ATOSA

What ATOSA does

ATOSA is a privately held Spain-based importer and distributor specializing in costumes, accessories, and party supplies, founded in 1946 and operating from Santomera with a headcount of 51-100 employees. The company runs a dual-channel e-commerce model through a consumer-facing storefront at atosa.es and a dedicated B2B portal at ecommerce.atosa.es, both built on a Prestashop CMS with a PHP backend and standard Google Analytics instrumentation. The catalog spans 381+ Carnival SKUs across historical, cultural, fantasy, occupational, and pop-culture themes, supplemented by dedicated Halloween and Christmas costume ranges, complementary accessory lines (masks, hats, wigs, weapons, jewelry, glasses), and Halloween/Carnival makeup including special-effects products.

ATOSA serves two primary customer segments: individual consumers across five European country storefronts (Spanish, English, French, Italian, Portuguese) purchasing one-time seasonal items typically priced €20-€52, and professional B2B buyers such as event organizers, theatrical companies, and entertainment venues requiring bulk orders. The company operates a product-led growth motion with self-serve browsing, moodboard suggestions, and category-led navigation, supported by a digital marketing presence across Facebook, Instagram, YouTube, Pinterest, email newsletter, and WhatsApp commerce-support. Revenue is generated through one-time unit sales of costume, accessory, and makeup products; no subscription, licensing, or recurring revenue model is observed. The company is independently operated with no disclosed parent, institutional investors, funding rounds, M&A, or senior management team information.

Name

ATOSA

Legal name

Atosa

Website

https://atosa.es

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

ATOSA is a Spain-based importer and e-commerce distributor of costumes, accessories, and party supplies, serving individual consumers and professional B2B buyers across five European country storefronts through a Prestashop platform with 381+ Carnival SKUs and complementary Halloween, Christmas, and makeup lines.

Ownership category

akta.pro rank

Product category

Costume & Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Costume retail
• Party supplies
• Halloween costumes
• Carnival costumes
• Festive accessories

Headquarters

HQ city

Santomera

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Costume and Accessories Retail: One-time product sales through e-commerce platform. Customers purchase costumes, accessories, and makeup products directly online with prices ranging from approximately €20-50 per item. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ATOSA imports and distributes costumes, accessories, and makeup for festive celebrations including Carnival, Halloween, and Christmas, selling through its own e-commerce platform. The company maintains a catalog of over 381 costume products across multiple themes (historical, country, fantasy, animals, sports, pop culture) and supports both individual consumers and professional buyers through separate storefronts.

Product overview

ATOSA is a costume and party supplies e-commerce company offering original, fun costumes for all ages and occasions. The product portfolio centers on three main costume categories (Carnival, Halloween, Christmas) supplemented by complementary accessory lines (Halloween accessories, Carnival accessories, Christmas accessories) and makeup products (Halloween makeup, Carnival makeup). The company operates a B2C/B2B model through its main e-commerce platform atosa.es with a dedicated Professional Area portal for business customers. The costumes span diverse themes including historical periods, countries, fantasy characters, animals, sports, and pop culture references.

Differentiator

Problem solved

Functional benefit

Products and services

• Carnival Costumes Complete themed costumes for Carnival celebrations across categories including countries (Chinese, Geisha, Samurai, Mexican, Arab, German, Scottish, Russian, Eskimo, African, Spanish), history (Egyptian, Greek/Roman, Gladiator, Viking, Medieval, Musketeer, Napoleon), 20th century (50s, 60s Hippies, 70s Disco, 80s Punk), dance, fantasy, heroes, western, pirates, trades, law & order, circus, universe, animals, funny, sports, religion, and other themes. Targeted at individual consumers and families preparing for Carnival festivities.
• Halloween Costumes Costumes themed around Halloween celebrations, including demons, witches, vampires, monsters, bloody, darkness, skeletons, pumpkins, and pet costumes. Targeted at individual consumers and families preparing for Halloween.
• Christmas Costumes Costumes for Christmas celebrations, including nativity/manger scenes, Santa Claus, and pet costumes. Targeted at individual consumers and families preparing for Christmas festivities.
• Halloween Accessories Accessories for Halloween including masks, hats, wigs, arms/weapons (knives, sickles, axes, scythes, tridents, scepters), imitation jewelry, glasses, textile items, and decorations. Sold as standalone products to complement Halloween costumes.
• Carnival Accessories Accessories for Carnival including Venetian masks, hats, wigs, beards and mustaches, arms/weapons, imitation jewelry, glasses, textile accessories, and disposable items. Sold as standalone products to complement Carnival costumes.
• Christmas Accessories Accessories for Christmas including hats, headbands, wigs, glasses, and other festive items. Sold as standalone products to complement Christmas costumes.
• Halloween Makeup Makeup products for Halloween including sets, blood and special effects, nails and eyelashes, and scars. Targeted at individual consumers and professionals seeking special-effects cosmetics for Halloween.
• Carnival Makeup Makeup products for Carnival including wax-based, water-based, and gel formulas, sets, nails and eyelashes, tattoos, and gems. Targeted at individual consumers and professionals preparing for Carnival.
• Professional Area (Área Profesionales) Dedicated e-commerce portal at ecommerce.atosa.es for professional B2B customers including event organizers, theatrical companies, entertainment venues, and other businesses requiring bulk costume purchases and professional service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• California Costumes: Halloween and dress-up costume brand with broad themed assortment distributed through mass and specialty retail. Directly comparable to ATOSA in costume product mix and wholesale-to-retail supply chain.
• Disguise: Licensed-character costume specialist holding rights for major entertainment IPs across Halloween and dress-up. Comparable to ATOSA in costume category with differentiated licensed-IP positioning.
• HalloweenCostumes.com: Online-first costume and Halloween accessories retailer with broad multi-category assortment including licensed and pet costumes. Directly comparable to ATOSA in product breadth and digital-led go-to-market.
• Forum Novelties: Costume and accessory brand covering Halloween, Christmas and dress-up with multi-channel wholesale and consumer distribution. Directly comparable to ATOSA across multiple seasonal verticals and product breadth.
• Leg Avenue: Costume and accessories brand with fashion-forward assortment distributed globally through wholesale and consumer channels. Directly comparable to ATOSA in Halloween/costume product mix and accessories-led cross-sell strategy.
• Smiffys: UK-headquartered costume maker and distributor selling to party retailers, costume shops and consumers across Europe and globally. Directly comparable to ATOSA across product mix (costumes, accessories, party) and multi-country European distribution model.
• Rubie's Costume Company: World's largest costume manufacturer and distributor with extensive licensed-character assortment (Batman, Superman, Disney). Comparable to ATOSA in core product category and multi-market distribution through both B2B and consumer channels.

Broad incumbents

• Party City: Mass-market party supplies retailer with both physical stores and e-commerce offering costumes, decorations, balloons and themed accessories. Broad incumbent across the full party-supply category where ATOSA also competes.
• Spirit Halloween: Largest US seasonal Halloween costume retailer operating pop-up stores plus e-commerce. Broader incumbent in costume retail with US focus, comparable in core category assortment (costumes, accessories, décor) but at much larger scale.

Regional players

• Boland: German party and costume accessories manufacturer with broad Halloween, Carnival and Christmas assortment distributed across DACH and broader Europe. Comparable to ATOSA as a European seasonal party-costume specialist with overlapping category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/ATOSAgroup
• Facebookfacebook.com/100063896714212
• Instagraminstagram.com/shop.atosa
• Pinterestinstagram.com/atosapics
• Xx.com/atosaes
• LinkedInlinkedin.com/company/angel-tomas-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATOSA