What Element Games Ltd does

Element Games Ltd is a UK-based, privately held multi-channel retailer specializing in tabletop wargaming, miniatures, board games, card games, role-playing games, and hobby supplies. The company serves hobbyist consumer segments — primarily tabletop wargamers, with secondary audiences in board and card game enthusiasts and miniature painters — through seven physical retail locations across the UK (Stockport, London, Glasgow, Birmingham, Nottingham, Newcastle, Sheffield) and an e-commerce storefront at elementgames.co.uk that ships to more than 246 countries. The Stockport flagship additionally operates as a community gaming centre hosting tournaments and events, with event tickets sold as a distinct service line.

The product catalog is anchored in Games Workshop brands (Warhammer 40,000, Age of Sigmar, Citadel paints, Necromunda, The Horus Heresy, Blood Bowl, Middle-earth SBG, Black Library) and extends into third-party miniature systems (Kromlech, Scibor, Battletech, Infinity, Star Wars Legion, Halo Flashpoint, Marvel Crisis Protocol, Malifaux, Warmachine, Bolt Action, Flames of War), collectible card games (Magic: The Gathering, Disney Lorcana, Star Wars Unlimited), RPGs (Dungeons & Dragons, Pathfinder, Shadowrun), and hobby tools and scenery. The company also distributes its own proprietary line, Element Essentials, comprising movement trays, bases, and accessories.

Revenue is generated through one-time retail sales across both e-commerce and physical channels. Pricing is standard retail in GBP with periodic promotional discounts of 15-25% on Games Workshop product lines, free UK delivery above £80, and same-day dispatch as a service differentiator. The business is owner-operated with no disclosed institutional investors, parent company, or funding rounds; growth has been funded organically through store openings, assortment expansion, and the development of own-brand inventory.

Name

Element Games Ltd

Legal name

Element Games Ltd

Website

https://elementgames.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Element Games Ltd is a UK-based multi-channel retailer of tabletop wargaming, board, card, and role-playing games plus hobby supplies, operating 7 physical UK stores and an e-commerce platform shipping to 246+ countries for hobbyist consumers.

Ownership category

akta.pro rank

Product category

Tabletop Gaming and Hobby Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (33993)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industries

Tabletop RPG Miniatures & Terrain (CRALAKAD), Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)

Keywords

• Tabletop gaming retail
• Miniature wargames
• Hobby supplies
• Board games
• Collectible card games

Headquarters

HQ city

Northwich

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Element Games generates revenue through direct retail sales of tabletop gaming products including miniatures, paints, hobby supplies, board games, card games, and role-playing games through both e-commerce and physical store locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Element Games is a multi-channel retailer selling tabletop gaming and hobby supplies, including Games Workshop miniatures (Warhammer 40,000, Age of Sigmar, Citadel paints and tools), board games, card games, role-playing games, and third-party miniature ranges, complemented by its own Element Essentials private-label hobby accessories. Sales are fulfilled through seven UK physical stores and an e-commerce storefront offering same-day dispatch and worldwide shipping.

Product overview

Element Games Ltd operates a multi-channel retail platform for tabletop gaming enthusiasts, offering a unified e-commerce storefront and physical retail locations across the UK (London, Glasgow, Birmingham, Stockport, Nottingham, Newcastle, Sheffield). The product portfolio centers on the Element Games Online Store as the core platform, complemented by Element Essentials, the company's proprietary hobby accessories line including movement trays and gaming essentials. The offering spans Games Workshop products (Warhammer 40,000, Age of Sigmar, Citadel paints), diverse miniatures games across sci-fi/fantasy/historical/cult categories, board games, card games, and role-playing games. The store serves both as a licensed distributor for major brands and as a curated marketplace for independent miniature manufacturers like Kromlech and Scibor Miniatures, all unified under a single online shopping experience with physical retail and gaming center services.

