Caulder Moore
Caulder Moore is a London-based boutique brand design agency providing interior design, graphic design, and brand strategy services to retail, hospitality, and beauty and wellness clients globally, with specialisation in the accessible luxury sector.
- Company typePrivate
- Founded1990
- HeadquartersRichmond, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Caulder Moore does
Caulder Moore is a privately held, founder-owned boutique design agency headquartered in London (Richmond) and operating globally. Founded over 30 years ago, the firm delivers an integrated set of three professional services — interior design, graphic design, and brand strategy — to clients in the retail, hospitality, and beauty and wellness sectors, with explicit specialisation in the "accessible luxury" segment. Revenue is generated on a project-based professional-services model with quote-based, bespoke engagements for brand transformations, new store designs, heritage revitalisations, and multi-location roll-outs; pricing is not publicly disclosed.
The agency's client list includes consumer-facing brands such as Coca-Cola, Jo Malone, Lulu Guinness, Aveda, Costa Coffee, Wagamama, Sweaty Betty, Hackett, Radley, Pepe Jeans, and Bentley Motors, alongside smaller heritage and independent operators like Birds Bakery, Simmons Bakers, Les Senteurs, and Bhuti. Delivery spans the UK, continental Europe, the Middle East (Dubai, Bahrain, Riyadh), and the United States, evidenced by multi-site programmes such as Trevor Sorbie in Dubai Mall and Bristol and Caviar House and Prunier at Heathrow terminals 3 and 4.
Go-to-market is direct and referral-led rather than channel-based: the firm positions itself as a small, senior-team creative unit outside the "sea of sameness" of larger networks, driving demand through portfolio reputation, repeat clients, and thought-leadership content published on its website and Instagram channel. Headcount sits in the 11–50 range, consistent with a deliberately boutique operating model. No external institutional investors, parent company, subsidiaries, or M&A activity are disclosed; ownership commentary indicates the firm is founder-controlled with no public listing.
Caulder Moore firmographics
Firmographics- Name
- Caulder Moore
- Legal name
- Caulder Moore Ltd
- Website
- https://cauldermoore.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caulder Moore is a London-based boutique brand design agency providing interior design, graphic design, and brand strategy services to retail, hospitality, and beauty and wellness clients globally, with specialisation in the accessible luxury sector.
- Ownership category
- akta.pro rank
Caulder Moore industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Caulder Moore is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Caulder Moore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Consulting Services: Project-based professional services for retail and hospitality brand design, including interior design, graphic design, and brand strategy. Revenue is generated through client engagements for brand transformations, new store designs, and revitalisation projects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Caulder Moore product offering
Product offeringCore offering
Caulder Moore is a boutique retail and hospitality design agency offering three integrated services: Interior Design, Graphic Design, and Brand Strategy. The firm creates distinctive brand environments and 360-degree brand expressions for fashion retail, hospitality, beauty, and wellbeing clients in the accessible luxury sector across a global landscape.
Product overview
Caulder Moore is a boutique retail and hospitality design agency offering three integrated core services: Interior Design, Graphic Design, and Brand Strategy. The agency specializes in the accessible luxury sector globally, creating distinctive brand experiences for fashion retail, hospitality, and beauty & wellbeing brands. Their approach combines interior and graphic design with strategic brand thinking to deliver cohesive 360-degree brand expressions across physical spaces, visual identities, and customer touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Boutique interior design services for retail and hospitality spaces, specializing in accessible luxury environments globally. Includes new store design, heritage revitalisation, and experiential environments for fashion, hospitality, beauty and wellbeing brands.
- Graphic Design Services Graphic design services creating brand identities, visual systems, signage, logos, and brand signatures for retail and hospitality environments across physical and digital spaces.
- Brand Strategy Services Strategic brand consulting defining positioning, messaging, and experiential direction for fashion, beauty, wellness, and hospitality brands, including legacy brand revitalisation.
Quantifiable outcome
- Double-digit sales increases for clients following redesign
- +1 more outcomes
Companies that use Caulder Moore
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles4 records
Caulder Moore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caulder Moore partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Caulder Moore competitors and assessment
Company assessmentDirect peers
- Brinkworth: Boutique London design agency specialising in brand strategy, identity, and retail/hospitality interior design. Highly comparable boutique positioning and integrated brand-to-space offering.
- Christopher Daunt Associates (CDA): Boutique UK design agency offering brand identity, graphic design, and retail/hospitality interiors. Comparable boutique positioning and client mix in fashion, beauty, and hospitality.
- HMKM: London-based boutique retail and hospitality design agency offering interior, graphic, and brand design for UK and international clients. Closely comparable to Caulder Moore in size, sector focus, and integrated service model.
- Carter Wong Design: London-based brand and design consultancy providing brand identity, graphic design, and environmental design for retail, hospitality, and corporate clients. Comparable integrated service model.
- Sheridan & Co: UK retail design agency delivering brand environments, interior design, and graphic identity for global retail and hospitality clients. Directly comparable in service mix and end markets to Caulder Moore.
- Jasper + Ruby: London-based creative agency providing brand strategy, identity, and retail interior design for fashion, beauty, and lifestyle brands. Comparable boutique scale and integrated design offering.
- Portland Design Associates: UK retail and brand environment design agency working with fashion, beauty, and hospitality clients. Directly comparable sector focus and project-based delivery.
- GP Studio: UK retail and hospitality design consultancy producing brand environments, signage, and interiors for enterprise clients. Overlaps directly with Caulder Moore's client base and delivery scope.
Broad incumbents
- Landor & Fitch: Global branding and design consultancy combining brand strategy with retail and experiential design at enterprise scale. Larger and broader than Caulder Moore but overlaps heavily in retail, hospitality, and beauty environments.
- Elmwood: Global design consultancy with strong retail and brand environment practice serving enterprise clients. Competes with Caulder Moore for similar briefs but at larger scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Caulder Moore social profiles
Digital presenceCaulder Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caulder Moore leadership team
Management profileNumber of profiles
Caulder Moore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caulder Moore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caulder Moore
What does Caulder Moore do?
Caulder Moore is a boutique retail and hospitality design agency offering three integrated services: Interior Design, Graphic Design, and Brand Strategy. The firm creates distinctive brand environments and 360-degree brand expressions for fashion retail, hospitality, beauty, and wellbeing clients in the accessible luxury sector across a global landscape.
Is Caulder Moore a public or private company?
Caulder Moore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caulder Moore founded?
Caulder Moore was founded in 1990. It employs 11 to 50 people.
Where is Caulder Moore based?
Caulder Moore is headquartered in Richmond, United Kingdom, in the Europe region.
How does Caulder Moore make money?
One revenue line is on record: design Consulting Services.
Who are Caulder Moore's main competitors?
Direct peers on record are Brinkworth, Christopher Daunt Associates (CDA), HMKM, Carter Wong Design, Sheridan & Co, Jasper + Ruby, Portland Design Associates and GP Studio. Broad incumbents are Landor & Fitch and Elmwood.
Does Caulder Moore have an API?
No public API is recorded for Caulder Moore.
What industry is Caulder Moore in?
Caulder Moore's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430.