AMAI

What AMAI does

AMAI TLP (Asociación Madrileña de Ayuda e Investigación del Trastorno Límite de Personalidad) is a Spanish non-profit association founded in Madrid in 2000 that operates alongside a linked foundation (Fundación AMAI TLP / Fundación de Familias y Enfermos de Trastorno Límite de Personalidad). The organization specializes in the diagnosis, treatment, and social integration of people with Borderline Personality Disorder (BPD/TLP) and in supporting their families. Its operating model centers on specialized psychological and psychiatric therapy — both in-person and online — delivered by a multidisciplinary team of clinicians with 25 years of accumulated BPD experience, supplemented by family education programs (Escuela de Familias), therapeutic workshops (art therapy, mindfulness), social and legal counseling, supervised therapeutic apartments (pisos terapéuticos), labor integration services (with Fundación Adecco and Integra), and a planned therapeutic residential project.

The revenue model blends several streams: pay-per-session individual therapy (€40–€65 for members and non-members respectively), psychiatry consultations (€90–€110), structured family training courses (€140–€250), professional training programs (€250/course), a €35/month recurring membership with Spanish tax deductibility, plus auxiliary revenue from a jewelry line (Joya TLP) and an inclusive catering service. Distribution is multi-channel: three physical locations in Madrid, Jaén, and Sevilla; a self-serve online therapy platform with English-language availability; a Stripe-enabled e-learning platform (formacion.amaitlp.org); and institutional referrals from the Consejería de Sanidad de la Comunidad de Madrid, Hospital Clínico San Carlos, and Universidad Complutense de Madrid. Technology is non-proprietary — no app, no API, and no AI/ML capability disclosed — limited to a content-managed website, LMS, and video conferencing. The organization holds ISO 9001 quality management certification and a formal compliance program.

Name

AMAI

Legal name

Asociación Madrileña de Ayuda e Investigación del Trastorno Límite de Personalidad (AMAI TLP)

Website

https://amaitlp.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AMAI TLP is a Madrid-based Spanish non-profit (founded 2000) that provides specialized therapy, family education, and social integration services for people with Borderline Personality Disorder and their families, operating three clinics and an online e-learning platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Therapeutic Services: Individual therapy sessions and psychiatric consultations are the primary revenue stream. Fees vary between members and non-members, with therapy starting at €40-€55 per session for members and €45-€65 for non-members. Psychiatry sessions are priced higher.
2. Escuela de Familias (Family Training Courses): Paid online training courses for families of people with BPD, priced at €140-€150 per course for members and €200 for non-members. Courses are delivered live with Q&A sessions and pre-recorded content.
3. Membership Fees: Monthly membership fees of €35 (direct debit) provide access to discounted therapy rates, reduced prices for the Escuela de Familias, and special pricing on the training platform. Membership is tax-deductible in Spain.
4. Joya TLP (Jewelry Sales): Sale of a limited-edication silver jewelry piece (pendant/chain) designed by Chus&Chus, priced at €65. Proceeds fund patient support, research, and dissemination of BPD information.
5. Inclusive Catering Service: Catering service providing employment opportunities for people with mental health conditions. Revenue supports the organization's inclusion mission while generating operational income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AMAI TLP is a non-profit mental health organization that provides specialized psychological and psychiatric care for people with Borderline Personality Disorder (TLP/BPD) and their families. Its core offerings include individual therapy sessions (in-person and online), psychiatric consultations, and the Escuela de Familias family training program. Supplementary services include therapeutic workshops, social and legal counseling, labor integration programs, and inclusive catering.

Product overview

AMAI TLP is a non-profit foundation (Asociación/Fundación) specializing in Borderline Personality Disorder (TLP/BPD) care. The organization operates a unified service model centered on psychological therapy (both in-person and online) as its core offering, supplemented by the 'Escuela de Familias' family training program and an online learning platform (Formación Online). The product portfolio includes therapeutic workshops (art therapy, mindfulness), therapeutic apartments for rehabilitation, social and legal counseling services, a labor integration program with inclusive catering service, and a residential project. Additional offerings comprise a jewelry line (Joya TLP) for fundraising, radio programming for awareness, and professional/educational training on BPD. The services are connected through a comprehensive care approach from initial free consultation through ongoing therapy and social support, with locations in Madrid, Jaén, and newly opened Seville.

