Superdot
- Company typePrivate
- Founded2011
- HeadquartersBasel, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
Superdot firmographics
Firmographics- Name
- Superdot
- Legal name
- Superdot GmbH
- Website
- https://superdot.studio
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Superdot is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Superdot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Project-based consulting: Custom information design and data visualization projects for government agencies, healthcare organizations, research institutions, and enterprises.
- Education and workshops: Corporate training programs for organizations including Swiss Post, Novartis, Roche, and federal agencies. Formats range from 2-hour inspiration sessions to multi-week intensive modules.
- Online courses: Theory online course in Modular Information Design through Thinkific platform. Practice course on Domestika platform titled 'Data Visualization Course: Turning Data into Art' (2.5 hours, 16 lessons).
- Book and handbook sales: Sales of 'Visualizing Complexity - Modular Information Design Handbook' (224 pages, available in German and English). Over 4,000 copies sold. Includes handbook with summary poster.
- Products and publications: Sale of ComeViVi book (limited collector's edition of 100 signed copies) and other visual thinking tools through online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Workshop formats tailored to organizational needs |
| Other | Annual | Academic teaching modules at Swiss universities |
| Subscription | Monthly | Theory online course - Modular Information Design |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Superdot product offering
Product offeringCore offering
Superdot is an information design studio that develops visual systems and data experience designs to make complex issues understandable. From content and data through to design and technical implementation, they build information systems that support understanding and informed decision-making for government agencies, healthcare companies, research institutions, and media organizations. Their work is grounded in the proprietary Modular Information Design (MID) methodology with 80 basic elements across four interconnected dimensions.
Product overview
Superdot is an information design studio offering a portfolio of interconnected products and services centered on the Modular Information Design (MID) methodology. The core offering includes the Visualizing Complexity Handbook and associated online courses (Thinkific and Domestika), which document and teach the MID framework. SuperFFD serves as a visual discovery platform for large datasets, while the ComeViVi Framework provides urban quality of life analysis methodology. The SDG Experience Web App delivers UN sustainability goals data interactively. Workshop programs and academic teaching extend the methodology to corporate and university audiences. The portfolio is complemented by specialized sub-products including icon systems (Life Science Icon System for Lonza, Branding Icon System for Roche), the Digital Compass Zug visualization tool, thematic mapping services, and the proprietary Scissors Diagram for income inequality visualization. The On Data And Design platform provides ongoing thought leadership through curated events and talks.
Differentiator
Problem solved
Functional benefit
Brands
- ComeViVi: A four-dimensional methodology for visualizing urban quality of life, developed through research residency in Venice. Combines statistical analysis with visual ethnography.
- SuperFFD (Super Fast Forward)
- Modular Information Design (MID)
Products and services
- Visualizing Complexity - Modular Information Design Handbook A 224-page foundational book (available in German and English) documenting Superdot's Modular Information Design methodology, featuring 26 real-world examples. Sold directly through the Superdot online shop and supplemented with a summary poster. Over 4,000 copies sold.
- SuperFFD (Super Fast Forward) A visual discovery platform for large datasets that uses topographic information mapping to enable intuitive exploration and navigation of complex content, implementing the 'overview first, details on demand' principle rather than traditional keyword search. Deployed by organizations such as Pro Helvetia (Art, Science & Technology Directory with 720 organizations) and Swiss State Archives.
- ComeViVi Framework and Book A four-dimensional methodology (CHI, COSA, DOVE, QUANDO) for visualizing urban quality of life, combining statistical analysis with participatory mapping and visual ethnography. Sold as a published book in a limited collector's edition of 100 signed copies through the Superdot online shop.
- SDG Experience Web App A responsive web application for exploring UN Sustainable Development Goals data with over 2,500 diagrams for 150+ countries, featuring Data Explorer and Data Quiz components. Developed for the Swiss Federal Statistical Office and exhibited at the UN World Data Forum.
- Modular Information Design Online Course (Thinkific) A self-paced theory online course on the Thinkific platform teaching Modular Information Design step-by-step based on the Visualizing Complexity handbook. Designed for individuals seeking to deepen their understanding and apply MID principles independently to their own projects.
- Data Visualization Course: Turning Data into Art (Domestika) A 2.5-hour practical course with 16 lessons hosted on Domestika, teaching how to turn complex data into compelling visual stories using pen, paper, and Adobe Illustrator. Targeted at individual learners and creative professionals.
- Workshop Programs (Inspiration, Foundation, Combination) Tailor-made workshop programs based on the Modular Information Design system delivered to corporate clients and academic institutions. Formats include 2-hour inspiration sessions, multi-day Foundation training, and Combination packages, with optional use of client data.
- Custom Information Design and Data Experience Projects Core professional service offering comprising custom information design, data visualization, and data experience design projects for enterprise and government clients. Each engagement covers content analysis, design, and technical implementation, producing visual systems, interactive platforms, icon systems, and reports. Over 150 projects completed across sectors.
Quantifiable outcome
- 4,000+ handbook copies sold and 1,300+ students taught worldwide
- +3 more outcomes
Companies that use Superdot
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles6 records
Superdot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Superdot partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, notable and supporting.
- Pro HelvetiacoreSwiss cultural council Pro Helvetia uses SuperFFD for its 'Art, Science & Technology Directory' with 720 organisations. Superdot created an interactive and intuitive visual navigation tool for the directory. Received Artist in Residence grant and Concept Grant from Pro Helvetia.
- United NationscoreCollaboration with UN for SDG data visualization ecosystem including SDGraphical publication, UN SDG Data Cockpit exhibition, and SDG Experience Web App. Exhibited at UN World Data Forum in Medellín.
- Swiss State ArchivesnotableSwiss State Archives deployed SuperFFD during Museum Night on a 2-metre touchscreen for visitors to explore archival content through interactive visual navigation.
- World Health OrganizationnotableCollaboration with WHO in Geneva for augmented reality data visualization project showing 150 years of population development data combining life expectancy, income, and CO2 emissions.
- Network of experts (frontend, motion design, scientific consulting)supportingFor specialized requirements, Superdot collaborates with a network of experts from frontend development to motion design and scientific consulting, enabling complex interdisciplinary project realization.
Scale indicators5 records
Recent moves1 record
Superdot competitors and assessment
Company assessmentDirect peers
- Information is Beautiful (David McCandless): A leading independent data visualization designer whose work spans books, infographics, and interactive visualizations for major media and NGOs. Directly comparable to Superdot as a single-figurehead data viz practice producing award-winning visualizations, books, and speaking/educational content.
- Accurat: Italian data-driven design studio producing data visualizations, interactive stories, and editorial graphics for major publications and brands. Comparable to Superdot as a multidisciplinary studio specializing in data experience design for high-end clients.
- FFunction: Montreal-based data visualization studio creating interactive storytelling experiences and data-driven narratives for cultural institutions and brands. Comparable to Superdot as a boutique studio producing award-winning interactive data experiences for institutional clients.
- Moritz Stefaner: Renowned freelance data visualization designer working at the intersection of data, design, and interactive storytelling for enterprise and cultural clients. Directly comparable to Superdot as a senior individual practitioner offering bespoke data visualization with strong thought leadership.
- Stamen Design: San Francisco-based data visualization and cartography studio producing interactive maps and visual narratives for media, cultural, and nonprofit clients. Comparable to Superdot in offering data-driven visual storytelling for institutional clients with strong portfolio credentials.
- Raureif: Berlin-based information design studio specializing in interactive data narratives and web-based information design for cultural, scientific, and public-interest clients. Comparable to Superdot as a German-speaking boutique studio with a similar methodology-driven, project-based approach.
Broad incumbents
- Pentagram: World's largest independent design consultancy with partners specializing in data visualization and information design for major global brands. Comparable to Superdot as a high-end design provider for enterprise clients, but at vastly greater scale and broader scope than the boutique Swiss studio.
- IDEO: Global design and innovation consultancy with deep information design and data visualization capabilities serving Fortune 500 clients. Comparable to Superdot in offering premium design services to institutional clients, but at much broader scale and with multidisciplinary offerings beyond data viz.
Regional players
- Polymeta: Swiss data visualization and design studio based in Bern producing interactive data stories and visual journalism for Swiss and European media clients. Comparable to Superdot as a fellow Swiss data viz studio serving similar institutional and media clients in the same region.
Emerging players
- DensityDesign Lab: Academic research lab at Politecnico di Milano producing data-driven visualizations and information design research with strong publication record. Comparable to Superdot in combining methodological rigor with applied visualization projects, and overlapping on the academic-teaching axis.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Superdot social profiles
Digital presenceSuperdot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superdot leadership team
Management profileNumber of profiles
Profiles2 records
Superdot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superdot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superdot
What does Superdot do?
Superdot is an information design studio that develops visual systems and data experience designs to make complex issues understandable. From content and data through to design and technical implementation, they build information systems that support understanding and informed decision-making for government agencies, healthcare companies, research institutions, and media organizations. Their work is grounded in the proprietary Modular Information Design (MID) methodology with 80 basic elements across four interconnected dimensions.
Is Superdot a public or private company?
Superdot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superdot founded?
Superdot was founded in 2011. It employs 1 to 10 people.
Where is Superdot based?
Superdot is headquartered in Basel, Switzerland, in the Europe region.
How does Superdot make money?
Five revenue lines are on record. Project-based consulting is the primary driver. The others are education and workshops, online courses, book and handbook sales and products and publications.
Who are Superdot's main competitors?
Direct peers on record are Information is Beautiful (David McCandless), Accurat, FFunction, Moritz Stefaner, Stamen Design and Raureif. Broad incumbents are Pentagram and IDEO. Polymeta is listed as a regional player. DensityDesign Lab is listed as an emerging player.
Does Superdot have an API?
No public API is recorded for Superdot.