Fortified Wealth
Fortified Wealth is a privately held Indiana-based Registered Investment Advisor that delivers tax-aware wealth coordination services to high-net-worth individuals and families (typically $1M+) across retirement, investments, insurance, and legacy planning, using a flat-fee subscription model.
- Company typePrivate
- Founded1998
- HeadquartersElkhart, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fortified Wealth does
Fortified Wealth is a privately held Registered Investment Advisor (RIA) based in Elkhart, Indiana, founded in 1998 and operating through two legal entities: Fortified Wealth Advisors LLC (investment advisory) and Fortified Risk Solutions, Inc. (independent insurance agency). The firm delivers tax-aware wealth coordination services to high-net-worth individuals and families — typically business owners, executives, retirees, and professionals over the age of 50 with $1 million or more in accumulated wealth — addressing the gap created by siloed relationships among separate CPA, investment, and insurance advisors.
Its core offering integrates six interconnected advisory areas: Retirement Income and Planning, Tax-Smart Portfolio Management, Business or Large Asset Sale Advisory, Concentrated Positions Management, Insurance and Risk Management, and Legacy Planning. The firm positions itself as a single coordinator across tax, investment, insurance, retirement, and legacy decisions rather than a specialist in any single discipline, with the founder (Tony Bails, CPA, CFP) bringing nearly 30 years of cross-disciplinary experience as the firm's primary differentiator.
Fortified Wealth operates on a flat annual subscription fee model structured by AUM tiers (e.g., $10K at $1M AUM, $24K at $5M AUM, $39K at $10M AUM) rather than the more common percentage-of-AUM model, positioning the firm as more cost-efficient at higher wealth tiers. Its go-to-market is consultative and relationship-driven, leveraging organic social, content marketing, Calendly scheduling, and referrals rather than broad paid acquisition. The technology stack is light: client relationship management and account access are delivered through the third-party Blueleaf portal, with no proprietary platform, no disclosed AI/automation, and no app or API product surface.
Fortified Wealth firmographics
Firmographics- Name
- Fortified Wealth
- Legal name
- Fortified Wealth Advisors LLC
- Website
- https://fortifiedwealth.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fortified Wealth is a privately held Indiana-based Registered Investment Advisor that delivers tax-aware wealth coordination services to high-net-worth individuals and families (typically $1M+) across retirement, investments, insurance, and legacy planning, using a flat-fee subscription model.
- Ownership category
- akta.pro rank
Fortified Wealth industry classification
Industry- Product category
- Wealth Management Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Fortified Wealth is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fortified Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advisory Fee - Asset-Based: Flat annual fees based on AUM tiers. Fees structured to reflect actual work (coordination, tax planning, oversight) rather than simply account size. As relationships grow, fees become more efficient relative to AUM. Examples: $1M tier = $10,000/year; $5M tier = $24,000/year; $10M tier = $39,000/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | $1M AUM tier |
| Subscription | Annual | $2M AUM tier |
| Subscription | Annual | $5M AUM tier |
| Subscription | Annual | $10M AUM tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fortified Wealth product offering
Product offeringCore offering
Fortified Wealth is a Registered Investment Advisor that provides tax-aware wealth coordination services for successful families, integrating investments, taxes, insurance, retirement, and legacy planning under a single coordinator. Advisory services are delivered through Fortified Wealth Advisors LLC (Indiana RIA), with insurance products offered through Fortified Risk Solutions, Inc. The firm's core proposition is replacing siloed specialist advice with one coordinated relationship across all financial disciplines.
Product overview
Fortified Wealth is a wealth coordination firm that offers a unified set of advisory services rather than a software platform. The core offering is a coordinated advisory service spanning six interconnected areas: Retirement Income and Planning, Tax-Smart Portfolio Management, Selling Your Business or Large Asset, Concentrated Positions, Insurance & Risk Management, and Legacy Planning. Investment advisory services are delivered through Fortified Wealth Advisors LLC (an Investment Advisor in Indiana), while insurance products and services are offered through Fortified Risk Solutions, Inc. The firm emphasizes coordination over siloed advice, positioning itself as an outcome-focused alternative to traditional specialized advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Income and Planning Creates reliable income designed to support clients' life goals and ensures income planning remains viable as circumstances change; targeted at successful families approaching or in retirement.
