What Trade House does

Trade House Co. L.L.C. is a Sharjah-headquartered (United Arab Emirates) building materials manufacturer, marketer, and distributor founded in 1975 as the trading and distribution arm of the Terrazzo Group. The company imports, stocks, and distributes construction inputs including high tensile deformed steel bars (Qatar, Emirates, and Turkey origin), grey and white cement (multiple UAE and regional brands), timber, plywood, and roofing tiles, and operates a decorative coatings division that supplies and applies specialized paints such as Rock Tile Polyurethane Paint (Rock Paint Co., Japan), Stone Finish Paint (Kowa Chemicals, Japan), and Floss Coat (Settef, Italy). Underlying operations are supported by ten state-of-the-art manufacturing plants across Sharjah Industrial Area and four Dubai locations (Al Quoz, Dubai Investment Park, Dubai Industrial City, Jebel Ali Free Zone), plus an associate company, Emirates Rebar Ltd. (Jebel Ali), which provides cut-and-bend steel fabrication.

The business model is project-based distribution and manufacturing sold through enterprise field sales to government departments, prime contractors, and developers on major UAE and Gulf construction projects. Revenue is generated through one-time product sales rather than recurring subscriptions, with quote-based pricing on individual tenders. Customers include approved-supplier relationships with UAE federal and municipal bodies (Ministry of Defense, Dubai Municipality, Sharjah Municipality, Etisalat, Public Works Department) and named landmark developments (Burj Khalifa, Palm Jumeirah, Dubai Mall, Mall of Emirates, Saadiyat Island, Yas Island, Dubai and Abu Dhabi International Airports). Trade House is privately held with no external institutional investors or public listing, and the firmographic headcount of 11-50 employees appears to capture corporate office rather than full plant workforce. Distribution reaches all GCC countries, East Africa, and the Indian subcontinent through the Sharjah and Dubai warehouse platform.

Name

Trade House

Legal name

Trade House Co. L.L.C.

Website

https://tradehouseltd.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Trade House Co. LLC is a Sharjah-based manufacturer, marketer, and distributor of building materials, including steel, cement, timber, plywood, roofing tiles, and specialized decorative coatings. Founded in 1975 under the Terrazzo Group, it serves government bodies, contractors, and developers across the UAE, GCC, East Africa, and the Indian subcontinent.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing and Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Nonmetallic Mineral Product Manufacturing (327), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industries

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Building materials distribution
• Steel bars manufacturing
• Cement supply
• Timber and plywood
• Decorative coatings

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Distribution: Import and stock superior quality building materials of international standards. Distribution of steel bars, cement, timber, plywood, roofing tiles, and specialized textured paints to customers throughout UAE and Gulf States. Revenue generated through product sales to contractors, government bodies, and construction companies.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Trade House Co. L.L.C. manufactures, imports, and distributes a diversified portfolio of construction building materials, including high tensile deformed steel bars (sourced from Qatar, Emirates and Turkey and fabricated via associate company Emirates Rebar Ltd.), multiple brands of grey and white cement, imported timber and plywood, roofing tiles, and specialized decorative coatings (Rock Tile Polyurethane Paint from Japan, Stone Finish Paint from Japan, and Floss Coat from Italy) accompanied by an integrated supply-and-apply service. Operations span 10 manufacturing plants in Sharjah and Dubai, headquarters and warehouses based in the UAE, and distribution throughout the Emirates, GCC, East Africa, and the Indian subcontinent for contractors, developers, and government clients.

