MedAdvo

What MedAdvo does

MedAdvo (legal entity Mississippi Business Support Services, Inc.) is a privately held medical advocacy company headquartered in Plantersville, Mississippi, founded by former hospital system operator Ray Shoemaker. The firm specializes in medical bill review, recovery, and regulatory navigation for four distinct buyer personas: individuals facing overcharges or high deductibles, attorneys handling personal injury, malpractice, workers' compensation, bankruptcy, estate, and mesothelioma cases, employers seeking to control healthcare and workers' comp spend, and veterans pursuing disability benefits and appeals.

The product surface spans two go-to-market motions. The first is fee-for-service work covering medical bill accuracy reviews, reasonable-and-customary fee evaluation, direct provider negotiation (offered under a no-savings no-fee guarantee), appeals and denials management, pre-treatment second opinions, provider selection, and forensic audits for litigation. The second is MedValet, a tiered subscription membership (Bronze $29.99/month, Silver $39.99/month, Gold $49.99/month) bundling telemedicine, bill negotiation, value-priced health services, surgery price validation, and personal health advocacy into a self-serve portal with PayPal-integrated payments. Operations are US-only, with terms of service restricting offers to US citizens with permanent legal residence.

The business is service-led rather than technology-led; there is no proprietary software platform, no API surface, and no AI/ML layer described. Acquisition runs on free consultation forms, a large educational video library segmented by buyer type, content marketing, and a sales-led motion for both consumer and attorney engagements. The company is founder-owned and operated, with no disclosed institutional funding, no subsidiaries, no M&A activity, and a headcount in the 11-50 range.

Name

MedAdvo

Legal name

Mississippi Business Support Services, Inc.

Website

https://medadvo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MedAdvo is a privately held medical advocacy firm that reviews, audits, and negotiates medical bills for individuals, attorneys, employers, and veterans, and sells a tiered MedValet subscription bundling telemedicine, bill negotiation, and personal health advocacy.

Ownership category

akta.pro rank

Product category

Healthcare Cost Management & Medical Advocacy Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)

akta.pro secondary industry

Medigap Fraud, Waste & Abuse (FWA) & Payment Integrity (HLAEADAI)

Keywords

• Medical bill review
• Healthcare cost negotiation
• Medical advocacy services
• Healthcare bill auditing
• Medical debt assistance

Headquarters

HQ city

Plantersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. MedValet Membership Subscriptions: Monthly recurring subscription revenue from tiered membership plans (Gold, Silver, Bronze) providing access to telemedicine, medical bill review, value-priced health services, surgery price validation, and personal health advocacy.
2. Fee-for-Service Medical Bill Review: One-time service fees for medical bill reviews, audits, and consultations. The company offers free initial consultations and charged services for detailed bill reviews, accuracy checks, and negotiation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MedAdvo is a medical advocacy company that helps attorneys, individuals, employers, and veterans understand healthcare costs, identify billing errors, negotiate provider charges, and recover overpayments. Its core offerings include standalone medical bill review (accuracy, reasonableness, negotiation, appeals/denials), pre-treatment cost analysis and second opinions, attorney-focused audits across personal injury, malpractice, bankruptcy, workers' compensation, estate, and mesothelioma cases, employer healthcare cost containment solutions, veterans disability benefits assistance, and healthcare consulting by former hospital executives. The MedValet membership program bundles telemedicine, medical bill negotiations, value-priced health services, surgery price validation, and a personal health advocate into Gold ($49.99/mo), Silver ($39.99/mo), and Bronze ($29.99/mo) subscription tiers.

Product overview

MedAdvo is a medical advocacy company offering a comprehensive suite of healthcare cost management services primarily through manual review, analysis, and negotiation rather than automated technology. The core offerings include MedValet, a five-star membership program with Gold ($49.99/month), Silver ($39.99/month), and Bronze ($29.99/month) subscription tiers providing bundled access to telemedicine, medical bill negotiations, value-priced health services, surgery price validation, and personal health advocacy. Standalone services encompass Medical Bill Review (accuracy checking, reasonableness evaluation, negotiation, and appeals/denials management), Pre-Treatment Services (second opinions, provider selection, cost analysis, bill negotiation), Attorney Services (personal injury audits, malpractice forensic reviews, bankruptcy audits, workers' compensation, estate audits, mesothelioma case support), Employer Solutions (workers' comp HR, EAP, insurance review, employee education), Veterans Resources (disability benefits assistance), and Healthcare Consulting (regulatory compliance, Medicare/Medicaid expertise). The company motto is 'Laxo, Verifico, Recepto!' meaning 'Discover, Verify, Recover!' with a stated focus on identifying that 8 out of 10 medical bills contain errors.

Differentiator

Problem solved

Functional benefit

Brands

• MedValet: A five-star membership program offering telemedicine, medical bill negotiations, value priced health services, surgery price validation, and personal health advocate services in Gold, Silver, and Bronze tiers.

Products and services

• MedValet Membership Program Subscription membership program bundling telemedicine access, medical bill negotiations, value-priced health services, surgery price validation, and personal health advocacy into Gold ($49.99/mo), Silver ($39.99/mo), and Bronze ($29.99/mo) tiers for individuals, attorneys, and businesses seeking ongoing healthcare cost management.
• Medical Bill Review Standalone review of medical bills for accuracy, reasonableness, and overcharges, including sub-services for accuracy checking, reasonable and customary fee evaluation, provider negotiation with a no-savings no-fee guarantee, and insurance appeals/denials management.
• Pre-Treatment Services Pre-procedure assistance including expert second opinions, provider search and comparison using a quality/price database, healthcare cost analysis comparing value across providers, and pre-treatment bill negotiation to avoid overcharges.
• Attorney Services Dedicated legal practice support across personal injury client audits, malpractice forensic audits, bankruptcy audits and reviews, workers' compensation reviews, estate survivors' audits, and mesothelioma case reviews, providing lien management, Medicare set-asides, provider negotiation, and case management assistance to law firms.
• Employer Solutions Corporate healthcare cost containment package covering workers' compensation management, Employee Assistance Program (EAP), annual insurance review and self-insured analysis, and on-site employee education on health plan utilization and worksite wellness.
• Veterans Resources Benefits and advocacy service for U.S. military veterans covering disability claims support, service-connected disability assistance, healthcare access help, and representation for compensation and pension hearings and appeals of denied disability benefits.
• Healthcare Consulting Services Expert consulting by former hospital executives covering Medicare/Medicaid regulatory compliance, HIPAA privacy, fraud and abuse, insurance regulation, and healthcare transactions for clients needing specialized healthcare industry advice.

Quantifiable outcome

• 8 out of 10 medical bills contain errors, according to company claims
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoPatient: CoPatient offers medical bill review, error detection, and negotiation services for consumers, mirroring MedAdvo's individual-focused advocacy model with similar value propositions around identifying overcharges in medical bills.
• HealthAdvocate: HealthAdvocate is one of the largest employee health advocacy and medical bill negotiation firms in the US, serving employers, individuals, and families with personal health advocates, billing review, and care navigation - the closest direct competitor to MedAdvo's employer/individual advocacy model.
• Medical Cost Advocate: Medical Cost Advocate provides medical bill review, negotiation, and healthcare cost advocacy for individuals and employers, directly competing with MedAdvo's MedValet subscription and one-time bill review offerings across consumer and SMB segments.

Broad incumbents

• Change Healthcare (Optum): Now part of Optum, Change Healthcare offers payment integrity, claims processing, and revenue cycle management services across the US healthcare system - representing a scaled incumbent whose payment integrity capabilities overlap with MedAdvo's bill review and audit work.
• Zelis: Zelis is a large healthcare payments optimization and cost management company that operates across payment integrity, network management, and claims cost containment, overlapping with MedAdvo's bill review and negotiation services but at far greater enterprise scale.
• Cotiviti: Cotiviti provides payment integrity, risk adjustment, and quality analytics for healthcare payers, overlapping with MedAdvo's audit and bill review capabilities but serving large health plan customers rather than individuals and SMBs.
• Sedgwick: Sedgwick is a major provider of workers' compensation, disability, and injury management services to employers, overlapping with MedAdvo's workers' compensation management for employers and attorneys at a much larger scale.
• MultiPlan: MultiPlan is a leading US cost management company specializing in medical bill review, repricing, and claim negotiation services, representing a scaled incumbent that competes with MedAdvo's core bill review and reasonableness evaluation offerings.

Emerging players

• Patient Advocate Foundation: Patient Advocate Foundation is a national nonprofit providing case management, financial aid, and insurance navigation services to patients with chronic and life-threatening illnesses - thematically aligned with MedAdvo's advocacy mission and overlapping on healthcare navigation use cases.
• Healthcare Bluebook: Healthcare Bluebook provides healthcare cost transparency and price comparison tools for employers and individuals, directly competing with MedAdvo's surgery price validation and pre-treatment cost analysis services through a more technology-led delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/med_advo
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/medadvo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedAdvo