Michael May Marketing

What Michael May Marketing does

Michael May Marketing, Inc. is a private, founder-led, full-service advertising and marketing agency headquartered in Billings, Montana, serving small and medium-sized businesses across Montana and surrounding regional markets. The firm delivers a horizontally integrated service set that includes strategic marketing analysis, ad buying and scheduling across traditional and digital media outlets, in-house audio/video production, social media management with analytics, website and domain services, outdoor billboard advertising, and customized promotional merchandise sold via a self-serve e-commerce platform. Documented client engagements include television advertising production for Crystal Lounge (Billings, MT) and Randash Auto Center (Billings and Bozeman, MT).

The company operates through two functional divisions. Michael May Marketing handles strategic client engagement, media planning, ad placement, and web services (hosted on a standalone michaelmayweb.com subdomain). Michael May Productions is the in-house audio and video production arm, with proprietary broadcast production facilities complemented by a contractor network to flex across production scenarios. Underlying technology is conventional rather than proprietary AI-enabled: ESP-platform-hosted online ordering for promotional merchandise with logo upload and self-serve checkout, plus a GoDaddy-based marketing website serving as the primary marketing and lead capture surface.

The business model combines professional services revenue (project-based fees and media buying commissions on advertising engagements) with one-time merchandise sales on promotional products. The go-to-market motion is sales-led, initiated by a no-cost, no-obligation strategic marketing analysis meeting; promotional merchandise is distributed via direct sales consultation and self-serve e-commerce. Pricing is custom and not publicly disclosed across the agency services line, while promotional merchandise uses unit pricing at competitive rates for order sizes ranging from one to thousands. The company markets itself as an independent media buyer unaffiliated with any specific outlet, pitching objectivity as a differentiator for Montana SMB clients seeking efficient marketing ROI.

Name

Michael May Marketing

Legal name

Michael May Marketing, Inc.

Website

https://michaelmaymarketing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael May Marketing is a Billings, Montana-based full-service advertising agency serving local and regional SMBs with media buying, in-house audio/video production, billboard advertising, web and social media services, and customized promotional merchandise via a self-serve e-commerce platform.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Print Media Buying (Newspapers & Magazines) (BPAFABAF), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Advertising agency services
• Media buying services
• Promotional products
• Video production services
• Outdoor billboard advertising

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency offering ad buying, scheduling in traditional and digital media, production services for radio, television, cable and web video, social media management and analytics, website and domain services, and outdoor billboard advertising. Revenue is generated through project-based fees and media buying commissions.
2. Promotional Products Sales: Sale of customized promotional merchandise including shirts, caps, bags, pens, drinkware, tech items, and more. Customers can order quantities from one to thousands through their online platform at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Michael May Marketing is a full-service advertising and marketing agency that provides independent media buying and scheduling across traditional and digital outlets, in-house audio/video production for radio, television, cable and web, social media management with analytics, website/domain services, outdoor billboard advertising, and customized promotional merchandise with online ordering. The firm offers a no-cost strategic marketing analysis as the entry point and operates two divisions: Michael May Marketing (strategy, ad buying, media scheduling) and Michael May Productions (production).

Product overview

Michael May Marketing is a full-service advertising and marketing agency in Billings, Montana, operating two divisions: Michael May Marketing (strategic marketing analysis, ad buying, and media scheduling) and Michael May Productions (audio/video production). The company offers an integrated portfolio of traditional broadcast advertising (radio, TV, cable), video production for content marketing, web services including domain/website creation and social media management with analytics, outdoor billboard advertising, and custom promotional merchandise (apparel, drinkware, tech items) with online ordering capability. Services are provided independently of any specific media outlet, focused on delivering efficient returns on marketing investments for individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Michael May Productions (Audio/Video Production) In-house production division of Michael May Marketing that creates radio broadcasts, television commercials, cable ads, and web/social media video content using in-house production facilities and a contractor network; offered to local and regional businesses needing professional broadcast and digital video content.
• Ad Buying and Media Scheduling Independent media buying and scheduling service across traditional (radio, TV, cable, outdoor) and digital media outlets, structured to client goals and budget; offered to local and regional SMBs.
• Promotional Products Customized specialty merchandise (shirts, caps, bags, pens, cups, Bluetooth items, USB drives, water bottles, travel mugs, etc.) branded with client logos and messages; available for order quantities from one to thousands via a self-serve online storefront.
• Billboard/Outdoor Advertising Outdoor billboard advertising services for client promotional campaigns in the Billings/Montana market.
• Web and Social Media Services Website development, domain name registration, hosting, social media posting and management, and analytics for online activity, offered to local and regional businesses.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Signal Theory: Independent full-service agency with media planning/buying, creative production, and brand strategy for mid-market clients. Comparable in offering breadth and independent-agency positioning.
• 4imprint: Direct-to-customer promotional products company offering customized merchandise via an online ordering platform. Comparable as the most direct competitor on the self-serve promotional products e-commerce side of the business.
• Swanson Russell: Midwest-based full-service advertising agency offering media, creative, digital, and production services. Comparable as a regional independent agency with a similar mix of paid media and content production.
• Risdall Marketing Group: Mid-sized independent full-service advertising agency offering media planning/buying, creative, digital, and production services to regional and SMB clients — the closest comparable in business model and client profile to Michael May Marketing.
• Sagefrog Marketing Group: Independently owned B2B and regional full-service agency with integrated marketing, digital, and media services. Comparable in scale, independence, and full-service positioning.
• HALO: Large promotional products and marketing services provider with distribution, branded merchandise, and corporate programs. Comparable on the promotional merchandise distribution line of business.
• The Tombras Group: Independently owned full-service agency combining media buying, creative production, and digital services for regional and national brands. Comparable as a multi-disciplinary independent agency operating across paid media and content production.
• Vault Communications: Independent full-service agency offering advertising, media, public relations, and digital services to regional clients. Comparable in size and integrated agency model serving a similar client mix.

Broad incumbents

• Carmichael Lynch: Full-service advertising agency known for creative, media, and digital work. Comparable as a broader incumbent in the independent agency space with a larger portfolio of services.
• The Richards Group: Large independent full-service agency with media, creative, digital, and production capabilities for major brands. Comparable as a broader incumbent offering overlapping services to a wider client portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael May Marketing