Latinx in Gaming

What Latinx in Gaming does

Latinx in Gaming (LXIG) is a 501c3 non-profit organization founded in 2017 as a grassroots group and headquartered in Los Angeles, United States. Its mission is to connect, support, and uplift Latine professionals, students, and creatives across the games industry in the US, the Caribbean, and Latin America. The organization delivers its mission through three core program streams: (1) La Escuelita, an educational initiative providing Spanish-language learning resources covering art, audio, design, localization, programming, and production for aspiring game developers; (2) Community Programs, including mentorship sessions, scholarships to attend the Game Developers Conference, and a recurring Grants Program (entering its 6th iteration in 2026) for professional development; and (3) community events and conference presence at GDC, PAX West, gamescom LatAm, and Hispanic Heritage Month celebrations. The leadership team includes President and Co-Founder Elaine Gómez (also Founder/Creative Director of indie studio Midnight Hour Games), Vice President Diana Rodriguez (Program Manager at Google Photos and Board Member of Google's HOLA ERG), Director of Communications and Marketing Michael Loreno (formerly of Ubisoft, WB Games, and Intercept Games), and Director of Branding Nick Gallegos (Owner of Campfire Design Studio). LXIG has been recognized as Global Gaming Citizen at The Game Awards 2020, won the Gayming Awards Industry Diversity Award 2024, and was named Most Charitable Gaming Organization by the gameHERS Awards.

LXIG generates no commercial product revenue. Its funding model rests entirely on individual donations (PayPal contributions), corporate sponsorships ('yearly sponsors' are featured on the website without named disclosures), and its own grants program. As a 501c3, all programs and resources are provided free of charge to beneficiaries. Marketing and distribution are community-led: Discord community, Instagram, the website, partner referrals, and event presence. The organization maintains a network of strategic alliances with allied organizations including AAPI in Gaming, Black in Gaming, FemDevs Peru, Gameheads, IGDA Foundation, Latin American Games Showcase, LATAM Video Games Federación, NYC Gaymers, Puerto Rican Game Developers, and Viva La Animación. For GDC 2026, LXIG plans its first collaboration event with AAPI in Gaming and Black in Gaming, alongside scaling up the scholarship program to bring 16 scholars to the conference.

Name

Latinx in Gaming

Legal name

Latinx in Gaming, NFP

Website

https://latinxingaming.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Latinx in Gaming (LXIG) is a 501c3 non-profit that connects, supports, and uplifts Latine professionals, students, and creatives across the games industry in the US, Caribbean, and Latin America through mentorship, scholarships, grants, and Spanish-language education programs.

Ownership category

akta.pro rank

Product category

Gaming Industry Nonprofit / Community Advocacy

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)

akta.pro secondary industry

Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• Gaming community nonprofit
• Latine gaming professionals
• Game industry diversity
• Gaming education programs
• Latine game development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Latinx in Gaming is supported entirely by individual donations from community members. The organization runs donation campaigns and accepts PayPal contributions.
2. Corporate Partnerships: The organization receives support from corporate partners and sponsors, including yearly sponsors and individual company donations.
3. Grants Program: Financial assistance program for professional development - Grants Program 2026 marks their 6th iteration of this financial assistance program.

Distribution channels4 records

Marketing channels5 records

Core offering

Latinx in Gaming (LXIG) is a 501(c)(3) non-profit organization dedicated to connecting, supporting, and uplifting Latine professionals across the video game industry in the United States, the Caribbean, and Latin America. It delivers educational programming (including the La Escuelita initiative), mentorship, scholarships, grants, and community events, with the central product being access to a curated Latine gaming community and the development resources flowing through it.

Product overview

Latinx in Gaming (LXIG) operates as a 501c3 non-profit community organization rather than a commercial product company. The organization provides a community platform serving Latine professionals, students, and creatives across the games industry through educational initiatives (La Escuelita), professional development programs (mentorship, scholarships, grants), and community events. No commercial products or SaaS offerings are sold; all programs are supported by partners and individual donations.

Differentiator

Problem solved

Functional benefit

Products and services

• La Escuelita An educational program delivered by Latinx in Gaming to teach and develop Latine aspiring professionals in the video game industry. Intended for students, emerging talent, and community members seeking structured learning pathways into gaming careers.
• Community Programs (mentorship, scholarships, grants, events) A bundled set of community programs for Latine gaming professionals and aspiring talent, including mentorship matching, scholarships, grants, and in-person/virtual community events. Targeted at Latine individuals working in or entering the video game industry across the U.S., the Caribbean, and Latin America.

Quantifiable outcome

• Has grown from grassroots group in 2017 to recognized industry organization with global recognition
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered key alliance, community partner, institutional partner and regional partner.

• AAPI in Gamingkey allianceStrategic or Co-development PartnerCollaborating organization serving Asian American and Pacific Islander gaming professionals. Latinx in Gaming plans their first collaboration event together at GDC 2026 alongside Black in Gaming.
• Black in Gamingkey allianceStrategic or Co-development PartnerPartner organization focused on Black representation in gaming. Latinx in Gaming plans their first collaboration event together at GDC 2026 alongside AAPI in Gaming.
• FemDevs Perucommunity partnerStrategic or Co-development PartnerPartner organization supporting female game developers in Peru, part of the broader Latin American gaming community network.
• Gameheadscommunity partnerStrategic or Co-development PartnerOakland-based organization focused on game development training for youth, serving underrepresented communities.
• IGDA Foundationinstitutional partnerStrategic or Co-development PartnerFoundation arm of the International Game Developers Association supporting professional development in game development.
• Latin American Games Showcaseregional partnerStrategic or Co-development PartnerOrganization promoting Latin American game developers and their work in the global market.
• LATAM Video Games Federaciónregional partnerStrategic or Co-development PartnerLatin American Video Game Federation working to support and promote the gaming industry across Latin America.
• NYC Gaymerscommunity partnerStrategic or Co-development PartnerNew York City-based community organization for LGBTQ+ gamers and game developers.
• Puerto Rican Game Developersregional partnerStrategic or Co-development PartnerOrganization representing and supporting Puerto Rican game developers.
• Viva La Animacióncommunity partnerStrategic or Co-development PartnerAnimation-focused organization supporting Latinx and Hispanic animators and creative professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• FemDevs Peru: Peruvian community organization supporting female game developers. Comparable in mission (representation + professional development in games), LXIG partner, and geographically focused on Peru within LXIG's broader LatAm reach.
• Puerto Rican Game Developers: Organization supporting Puerto Rican game developers. Directly comparable as a Latine-identity gaming community org, is an LXIG partner, and operates at a sub-regional level within LXIG's broader Caribbean and LatAm scope.
• Latin American Games Showcase: Organization promoting Latin American game developers in the global market. Comparable in Latine-gaming advocacy and is an LXIG partner; differs by being event/content-focused rather than community/professional-development focused.

Direct peers

• Gameheads: Oakland-based non-profit providing game development training to underrepresented youth. Directly comparable in mission (training pathways into games for underrepresented communities) and is an active LXIG partner organization.
• Women in Games International: Non-profit organization advocating for women and non-binary professionals in the games industry. Comparable in mission (underrepresented-gender representation), structure (501c3-equivalent non-profit), and conference presence, but targeting a different identity demographic.
• AAPI in Gaming: Identity-focused gaming community organization for Asian American and Pacific Islander professionals. Directly comparable as a sister organization with the same DEI-in-gaming mission targeting a different underserved demographic, and an active LXIG partner planning joint GDC 2026 programming.
• Black in Gaming: Community organization supporting Black representation in the gaming industry. Mirrors LXIG's mission, structure, and conference-circuit programming model, and is a confirmed collaborator for the GDC 2026 tri-org event.

Broad incumbents

• IGDA (International Game Developers Association): Largest global professional association for game developers. Comparable as a non-profit industry-body peer; LXIG's IGDA Foundation partnership signals organizational alignment, though IGDA's scope is broader and not identity-specific.

Emerging players

• POC in Play: Gaming community and content platform elevating people of color in games. Comparable audience (gamers and developers of color) and platform-mix (community, content, events), though narrower in geographic focus than LXIG.
• NYC Gaymers: NYC-based community organization for LGBTQ+ gamers and game developers. Comparable in operating model (community organization, events, identity-affiliated) and is an LXIG partner, though geographically concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latinosingaming
• Facebookfacebook.com/latinxingaming
• LinkedInlinkedin.com/company/latinx-in-gaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latinx in Gaming