The Gandelman Agency
The Gandelman Agency is a family-owned independent insurance agency in Lawrenceville, NJ, founded in 1948. It sells personal, business, life/health, and group benefits insurance through 16+ carrier partners to individuals, families, high-net-worth clients, and SMBs across Mercer County, NJ and Bucks County, PA.
- Company typePrivate
- Founded1948
- HeadquartersLawrenceville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
The Gandelman Agency firmographics
Firmographics- Name
- The Gandelman Agency
- Legal name
- The Gandelman Agency
- Website
- https://www.thegandelmanagency.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Gandelman Agency is a family-owned independent insurance agency in Lawrenceville, NJ, founded in 1948. It sells personal, business, life/health, and group benefits insurance through 16+ carrier partners to individuals, families, high-net-worth clients, and SMBs across Mercer County, NJ and Bucks County, PA.
- Ownership category
- akta.pro rank
Where The Gandelman Agency is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Gandelman Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: The agency earns commissions from insurance carriers for policies placed and renewed. As an independent agency, they represent multiple insurance companies and receive commission based on premium volume and persistency. This is a standard independent insurance agency revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance premiums vary by customer risk profile and coverage needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Gandelman Agency product offering
Product offeringCore offering
The Gandelman Agency is an independent insurance agency that places personal, commercial, life/health, and group benefits insurance policies on behalf of clients through partnerships with 16+ major insurance carriers. As an independent broker, the agency shops multiple carriers to provide comparative quotes, ongoing policy service, and claims advocacy to individuals, families, and businesses in New Jersey and Pennsylvania.
Product overview
The Gandelman Agency is an independent insurance agency established in 1948, offering a comprehensive portfolio of insurance products and employee benefits. The agency operates as an independent agent, working with multiple carrier partners to provide competitive pricing and coverage options. The product portfolio is organized into four main categories: (1) Personal Insurance including auto, homeowners, boat/marine, condominium, flood, high net worth, motorcycle, pet, and renters coverage; (2) Business Insurance including commercial property, general liability, commercial auto, umbrella, workers' compensation, professional liability, cyber liability, and industry-specific coverages; (3) Life & Health Insurance including individual life, health, disability, dental, vision, and final expense policies; and (4) Group Benefits/Employee Benefits including group health, life, disability, dental, vision, long-term care, FSAs, and HSAs. The agency differentiates through its independent agency model, offering quotes from multiple carriers and personalized service through local agents in Lawrenceville, New Jersey.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Companies that use The Gandelman Agency
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
The Gandelman Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Gandelman Agency partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- AetnacoreHealth insurance carrier offering individual and group health plans. The Gandelman Agency provides Aetna products to clients seeking health coverage.
- AmeriHealthcoreHealth insurance carrier providing individual and family health insurance options through the agency.
- CNAcoreCommercial lines insurance carrier offering business insurance products including property, casualty, and professional liability.
- Chubb GroupcoreCommercial and personal insurance carrier known for high-net-worth coverage and specialized commercial products.
- EncompasscorePersonal insurance carrier offering home and auto coverage with bundle options.
- John HancockcoreLife insurance carrier offering individual life insurance products including term, whole, and universal life.
- Merchants Insurance GroupcoreRegional insurance carrier providing personal and commercial insurance products.
- Mercury InsurancecorePersonal auto insurance carrier known for competitive rates.
- Metropolitan Life Insurance CompanycoreLife insurance and employee benefits carrier offering individual life, group benefits, and retirement products.
- Plymouth Rock Assurance (Palisades)coreRegional auto and home insurance carrier serving New Jersey and surrounding states.
- The Progressive CorporationcoreMajor auto insurance carrier known for competitive rates and brand recognition, offering personal and commercial auto coverage.
- PrudentialcoreLife insurance and financial services company offering individual life insurance and retirement products.
- The Guardian Life Insurance Co.coreLife insurance carrier offering individual and group life insurance, disability, and employee benefits.
- The Travelers Indemnity CompanycoreCommercial and personal insurance carrier offering property, casualty, and business insurance products.
- Unum GroupcoreEmployee benefits carrier offering disability, life, and accident insurance for employers and individuals.
- Zurich American Insurance CompanycoreCommercial and specialty insurance carrier offering business insurance, risk solutions, and commercial property coverage.
- Independent Insurance Agents and Brokers of America, Inc. (IIABA)coreProfessional association membership providing access to industry resources, training, and networking opportunities for independent insurance agents.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Gandelman Agency competitors and assessment
Company assessmentDirect peers
- Conner Strong & Buckelew: Large independent insurance and risk management agency headquartered in New Jersey serving commercial and personal lines. Highly comparable to Gandelman as a NJ-based independent brokerage with similar carrier-representation model and regional commercial focus.
- Borden Perlman Insurance Group: Independent insurance agency with offices across New Jersey, Pennsylvania, and surrounding states offering personal, commercial, and life insurance. Directly comparable as a regional independent agency competing in the same Mercer/Bucks corridor.
- The Reschini Group: Pennsylvania-based independent insurance agency offering personal, commercial, and group benefits. Closely comparable business mix (personal + commercial + group benefits) to Gandelman, with overlapping NJ/PA service geography.
- World Insurance Associates: Fast-growing independent insurance agency with significant NJ/PA presence offering personal, commercial, life, and group benefits. Comparable multi-line independent agency model, though materially larger and acquisitive.
- Hilb Group: Middle-market insurance brokerage with strong Northeast presence. Comparable as an independent multi-line agency serving personal and commercial clients across overlapping NJ/PA markets.
- Heffernan Insurance Brokers: Independent insurance brokerage offering personal, commercial, life, and group benefits. Comparable independent agency model with multi-line breadth and similar mid-market commercial focus.
Broad incumbents
- Brown & Brown: Large national insurance brokerage with retail operations across the U.S. Operates in the same independent-agency channel but at vastly greater scale; competes for the same mid-market commercial accounts in the Northeast.
- Acrisure: Tech-enabled, rapidly consolidating insurance brokerage with significant retail agency operations across the U.S. Competes broadly for commercial and personal accounts and represents a meaningful consolidation threat to long-tenured independents.
Emerging players
- Hull & Company: Specialty wholesale insurance brokerage and retail agency operation. Overlaps with Gandelman's commercial and specialty lines (hospitality, manufacturing, contractors), though primarily wholesale-facing.
- Lemonade: Direct-to-consumer InsurTech selling homeowners, renters, pet, and auto online. Represents the secular digital-channel threat to traditional personal-lines agency commissions rather than a like-for-like competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Gandelman Agency social profiles
Digital presenceThe Gandelman Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gandelman Agency leadership team
Management profileNumber of profiles
Profiles1 record
The Gandelman Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gandelman Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gandelman Agency
What does The Gandelman Agency do?
The Gandelman Agency is an independent insurance agency that places personal, commercial, life/health, and group benefits insurance policies on behalf of clients through partnerships with 16+ major insurance carriers. As an independent broker, the agency shops multiple carriers to provide comparative quotes, ongoing policy service, and claims advocacy to individuals, families, and businesses in New Jersey and Pennsylvania.
Is The Gandelman Agency a public or private company?
The Gandelman Agency is a private company. It is classified as family owned and is currently operating.
When was The Gandelman Agency founded?
The Gandelman Agency was founded in 1948. It employs 11 to 50 people.
Where is The Gandelman Agency based?
The Gandelman Agency is headquartered in Lawrenceville, United States, in the North America region.
How does The Gandelman Agency make money?
One revenue line is on record: insurance Commissions.
Who are The Gandelman Agency's main competitors?
Direct peers on record are Conner Strong & Buckelew, Borden Perlman Insurance Group, The Reschini Group, World Insurance Associates, Hilb Group and Heffernan Insurance Brokers. Broad incumbents are Brown & Brown and Acrisure. Emerging players are Hull & Company and Lemonade.
Does The Gandelman Agency have an API?
No public API is recorded for The Gandelman Agency.