Yokoo Daily foods

What Yokoo Daily foods does

Yokoo Daily Foods Co., Ltd. (株式会社 ヨコオデイリーフーズ) is a privately-held Japanese food manufacturer headquartered in Kanra Town, Gunma Prefecture, with operations tracing to 1968 when the predecessor company Marujou Foods was founded. The company was reorganized as Yokoo Foods Kogyo in 1989 and renamed to its current name in 2010 upon relocation to its present headquarters. Yokoo specializes in konjac (konnyaku) products and produces approximately 300 product varieties spanning traditional board konjac, shirataki, thread konjac, and ball konjac; konjac noodles and rice substitutes; dessert jellies, drinking jellies, puddings, sherbets, and zero-calorie low-sugar jelly cups; and seasoning miso products. Manufacturing is conducted at two HACCP-compliant and FSSC22000-certified facilities — the Kanra Factory and Kurokawa Factory — which together produce approximately 200 million servings annually, equivalent to roughly 35% of Japan's domestic konjac distribution volume.

The company operates a hybrid go-to-market combining B2C retail distribution, B2B food service and OEM private-label manufacturing, and a unique experiential tourism business through Konjac Park, Japan's only konjac-themed amusement park opened in April 2014. Konjac Park features free factory tours, all-you-can-eat konjac buffets, hands-on workshops, an Italian-made ferris wheel, a Foods Market, and exclusive park-branded SKUs under the 'Moon Rabbit' series, and has reached 8 million cumulative visitors as of October 2025 with annual attendance of approximately 500,000. Distribution is managed through five regional sales offices (Tokyo, Osaka, Hiroshima, Hokkaido, Tohoku) covering nationwide supermarket, convenience store, and food service channels, supplemented by direct e-commerce through the Konjac Park online shop and OEM/private label manufacturing for other food brands.

Product development balances heritage with innovation, including a licensed-character jelly portfolio featuring Sumikko Gurashi, Chiikawa, Hello Kitty, Rilakkuma, and Shogakukan Chao magazine collaborations distributed through convenience stores and supermarkets. The company expanded into functional beverage categories with the 2026 launches of 'Ice Slurry' drinkable-ice products for heatstroke prevention and 'Salt Charge' salt-replenishment jelly drinks. Yokoo Daily Foods reported ¥6.0 billion (60億円) in revenue for the fiscal year ending May 2025 — characterized by the company as industry top-class — employs approximately 300 staff including temporary workers, and is actively preparing a new Nara Factory (operations targeted for summer 2026) alongside Maebashi Factory capacity expansion. The company is led by Representative Director and President Hiroyuki Yoko (横尾 浩之) and remains privately held with no identified external institutional investors.

Name

Yokoo Daily foods

Legal name

株式会社 ヨコオデイリーフーズ

Website

https://yokoo-net.co.jp

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Yokoo Daily Foods (株式会社 ヨコオデイリーフーズ) is a Japanese konjac food manufacturer producing ~300 product varieties and roughly 35% of domestic konjac distribution, also operating the Konjac Park theme park, serving health-conscious consumers, food service operators, and B2B/OEM partners nationwide.

Ownership category

akta.pro rank

Product category

Konjac Food Manufacturing

NAICS

Food Manufacturing (311), All Other Food Manufacturing (31199), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Konjac Glucomannan (Tubers; High-Viscosity/Gelling) (AFAJABAI)

akta.pro secondary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Konjac food manufacturing
• Japanese traditional foods
• Konjac dessert jelly
• Konjac noodles
• Food theme park

Headquarters

HQ city

Gumma

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Konjac Product Manufacturing and Sales: Manufacturing and selling approximately 300 varieties of konjac products including traditional konjac (板こんにゃく, しらたき, 糸こんにゃく), konjac noodles, and desserts. Products sold through supermarkets, convenience stores, and direct retail.
2. OEM Manufacturing: Private label manufacturing services for other food companies.
3. Konjac Park Theme Park Operations: Theme park operation generating revenue through visitor admissions, food service, retail sales, and experiential activities. Free factory tours, all-you-can-eat konjac buffets, hands-on experiences, and filling stations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Yokoo Daily Foods is a Japanese food manufacturer specializing in konjac (konnyaku) products, producing approximately 300 varieties of traditional and innovative konjac items including board konjac, shirataki noodles, konjac rice, jelly desserts, drinking jellies, sherbets, puddings, and character-licensed konjac products. The company also operates the Konjac Park theme park, a destination for factory tours, all-you-can-eat konjac buffets, and experiential activities, and provides OEM/private-label manufacturing services for other food companies.

Product overview

Yokoo Daily foods is a Japanese food manufacturing company specializing in konjac ( konnyaku ) products with approximately 500 product variations. The company operates two main business segments: (1) A diverse product portfolio including traditional konjac products (board konjac, shirataki, thread konjac, ball konjac, raw taro konjac), konjac noodles and rice alternatives (low-calorie, zero-sugar), dessert products (konjac mini jelly, drinking jelly, puddings, sherbets, zero-calorie low-sugar jelly cups), and seasoning products (dengaku miso, vinegar miso); and (2) The Konjac Park theme park (opened 2014) featuring free factory tours, all-you-can-eat konjac buffet, and hands-on experiences. Products are manufactured at HACCP and FSSC22000-certified facilities in Gunma Prefecture, with national distribution through retail stores and the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• こんにゃくパーク (Konjac Park): Theme park dedicated to experiencing Japanese traditional food konjac, opened April 26, 2014. Features free factory tours, konjac buffet, hands-on experiences, and filling events. Recognized by Agency for Cultural Affairs as Food Culture Museum in 2021.

Products and services

• Traditional Konjac Products (板こんにゃく・しらたき・糸こんにゃく) Core traditional Japanese konjac products including board konjac (ita-konnyaku), shirataki noodles, thread konjac (ito-konnyaku), ball konjac (tama-konnyaku), and raw taro konjac, made from locally sourced Gunma Prefecture konjac powder under HACCP-compliant manufacturing.
• Konjac Noodles and Konjac Rice Low-calorie, zero-sugar konjac noodles and konjac rice alternatives including udon-style, Chinese-style, and miso/soy sauce ramen varieties, serving as low-calorie substitutes for traditional noodles and rice for health-conscious and dietary-restricted consumers.
• Konjac Desserts (Jellies, Puddings, Drinking Jelly) Dessert line including konjac mini jelly with lactic acid bacteria, drinking konjac jelly, cup desserts, BIG-size puddings, and zero-calorie low-sugar jelly cups, sold through supermarkets and convenience stores nationwide in Japan.
• Stick Sherbet (スティックシャーベット) Stick-shaped frozen sherbet products made with domestic fruit juice and konjac, available in various flavors including grape, mango, pineapple, and lemon for convenient on-the-go consumption.
• Ice Slurry Grapefruit Flavor Large Pack (アイススラリー) Ice slurry product - a 'drinkable ice' beverage that cools the body from within using latent heat of fusion. Must be frozen before consumption, then kneaded to soften before drinking, targeting heatstroke prevention for outdoor activities.
• Salt Charge Salt Lemon Jelly (塩分チャージ) Salt replenishment jelly beverage in lemon flavor containing 1200mg citric acid per pack. Can be consumed frozen as a sherbet, designed for heatstroke prevention during exercise and outdoor work.
• Character-Licensed Konjac Jelly Products Character-branded konjac jelly products featuring Sumikko Gurashi, Chiikawa, Hello Kitty, and Rilakkuma with lactic acid bacteria enhancement, sold through convenience stores and supermarkets in various fruit flavors (grape, apple, peach, Shine Muscat).
• Moon Rabbit Sashimi-Style Konjac (月うさぎ おさしみこんにゃく) Signature sashimi-style konjac product in rabbit shape with green seaweed, accompanied by mustard vinegar miso. A signature product associated with the registered commemorative date 'Sashimi Konjac Day' on July 1st.
• Business-Use Konjac Series (業務用シリーズ) B2B konjac products for commercial kitchens and food service operators, including 1kg bulk packs of board konjac (white and black varieties), shirataki, thread konjac, and ball konjac for restaurant and catering use.
• Seasoning Miso Products (調理みその製品) Seasoning miso products including tube-type dengaku miso, secret recipe dengaku miso, and vinegar miso for use with konjac and grilled vegetables, available in retail packaging.
• Konjac Park Theme Park Operations Theme park experience featuring free factory tours, all-you-can-eat konjac buffet, hands-on workshops, souvenir filling stations, and seasonal events. Certified by Agency for Cultural Affairs as a Food Culture Museum in 2021, attracting 500,000 annual visitors.
• OEM Manufacturing Services Private label and OEM manufacturing services that produce konjac products for other food companies under their own brands, leveraging HACCP and FSSC22000 certified manufacturing capabilities.
• Konjac Park Online Shop Direct-to-consumer e-commerce platform (konnyaku-museum-shop.com) operated as the official online shop of Konjac Park, selling exclusive products and limited edition items directly to consumers nationwide.
• Zero-Calorie Low-Sugar Jelly Cups (カロリー0低糖質) Zero-calorie, low-sugar jelly cups in various flavors (grape, apple, plum, muscat) with added nutritional functional ingredients including vitamin D, B12, and folic acid, targeting calorie-conscious and diabetic consumers.
• BIG-Size Pudding Series BIG-size (280g) pudding series in custard, mango, and almond flavors, made with Hokkaido condensed milk and konjac powder for premium positioning in the dessert category.

