HAEUSLER
HAEUSLER AG is a Swiss manufacturer of industrial plate and profile bending machines, serving global customers in wind energy, shipbuilding, pipe production, tank construction, and power generation with proprietary AI-enabled BENDtronic® control technology and turnkey production lines.
- Company typePrivate
- Founded1936
- HeadquartersAesch, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HAEUSLER does
HAEUSLER AG is a Swiss mechanical engineering company founded in 1936 in Dornach and headquartered in Duggingen, Switzerland. It designs, manufactures, and services industrial bending machines — including 3-roll and 4-roll plate bending machines (EVO, VRM, VRM NEO, FLEX, HDR, SPBM, FKB, RMS), profile bending machines (PRV, HPR, BB, RBA), and specialized pipe-mill systems (NABM, CRWM, CMR, CM, RI, CROCO). The technical core is the proprietary BENDtronic® CNC control platform, which since 2002 has incorporated AI-based decision support and in 2020 became the first self-learning, self-correcting autonomous bending system in the industry, enabling 24/7 unattended operation. The company also holds patents for HDR infeed symmetry, CMR Fullbody Pipe Expander, HHDS® hybrid drive (up to 50% energy savings), and VSA® variable swing arm geometry, and is self-described as the world market leader in roll-bending pipemills for large pipe production.
The business model is enterprise project-based: HAEUSLER sells individual machines and turnkey production lines (LSAW pipe mills, wind tower production lines, shipbuilding lines) through direct sales from its Swiss headquarters, regional offices in the USA (Ann Arbor), China (Shanghai), and Thailand (Bangkok), and channel partners in the Americas. Revenue streams include new machine sales, turnkey system integration as general contractor, retrofit and modernization services, global spare parts and maintenance, and paid training courses (e.g., CHF 2,750 per 5-day bending course). Equipment is also supported via partner-provided multi-year financing. Customers are industrial manufacturers across wind energy (Dajin Offshore, SeAH Wind), pipe mills and pipelines (APS), shipbuilding, tank and container construction (Apaco AG), boiler and heat exchanger production (Viessmann), power plants, aerospace, steel construction, and tunnel/mining — with deliveries to more than 100 countries. The firm is privately held under HAEUSLER Holding AG, with wholly-owned operating subsidiaries in Switzerland, Germany, and the USA.
HAEUSLER firmographics
Firmographics- Name
- HAEUSLER
- Legal name
- HAEUSLER AG
- Website
- https://haeusler.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HAEUSLER AG is a Swiss manufacturer of industrial plate and profile bending machines, serving global customers in wind energy, shipbuilding, pipe production, tank construction, and power generation with proprietary AI-enabled BENDtronic® control technology and turnkey production lines.
- Ownership category
- akta.pro rank
HAEUSLER industry classification
Industry- Product category
- Industrial Bending Machinery
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industries
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
Keywords
Where HAEUSLER is headquartered
LocationHeadquarters
- HQ city
- Aesch
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
HAEUSLER business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bending Machine Sales: Sale of industrial bending machines including 3-roll and 4-roll plate bending machines, profile bending machines, and specialized systems. Revenue from complete machine deliveries as well as individual machine purchases.
- Turnkey Production Line Solutions: Complete pipe mill and wind tower production line installations as general contractor. Includes engineering, integration, installation, and commissioning of coordinated production systems.
- Retrofit & Modernization Services: Electrical and hydraulic conversion services to modernize existing machines with new control systems, sensors, and components. Includes remote access capabilities and ongoing support.
- Training Services: Bending training courses conducted at company premises covering professional bending techniques, machine operation, quality and safety aspects. Includes feasibility checks, process optimization, and autonomous bending options.
- Spare Parts & Maintenance: Global delivery of spare parts for HAEUSLER machines. Repair and maintenance services including regular maintenance, wearing parts replacement, and machine revision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bending Training Course (5 days) |
| Other | Multi-year contract | Financing Options for Equipment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
HAEUSLER product offering
Product offeringCore offering
HAEUSLER designs, manufactures, and sells industrial bending machines including 3-roll and 4-roll plate bending machines (EVO, VRM NEO, VRM, FLEX, HDR, SPBM, FKB, RMS), profile bending machines (PRV, HPR, BB, RBA), and specialized pipe production systems (NABM, CMR, CM, RI, CRWM, CROCO). The portfolio is integrated with the proprietary BENDtronic® AI-powered CNC control system. The company also delivers turnkey production line solutions for LSAW pipe mills, wind tower manufacturing, and shipyards, alongside retrofit, training, and global service offerings.
Product overview
HAEUSLER is a Swiss manufacturer of industrial bending machines offering a comprehensive portfolio centered on plate and profile bending technology. The product range includes 3-roll plate bending machines (FLEX, HDR, SPBM, FKB, RMS) and 4-roll plate bending machines (EVO, VRM NEO, VRM) as core products. Specialized systems for pipe mill applications include NABM, CRWM, CMR, CM, RI, and CROCO. Profile bending machines comprise PRV, HPR, BB, and RBA. The portfolio is enhanced by proprietary software including BENDtronic® intelligent control system and BENDit Simulator. HAEUSLER also delivers complete turnkey production lines for LSAW Pipe Mill, Wind Mill, and Shipbuilding industries. Supporting services include Global Service (remote support, repair, maintenance), Retrofit & Modernization, and Bending Training. Key technology features include HHDS Hybrid Drive System and VSA Technology.
Differentiator
Problem solved
Functional benefit
Brands
- BENDtronic®: Revolutionary intelligent CNC bending software control system developed by HAEUSLER that enables operators to control machine movements and bending results through graphical interface with autonomous bending capabilities.
- HHDS® (Hybrid Drive System)
- VSA®
Products and services
- EVO 4-roll plate bending machine designed for low operating costs, increased productivity, and ease of operation. Made in Germany with HAEUSLER quality, featuring autonomous bending capability with BENDtronic control.
- VRM NEO Newly developed 4-roll bending machine integrating latest technologies for wide application range, featuring intelligent BENDtronic control, autonomous bending capability, innovative electric drive, and energy-saving hydraulics.
- VRM 4-roll plate bending machine offering maximum bending quality and repeatability regardless of material properties and bending diameter.
- FLEX 3-roll bending machine offering wide range of applications.
- HDR 3-roll round bending machine based on over 35 years of development, featuring patented infeed of top roller via four identical cylinders for absolute bending symmetry.
- SPBM 3-roll plate bending machine designed for shipbuilding with unique automatic roll deflection system ensuring tightest bending tolerances of just 1.5mm across entire plate width.
- FKB 3-roll bending machine designed for aerospace applications, capable of bending small radii with large part length and difficult non-geometric shapes.
- RMS 3-roll round bending machine for precise, flexible, and highly productive pipe bending in LSAW pipe mills, combining three bending processes in one machine.
- NABM Post-bending machine for gentle edge forming on all pipe dimensions with continuous forming without transition zone.
- CRWM Tack welding machine with active edge control, CNC laser tracking, and digital welding for flexible production with consistent quality.
- CMR Fullbody Pipe Expander for mechanical expansion calibrating entire pipe evenly for consistent diameter, roundness, and straightness tolerances.
- CM Universal expander for various pipe expansion tasks.
- RI Straightening machine for reducing flatness deviations and ensuring even distribution of residual stresses in plates.
- CROCO Universal welding device (clamping and welding fixture) for shell-to-shell assembling or shells with vessel bottoms.
- PRV 4-roll profile bending machine for bending profiles and flat bars without additional tools.
Quantifiable outcome
- Up to 50% savings in operating costs with HHDS hybrid drive system
- +4 more outcomes
Companies that use HAEUSLER
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles5 records
HAEUSLER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
HAEUSLER partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional, minor and core.
- FST Fabrication Solutions & Technologies (USA)regionalUS-based channel partner providing sales and support for HAEUSLER products in North America
- Moore Machine Tools (USA)regionalUS-based channel partner for HAEUSLER machine sales and service
- European Technology Center LLC (USA)regionalUS-based partner providing technical support and service capabilities
- Semac Ltda. (Brazil)regionalBrazil-based channel partner for HAEUSLER products in South American markets
- DHBW Lörrach (Germany)minorUniversity partnership for dual studies program to promote next generation engineering talent
- ViessmanncoreLong-term partnership with Viessmann for stainless steel heat exchanger production. HAEUSLER provides machines with permanent further development and coordination of production requirements.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
HAEUSLER competitors and assessment
Company assessmentMarket position
Competitive moat7 records
Key highlights7 records
Customer concentration
HAEUSLER social profiles
Digital presenceHAEUSLER compliance and trust
Trust signalCompliance1 record
HAEUSLER financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAEUSLER leadership team
Management profileNumber of profiles
Profiles5 records
HAEUSLER subsidiaries and ownership
Company hierarchySubsidiaries5 records
HAEUSLER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAEUSLER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAEUSLER
What does HAEUSLER do?
HAEUSLER designs, manufactures, and sells industrial bending machines including 3-roll and 4-roll plate bending machines (EVO, VRM NEO, VRM, FLEX, HDR, SPBM, FKB, RMS), profile bending machines (PRV, HPR, BB, RBA), and specialized pipe production systems (NABM, CMR, CM, RI, CRWM, CROCO). The portfolio is integrated with the proprietary BENDtronic® AI-powered CNC control system. The company also delivers turnkey production line solutions for LSAW pipe mills, wind tower manufacturing, and shipyards, alongside retrofit, training, and global service offerings.
Is HAEUSLER a public or private company?
HAEUSLER is a private company. It is classified as family owned and is currently operating.
When was HAEUSLER founded?
HAEUSLER was founded in 1936. It employs 11 to 50 people.
Where is HAEUSLER based?
HAEUSLER is headquartered in Aesch, Switzerland, in the Europe region.
How does HAEUSLER make money?
Five revenue lines are on record. Bending Machine Sales are the primary driver. The others are turnkey Production Line Solutions, retrofit & Modernization Services, training Services and spare Parts & Maintenance.
Does HAEUSLER have an API?
No public API is recorded for HAEUSLER.
What industry is HAEUSLER in?
HAEUSLER's product category is Industrial Bending Machinery. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 3339 and its SIC code is 3590.