- Tax-Smart Portfolio Management Manages investments with taxes, costs, and long-term outcomes in mind, aligning investment strategy with tax strategy rather than operating in separate lanes; targeted at high-net-worth families seeking tax-aware portfolio decisions.
- Selling Your Business or Large Asset Provides careful evaluation of major transitions before decisions become permanent, including tax consequences, timing, and next steps; targeted at business owners and families approaching a sale or large liquidity event.
- Concentrated Positions Helps manage risks associated with business ownership, company stock, and other concentrated holdings without disrupting what is working; targeted at executives and business owners with significant single-asset exposure.
- Insurance & Risk Management
Companies that use Fortified Wealth
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Fortified Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fortified Wealth partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Fortified Wealth competitors and assessment
Company assessmentBroad incumbents
- Carson Group: Large RIA and coaching community serving financial advisors and HNW clients with integrated financial planning. Competes with Fortified Wealth for the same HNW client profile but with an enterprise-scale advisor network.
- Edelman Financial Engines: Largest independent RIA offering wealth planning, investment management, and financial coaching. Targets similar HNW and mass-affluent clients with a coordinated planning model, but at substantially larger scale.
- Mariner Wealth Advisors: Large-scale RIA offering integrated financial planning, tax, investment, and insurance services to HNW clients. Overlaps directly with Fortified Wealth's value proposition but operates at much greater scale and geographic reach.
- Creative Planning: One of the largest independent RIAs offering comprehensive wealth management, tax, and estate services. Provides the same integrated advisory experience Fortified Wealth sells but at significantly larger scale and broader service reach.
Direct peers
- Aspiriant: HNW-focused RIA providing integrated wealth management, tax, and estate planning. Comparable in target demographic and integrated service model, though larger than Fortified Wealth.
- Buckingham Strategic Wealth: RIA serving HNW clients with integrated financial planning across investments, tax, and retirement. Closely comparable to Fortified Wealth in mission and client profile, with similar fiduciary positioning.
- Moneta Group: Fee-only RIA offering tax, investment, estate, and retirement planning to HNW clients. Comparable in integrated advisory offering though significantly larger in scale.
- Savant Wealth Management: Mid-sized RIA offering integrated wealth management, tax, and advisory services to HNW individuals and families. Comparable to Fortified Wealth in its focus on coordinated HNW advisory, but larger in scale.
- Halbert Hargrove Global Advisors: Boutique RIA providing comprehensive personal financial planning and wealth management to HNW individuals. Similar size, scope, and integrated advisory model to Fortified Wealth.
Others
- Blueleaf: Client portal and reporting technology used by Fortified Wealth for ongoing client relationship management. Adjacent ecosystem participant rather than a direct competitor, but a meaningful operational dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Fortified Wealth social profiles
Digital presenceFortified Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fortified Wealth leadership team
Management profileNumber of profiles
Profiles2 records
Fortified Wealth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fortified Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fortified Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fortified Wealth
What does Fortified Wealth do?
Fortified Wealth is a Registered Investment Advisor that provides tax-aware wealth coordination services for successful families, integrating investments, taxes, insurance, retirement, and legacy planning under a single coordinator. Advisory services are delivered through Fortified Wealth Advisors LLC (Indiana RIA), with insurance products offered through Fortified Risk Solutions, Inc. The firm's core proposition is replacing siloed specialist advice with one coordinated relationship across all financial disciplines.
Is Fortified Wealth a public or private company?
Fortified Wealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fortified Wealth founded?
Fortified Wealth was founded in 1998. It employs 1 to 10 people.
Where is Fortified Wealth based?
Fortified Wealth is headquartered in Elkhart, United States, in the North America region.
How does Fortified Wealth make money?
One revenue line is on record: advisory Fee - Asset-Based.
Who are Fortified Wealth's main competitors?
Broad incumbents on record are Carson Group, Edelman Financial Engines, Mariner Wealth Advisors and Creative Planning. Direct peers are Aspiriant, Buckingham Strategic Wealth, Moneta Group, Savant Wealth Management and Halbert Hargrove Global Advisors. Blueleaf is listed as an others.
Does Fortified Wealth have an API?
No public API is recorded for Fortified Wealth.
What industry is Fortified Wealth in?
Fortified Wealth's product category is Wealth Management Advisory. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 523940 and its SIC code is 6282.