Oasis Music

What Oasis Music does

Oasis Musical Instruments Limited (trading as Oasis Music) is an independent UK guitar retailer founded in 1994 and headquartered at 3 West Street, Ringwood, Hampshire. The company sells new, used, and vintage electric, acoustic, and bass guitars alongside amplifiers, effects pedals, folk instruments (ukuleles), and accessories. Its brand portfolio spans major manufacturers (Fender, Gibson, Taylor, Martin, Paul Reed Smith, Gretsch, Rickenbacker) as well as boutique and vintage inventory.

The business operates through three distribution channels: a single physical showroom in Ringwood (open Tuesday–Saturday, 10am–4pm), a proprietary e-commerce website (oasismusic.co.uk) with UK and international shipping, and a secondary listing on the Reverb marketplace. A full-service workshop on the premises performs repairs, modifications, customisations and re-frets, with the company stating every guitar is professionally set up before sale. Pricing is purely transactional (one-off unit purchases ranging from approximately £65 to over £3,000) with no subscriptions or recurring contracts.

Oasis Music is a privately held company with no disclosed external investors, parent entity, funding rounds, or management team bios. Revenue, headcount, and financial performance are not publicly disclosed. The company participates in the Take It Away interest-free consumer finance scheme and displays Arts Council funding recognition on its website. Customer base is exclusively individual musicians and hobbyists; there are no named enterprise or institutional customers.

Name

Oasis Music

Legal name

Oasis Musical Instruments Limited

Website

https://oasismusic.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Oasis Musical Instruments Limited is an independent UK guitar retailer (founded 1994) operating from a single Ringwood, Hampshire showroom plus e-commerce and Reverb marketplace channels, selling new, used, and vintage guitars, amplifiers, effects pedals, and folk instruments to individual musicians, with an on-site repair and modification workshop.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Used & Vintage Musical Instruments Retail (CRALAEAH), Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Guitar retail
• Musical instruments
• Vintage guitars
• Guitar amplifiers
• Guitar repair services

Headquarters

HQ city

Ringwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Musical Instrument Retail Sales: Revenue generated from selling new, used, and vintage electric, acoustic, and bass guitars, amplifiers, effects pedals, and accessories. Sales occur through physical retail location, e-commerce website, and Reverb marketplace listing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Oasis Music is a guitar retailer selling new, used, and vintage electric, acoustic, and bass guitars along with folk instruments, amplifiers, effects pedals, and accessories from brands such as Fender, Gibson, Taylor, Martin, and Paul Reed Smith. The company runs a full-service on-premises workshop offering repairs, modifications, re-frets, and customizations, and every guitar sold is professionally set up in-house before sale. Sales are fulfilled through the physical store in Ringwood, the company's e-commerce website, and the Reverb marketplace.

Product overview

Oasis Musical Instruments Ltd operates as a traditional guitar retail shop offering a curated selection of musical instruments and equipment. Their core product portfolio spans four main categories: Electric Guitars (including vintage and new models from Fender, Gibson, Paul Reed Smith, and other premium brands), Acoustic Guitars (from Taylor, Martin, Takamine, and specialty luthiers), Bass Guitars, and Folk Instruments (primarily ukuleles). They also stock Amplifiers from boutique and mainstream manufacturers, and a comprehensive range of Effects and Pedals covering overdrive, distortion, fuzz, compression, reverb, delay, and modulation categories. The company differentiates through an on-premises full-service workshop offering repairs, modifications, and customizations including highly praised re-frets. They sell primarily through their physical location in Ringwood, Hampshire with an extensive online presence through their website and Reverb marketplace listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Guitars Electric guitars in new, used, and vintage conditions from brands including Burns London, Eastman, Fender, Fender Custom Shop, Gibson, Gibson Custom Shop, G&L, Gretsch, Rickenbacker, and Paul Reed Smith, sold to individual musicians with each instrument professionally set up in-house.
• Acoustic Guitars
• Bass Guitars
• Folk Instruments
• Amplifiers
• Effects and Pedals
• Repair and Modification Services

Quantifiable outcome

• 30+ years in business

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ReverbminorChannel Partner/ Reseller/ DistributorOasis Music lists products on the Reverb marketplace platform, providing additional online sales channel and access to Reverb's global marketplace customer base. Products are available for purchase through reverb.com/uk/shop/oasisguitars.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Andertons Music Co: UK-based guitar and musical instrument retailer with both a physical showroom (Guildford) and a large e-commerce operation selling the same premium brands (Fender, Gibson, Taylor, PRS) carried by Oasis. Direct competitor for UK guitar buyers.
• Guitar Guitar: Multi-store UK guitar specialist retailer (Glasgow, Edinburgh, Newcastle, Birmingham, London) stocking new, used, and vintage guitars from the same premium brands as Oasis. Most directly comparable UK direct competitor by category and customer.
• Chicago Music Exchange: US-based guitar retailer specialising in new, used, and vintage guitars from the same premium brands (Fender, Gibson, Martin, Taylor, Gretsch) as Oasis, with a strong workshop and a global shipping model. Highly comparable in positioning.
• Norman's Rare Guitars: US vintage and high-end guitar specialist with deep inventory and a service-led reputation. Comparable to Oasis's vintage-and-used-plus-workshop positioning at the enthusiast end of the market.
• Professional Music Technology (PMT): UK musical instrument retailer with multiple stores and a strong online presence, selling guitars, amps, effects, and pro audio. Overlaps significantly with Oasis on guitar, amplifier, and effects pedal lines.
• Dave's Guitar Shop: US-based vintage and used guitar specialist with an in-house repair/setup operation. Closely mirrors Oasis's combination of curated vintage inventory and on-premises service.

Broad incumbents

• Guitar Center: Largest US musical instrument retailer with broad multi-category inventory including guitars, amps, and effects. Competes with Oasis for premium-brand guitar and amplifier sales in the international online channel.
• Thomann: Europe's largest online musical instrument retailer (Germany-based), offering extremely broad catalogue and aggressive pricing. Key competitive pressure on UK independent retailers like Oasis for online sales of new and used gear.
• Sweetwater: Large US-based musical instrument retailer with industry-leading customer service, content, and logistics. Competes with Oasis for premium-brand guitar sales internationally and sets a benchmark for service quality that Oasis's workshop attempts to match.

Others

• Reverb: Global online marketplace for musical instruments, including new, used, and vintage gear. Oasis is a listed seller on Reverb, making Reverb both a channel partner and an indirect competitor that enables price comparison across vintage stock.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oasismusicalinstruments
• LinkedInlinkedin.com/company/oasis-musical-instruments-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasis Music