Cornerstone Physiotherapy
Cornerstone Physical Therapy is a family-owned outpatient clinic in Arden (South Asheville), North Carolina, delivering specialty physical therapy across orthopedics, TMJ, pelvic health, lymphedema, vestibular, and oncology rehabilitation to patients across a three-state region.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cornerstone Physiotherapy does
Cornerstone Physical Therapy is a family-owned outpatient physical therapy practice operating from a single clinic in Arden (South Asheville), North Carolina, serving patients across Western North Carolina, upstate South Carolina, and northeast Georgia. Founded in May 2008 by Dr. Seth Fibraio and Melinda Fibraio after relocating from New Jersey, the practice has grown to approximately 15 clinical and administrative staff. Its service portfolio spans eight specialty verticals — Orthopedics, Orofacial/TMJ, Pelvic Floor, Pregnancy/Postpartum, Lymphedema, Post-Oncological, Vestibular Rehabilitation, and Athletic Injury & Prevention — supported by a treatment menu including dry needling, joint manipulation, myofascial release, neuromuscular reeducation, therapeutic exercise, taping, biofeedback, and pessary fittings.
The clinical differentiation rests on rare therapist credentials rather than proprietary technology: founder Seth Fibraio is one of approximately five physical therapists in the United States holding both the CCTT and Craniofacial Certification, and the broader team carries specializations (OCS, CMTPT, CLT, PHC) that anchor the clinic's reputation as a regional referral destination. Core technology is Prompt EMR for online scheduling; no AI, tele-health platform, or proprietary digital product is disclosed. Reported outcomes include pelvic floor therapy improving symptoms in over 85% of cases and pelvic floor PT during pregnancy reducing incontinence risk by 62%.
Revenue is generated through insurance-billed fee-for-service (HMO, PPO, Workers' Compensation) supplemented by self-pay rates of $165 per evaluation and $115 per follow-up, with interest-free payment plans available. Distribution is direct-to-consumer, leveraging North Carolina's direct-access regulation that allows treatment without a physician referral, an active YouTube educational channel, and a 5/5 Google review profile across 53 reviews. The go-to-market is geographically concentrated, family-controlled, and built primarily on talent-driven word-of-mouth rather than paid acquisition.
Cornerstone Physiotherapy firmographics
Firmographics- Name
- Cornerstone Physiotherapy
- Legal name
- Cornerstone Physical Therapy
- Website
- https://cornerstoneptnc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cornerstone Physical Therapy is a family-owned outpatient clinic in Arden (South Asheville), North Carolina, delivering specialty physical therapy across orthopedics, TMJ, pelvic health, lymphedema, vestibular, and oncology rehabilitation to patients across a three-state region.
- Ownership category
- akta.pro rank
Cornerstone Physiotherapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
- akta.pro secondary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
Keywords
Where Cornerstone Physiotherapy is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cornerstone Physiotherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Insurance-Billed Physical Therapy Services: Fee-for-service physical therapy billed to insurance. The clinic participates with many health insurance plans, HMOs, PPOs, and Workers' Compensation networks. Benefits verified before appointments.
- Self-Pay Physical Therapy: Out-of-pocket payment option for uninsured patients or those preferring not to use insurance. $165 for evaluation, $115 for follow-up visits.
- Interest-Free Payment Plans: Payment plans offered to help patients afford care, interest-free as long as regular monthly payments are made.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-Pay Evaluation |
| Unit Pricing | Pay-as-you-go | Self-Pay Follow-Up Visits |
| Subscription | Monthly | Insurance-Billed Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cornerstone Physiotherapy product offering
Product offeringCore offering
Cornerstone Physical Therapy is an outpatient physical therapy clinic that delivers specialty rehabilitation services including orthopedics, orofacial/TMJ therapy, pelvic floor therapy, pregnancy/postpartum care, lymphedema management, post-oncological rehabilitation, vestibular rehabilitation, and athletic injury treatment. Patients access services in-clinic via 60-minute appointments scheduled through PromptEMR, with insurance billing, self-pay rates, and interest-free payment plans available.
Product overview
Cornerstone Physical Therapy is a family-owned physical therapy practice offering outpatient rehabilitation services through multiple specialty areas and treatment modalities. The practice operates a single location in Arden, NC, providing eight core specialty services: Orthopedics, Orofacial/TMJ, Pelvic Floor, Pregnancy/Postpartum, Lymphedema, Post-Oncological, Vestibular Rehabilitation, and Athletic Injury & Prevention. Treatment services include Dry Needling, Joint Manipulation, Myofascial Release, Neuromuscular Reeducation, Therapeutic Exercise, Taping, Biofeedback for Pelvic Health, and Pessary Fittings. The clinic accepts most insurance plans and offers self-pay rates ($165 for evaluation, $115 for follow-ups).
Differentiator
Problem solved
Functional benefit
Products and services
- Orthopedics Physical Therapy Physical therapy services for musculoskeletal conditions including sports injuries, joint pain, spinal disorders, work injuries, post-operative rehabilitation, and arthritis management using joint mobilization, strength training, and therapeutic modalities.
- Orofacial / TMJ Therapy Specialized treatment for temporomandibular joint disorders, chronic headaches, migraines, trigeminal neuralgia, facial pain, and cervical spine disorders delivered by CCTT- and CFC-certified therapists.
- Pelvic Floor Physical Therapy Physical therapy for pelvic health conditions including urinary/fecal incontinence, pelvic pain, pelvic organ prolapse, post-surgical pelvic rehabilitation, and gender-affirming care for men and women.
- Pregnancy / Postpartum Physical Therapy Physical therapy services addressing musculoskeletal changes and recovery during pregnancy and the fourth-trimester postpartum period, including diastasis recti and scar tissue management.
- Lymphedema Management (Complete Decongestive Therapy) Complete decongestive therapy for lymphedema across all stages, including manual lymphatic drainage, compression bandaging, therapeutic exercise, and patient education.
- Post-Oncological Rehabilitation Oncology rehabilitation services including prehab, post-surgical rehabilitation, and treatment for soft-tissue fibrosis for cancer survivors.
- Vestibular Rehabilitation Treatment for BPPV (including the Epley maneuver), vestibular disorders, cervicogenic dizziness, and concussion rehabilitation.
- Athletic Injury & Prevention Physical therapy services for athletes including injury treatment, injury prevention, video gait analysis, and sport-specific rehabilitation including running, cycling, triathlon, and lifting.
Quantifiable outcome
- Pelvic physical therapy produces improvement in symptoms in over 85% of cases
- +2 more outcomes
Companies that use Cornerstone Physiotherapy
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles7 records
Cornerstone Physiotherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Cornerstone Physiotherapy partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Cornerstone Physiotherapy competitors and assessment
Company assessmentDirect peers
- Results Physiotherapy: Outpatient PT chain with strong orthopedic and women's/pelvic health offerings, direct access model, and presence in the Southeast. Highly comparable to Cornerstone on service mix and patient acquisition approach.
- Therapy Partners Group: Outpatient PT roll-up platform partnering with specialty-led clinics. Business model of acquiring and supporting specialty-driven outpatient PT practices makes it directly comparable to where Cornerstone sits in the market.
- ATI Physical Therapy: Large US outpatient physical therapy chain with multi-specialty service lines (orthopedics, sports, women's health, vestibular) and direct-to-consumer scheduling. Most directly comparable to Cornerstone as a similarly patient-facing outpatient PT operator with broad insurance participation.
- Athletico Physical Therapy: Large outpatient PT chain with specialty programs in TMJ, vestibular, pelvic health, and oncology rehab — directly overlapping Cornerstone's sub-specialty portfolio — and broad insurance participation.
- BenchMark Physical Therapy: Southeast-based outpatient PT chain with broad orthopedic and specialty services. Operates clinics in markets overlapping Cornerstone's Carolinas footprint with a similar direct-access, multi-insurer model.
- Drayer Physical Therapy: Multi-site outpatient PT operator under Upstream Rehabilitation, offering orthopedic, sports, and specialty services. Comparable specialty-led, multi-clinic outpatient model with similar payer mix to Cornerstone.
- PT Solutions: Outpatient PT operator with multi-specialty programs including women's/pelvic health, vestibular, and orthopedic rehab. Comparable to Cornerstone in service breadth, insurance participation, and employer-of-clinicians positioning.
- Ivy Rehab Network: Multi-site outpatient PT and pediatric therapy operator with sub-specialty programs in pelvic health, vestibular, and TMJ. Closely comparable business model (specialty-led clinics, insurance + self-pay, growing via de novo and partnerships) and directly overlaps Cornerstone's specialty mix.
Broad incumbents
- U.S. Physical Therapy (USPH): Public specialty outpatient PT platform owning ~650 clinics including women's/pelvic health brands. Comparable on specialty outpatient PT focus and partnership/clinic-of-clinics model, though at much larger scale and broader service mix.
- Select Physical Therapy (Select Medical): Outpatient PT division of Select Medical, a large publicly traded healthcare services company. Comparable on core outpatient PT services and insurance contracts, but operates at vastly greater scale and as part of a broader post-acute portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cornerstone Physiotherapy social profiles
Digital presenceCornerstone Physiotherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cornerstone Physiotherapy leadership team
Management profileNumber of profiles
Profiles11 records
Cornerstone Physiotherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cornerstone Physiotherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cornerstone Physiotherapy
What does Cornerstone Physiotherapy do?
Cornerstone Physical Therapy is an outpatient physical therapy clinic that delivers specialty rehabilitation services including orthopedics, orofacial/TMJ therapy, pelvic floor therapy, pregnancy/postpartum care, lymphedema management, post-oncological rehabilitation, vestibular rehabilitation, and athletic injury treatment. Patients access services in-clinic via 60-minute appointments scheduled through PromptEMR, with insurance billing, self-pay rates, and interest-free payment plans available.
Is Cornerstone Physiotherapy a public or private company?
Cornerstone Physiotherapy is a private company. It is classified as family owned and is currently operating.
When was Cornerstone Physiotherapy founded?
Cornerstone Physiotherapy was founded in 2008. It employs 11 to 50 people.
Where is Cornerstone Physiotherapy based?
Cornerstone Physiotherapy is headquartered in Toronto, Canada, in the North America region.
How does Cornerstone Physiotherapy make money?
Three revenue lines are on record. Insurance-Billed Physical Therapy Services are the primary driver. The others are self-Pay Physical Therapy and interest-Free Payment Plans.
Who are Cornerstone Physiotherapy's main competitors?
Direct peers on record are Results Physiotherapy, Therapy Partners Group, ATI Physical Therapy, Athletico Physical Therapy, BenchMark Physical Therapy, Drayer Physical Therapy, PT Solutions and Ivy Rehab Network. Broad incumbents are U.S. Physical Therapy (USPH) and Select Physical Therapy (Select Medical).
Does Cornerstone Physiotherapy have an API?
No public API is recorded for Cornerstone Physiotherapy.
What industry is Cornerstone Physiotherapy in?
Cornerstone Physiotherapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLADAJAD, Outpatient Physical Therapy (PT) Clinics, with a secondary code of HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers. Its NAICS code is 62134 and its SIC code is 8093.