HAEUSLER

What HAEUSLER does

HAEUSLER AG is a Swiss mechanical engineering company founded in 1936 in Dornach and headquartered in Duggingen, Switzerland. It designs, manufactures, and services industrial bending machines — including 3-roll and 4-roll plate bending machines (EVO, VRM, VRM NEO, FLEX, HDR, SPBM, FKB, RMS), profile bending machines (PRV, HPR, BB, RBA), and specialized pipe-mill systems (NABM, CRWM, CMR, CM, RI, CROCO). The technical core is the proprietary BENDtronic® CNC control platform, which since 2002 has incorporated AI-based decision support and in 2020 became the first self-learning, self-correcting autonomous bending system in the industry, enabling 24/7 unattended operation. The company also holds patents for HDR infeed symmetry, CMR Fullbody Pipe Expander, HHDS® hybrid drive (up to 50% energy savings), and VSA® variable swing arm geometry, and is self-described as the world market leader in roll-bending pipemills for large pipe production.

The business model is enterprise project-based: HAEUSLER sells individual machines and turnkey production lines (LSAW pipe mills, wind tower production lines, shipbuilding lines) through direct sales from its Swiss headquarters, regional offices in the USA (Ann Arbor), China (Shanghai), and Thailand (Bangkok), and channel partners in the Americas. Revenue streams include new machine sales, turnkey system integration as general contractor, retrofit and modernization services, global spare parts and maintenance, and paid training courses (e.g., CHF 2,750 per 5-day bending course). Equipment is also supported via partner-provided multi-year financing. Customers are industrial manufacturers across wind energy (Dajin Offshore, SeAH Wind), pipe mills and pipelines (APS), shipbuilding, tank and container construction (Apaco AG), boiler and heat exchanger production (Viessmann), power plants, aerospace, steel construction, and tunnel/mining — with deliveries to more than 100 countries. The firm is privately held under HAEUSLER Holding AG, with wholly-owned operating subsidiaries in Switzerland, Germany, and the USA.

Name

HAEUSLER

Legal name

HAEUSLER AG

Website

https://haeusler.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

HAEUSLER AG is a Swiss manufacturer of industrial plate and profile bending machines, serving global customers in wind energy, shipbuilding, pipe production, tank construction, and power generation with proprietary AI-enabled BENDtronic® control technology and turnkey production lines.

Ownership category

akta.pro rank

Product category

Industrial Bending Machinery

NAICS

Other General Purpose Machinery Manufacturing (3339), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Industrial bending machines
• Plate bending equipment
• Profile bending machines
• Pipe mill production
• Metal forming machinery

Headquarters

HQ city

Aesch

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bending Machine Sales: Sale of industrial bending machines including 3-roll and 4-roll plate bending machines, profile bending machines, and specialized systems. Revenue from complete machine deliveries as well as individual machine purchases.
2. Turnkey Production Line Solutions: Complete pipe mill and wind tower production line installations as general contractor. Includes engineering, integration, installation, and commissioning of coordinated production systems.
3. Retrofit & Modernization Services: Electrical and hydraulic conversion services to modernize existing machines with new control systems, sensors, and components. Includes remote access capabilities and ongoing support.
4. Training Services: Bending training courses conducted at company premises covering professional bending techniques, machine operation, quality and safety aspects. Includes feasibility checks, process optimization, and autonomous bending options.
5. Spare Parts & Maintenance: Global delivery of spare parts for HAEUSLER machines. Repair and maintenance services including regular maintenance, wearing parts replacement, and machine revision.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

HAEUSLER designs, manufactures, and sells industrial bending machines including 3-roll and 4-roll plate bending machines (EVO, VRM NEO, VRM, FLEX, HDR, SPBM, FKB, RMS), profile bending machines (PRV, HPR, BB, RBA), and specialized pipe production systems (NABM, CMR, CM, RI, CRWM, CROCO). The portfolio is integrated with the proprietary BENDtronic® AI-powered CNC control system. The company also delivers turnkey production line solutions for LSAW pipe mills, wind tower manufacturing, and shipyards, alongside retrofit, training, and global service offerings.

Product overview

HAEUSLER is a Swiss manufacturer of industrial bending machines offering a comprehensive portfolio centered on plate and profile bending technology. The product range includes 3-roll plate bending machines (FLEX, HDR, SPBM, FKB, RMS) and 4-roll plate bending machines (EVO, VRM NEO, VRM) as core products. Specialized systems for pipe mill applications include NABM, CRWM, CMR, CM, RI, and CROCO. Profile bending machines comprise PRV, HPR, BB, and RBA. The portfolio is enhanced by proprietary software including BENDtronic® intelligent control system and BENDit Simulator. HAEUSLER also delivers complete turnkey production lines for LSAW Pipe Mill, Wind Mill, and Shipbuilding industries. Supporting services include Global Service (remote support, repair, maintenance), Retrofit & Modernization, and Bending Training. Key technology features include HHDS Hybrid Drive System and VSA Technology.

Differentiator

Problem solved

Functional benefit

Brands

• BENDtronic®: Revolutionary intelligent CNC bending software control system developed by HAEUSLER that enables operators to control machine movements and bending results through graphical interface with autonomous bending capabilities.
• HHDS® (Hybrid Drive System)
• VSA®

Products and services

• EVO 4-roll plate bending machine designed for low operating costs, increased productivity, and ease of operation. Made in Germany with HAEUSLER quality, featuring autonomous bending capability with BENDtronic control.
• VRM NEO Newly developed 4-roll bending machine integrating latest technologies for wide application range, featuring intelligent BENDtronic control, autonomous bending capability, innovative electric drive, and energy-saving hydraulics.
• VRM 4-roll plate bending machine offering maximum bending quality and repeatability regardless of material properties and bending diameter.
• FLEX 3-roll bending machine offering wide range of applications.
• HDR 3-roll round bending machine based on over 35 years of development, featuring patented infeed of top roller via four identical cylinders for absolute bending symmetry.
• SPBM 3-roll plate bending machine designed for shipbuilding with unique automatic roll deflection system ensuring tightest bending tolerances of just 1.5mm across entire plate width.
• FKB 3-roll bending machine designed for aerospace applications, capable of bending small radii with large part length and difficult non-geometric shapes.
• RMS 3-roll round bending machine for precise, flexible, and highly productive pipe bending in LSAW pipe mills, combining three bending processes in one machine.
• NABM Post-bending machine for gentle edge forming on all pipe dimensions with continuous forming without transition zone.
• CRWM Tack welding machine with active edge control, CNC laser tracking, and digital welding for flexible production with consistent quality.
• CMR Fullbody Pipe Expander for mechanical expansion calibrating entire pipe evenly for consistent diameter, roundness, and straightness tolerances.
• CM Universal expander for various pipe expansion tasks.
• RI Straightening machine for reducing flatness deviations and ensuring even distribution of residual stresses in plates.
• CROCO Universal welding device (clamping and welding fixture) for shell-to-shell assembling or shells with vessel bottoms.
• PRV 4-roll profile bending machine for bending profiles and flat bars without additional tools.

Quantifiable outcome

• Up to 50% savings in operating costs with HHDS hybrid drive system
• +4 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered regional, minor and core.

• FST Fabrication Solutions & Technologies (USA)regionalChannel Partner/ Reseller/ DistributorUS-based channel partner providing sales and support for HAEUSLER products in North America
• Moore Machine Tools (USA)regionalChannel Partner/ Reseller/ DistributorUS-based channel partner for HAEUSLER machine sales and service
• European Technology Center LLC (USA)regionalChannel Partner/ Reseller/ DistributorUS-based partner providing technical support and service capabilities
• Semac Ltda. (Brazil)regionalChannel Partner/ Reseller/ DistributorBrazil-based channel partner for HAEUSLER products in South American markets
• DHBW Lörrach (Germany)minorStrategic or Co-development PartnerUniversity partnership for dual studies program to promote next generation engineering talent
• ViessmanncoreTechnology or IntegrationLong-term partnership with Viessmann for stainless steel heat exchanger production. HAEUSLER provides machines with permanent further development and coordination of production requirements.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HAEUSLERag
• Facebookfacebook.com/haeuslerag
• LinkedInlinkedin.com/company/haeuslerag
• Instagraminstagram.com/haeuslerag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAEUSLER