RMP

What RMP does

Richards Merrill Wealth Management (operating as RM/RMP) is a privately held, FINRA- and SIPC-member registered investment advisor headquartered in Spokane, Washington. Founded in 1924 as the Arthur Cantril Company and later renamed Richards, Merrill & Peterson, Inc. before adopting its current name in 2022, the firm has operated continuously for 100 years under family stewardship, currently led by the third generation of the Larson family alongside tenured EVP/CFO Tom McDonald.

The firm's core offering is a single-service wealth management practice centered on personalized investment selection and financial planning for individual investors and high-net-worth clients. No technology platform, product modules, or AI-enabled tools are disclosed; service delivery is relationship-based and advisor-led, with direct client engagement through the downtown Spokane office, telephone, and a corporate website. There is no indication of digital onboarding, automated portfolio management, or proprietary analytical infrastructure.

Revenue is generated through advisory fees associated with managing client assets, consistent with a recurring, AUM-linked subscription model. Pricing is not publicly disclosed and is described as quote-based and tailored to individual client circumstances. Distribution is exclusively direct advisory services in a single domestic market (Washington State), with no external channels, partnerships, or acquisition-driven growth. The firm has no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity across its century of operation.

Name

RMP

Legal name

Richards Merrill Wealth Management

Website

https://rmpinvest.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Richards Merrill Wealth Management is a privately held, family-owned investment advisor in Spokane, WA, offering personalized wealth management and financial planning services to individual and high-net-worth clients through a small team of tenured advisors.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management services
• Investment advisory services
• Financial planning services
• Personalized investment selection
• Retirement planning services

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Services: Comprehensive wealth management services including investment selection and financial planning for individual clients. Revenue generated through advisory fees associated with managing client assets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Richards Merrill Wealth Management provides personalized investment advisory and financial planning services to individuals, partnerships, corporations, trusts, and estates. The firm focuses on tailored investment selection aligned with each client's values and financial goals, delivered by a team of advisors with over a century of collective experience. Services are relationship-based and centered on prudent, client-first wealth management rather than standardized product offerings.

Product overview

Richards Merrill Wealth Management is a single-service wealth management firm offering personalized investment advisory services. The firm provides investment selection and financial planning services to individual clients, delivered through a team of advisors. There are no distinct product modules, sub-products, or platform components—the offering is centered on the core advisory service.

Differentiator

Problem solved

Functional benefit

Products and services

• Richards Merrill Wealth Management Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Old National Bank Building (now U.S. Bank Building)minorOthers · 1 May 2022Historical office location partnership. The firm occupied office space on the skywalk level of the Old National Bank Building for 50 years from 1974 to 2022 before moving to new location.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors who deliver RIA and wealth-management services to individuals — comparable distribution model and target client base to RMP.
• Robert W. Baird & Co. Employee-owned broker-dealer and RIA providing wealth management, financial planning, and investment advisory services to individuals and families — similar client-centric, advisor-led model with regional office presence.
• Cetera Financial Group: Network of independent broker-dealer and RIA firms providing wealth management and advisory services to individuals — competes for the same independent-advisor and HNW client segment as RMP.
• Raymond James Financial: Diversified financial services holding company with a large independent-advisor channel and wealth-management division — competes with RMP for HNW advisory relationships and operates a similar introducing-broker/RIA hybrid model.
• Stifel Financial: Full-service broker-dealer and wealth manager with a national advisor network providing personalized investment advisory and financial planning to individuals — directly comparable in service mix and client profile to RMP.

Direct peers

• Edward Jones: Large U.S. financial-services firm with a branch-based advisor model serving individual investors and HNW clients through personalized, relationship-led wealth management — closely mirrors RMP's local-office, advisor-driven approach.
• Commonwealth Financial Network: Independent broker-dealer/RIA serving individual advisors who provide personalized wealth management to HNW clients — mirrors RMP's independent advisor-led model with FINRA/SIPC registrations and custody via third-party clearing.
• Hightower Advisors: National RIA built by aggregating breakaway advisors and small wealth-management firms into a fiduciary platform — represents both a direct competitor and a potential roll-up acquirer of firms similar to RMP.
• Focus Financial Partners: Partnership of independent, fiduciary wealth-management firms — directly comparable to RMP's independent RIA model and a likely strategic acquirer of established small RIAs seeking scale and succession solutions.
• Mariner Wealth Advisors: Large national RIA providing comprehensive wealth advisory, investment management, and financial planning to HNW individuals and families — comparable business model and target client segment as RMP, with significant scale advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMP