Cornerstone Physiotherapy

What Cornerstone Physiotherapy does

Cornerstone Physical Therapy is a family-owned outpatient physical therapy practice operating from a single clinic in Arden (South Asheville), North Carolina, serving patients across Western North Carolina, upstate South Carolina, and northeast Georgia. Founded in May 2008 by Dr. Seth Fibraio and Melinda Fibraio after relocating from New Jersey, the practice has grown to approximately 15 clinical and administrative staff. Its service portfolio spans eight specialty verticals — Orthopedics, Orofacial/TMJ, Pelvic Floor, Pregnancy/Postpartum, Lymphedema, Post-Oncological, Vestibular Rehabilitation, and Athletic Injury & Prevention — supported by a treatment menu including dry needling, joint manipulation, myofascial release, neuromuscular reeducation, therapeutic exercise, taping, biofeedback, and pessary fittings.

The clinical differentiation rests on rare therapist credentials rather than proprietary technology: founder Seth Fibraio is one of approximately five physical therapists in the United States holding both the CCTT and Craniofacial Certification, and the broader team carries specializations (OCS, CMTPT, CLT, PHC) that anchor the clinic's reputation as a regional referral destination. Core technology is Prompt EMR for online scheduling; no AI, tele-health platform, or proprietary digital product is disclosed. Reported outcomes include pelvic floor therapy improving symptoms in over 85% of cases and pelvic floor PT during pregnancy reducing incontinence risk by 62%.

Revenue is generated through insurance-billed fee-for-service (HMO, PPO, Workers' Compensation) supplemented by self-pay rates of $165 per evaluation and $115 per follow-up, with interest-free payment plans available. Distribution is direct-to-consumer, leveraging North Carolina's direct-access regulation that allows treatment without a physician referral, an active YouTube educational channel, and a 5/5 Google review profile across 53 reviews. The go-to-market is geographically concentrated, family-controlled, and built primarily on talent-driven word-of-mouth rather than paid acquisition.

Name

Cornerstone Physiotherapy

Legal name

Cornerstone Physical Therapy

Website

https://cornerstoneptnc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornerstone Physical Therapy is a family-owned outpatient clinic in Arden (South Asheville), North Carolina, delivering specialty physical therapy across orthopedics, TMJ, pelvic health, lymphedema, vestibular, and oncology rehabilitation to patients across a three-state region.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

Keywords

• Physical therapy services
• Orthopedic rehabilitation
• Pelvic floor therapy
• Lymphedema treatment
• Vestibular rehabilitation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance-Billed Physical Therapy Services: Fee-for-service physical therapy billed to insurance. The clinic participates with many health insurance plans, HMOs, PPOs, and Workers' Compensation networks. Benefits verified before appointments.
2. Self-Pay Physical Therapy: Out-of-pocket payment option for uninsured patients or those preferring not to use insurance. $165 for evaluation, $115 for follow-up visits.
3. Interest-Free Payment Plans: Payment plans offered to help patients afford care, interest-free as long as regular monthly payments are made.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cornerstone Physical Therapy is an outpatient physical therapy clinic that delivers specialty rehabilitation services including orthopedics, orofacial/TMJ therapy, pelvic floor therapy, pregnancy/postpartum care, lymphedema management, post-oncological rehabilitation, vestibular rehabilitation, and athletic injury treatment. Patients access services in-clinic via 60-minute appointments scheduled through PromptEMR, with insurance billing, self-pay rates, and interest-free payment plans available.

Product overview

Cornerstone Physical Therapy is a family-owned physical therapy practice offering outpatient rehabilitation services through multiple specialty areas and treatment modalities. The practice operates a single location in Arden, NC, providing eight core specialty services: Orthopedics, Orofacial/TMJ, Pelvic Floor, Pregnancy/Postpartum, Lymphedema, Post-Oncological, Vestibular Rehabilitation, and Athletic Injury & Prevention. Treatment services include Dry Needling, Joint Manipulation, Myofascial Release, Neuromuscular Reeducation, Therapeutic Exercise, Taping, Biofeedback for Pelvic Health, and Pessary Fittings. The clinic accepts most insurance plans and offers self-pay rates ($165 for evaluation, $115 for follow-ups).

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedics Physical Therapy Physical therapy services for musculoskeletal conditions including sports injuries, joint pain, spinal disorders, work injuries, post-operative rehabilitation, and arthritis management using joint mobilization, strength training, and therapeutic modalities.
• Orofacial / TMJ Therapy Specialized treatment for temporomandibular joint disorders, chronic headaches, migraines, trigeminal neuralgia, facial pain, and cervical spine disorders delivered by CCTT- and CFC-certified therapists.
• Pelvic Floor Physical Therapy Physical therapy for pelvic health conditions including urinary/fecal incontinence, pelvic pain, pelvic organ prolapse, post-surgical pelvic rehabilitation, and gender-affirming care for men and women.
• Pregnancy / Postpartum Physical Therapy Physical therapy services addressing musculoskeletal changes and recovery during pregnancy and the fourth-trimester postpartum period, including diastasis recti and scar tissue management.
• Lymphedema Management (Complete Decongestive Therapy) Complete decongestive therapy for lymphedema across all stages, including manual lymphatic drainage, compression bandaging, therapeutic exercise, and patient education.
• Post-Oncological Rehabilitation Oncology rehabilitation services including prehab, post-surgical rehabilitation, and treatment for soft-tissue fibrosis for cancer survivors.
• Vestibular Rehabilitation Treatment for BPPV (including the Epley maneuver), vestibular disorders, cervicogenic dizziness, and concussion rehabilitation.
• Athletic Injury & Prevention Physical therapy services for athletes including injury treatment, injury prevention, video gait analysis, and sport-specific rehabilitation including running, cycling, triathlon, and lifting.

Quantifiable outcome

• Pelvic physical therapy produces improvement in symptoms in over 85% of cases
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Results Physiotherapy: Outpatient PT chain with strong orthopedic and women's/pelvic health offerings, direct access model, and presence in the Southeast. Highly comparable to Cornerstone on service mix and patient acquisition approach.
• Therapy Partners Group: Outpatient PT roll-up platform partnering with specialty-led clinics. Business model of acquiring and supporting specialty-driven outpatient PT practices makes it directly comparable to where Cornerstone sits in the market.
• ATI Physical Therapy: Large US outpatient physical therapy chain with multi-specialty service lines (orthopedics, sports, women's health, vestibular) and direct-to-consumer scheduling. Most directly comparable to Cornerstone as a similarly patient-facing outpatient PT operator with broad insurance participation.
• Athletico Physical Therapy: Large outpatient PT chain with specialty programs in TMJ, vestibular, pelvic health, and oncology rehab — directly overlapping Cornerstone's sub-specialty portfolio — and broad insurance participation.
• BenchMark Physical Therapy: Southeast-based outpatient PT chain with broad orthopedic and specialty services. Operates clinics in markets overlapping Cornerstone's Carolinas footprint with a similar direct-access, multi-insurer model.
• Drayer Physical Therapy: Multi-site outpatient PT operator under Upstream Rehabilitation, offering orthopedic, sports, and specialty services. Comparable specialty-led, multi-clinic outpatient model with similar payer mix to Cornerstone.
• PT Solutions: Outpatient PT operator with multi-specialty programs including women's/pelvic health, vestibular, and orthopedic rehab. Comparable to Cornerstone in service breadth, insurance participation, and employer-of-clinicians positioning.
• Ivy Rehab Network: Multi-site outpatient PT and pediatric therapy operator with sub-specialty programs in pelvic health, vestibular, and TMJ. Closely comparable business model (specialty-led clinics, insurance + self-pay, growing via de novo and partnerships) and directly overlaps Cornerstone's specialty mix.

Broad incumbents

• U.S. Physical Therapy (USPH): Public specialty outpatient PT platform owning ~650 clinics including women's/pelvic health brands. Comparable on specialty outpatient PT focus and partnership/clinic-of-clinics model, though at much larger scale and broader service mix.
• Select Physical Therapy (Select Medical): Outpatient PT division of Select Medical, a large publicly traded healthcare services company. Comparable on core outpatient PT services and insurance contracts, but operates at vastly greater scale and as part of a broader post-acute portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CornerstonePhysio
• LinkedInlinkedin.com/company/cornerstone-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Physiotherapy