companies before regulators and government bodies. The association advocates for its approximately 22 member companies, which collectively serve around 700,000 households, and facilitates industry coordination and representation in the Colombian ICT sector.

Product overview

ASOTIC is a Colombian trade association (gremio) that represents subscription television operators, telecommunications service providers, and ICT technology suppliers. Rather than offering a unified product platform, ASOTIC provides member services including Strategic Alliances, Specialized Consulting, Credit Lines, and Commercial Relations. The association also advocates for its members in regulatory, political, and educational spheres, and organizes/programs participation in industry events such as Conecta Colombia, Fiber Connect LATAM, and TELCO TRANSFORMATION LATAM. Additionally, ASOTIC produces the Podcast Mujeres TIC to promote women's empowerment in the ICT sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry representation and regulatory advocacy
• Membership in Asotic

Named customers5 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• ALIADAS (Alianza de Asociaciones y Gremios)flagshipStrategic or Co-development Partner · 5 October 2021ASOTIC is a founding member of ALIADAS, an alliance of guilds and business associations. The alliance was founded on October 5, 2021 with 16 members and grew to 38 associations representing approximately 7,000 companies and 5 million jobs across Colombia's economy. ALIADAS serves as a unified voice for the business community in dialogue with the national government, Congress, and public opinion. ASOTIC participates in this alliance to complement the needs of Colombia's business fabric and contribute to national progress.
• Ministerio de Tecnologías de la Información y las Comunicaciones (MinTIC)coreStrategic or Co-development PartnerCollaboration with the Colombian Ministry of ICT on policy formulation, regulatory discussions, connectivity initiatives including #ConectaTIC360 strategy, and sector modernization efforts including the new TIC Law implementation.
• Comisión de Regulación de Comunicaciones (CRC)coreStrategic or Co-development PartnerCollaboration with Colombia's converged telecommunications regulator on regulatory matters, market studies, OTT regulation, and sector policy implementation following the TIC Modernization Law.
• Superintendencia de Industria y Comercio (SIC)coreStrategic or Co-development PartnerWorking relationship with Colombia's competition and consumer protection authority on regulatory compliance and sector oversight matters.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GSMA: Global mobile operator industry association representing hundreds of mobile network operators worldwide. Broader and far larger than ASOTIC but operates the same trade-association model: lobbying, industry events, and policy advocacy for telecom operators.
• USTelecom: US broadband telecom industry association representing service providers of all sizes. Similar member-driven trade body model to ASOTIC, focused on broadband policy and operator advocacy.
• NCTA - The Internet & Television Association: US trade association representing cable broadband and television operators, including advocacy, policy, and industry events. Highly comparable to ASOTIC's subscription TV/telecom operator focus but at national-incumbent scale in the US market.
• TIA (Telecommunications Industry Association): US-based industry association for ICT manufacturers, suppliers, and service providers developing standards and advocating for the telecom supply chain. Comparable trade-body model to ASOTIC but with a wider product/standards remit.

Direct peers

• ASIET (Asociación Interamericana de Empresas de Telecomunicaciones): LATAM regional telecom operators' association representing voice, internet, and TV providers across multiple Latin American countries. Highly comparable to ASOTIC as a sector-specific trade body advocating for telecom operators before regulators and policymakers.
• AHCIET (Asociación de Empresas de Telecomunicaciones de Iberoamérica): Ibero-American telecom operator association connecting carriers and service providers across Spain, Portugal, and Latin America. Comparable to ASOTIC in mission (operator advocacy) and category (telecom trade body) but at a multi-country scale.
• Telecommunications Industry Association of Colombia (ATIC): Colombian association focused on telecom infrastructure and operator interests at the national level. In-country peer to ASOTIC with overlapping Colombian operator member base and similar regulatory advocacy focus.
• CTAM (Cable & Telecommunications Association for Marketing): Industry association for cable and telecom marketing professionals focused on operator member engagement, education, and events. Directly comparable to ASOTIC's subscription-TV/telecom operator focus, particularly around member events and industry development.
• CCIT (Cámara Colombiana de Informática y Telecomunicaciones): Colombian Chamber of IT and Telecommunications representing technology and telecom industry interests domestically. Direct in-country peer to ASOTIC, focused on the same Colombian regulatory environment and member base of ICT/telecom providers.

Regional players

• ETNO (European Telecommunications Network Operators' Association): European telecom operator association representing incumbent carriers on EU policy and regulation. Same trade-association business model as ASOTIC but operating at regional scale in a different geography (Europe vs. Colombia).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asotic
• Facebookfacebook.com/AsociacionAsotic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asotic