Differentiator

Problem solved

Functional benefit

Products and services

• Element Games Online Store A UK-based e-commerce retail store specializing in wargaming and hobby supplies, offering miniatures, board games, card games, role-playing games, paints, and hobby equipment with worldwide shipping.
• Element Essentials Element Games' proprietary private-label line of hobby essentials including movement trays for miniatures, bases, magnets, and hobby accessories designed specifically for tabletop gaming.
• Warhammer 40,000 Games Workshop's flagship science fiction tabletop wargame range, stocked by Element Games with all armies, accessories, and new releases including Space Marines, Necrons, Orks, Tyranids, and others.
• Warhammer: Age of Sigmar Games Workshop's fantasy tabletop wargame set in the Age of Sigmar universe; Element Games carries all factions including Forces of Chaos, Death, Destruction, and Order.
• Citadel Paints and Tools Complete range of Games Workshop and Citadel paints, washes, tools, and painting supplies for miniature hobbyists.
• Sci-Fi Miniatures Games Diverse collection of science fiction miniatures games including Battletech, Infinity, Star Wars Legion, Gundam, Halo Flashpoint, Fallout Wasteland Warfare, and other licensed and independent tabletop wargames.
• Fantasy Miniatures Games Fantasy tabletop miniatures games including Age of Sigmar, Frostgrave, Kings of War, Bushido, Fireforge Games, Reaper Bones, and Middle Earth Strategy Battle Game.
• Board Games Strategic and tactical board games covering economic, exploration, fantasy, horror, mystery, and licensed properties such as Star Wars Imperial Assault.
• Card Games Collectible card games including Magic: The Gathering, Disney Lorcana, Arkham Horror LCG, Legend of the Five Rings, KeyForge, and Star Wars Unlimited.
• Role Playing Games Tabletop role-playing games including Dungeons & Dragons, Pathfinder, Shadowrun, Star Wars RPG, Genesys, and Warhammer Fantasy RPG rulebooks and sourcebooks.
• Historical Miniatures Games Historical wargaming miniatures including Bolt Action, Flames of War, Blood Red Skies, Black Seas, Cruel Seas, SAGA, and SPQR covering various historical periods.
• Cult / Steampunk / Other Miniatures Games Cult, steampunk, and other miniature games including Malifaux, Marvel Crisis Protocol, Warmachine, Batman Miniatures Game, Wild West Exodus, and Team Yankee.
• Kromlech Miniatures and Accessories Third-party resin miniatures, conversion bits, basing kits, and vehicle accessories for 28-35mm science fiction and fantasy miniature games.
• Scibor Miniatures Polish manufacturer of 28mm scale sci-fi and fantasy miniatures including Celtic Warriors, Dwarves, Egyptian Warriors, Orcs, Roman Warriors, and various knight factions with mechanical vehicles.
• Event Tickets Tickets for tabletop gaming events, tournaments, and community gatherings held at Element Games retail locations, including the dedicated gaming centre in Stockport.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dark Sphere: UK-based tabletop gaming retailer with physical stores and e-commerce, specializing in Warhammer, miniatures, board games, and RPG products. Operates in the same niche as Element Games with a similar discount-led, multi-channel model.
• Firestorm Games: UK independent hobby retailer offering Warhammer, miniatures, board games, and hobby supplies, with both physical retail presence and online sales. Directly comparable in product mix, customer base, and discount-driven positioning.
• Wayland Games: UK-based independent retailer specializing in tabletop miniatures, board games, card games, and Warhammer/Games Workshop products. Direct competitor offering a similar multi-channel value proposition of discounts and broad hobby assortment, with comparable international shipping.
• Orc's Nest: Long-running London-based hobby and games shop with strong tabletop RPG and miniature wargaming focus. Comparable as a UK independent specialist serving hobbyists in a major city, with overlap in RPG/miniatures assortment.
• The Game Store (Online): UK online retailer of board games, card games, and tabletop games. Comparable as a UK e-commerce-led hobby retailer, though with greater emphasis on board/card games versus Element's miniatures focus.

Broad incumbents

• Hobbycraft: UK's largest specialist hobby retail chain, offering model kits, paints, and hobby supplies alongside broader craft categories. A broad incumbent with overlapping hobby/craft assortment but weaker specialty depth in tabletop miniatures than Element Games.
• Warhammer Stores (GW Direct): Games Workshop's own branded retail stores (including 'Warhammer' stores in major UK cities), representing the manufacturer's direct-to-consumer channel. Compete for the same miniature wargaming customer and increasingly encroach on independents' assortment and price umbrella.
• Games Workshop: The original manufacturer of Warhammer 40k, Age of Sigmar, and Citadel paints, which also operates its own global chain of retail stores and direct e-commerce. Functions as both Element Games' primary supplier and as a broad incumbent competing for the same end customers through its own retail and online channels.

Emerging players

• Spellcrow Games: Polish manufacturer of conversion bits and hobby accessories that supplies third-party accessories to retailers like Element Games. Comparable as a niche participant in the miniature hobby accessories ecosystem that Element's Element Essentials brand competes against in spirit.
• Kromlech: Polish manufacturer of resin miniatures and conversion bits stocked by Element Games. Comparable as a third-party miniature accessories supplier sharing the same hobby customer base, and a potential own-brand competitor to Element Essentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elementgames_
• Facebookfacebook.com/ElementGames
• LinkedInlinkedin.com/company/element-games-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Games Ltd