Differentiator

Problem solved

Functional benefit

Products and services

• Terapia presencial (In-person therapy) Face-to-face psychological therapy sessions with psychologists and psychiatrists specializing in Borderline Personality Disorder, delivered at AMAI TLP's physical offices (Madrid, Jaén, Sevilla). Sessions are priced at €40-€55 for members and €45-€65 for non-members, with psychiatry priced higher.
• Terapia online (Online therapy) Online psychological therapy sessions with BPD-specialist psychologists via phone, tablet, or computer. Available nationally and internationally, including English-language sessions, with a free initial interview.
• Escuela de Familias (Family School) Live 5-day training program for families of people with BPD, taught by AMAI TLP psychologists and external BPD experts. Teaches families how to support relatives with BPD, handle difficult situations, and act as rehabilitating agents. Priced at €140-€150 per course for members and €200 for non-members.
• Formación Online AMAI TLP (Online training platform) E-learning platform hosting family and professional BPD training courses, with live webinars, recorded sessions, and course materials. Operated at formacion.amaitlp.org with self-service registration and payment processing.
• Formación a Profesionales en TLP (Professional BPD training) Specialized training program for mental health practitioners (psychologists, psychiatrists, nurses, social workers) on BPD identification, evaluation, and treatment, including clinical case videos and a comprehensive bibliography. Priced at €250 per course.
• Formación a Centros Educativos en TLP (School BPD training) Training program for schools and educational centers on detecting early indicators of BPD in students and providing guidelines for early identification and intervention.
• Catering Inclusivo (Inclusive Catering Service) Inclusive catering service for corporate events, celebrations, and other events, providing protected employment opportunities for people with mental health conditions as part of AMAI TLP's labor integration mission.
• Joya TLP (Silver pendant jewelry) Limited-edition silver pendant with 43cm chain (1.5cm medal) designed by Chus&Chus, sold at €65 to raise funds for BPD research, awareness, and patient assistance.

Quantifiable outcome

• 10 patients achieved protected employment through integration programs
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Consejería de Sanidad de la Comunidad de MadridflagshipStrategic or Co-development PartnerAMAI TLP collaborates with the Comunidad de Madrid's Health Department on initiatives to improve public healthcare attention for patients with a BPD diagnosis. This institutional partnership is central to the organization's mission of advancing BPD care within Spain's public health system.
• Hospital Clínico San Carlos (SaludMadrid)coreStrategic or Co-development PartnerCollaboration with Hospital Clínico San Carlos on projects to strengthen specialized medical care for patients with a BPD diagnosis. Joint efforts focus on clinical care pathways and professional training.
• Universidad Complutense de MadridcoreStrategic or Co-development PartnerAMAI TLP works closely with Universidad Complutense de Madrid on initiatives that drive BPD training and education. The collaboration includes professional training programs, research dissemination, and student involvement in clinical activities.
• Fundación AdeccocoreStrategic or Co-development PartnerFundación Adecco partnered with AMAI TLP during an employability event that resulted in 10 patients securing protected employment. Adecco contributes expertise in disability-inclusive employment and placement services.
• IntegracoreStrategic or Co-development PartnerIntegra collaborated with AMAI TLP in an employability event that led to 10 patients achieving integration into the labor market through protected employment positions.
• Colegio Oficial de Psicología de MadridminorOthersAMAI TLP is endorsed by the Official College of Psychology of Madrid, lending professional credibility to its services and clinical team.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• McLean Hospital (BPD Program): Leading US psychiatric hospital operating a renowned specialized BPD treatment and research program. Comparable to AMAI as a center of excellence for BPD care that combines clinical services, research, and professional training, though at much larger scale.
• Salud Mental España (Confederación FEAFES): Spain's main mental health non-profit confederation representing federated regional associations. Comparable to AMAI as a Spanish mental health non-profit operating at national scale, but with a broader portfolio beyond BPD.

Regional players

• Fundación Mundo Bipolar: Spanish foundation focused on bipolar disorder and related mood conditions, providing psychoeducation, family support, and advocacy. Comparable to AMAI as a Spanish single-condition mental health non-profit serving patients and families through a similar awareness-plus-services model.

Direct peers

• TARA APD (The Association for Research and Therapy on Personality Disorders): UK-based charity focused on personality disorder research, treatment, and professional training. Comparable to AMAI as a specialist non-profit combining therapy, family/professional education, and research focused on personality disorders including BPD.
• NEABPD (National Education Alliance for Borderline Personality Disorder): US-based national non-profit dedicated exclusively to BPD education, family support, and professional training. Directly comparable to AMAI as a single-condition BPD organization running family education programs (Family Connections equivalent of Escuela de Familias) and training for clinicians.

Others

• Hospital Clínico San Carlos (Unidad de TLP): Public Madrid hospital with a BPD clinical and training unit, and an existing institutional partner of AMAI. Comparable as a public-sector provider of specialized BPD care in Madrid, sometimes complementing and sometimes competing with AMAI for patients and public contracts.

Emerging players

• Confederación Salud Mental España - Aitana TLP: Smaller Spanish associations and local BPD support groups federated under the Spanish mental health movement. Comparable to AMAI as fellow grassroots Spanish BPD/mental health non-profits competing for the same families, training contracts, and public recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amaitlp
• YouTubeyoutube.com/user/AMAITLP
• Facebookfacebook.com/AMAITLP
• LinkedInlinkedin.com/company/amai-tlp
• Instagraminstagram.com/amaitlp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAI