What Mas Pack Packaging does

Mas Pack Packaging (MAS PACK S.p.A.) is an Italian industrial machinery manufacturer specializing in end-of-line packaging, bottling, and palletizing equipment for the wine, beverage, food, and general industrial packaging sectors. Founded in Canelli (AT) by the Scaglione family — father Dario Scaglione with over 40 years of sector experience and his son Gianluca — the company has evolved from a local wine-industry supplier into an international packaging machinery OEM. Operations are conducted entirely in-house at a 12,000 m² facility in San Marzano Oliveto, Italy, employing approximately 120 people across design, component manufacturing, assembly, and software programming functions.

The company's product portfolio spans 15+ equipment categories, including depalletizers (Depaletizzatori), carton formers (Forma cartoni), case packers (Incartonatrici), hot-melt and tape carton sealers (SEAL 22 series), divider inserters (EXACTA series, up to 18,000 bottles/hour), robotic crate handlers (BOXTER with FANUC 6-axis robots), integrated monoblock systems (JOLLYPACK, ALLPACK combining forming/packing/closing), crate and carton unpackers (DEPACK, DECA), palletizers (JOLLYPAL, ACCUPAL, DILMOOR), carton turners (REVERSE 25), and conveyor systems with sensor-based line management. Production speeds range from 900 to 18,000 bottles per hour depending on machine configuration.

Mas Pack generates revenue through one-time sales of custom packaging machinery and turn-key production line installations, supplemented by recurring after-sale technical support and spare parts supply from a well-stocked warehouse. Pricing is quote-based and project-specific, with no standard price list. Go-to-market relies on direct enterprise sales through an in-house commercial department, wholly-owned subsidiaries in France (Lyon) and Spain (Barcelona), and active participation in major international trade fairs across Europe, Asia, and the Middle East. The company is privately held by the founding Scaglione family with no external institutional investors.

Name

Mas Pack Packaging

Legal name

MAS PACK S.p.A.

Website

https://maspack.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Mas Pack Packaging is a family-owned Italian OEM designing and manufacturing custom end-of-line packaging machinery — including robotic crate handlers, monoblock cartoning systems, and palletizers — for wine, beverage, food, and industrial customers globally, with 120 employees and subsidiaries in France and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Asti

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Packaging Machinery Manufacturing: Design and manufacture of custom packaging machines and complete plants. All production is done in-house from design to manufacturing, assembly, and programming. The company offers both individual machines and turn-key lines.
2. Turn-key Installations: Complete turn-key supplies of production lines including consulting, design, and installation. The company acts as main contractor for complete factory installations.
3. Technical Support and Spare Parts: After-sale technical assistance with a well-stocked warehouse ensuring prompt availability and delivery of spare parts for all company machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mas Pack designs and manufactures custom industrial packaging machinery and complete turn-key packaging lines in-house, covering depalletizing, carton forming, case packing (vertical, horizontal, robotic), carton sealing, divider insertion, crate packing/unpacking, palletizing, carton turning, and conveyor/sorting. All production — design, component manufacturing, assembly, and programming — is performed internally and sold to wine, beverage, food, and general industrial packaging customers worldwide.

Product overview

Mas Pack Packaging is an Italian machinery manufacturer specializing in the design and production of packaging and bottling equipment. The company operates as a single integrated manufacturer producing the complete range of packaging machinery in-house, from design through assembly and programming. The product portfolio centers on five main equipment categories: depalletizing systems (Depaletizzatori), carton forming (Forma cartoni) and case packing (Incartonatrici), carton closing (SEAL series), and robotic solutions (BOXTER, EXACTA, JOLLYPACK monoblocks). Supporting equipment includes crate unpackers (DEPACK, DECA), palletizers (JOLLYPAL, ACCUPAL), carton turners (REVERSE), and complete conveyor systems. The JOLLYPACK and ALLPACK monoblocks integrate multiple operations (forming, packing, closing) into single machines. The EXACTA divider inserters and BOXTER crate handlers represent advanced robotic solutions. All products serve the wine, beverage, food, and industrial packaging industries with production speeds ranging from 900 to 18,000 bottles per hour depending on the machine type.

Differentiator

Problem solved

Functional benefit

Products and services

• Depaletizzatori (Depalletizers) Depalletizing machines that remove bottles and containers from pallets; includes grip systems (Sistemi a presa) and push systems (Sistemi a spinta) for varied production-line requirements, serving beverage and industrial packaging customers.
• Forma cartoni (Carton Forming Machines) Carton forming machines that erect boxes from flat blanks, including Bag in Box systems, American-style cartons, and big-size carton formers, for varied packaging formats.
• Incartonatrici (Case Packing Machines) Case packing machines that place products into cartons, available in vertical, horizontal, and robotic configurations to handle different product geometries and production speeds.
• SEAL Series Carton Closing Machines SEAL 22 hot-melt adhesive carton closer (1,200–4,000 cartons/hour), SEAL 22-N tape-sealing closer (up to 1,000 cartons/hour), and SEAL 22-JR hot-melt glue closer (up to 900 cartons/hour), with inverter-controlled motors for smooth starts and stops.
• EXACTA Series Divider Inserters Automatic divider inserters for distributing pressed cardboard into empty or full cartons, with EXACTA 23-C (5,000 bottles/hour), EXACTA 22-1 (6,000 bottles/hour), EXACTA 22-2 (12,000 bottles/hour), and EXACTA 22-R robotized (18,000 bottles/hour) variants, including automatic carton conveyor with gluing and vibrating-carton transport via hexagonal rollers.
• JOLLYPACK Monoblock Cartoning Systems Automatic packing monoblocks combining carton forming, vertical case packing, divider insertion, and bottom sealing (tape or hot-melt glue) in one integrated system; 3,000–6,000 bottles/hour.
• BOXTER Series Crate Packers/Unpackers Automatic crate packer/unpackers for horizontal and vertical bottle introduction/removal into electro-welded steel containers or Vinplast forms; BOXTER 22-sa vertical (12,000 bottles/hour) and BOXTER 22-R FANUC 6-axis anthropomorphic robotic (6,000 bottles/hour) variants with two independent work stations for continuous operation.
• DEPACK 22 Crate Unscrambler Single-column crate unscrambler that removes bottles from plastic crates or American cartons and deposits them onto discharge tables, with motorized movements and interchangeable gripping heads.
• DECA 22-1 Carton Depacker Carton depacker that removes bottles from American cartons and deposits them onto conveyor belts, with internal flap opener and carton inverter, up to 50 cartons/minute.
• Palletizers (ACCUPAL, JOLLYPAL, DILMOOR) Palletizing systems for automatic stacking of cartons, bins, crates, bags, and bundles onto pallets, in configurations including JOLLYPAL, ACCUPAL, DILMOOR, flow-wrap variants, and robotic palletizers.
• REVERSE 25 Carton Turner Carton turning unit that rotates cartons by 180° using a motorized gripper with mechanical rotation; optional direct-passage mode without rotation, up to 35 cartons/minute.
• Convogliatori (Conveyor and Sorting Systems) Stainless-steel conveyor systems for bottles, cans, cartons, bidons, bags, and pallets, with smart line management (presence sensors, control devices), buffer/sorters, and pallet conveyors.
• Turn-Key Packaging Line Installations Complete turn-key supply of packaging lines including consulting, feasibility studies, design, and installation, acting as main contractor for complete factory installations.
• After-Sale Technical Support and Spare Parts Personalized after-sale technical assistance with a well-stocked spare-parts warehouse ensuring prompt availability and delivery for all Mas Pack machines.

Quantifiable outcome

• Depalletizer systems handle up to 16,000 bottles/hour
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SMI Group: Italian manufacturer of end-of-line packaging machinery (palletizers, case packers, shrink wrappers) for beverage, food, and household products. Closely comparable specialty competitor with similar product mix and Italian manufacturing heritage.
• Ocme (Aetna Group): Italian manufacturer of secondary and end-of-line packaging equipment, including case packers, palletizers, and wrap-around cartoners serving beverage, food, and household care. Directly comparable in scale, product type, and Italian SME positioning.
• SACMI Group: Italian packaging machinery group with strong beverage end-of-line and closure expertise; headquartered near Bologna. Closely comparable Italian packaging machinery peer serving beverage and food customers with similar product categories (case packers, palletizers, conveying).
• GEBO Cermex: Supplier of case packing, palletizing, conveying, and shrink-wrapping solutions for beverage, food, and personal care end-of-lines. Directly comparable product portfolio and target customer base.

Broad incumbents

• Krones AG: Global market leader in beverage packaging and bottling machinery, offering complete filling and packaging lines for beer, soft drinks, and dairy. Comparable to Mas Pack as a turn-key packaging line supplier to beverage producers worldwide, but at vastly greater scale and breadth.
• Coesia Group: Bologna-based industrial group owning multiple packaging machinery brands (including GDM and ACM), serving FMCG, beverage, and personal care. Comparable end-of-line packaging machinery peer with broader portfolio and global reach.
• ProMach: US-based packaging machinery solutions provider offering a broad portfolio of filling, labeling, case packing, and palletizing equipment. Comparable as a multi-brand packaging machinery consolidator, though operating primarily in North America.
• IMA Group: Large Italian packaging machinery manufacturer listed on the Milan Stock Exchange, with broad exposure to food, beverage, pharma, and personal care end-of-line packaging. Comparable as a fellow Italian turn-key packaging line supplier.
• Sidel Group: Major supplier of PET packaging solutions, blow-molding, filling, and labeling equipment for beverages, liquid dairy, and home/personal care. Overlaps with Mas Pack in case packing, conveying, and palletizing for beverage producers.

Regional players

• Arol Group: Italian manufacturer of capping, closing, and end-of-line packaging equipment serving beverage, food, and cosmetics producers. Comparable Italian SME peer in end-of-line beverage packaging machinery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas Pack Packaging