Quantifiable outcome

• Produced 200 million servings annually (2025)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• めんたいパーク Bhutanサファリパーク (3大パーク協定)coreStrategic or Co-development Partner · 1 January 2022Partnership agreement with two other local theme parks for regional tourism promotion. Includes free shuttle bus service connecting the three parks during seasonal campaigns.
• 小学館 (Shogakukan)minorOthers · 1 January 2022Licensing agreement for 'Chao' magazine character products including the '恋する♡ぶどうこんにゃく젤리' featuring popular manga characters from four different manga series.
• 埼玉西武ライオンズ (Saitama Seibu Lions)minorGTM or Marketing Partner · 1 January 2018Official cap sponsor since 2018. The company supports the baseball team while gaining brand visibility at games and events.
• 中山秀征 (Hideyuki Nakayama)minorOthers · 1 January 2015Celebrity chef and TV personality appointed as 'Konjac Ambassador' in 2015 to promote konjac consumption and awareness. Appears at company events and provides endorsement for konjac products.
• すみっコぐらし (Sumikko Gurashi)minorOthersLicensed character jelly products including grape, apple, and Shine Muscat varieties sold in convenience stores and supermarkets.
• ちいかわ (Chiikawa)minorOthersLicensed character grape jelly products featuring the popular Chiikawa characters.
• ハローキティ (Hello Kitty)minorOthersLicensed character apple jelly products featuring Hello Kitty branding.
• リラックマ (Rilakkuma)minorOthersLicensed character peach jelly products featuring Rilakkuma characters.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Ezaki Glico Co., Ltd. Major Japanese confectionery and snack company with strong character-licensing DNA (e.g., Pocky). Comparable in leveraging licensed IP for dessert/SKU velocity in convenience stores, though far larger and category-different.
• Pokka Sapporo Food & Beverage Ltd. Japanese beverage and food manufacturer with nationwide convenience-store distribution. Comparable in expanding into functional/cooling beverages, paralleling Yokoo's Ice Slurry and Salt Charge product launches.
• House Foods Group Inc. Major Japanese food manufacturer with broad portfolio spanning seasonings, beverages, and processed foods. Comparable in supply chain sophistication and national distribution, though much larger and not a konjac specialist.
• Mizkan Holdings Co., Ltd. Large Japanese food manufacturer specializing in vinegar, condiments, and prepared foods. Comparable in mature Japan-focused food manufacturing with strong retail relationships; covers a much broader category than Yokoo.
• Itoen, Ltd. Leading Japanese beverage manufacturer with strong presence in convenience and supermarket channels. Comparable in distribution scale and the new 'drinkable jelly' and 'ice slurry' beverage categories Yokoo is entering.

Direct peers

• Yamamoto Foods Co., Ltd. Japanese processed food manufacturer with konjac-side product lines including traditional konjac and contemporary konjac formats. Direct competitor in retail konjac and dessert-jelly categories.
• Maesma Co., Ltd. Japanese konjac food manufacturer with branded retail products. Competes head-to-head with Yokoo in supermarkets, with overlapping product mix in traditional konjac and dessert-format items.
• Maruzen Foods Co., Ltd. Japanese konjac and processed food manufacturer with strong retail presence in East Japan. Closest direct competitor to Yokoo's traditional konjac board, shirataki, and noodle product lines, sharing the same Gunma-based raw material supply chain.
• Inoue Konnyaku Co., Ltd. Specialized konjac (konnyaku) product manufacturer in Japan producing traditional konjac formats and jelly products. Comparable in scale, product mix, and customer base (Japanese supermarkets and food service).

Others

• Sanrio Entertainment Co., Ltd. Operator of Sanrio Puroland and Hello Kitty-licensed businesses. Comparable in running a character-driven theme park + licensed-retail model that Yokoo partially replicates with Konjac Park and character-licensed jelly products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/konnyakupark
• YouTubeyoutube.com/@konnyakupark
• Instagraminstagram.com/konnyakupark.manan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokoo Daily foods