Product overview

Trade House Co. LLC operates as a building materials distributor and manufacturer with a diversified portfolio of construction products. The company offers a unified platform of building materials consisting of steel products (high tensile deformed steel bars and cut/bend reinforcement steel through associate company Emirates Rebar Ltd.), cement products (grey and white cement from multiple brands), timber, plywood, and specialized decorative coatings including Rock Tile Polyurethane Paint, Stone Finish Paint, and Floss Coat sourced from Japan and Italy. The company also provides roofing tiles and textured paints with an integrated supply and apply service. Products are imported, stocked in UAE warehouses, and distributed throughout the emirates and Gulf States.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Products High tensile deformed steel bars sourced from Qatar, Emirates, and Turkey, distributed to construction projects across UAE and Gulf States for reinforcement applications in concrete structures.
• Cement Products Grey and white cement for construction applications including concrete structures, high-rise buildings, road pavements, bridges, and tunnel mould applications, stocked from multiple brands (Union Cement, RAK Cement, Gulf Cement, Emarat, Umm Al Quwain Industries, Sharjah Cement, Star Cement, Emirates Cement, National Cement).
• Timber Products Imported Whitewood timber products used in construction, furniture manufacturing, and door manufacturing, sold locally and exported to Gulf countries.
• Plywood Products Manufactured timber made from thin sheets of wood veneer, flexible and resistant to cracking, shrinkage and twisting, used for construction and furniture manufacturing.
• Rock Tile Polyurethane Paint Specialized polyurethane paint imported from Rock Paint Co. (Japan) and distributed by Trade House as sole agent, formulated to withstand the harsh weather conditions of the region.
• Stone Finish Paint Decorative stone finish paint imported from Kowa Chemicals (Japan) and distributed by Trade House as sole agent, formulated for harsh regional weather conditions.
• Floss Coat Specialized coating product imported from Settef (Italy) and distributed by Trade House as sole agent, designed to protect and beautify landmark buildings in UAE under harsh weather conditions.
• Cut and Bend Steel Fabrication (Emirates Rebar Ltd.) Fabrication of Reinforcement Steel Bars produced by Trade House's associate company Emirates Rebar Ltd. at its Cut and Bend Steel Factory in Jebel Ali, complementing Trade House's high tensile steel bar distribution business.
• Decorative Coating Supply-and-Apply Service Specialized textured paints applied by Trade House's workforce for decorative coating of buildings, providing both product supply and professional application as a single integrated service.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Emirates Rebar Ltd.coreStrategic or Co-development Partner · 1 January 1997In 1997, Trade House expanded into Cut and Bend Steel Factory operations through Emirates Rebar Ltd. as their Associate Company in Jebel Ali. This partnership enables fabrication of Reinforcement Steel Bars, complementing Trade House's steel distribution business.
• Rock Paint Co. (Japan)coreChannel Partner/ Reseller/ DistributorTrade House is the sole agent for Rock Tile Polyurethane Paint from Rock Paint Co, Japan. These materials are specially manufactured to withstand the harsh weather conditions of the region and are distributed throughout UAE and Gulf markets.
• Kowa Chemicals (Japan)coreChannel Partner/ Reseller/ DistributorTrade House serves as sole agent for Stone finish paint from Kowa Chemicals, Japan. These specialized coating products are designed for the harsh regional weather conditions and distributed through Trade House's network.
• Settef (Italy)coreChannel Partner/ Reseller/ DistributorTrade House is the sole agent for Floss Coat from Settef, Italy. These products are part of the decorative coating division that has been providing supply and apply services for 39 years, protecting and beautifying landmark buildings throughout UAE.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Conares: UAE-based rebar and steel manufacturer supplying the Gulf construction market. Conares directly competes with Trade House's steel distribution and cut-and-bend steel business in the same customer segments (contractors and mega-projects).
• Qatar Steel: One of the largest integrated steel producers in the Gulf, headquartered in Qatar. Trade House explicitly markets itself as the 'oldest largest distributor' of Qatar Steel rebar in the UAE, making Qatar Steel both a key supplier and a structural peer on the steel franchise.
• RAK Ceramics: UAE-listed manufacturer of ceramics, tiles, and sanitaryware with significant GCC and export distribution. RAK Ceramics competes with Trade House's cement mosaic tile and marble/granite lines and shares the same construction-industry buyer base.
• Danube Group: UAE-based building materials distributor and home improvement retailer with a multi-category product range. Danube competes with Trade House across steel, timber, plywood, and decorative products for both contractor and developer customers in the UAE.
• Emirates Steel Arkan: UAE's largest integrated steel producer based in Abu Dhabi. Emirates Steel competes directly with Trade House's steel trading franchise and is one of the producers Trade House stocks and distributes — making it both a supplier and a competitor across rebar and structural steel.
• Al Ittihad Steel (ISC / Emirates Rebar competitors): Abu Dhabi-based rebar and cut-and-bend fabricator serving the UAE construction market. Directly comparable to Trade House's associate company Emirates Rebar Ltd., competing for reinforcement steel contracts on UAE projects.

Regional players

• Saudi Readymix Concrete Co. Saudi Arabia's largest producer of ready-mix concrete and related building products. Operates in the same Gulf construction supply chain with comparable cement and concrete offerings but primarily serves Saudi rather than the UAE, making it a regional rather than direct competitor to Trade House.
• Hadeed (SABIC affiliate): Saudi Arabia's leading steel producer and rebar supplier. Hadeed competes for Gulf-wide steel specification slots and is comparable to Trade House's steel distribution franchise, but operates primarily in Saudi rather than the UAE market.

Others

• Settef (Italy): Italian manufacturer of decorative coatings and facade paints. Settef is a Trade House principal/partner (Trade House is sole Gulf agent for Floss Coat), making it an upstream supplier rather than direct competitor but directly comparable in the specialty coating category.

Broad incumbents

• ArcelorMittal (GCC operations): Global steel major with regional rebar and long-product capacity. ArcelorMittal's Gulf footprint competes broadly with Trade House's rebar distribution and is an upstream-to-downstream threat to Trade House's steel franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tradehouse-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade House